‘Real men score’: masculinity in contemporary advertising discourse

References

• An, D., & Kim, S. (2007). Relating Hofstede’s masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements. International Marketing Review, 24(2), 181–207. https://doi.org/10.1108/02651330710741811
   Web of Science ®Google Scholar
• Arsel, Z., Eräranta, K., & Moisander, J. (2015). Introduction: Theorising gender and gendering theory in marketing and consumer research. Journal of Marketing Management, 31(15–16), 1553–1558. https://doi.org/10.1080/0267257X.2015.1078396
   Web of Science ®Google Scholar
• Baker, J. P., & Egbert, J. (2016). Triangulating methodological approaches in corpus-linguistic research. Routledge.
   Google Scholar
• Baker, P. (2014). Using corpora to analyse gender. Bloomsbury.
   Google Scholar
• Baker, P. (2015). Two hundred years of the American man. In T. Milani (Ed.), Language and masculinities: Performances, intersections, dislocations (pp. 34–52). Routledge.
   Google Scholar
• Baker, P. (2016). Gendered discourses. In P. Baker & J. Egbert (Eds.), Triangulating methodological approaches in corpus-linguistics research (pp. 138–151). Routledge.
   Google Scholar
• Baker, P., & Balirano, G. (2018). Queering masculinities in language and culture. Palgrave.
   Google Scholar
• Belkaoui, A., & Belkaoui, J. (1976). A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972. Journal of Marketing Research, 13(2), 168–172. https://doi.org/10.1177/002224377601300207
   Web of Science ®Google Scholar
• Butler, J. (1990). Gender trouble: Feminism and the subversion of identity (2nd ed.). Routledge.
   Google Scholar
• Connell, R. W. (2005). Masculinities (2nd ed.). University of California Press.
   Google Scholar
• Connell, R. W., & Messerschmidt, J. W. (2005). Hegemonic masculinity: Rethinking the concept. Gender & Society, 19(6), 829–859. https://doi.org/10.1177/0891243205278639
   Web of Science ®Google Scholar
• Cook, G. (2001). The discourse of advertising (2nd ed.). TJ Press.
   Google Scholar
• Courtney, A., & Lockeretz, S. (1971). A woman’s place: An analysis of the roles portrayed by women in magazine advertisements. Journal of Marketing Research, 8(1), 92–95. https://doi.org/10.1177/002224377100800114
   Google Scholar
• Davies, M. (2010). The corpus of contemporary American English as the first reliable monitor corpus of English. Literary and Linguistic Computing, 25(4), 447–464. https://doi.org/10.1093/llc/fqq018
   Google Scholar
• Döring, N., Reif, A., & Poeschl, S. (2016). How gender-stereotypical are selfies? A content analysis and comparison with magazine adverts. Computers in Human Behavior, 55, 955–962. https://doi.org/10.1016/j.chb.2015.10.001
   Web of Science ®Google Scholar
• Fairclough, N. (2015). Language and power (3rd ed.). Taylor & Francis.
   Google Scholar
• Federici, E., & Bernardelli, A. (2018). Masculinity and gay-friendly advertising: A comparative analysis between the Italian and US market. In P. Baker & G. Balirano (Eds.), Queering masculinities in language and culture (pp. 43–64). Palgrave.
   Google Scholar
• Gentry, J., & Harrison, R. (2010). Is advertising a barrier to male movement toward gender change? Marketing Theory, 10(1), 74–96. https://doi.org/10.1177/1470593109355246
   Web of Science ®Google Scholar
• Goddard, A. (2001). The language of advertising (2nd ed.). Routledge.
   Google Scholar
• Goffman, E. (1976). Gender advertisements. Harper Torchbooks.
   Google Scholar
• Grau, S. L., & Zotos, Y. C. (2016). Gender stereotypes in advertising: A review of current research. International Journal of Advertising, 35(5), 761–770. https://doi.org/10.1080/02650487.2016.1203556
   Web of Science ®Google Scholar
• Habermas, J. (1984). Theory of communicative action vol 1: Reason and the rationalisation of society. Heinemann.
   Google Scholar
• Islentyeva, A. (Forthcoming). Gender in contemporary advertising discourse. Palgrave.
   Google Scholar
• Jaworska, S. (2020). Discourse of advertising. In E. Friginal & J. A. Hardy (Eds.), The Routledge handbook of corpus approaches to discourse analysis (pp. 428–444). Routledge.
   Google Scholar
• Kang, M. E. (1997). The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited. Sex Roles, 37(11/12), 979–996. https://doi.org/10.1007/BF02936350
   Web of Science ®Google Scholar
• Klainberger, S. A. T. (2020). The beef between men and animals: Meat-eating and masculinity in the U.S. - A case study of objectifying fast-food advertising in the Anglosphere. Leviathan: Interdisciplinary Journal in English, 6(6), 128–148. https://doi.org/10.7146/lev.v0i6.118865
   Google Scholar
• Klassen, M. L., Jasper, C. R., & Schwartz, A. M. (1993). Men and women: Images of their relationships in magazine advertisements. Journal of Advertising Research, 33(2), 30–39.
   Web of Science ®Google Scholar
• Kordrostami, M., & Laczniak, R. (2022). Female power portrayals in advertising. International Journal of Advertising, 41(7), 1181–1208. https://doi.org/10.1080/02650487.2021.1998878
   Web of Science ®Google Scholar
• Plakoyiannaki, E., & Zotos, Y. (2009). Female role stereotypes in print advertising. European Journal of Marketing, 43(11/12), 1411–1434. https://doi.org/10.1108/03090560910989966
   Web of Science ®Google Scholar
• Rudloff, M. (2020). Advertising masculinities. In K. Ross, I. Bachmann, V. Cardo, S. Moorti, & M. Scarcelli (Eds.), The international encyclopedia of gender, media, and communication (pp. 1–7). John Wiley & Sons.
   Google Scholar
• Signoretti, N. (2017). A study of gender advertisements. A statistical measuring of the prevalence of genders’ patterns in the images of print advertisements. Proceedings, 1(9), 947. https://doi.org/10.3390/proceedings1090947
   Google Scholar
• Simpson, P. (2001). ‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising. Journal of Pragmatics, 33(4), 589–607. https://doi.org/10.1016/S0378-2166(00)00004-7
   Web of Science ®Google Scholar
• Soley, L., & Kurzbard, G. (1986). Sex in advertising: A comparison of 1964 and 1984 magazine advertisements. Journal of Advertising, 15(3), 46–64. https://doi.org/10.1080/00913367.1986.10673018
   Web of Science ®Google Scholar
• Taylor, C. R. (2022). Future needs in gender and LGBT advertising portrayals. International Journal of Advertising, 41(6), 971–973. https://doi.org/10.1080/02650487.2022.2095941
   Web of Science ®Google Scholar
• Taylor, S. E., Peplau, L. A., & Sears, D. O. (2003). Social psychology. Pearson Education.
   Google Scholar
• Zawisza-Riley, M. (2019). Advertising, gender and society: A psychological perspective. Routledge. https://doi.org/10.4324/9781315144306
   Google Scholar