References
Archives
- J. Walter Thompson Collection , History of Advertising Trust (JWT/HAT) .
- J. Walter Thompson Company Archives , John W Hartmann Centre for Sales, Advertising and Marketing History Duke University (JWT)
Other Primary Archives
- Advertiser's Weekly 1947–1967
- British Market Research Bureau (BMBR) . 1967 The New Housewife , London .
- Institute of Practitioners in Advertising (IPA) . 1960 Motivation Research , London .
- Market Research Society . 1950–1967 Commentary , Market Research Society , London .
- Tavistock Institute of Human Relations . 1950 An Appraisal of the Attitude of Women Towards their Hair , Doc. No. 262, 11 November 1950 .
- The Times 1948–1967
- Treasure , J. 1961 ‘American marketing in Britain’ , The Grocer , July 8 40 41 .
- Walter Thompson , J. 1962 Shopping in Suburbia , JWT , London .
- Walter Thompson , J. 1967 40 Berkeley Square , JWT , London .
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- Nixon , S. 2008 ‘Apostles of Americanization? J. Walter Thompson Company Ltd, advertising and Anglo-American relations 1945–67’ , Contemporary British History , 22 , 4 477 499 .
- Packard , V. 1957 The Hidden Persuaders , Penguin Books , London .
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- Ross , K. 1995 Fast Cars, Clean Bodies, Decolonization and the Reordering of French Culture , MIT Press , Cambridge, MA .
- Schwarzkopf , S. 2007 ‘“Culture” and the limits of innovations in marketing: Ernest Dichter, motivation studies and psychological consumer research in Great Britain, 1950s–70s’ , Management & Organizational History , 2 , 3 219 236 .
- Strasser , S. 1982 Never Done, A History of American Housework , Pantheon Books, New York .
- Todd , S. 2005 Young Women, Work and Family in England 1918–1950 , Oxford University Press , Oxford .
- West , D. 1987 ‘From T-plan to T-square: the London office of J. Walter Thompson advertising agency 1919–1970’ , Business History 29 2 199 217 .