References
- Aggarwal, P., & McGill, A. L. (2007). Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34(4), 468–479.
- Bakhtin, M. (1935/1981). Discourse in the novel. In M. Holquist (Ed.), The dialogic imagination: Four essays by M.M. Bakhtin (pp. 259–422). Austin, TX: University of Texas Press.
- Bakhtin, M. (1986). Speech genres and other essays. Austin, TX: University of Texas Press.
- Baron-Cohen, S. (1992). The theory of mind hypothesis of autism: History and prospects of the idea. The Psychologist: Bulletin of the British Psychological Society, 5, 9–12.
- Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117, 497–529.
- Beer, C. G. (1980). Perspectives on animal behavior comparisons. In M. H. Bornstein (Ed.), Comparative methods in psychology (pp. 17–64). Hillsdale, NJ: Erlbaum.
- Bekoff, M., & Bexell, S. (2010). Ignoring nature: Why we do it, the dire consequences, and the need for a paradigm shift to save animals, habitats, and ourselves. Human Ecology Form, 17(1), 70–74.
- Belcher, J. R., & Deforge, B. R. (2012). Social stigma and homelessness: The limits of social change. Journal of Human Behavior in the Social Environment, 22, 929–946.
- Bookchin, M. (1982). The ecology of freedom: The emergence and dissolution of hierarchy. Palo Alto, CA: Cheshire Books.
- Braunwart, N. D. (2015). Animals in advertising: Eliciting powerful consumer response, resulting in enhanced brand engagement (University Honors Theses). Paper 151.
- Brey, P. (2000). Technology as extension of human faculties: Metaphysics, epistemology, and technology. Research in Philosophy and Technology, 19, 121–128.
- Brown, S. (2010). Where the wild brands are: Some thoughts on anthropomorphic marketing. The Marketing Review, 10(3), 209–224.
- Brulle, R. J. (2000). Agency, democracy, and nature. Cambridge, MA: MIT Press.
- Budinsky, J., & Bryan, S. (2013). “It’s not easy being green”: The greenwashing of environmental discourses in advertising. Canadian Journal of Communication, 38(2), 207–226.
- Burke, K. (1969). A rhetoric of motives. Berkeley: The University of California.
- Castillo, M. (2015, July 12). Americans will spend more than $60 billion on their pets this year. CNBC. NBC News. Retrieved from http://www.nbcnews.com/business/consumer/americans-will-spend-more-60-billion-their-pets-year-n390181
- Catton, W., & Dunlap, R. (1980). A new ecological paradigm for post-exuberant sociology. American Behavioral Scientist, 24(1), 15–47.
- Chilton, P, & Schäffner, C. (1997). Introduction: Themes and principles in the analysis of political discourse. In P. Chilton & C. Schäffner (Eds.), Politics as text and talk: Analytic approaches to political discourse (pp. 1–41). Amsterdam: John Benjamins Publishing.
- Corbett, J. B. (2002). A faint green sell: Advertising and the natural world. In M. Meister & P. M. Japp (Eds.), Enviropop: Studies in environmental rhetoric and popular culture (pp. 141–160). Westport, CT: Praeger.
- Corbett, J. B. (2006). Communicating nature: How we create and understand environmental messages. Washington, DC: Island Press.
- Cronan, W. (1995). The trouble with wilderness; or, getting back to the wrong nature. In W. Cronen (Ed.), Uncommon ground: Toward reinventing nature (pp. 182–202). New York, NY: W. W. Norton.
- Davission, A., & Booth, P. (2010). Intertextuality, parody, and polyphony in Pepsi’s 2009 presidential inauguration campaign. Journal of Visual Literacy, 29(1), 68–87.
- Delbaere, M., McQuarrie, E. F., & Phillips, B. J. (2011). Personification in advertising: Using a visual metaphor to trigger anthropomorphism. Journal of Advertising, 40(1), 121–130.
- Easterling, D., Kenworthy, A., & Nemzoff, R. (1996). The greening of advertising: A twenty-five year look at environmental advertising. Journal of Marketing Theory and Practice, 4(1), 20–34.
- Epley, N., Waytz, A., & Cacioppo, J. T. (2007). On seeing human: A three-factor theory anthropomorphism. Psychological Review, 114(4), 864–886.
- Fairclough, N. (1992). Linguistic and intertextual analysis within discourse analysis. Discourse and Society, 3(2), 193–217.
- Fairclough, N. (2001). Critical discourse analysis as a method in social scientific research. In R. Wodak & M. Meyer. (Eds.), Methods of critical discourse analysis (pp. 121–138). London: Sage.
- Fiske, J. (1987). Television culture. London: Routledge.
- Folse, J. A. G., Netemeyer, R. G., & Burton, S. (2012). Spokescharacters: How the personality traits of sincerity, excitement, and competence help to build equity. Journal of Advertising, 41(1), 17–32.
- Fowles, J. (1996). Advertising and popular culture. Thousand Oaks, CA: Sage.
- Geeraerts, D., & Cuyckens, H. (2007). The Oxford handbook of cognitive linguistics. Oxford: Oxford University Press.
- Gelbrich, K., Gäthke, D., & Westjohn, S. A. (2012). Anthropomorphism and allegory in advertising across cultures: Effects on memory and persuasion. Journal of Euromarketing, 21(4), 174–192.
- Gladwin, T., Kennelly, J., & Krause, T. (1995). Shifting paradigms for sustainable development: Implications for management theory and research. Academy of Management Review, 20(4), 874–907.
- Gray, J. (2010). Show sold separately: Promos, spoilers, and other media paratexts. New York, NY: New York University Press.
- Guthrie, S. E. (1995). Faces in the clouds: A new theory of religion. New York,NY: Oxford University Press.
- Guthrie, S. E. (1997). Anthropomorphism: A definition and theory. In R. W. Mitchell, N. S. Thompson, & H. L. Miles (Eds.), Anthropomorphism, anecdotes, and animals (pp. 50–58). Albany: State University of New York Press.
- Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, media, language (pp. 129–138). Birmingham: Center for Contemporary Cultural Studies.
- Haralambos, M., Herald, R. M., & Holborn, M. (2000). Sociology: Themes and perspectives (5th ed.). London: Collins Educational.
- Haraway, D. (2008). When species meet. Minneapolis: University of Minnesota Press.
- Hatim, B. (1997). Communication across culture: Translation theory and contrastive text linguistics. Exeter: University of Exeter Press.
- Hendry, J. (2010). Communication and the natural world. State College, PA: Strata.
- Hope, D. S. (2002). Environment as consumer icon in advertising fantasy. In M. Meister & P. M. Japp (Eds.), Enviropop: Studies in environmental rhetoric and popular culture (pp. 161–174). Westport, CT: Praeger.
- Horak, J. C. (2006). Wildlife documentaries: From classical forms to reality TV. Film History, 18, 459–475.
- Huckin, T. N. (1997). Critical discourse analysis. In T. Miller (Ed.), Functional approaches to written text (pp. 78–92). Washington, DC: United States Information Agency.
- Hume, D. (1957). The natural history of religion. Stanford, CA: Stanford UP. 1957.
- Jardine, A. (2016, November 18). A suburban family takes care of a 700lb tiger in this magical WWF spot. Creativity Online. Retrieved from http://creativity-online.com/work/wwf-a-tiger-in-suburbia/49995.
- Kilbourne, W. E. (1995). Green advertising: Salvation or oxymoron? Journal of Advertising, 24(2), 7–20.
- Kristeva, J. (1977/1980). Desire in language: A semiotic approach to literature and art. New York, NY: Columbia University Press.
- Kuhn, T. S. (1962). The structure of scientific revolutions. Chicago, IL: University of Chicago Press.
- Kuhn, S., Brick, T. R., Müller, B. C. N., & Gallinat, J. (2014). Is this car looking at you? How anthropomorphism predicts fusiform face area activation when seeing cars. PLoS ONE, 9(12): e113885. doi: 10.1371/journal.pone.0113885
- Kuppens, A. H. (2009). English in advertising: Generic intertextuality in a globalizing media environment. Applied Linguistics, 31(1), 115–135.
- Lesher, J. H. (1992). Xenophanes of Colophon: Fragments. Toronto, ON: University of Toronto Press.
- Levy, S. J. (1985). Dreams, fairy tales, animals and cars. Psychology and Marketing, 2(2), 67–81.
- Lin, W. K., & Wang, J. Y. (2012). The influence of animated spokescharacters in customer orientation. The International Journal of Organizational Innovation, 4(4), 142–154.
- Lorimer, H. (2006). Herding memories of humans and animals. Environment & Planning: Society & Space, 24, 497–518.
- Manson, N. A. (2000). Anthropocentrism and the design argument. Religious Studies, 36, 163–176.
- Martín-Fores, I., Martín-Lopez, B., & Montes, C. (2013). Anthropomorphic factors influencing Spanish conservation policies of vertebrates. International Journal of Biodiversity, 2013, 1–9.
- Meister, M. (1997). “Sustainable development” in visual imagery: Rhetorical function in the Jeep Cherokee. Communication Quarterly, 45, 223–234.
- Meyers-Levy, J., & Peracchio, L. A. (1992). Getting an angle on advertising: The effect of camera angle on product evaluations. Journal of Marketing Research, 29(4), 454–461.
- Miesler, L., Landwehr, J. R., McGill, A. L., & Herrmann, A. (2011). Imitating human forms in product design: How does anthropomorphism work, when does it work, and what does it affect (PhD dissertation). University of St. Gallen, Switzerland.
- Milton, K. (2005). Anthropomorphism or egomorphism? The perception of nonhuman persons by human ones. In J. Knight (Ed.), Animals in person: Cultural perspectives on human-animal intimacies (pp. 255–271). Oxford: BERG.
- Nemčoková, K. (2014). Multigeneric intertextuality in advertising: Discourse strategy from a cognitive perspective. Topics in Linguistics, 13(1), 26–35.
- O’Keefe, G. J., & Shepard, R. L. (2002). Overcoming the challenges of environmental public information and action programs. In J. P. Dillard & M. Pfau (Eds.), The Persuasion handbook: Developments in theory and practice (pp. 661–687). Belmont, CA: Sage.
- Olsen, R. K. (2002). Living above it all: The liminal fantasy of sport utility vehicle advertisements. In M. Meister & P. M. Japp (Eds.), Enviropop: Studies in environmental rhetoric and popular culture (pp. 161–174). Westport, CT: Praeger.
- Pappas, S. (2016, May 5). There might be 1 trillion species on earth. Live Science. Retrieved from http://www.livescience.com/54660-1-trillion-species-on-earth.html
- Pateman, T. (1989). Pragmatics in semiotics: Bakhtin/Volosinov. Journal of Literary Semantics, 18(3), 206–216.
- Pierce, K. (2002). What if the energizer bunny were female? Importance of gender in perceptions of advertising spokescharacter effectiveness. Sex Roles, 45(11–12), 845–858.
- Pieters, R., Warlop, L., & Wedel, M. (2002). Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory. Management Science, 48(2), 765–781.
- Porter, P. (2006). Engaging the animal in the moving image. Society and Animals, 14(4), 399–416.
- Root-Bernstein, M., Douglas, L., Smith, A., & Verrisimo, D. (2013). Anthropomorphized species as tools for conservation: Utility beyond prosocial, intelligent and suffering species. Biodiversity and Conservation, 22, 1577–1589.
- Schmitt, C. R. (2013). If a text falls in the woods … : intertextuality, environmental perception, and the non-authored text. Cultural Analysis, 11, 17–35.
- Soanes, C., & Stevenson, A. (Eds.). (2005). Oxford dictionary of English (2nd ed.). New York: Oxford University Press.
- Spears, N. E., Mowen, J. C., & Chakraborty, G. (1996). Symbolic role of animals in print advertising: Content analysis and conceptual development. Journal of Business Research, 37(2), 87–95.
- Stibbe, A. (2012). Animals erased: Discourse, ecology and reconnection with the natural world. Middletown, CT: Wesleyan University Press.
- Tannenbaum, M., & Goldstein, A. (2005). Multiliteracies as a bridge between the curriculum and the individual: On teaching art via the personal photo album. Journal of Visual Literacy, 25(2), 123–144.
- Taylor, A. (2009). Animals & ethics: An overview of the philosophical debate. Peterborough: Broadview Press.
- Taylor, S. (2011). Beasts of burden: Disability studies and Animal rights. Qui Parle, 19, 191–222.
- Verdonk, P. (2002). Oxford introductions to language study: Stylistics. Oxford: Oxford University Press.
- Waytz, A., Cacioppo, J., & Epley, N. (2010). Who sees human? The stability and importance of individual differences in anthropomorphism. Perspectives on Psychological Science, 5(3), 219–232.
- Wilson, E. O. (1984). Biophilia. Cambridge, MA: Harvard University Press.
- WWF. (2016, April 26). Your donation matters. WWF. Retrieved from http://wwf.panda.org/how_you_can_help/support_wwf/donate/
- Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Journal of Advertising, 24(2), 1–6.