1,285
Views
10
CrossRef citations to date
0
Altmetric
Research Articles

Just Turn on the Faucet: A Content Analysis of PSAs About the Global Water Crisis on YouTube

, &
Pages 255-275 | Received 29 Jun 2016, Accepted 23 Jul 2017, Published online: 02 Oct 2017

References

  • The Ad Council. (2015). Pollution: Keep America beautiful – Iron Eyes Cody. Retrieved from http://www.adcouncil.org/Our-Campaigns/The-Classics/Pollution-Keep-America-Beautiful-Iron-Eyes-Cody
  • Altaweel, M., & Bone, C. (2012). Applying content analysis for investigating the reporting of water issues. Computers, Environment and Urban Systems, 36(6), 599–613.
  • Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising, 27, 209–234.
  • Anderson, A. (2015). Reflections on environmental communication and the challenges of a new research agenda. Environmental Communication, 9(3), 379–383.
  • Athanasopoulou, C., Suni, S., Hätönen, H., Apostolakis, I., Lionis, C., & Välimäki, M. (2016). Attitudes towards schizophrenia on YouTube: A content analysis of Finnish and Greek videos. Informatics for Health and Social Care, 41(3), 307–324.
  • Barry, M., & Hughes, J. (2008). Talking dirty — the politics of clean water and sanitation. New England Journal of Medicine, 359(8), 784–787.
  • Bator, R., & Cialdini, R. (2000). The application of persuasion theory to the development of effective proenvironmental public service announcements. Journal of Social Issues, 56(3), 527–542.
  • Bigas, H. (Ed.). (2012). The Global Water Crisis: Addressing an Urgent Security Issue. Papers for the InterAction Council, 2011–2012. Hamilton, Canada: UNU-INWEH.
  • Boykoff, M. T. (2007). Flogging a dead norm? Newspaper coverage of anthropogenic climate change in the United States and United Kingdom from 2003 to 2006. Area, 39(4), 470–481.
  • Briones, R., Nan, X., Madden, K., & Waks, L. (2012). When vaccines go viral: An analysis of HPV vaccine coverage on YouTube. Health Communication, 27(5), 478–485.
  • Brown, C., & Lewis, M. (2003, November). Cervical cancer messages in women’s magazines: A content analysis grounded in the extended parallel process model. Paper presented at the International Communication Association, San Diego, CA.
  • Champion, V. L., & Skinner, C. S. (2008). The health belief model. In K. Glanz, B. K. Rimer, & K. Viswanath (Eds.), Health behavior and health education: Theory, research, and practice (pp. 45–65). San Francisco, CA: John Wiley & Sons.
  • Choi, Y., & Lin, Y. H. (2008). A content analysis of the newspaper coverage of the three major hurricanes in 2005. Public Relations Review, 34(3), 294–296.
  • Cockerill, K. (2010). Communicating how water works: Results from a community water education program. Journal of Environmental Education, 41(3), 151–164. doi: 10.1080/00958960903295266
  • Covitt, B. A., Gunckel, K. L., & Anderson, C. W. (2009). Students’ developing understanding of water in environmental systems. Journal of Environmental Education, 40(3), 37–51. doi: 10.3200/JOEE.40.3.37-51
  • Dotson, D. M., Jacobson, S. K., Kaid, L. L., & Carlton, J. S. (2012). Media coverage of climate change in Chile: A content analysis of conservative and liberal newspapers. Environmental Communication: A Journal of Nature and Culture, 6(1), 64–81.
  • Dudo, A. D., Dahlstrom, M. F., & Brossard, D. (2007). Reporting a potential pandemic a risk-related assessment of avian influenza coverage in US newspapers. Science Communication, 28(4), 429–454.
  • Eagly, A. H., & Chaiken, S. (1993). Process theories of attitude formation and change: The elaboration likelihood and heuristic-systematic models. In E. Howard & D. Youngblood (Eds.), The psychology of attitudes (pp. 305–325). Orlando, FL: Harcourt Brace Jovanovich College.
  • Environmental Protection Agency (EPA). (2015). National Nonpoint Source Program – A catalyst for water quality improvements. Report on Highlights of the S319 Program. Retrieved from https://www.epa.gov/sites/production/files/2016-10/documents/nps_program_highlights_report-508.pdf
  • Ewing, M. S., & Mills, T. J. (1994). Water literacy in college freshmen: Could a cognitive imagery strategy improve understanding? Journal of Environmental Education, 25(4), 36–40. doi: 10.1080/00958964.1994.9941963
  • Flora, J. A., Maibach, E. W., & Maccoby, N. (1989). The role of media across four levels of health promotion intervention. Annual Review of Public Health, 10(1), 181–201.
  • Freeman, B., & Chapman, S. (2007). Is “YouTube” telling or selling you something? Tobacco content on the YouTube video-sharing website. Tobacco Control, 16(3), 207–210.
  • Hayes, A. F., & Krippendorf, K. (2007). Answering the call for a standard reliability measure for coding data. Communication Methods and Measures, 1, 77–89.
  • Ho, S. S., Scheufele, D. A., & Corley, E. A. (2013). Factors influencing public risk–benefit considerations of nanotechnology: Assessing the effects of mass media, interpersonal communication, and elaborative processing. Public Understanding of Science, 22(5), 606–623.
  • Holbert, R. L., Kwak, N., & Shah, D. V. (2003). Environmental concern, patterns of television viewing, and pro-environmental behaviors: Integrating models of media consumption and effects. Journal of Broadcasting & Electronic Media, 47(2), 177–196.
  • Hurlimann, A., & Dolnicar, S. (2012). Newspaper coverage of water issues in Australia. Water Research, 46(19), 6497–6507.
  • Kals, E., Schumacher, D., & Montada, L. (1999). Emotional affinity toward nature as a motivational basis to protect nature. Environment and Behavior, 31(2), 178–202.
  • Keelan, J., Pavri-Garcia, V., Tomlinson, G., & Wilson, K. (2007). Youtube as a source of information on immunization: A content analysis (research letter). JAMA, 298(21), 2482–2484.
  • Kim, K., Paek, H. J., & Lynn, J. (2010). A content analysis of smoking fetish videos on YouTube: Regulatory implications for tobacco control. Health Communication, 25(2), 97–106.
  • Kline, K. N., & Mattson, M. (2000). Breast self-examination pamphlets: A content analysis grounded in fear appeal research. Health Communication, 12(1), 1–21.
  • Kononova, A., & Yuan, S. (2015). Double-dipping effect? How combining YouTube environmental PSAs with thematically congruent advertisements in different formats affects memory and attitudes. Journal of Interactive Advertising, 15(1), 2–15.
  • Lapinski, M. K. (2006). Starvingforperfect.com: A theoretically based content analysis of pro-eating disorder web sites. Health Communication, 20(3), 243–253.
  • Lazard, A., & Atkinson, L. (2015). Putting environmental infographics center stage: The role of visuals at the elaboration likelihood model’s critical point of persuasion. Science Communication, 37(1), 6–33.
  • Lee, S. E. (2011). HPV vaccine messages in news videos on YouTube: A content analysis based on Extended Parallel Process Model (Unpublished master’s thesis). Georgetown University, Washington D.C.
  • Lewis, I. M., Watson, B., & White, K. M. (2013). Extending the explanatory utility of the EPPM beyond fear-based persuasion. Health Communication, 28(1), 84–98.
  • Liang, Y., Henderson, L. K., & Kee, K. F. (2017). Running out of water! Developing a message typology and evaluating message effects on attitude toward water conservation. Environmental Communication. Advance online publication. doi: 10.1080/17524032.2017.1288648
  • Lister, C. E., Brutsch, E., Johnson, A., Boyer, C., Hall, P. C., & West, J. H. (2013). It gets better: A content analysis of health behavior theory in anti-bullying YouTube videos. International Journal of Health, 1(2), 17–24.
  • Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2004). Practical resources for assessing and reporting intercoder reliability in content analysis research projects. Retrieved from https://archive.is/KS3WQ
  • Manganello, J., & Blake, N. (2010). A study of quantitative content analysis of health messages in US media from 1985 to 2005. Health Communication, 25(5), 387–396.
  • Meek, D. (2012). Youtube and social movements: A phenomenological analysis of participation, events and cyberplace. Antipode, 44(4), 1429–1448.
  • Myrick, J. G., & Evans, S. D. (2014). Do PSAs take a bite out of shark week? The effects of juxtaposing environmental messages with violent images of shark attacks. Science Communication, 36(5), 544–569.
  • Nisbet, M. C., & Goidel, R. K. (2007). Understanding citizen perceptions of science controversy: Bridging the ethnographic—survey research divide. Public Understanding of Science, 16(4), 421–440.
  • Nisbet, M. C., & Scheufele, D. A. (2009). What’s next for science communication? Promising directions and lingering distractions. American Journal of Botany, 96(10), 1767–1778.
  • Northfield, J. K., & McMahon, C. R. (2010). Crikey! Overstating the conservation influence of the Crocodile hunter. Science Communication, 32, 412–417. doi: 10.1177/1075547010379424
  • O’Neill, S., & Nicholson-Cole, S. (2009). “Fear won’t do it” promoting positive engagement with climate change through visual and iconic representations. Science Communication, 30(3), 355–379.
  • Paek, H. J., Hove, T., Ju Jeong, H., & Kim, M. (2011). Peer or expert? The persuasive impact of YouTube public service announcement producers. International Journal of Advertising, 30(1), 161–188.
  • Paek, H. J., Kim, K., & Hove, T. (2010). Content analysis of antismoking videos on YouTube: Message sensation value, message appeals, and their relationships with viewer responses. Health Education Research, 5, 1085–1099.
  • Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. Springer-Verlag. New York: NY.
  • Prüss-Üstün, A., Bos, R., Gore, F., & Bartram, J. (2008). Safer water, better health: Costs, benefits and sustainability of interventions to protect and promote health. Geneva: World Health Organization.
  • Russell, M. (2012, December 5). Train safety video out of Melbourne goes viral. AdAge. Retrieved from http://adage.com/article/the-viral-video-chart/train-safety-video-psa-melbourne-viral/238619/
  • Schnoor, J. (2010). Water sustainability in a changing world. The 2010 Clarke Prize Lecture. National Water Resource Institute: Irvine, CA. Retrieved from http://nwri-usa.org/pdfs/2010ClarkePrizeLecture.pdf
  • Searles, K. (2010). Feeling good and doing good for the environment: The use of emotional appeals in pro-environmental public service announcements. Applied Environmental Education and Communication, 9(3), 173–184.
  • Shanahan, J., & McCOMAS, K. (1997). Television’s portrayal of the environment: 1991–1995. Journalism & Mass Communication Quarterly, 74(1), 147–159.
  • Shead, N. W., Walsh, K., Taylor, A., Derevensky, J. L., & Gupta, R. (2011). Youth gambling prevention: Can public service announcements featuring celebrity spokespersons be effective? International Journal of Mental Health and Addiction, 9(2), 165–179.
  • Solomen, S. (2011) When the well is dry … water scarcity requires drastic solutions. In Global Water Issues: A compendium of articles. US Department of State, Bureau of International Information Programs. Retrieved from http://photos.state.gov/libraries/amgov/30145/publications-english/Global_Water_Issues.pdf
  • Trumbo, C. (1996). Constructing climate change: Claims and frames in US news coverage of an environmental issue. Public Understanding of Science, 5(3), 269–284.
  • Verplanken, B. (1991). Persuasive communication of risk information: A test of cue versus message processing effects in a field experiment. Personality and Social Psychology Bulletin, 17(2), 188–193.
  • Wagner, W., Kronberger, N., & Seifert, F. (2002). Collective symbolic coping with new technology: Knowledge, images and public discourse. British Journal of Social Psychology, 41(3), 323–343.
  • Wansink, B., & Robbins, R. (2016). Which design components of nutrition infographics make them memorable and compelling? American Journal of Health Behavior, 40(6), 779–787.
  • Waters, R., & Jones, P. (2011). Using video to build an organization’s identity and brand: A content analysis of nonprofit organizations’ YouTube videos. Journal of Nonprofit & Public Sector Marketing, 23, 248–268. doi: 10.1080/10495142.2011.594779
  • Weathers, M. R., & Kendall, B. E. (2016). Developments in the framing of climate change as a public health issue in US newspapers. Environmental Communication, 10(5), 593–611.
  • Wei, J., Wei, Y., Western, A., Skinner, D., & Lyle, C. (2015). Evolution of newspaper coverage of water issues in Australia during 1843–2011. Ambio, 44(4), 319–331.
  • West, J. H., Lister, C., Perry, J. A., Church, J. L., & Vance, D. L. (2014). Share videos, not pills: A content analysis of prescription drug videos on YouTube for presence of behavior change theory. Health, 6(11), 1255–1262.
  • WHO/UNICEF. (2015). Progress on drinking water and sanitation. Joint Monitoring Program Update 2015. Geneva: World Health Organization.
  • Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communications Monographs, 59, 329–349.
  • Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Health Education and Behavior, 27(5), 591–615.
  • Xiong, Y., Wei, Y., Zhang, Z., & Wei, J. (2016). Evolution of China’s water issues as framed in Chinese mainstream newspaper. Ambio, 45(2), 241–253.
  • Yoo, J. H., & Kim, J. (2012). Obesity in the new media: A content analysis of obesity videos on YouTube. Health Communication, 27(1), 86–97.
  • YouTube. (2015). Statistics. Retrieved from https://www.youtube.com/yt/press/statistics.html

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.