Roadside Pentecostalism

Notes

• Allan Anderson, An Introduction to Pentecostalism: Global Charismatic Christianity (Cambridge: Cambridge University Press, 2004), 4.
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• Chris Lehmann, “The Medium is the Messiah,” http://www.therevealer.org/archives/timeless_000039. php accessed 26 March 2008.
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• The image economy of Pentecostalism is here understood in line with Meyer's articulation as the total production, reproduction, dissemination, and consumption of images ranging from films to staged performances on television, pictures on posters, banners, and billboards as well as magazines and similar mass-produced visual representations. See Birgit Meyer, “Impossible Representations: Pentecostalism, Vision, and Video Technology in Ghana,” in Religion, Media, and the Public Sphere, eds. Birgit Meyer and Annelies Moors (Bloomington: Indiana University Press, 2006), 294.
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• Martin Percy, “The Church in the Market Place: Advertising and Religion in a Secular Age,” Journal of Contemporary Religion 15, 1 (2000): 97.
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• Rick Warren, The Purpose Driven Church (Grand Rapids: Zondervan, 1995). George Berna, A Step-by-Step Guide to Church Marketing (Ventura: Regal Books, 1992).
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• See, for example, Dr. Francis Bola Akin John, “Why Many Churches' Growth Declines After 10 Years,” Sunday Sun (Lagos), 1 October 2006, 46.
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• Hamish Pringle and Les Binet, “How Marketers Can Use Celebrities to Sell More Effectively,” Journal of Consumer Behaviour 4, 3 (2005): 201–214.
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• Meyer, “Impossible Representations,” 295.
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• See Anderson, An Introduction to Pentecostalism, 5; and Asonzeh F.-K. Ukah, “The Redeemed Christian Church of God (RCCG), Nigeria. Local Identities and Global Processes in African Pentecostalism,” (Ph.D. diss., University of Bayreuth, Germany, 2003).
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• Ifi Amadiume, Daughters of the Goddess, Daughters of Imperialism: African Women Struggle for Culture, Power and Democracy (London: Zed Books, 2000), 240–257.
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• Ukah, “The Redeemed Christian Church of God,” 120–122.
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• Stephen Ellis and Gerrie Ter Haar, Worlds of Power: Religious Thought and Political Practice in Africa (London: Hurst and Company, 2004), 137. The ascendance to the leadership of the Church of God Mission by Idahosa's wife caused a schism in the church. Because Bishop Margaret Idahosa cannot fit into the role of the exceptionally charismatic Archbishop Benson Idahosa, she is contemplating resigning. The Board of Trustees of the church recently decided to, “impose Rev. Feb Idahosa, the first son of the late Archbishop, on the ministry,” according to a media report. Some of the pastors of the church are expressing bitter resentment at the prospect; one was reported to have captured the prevailing sentiment thus: “How can we serve father, mother and they say we should serve son again? This is most unfair.” See P.M News (Lagos), http://www.nigeriamasterweb.com/paperfrmes.html (accessed 31 May 2006).
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• See “Nigeria: Want in the Midst of Plenty,” International Crisis Group, Africa Report No. 113, 19 July 2006.
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• David Oyedepo, Understanding Financial Prosperity (Lagos: Dominion Publishing, 1997), 285.
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• Ibid., 291.
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• E. M. Okwori, Godliness for Gain: An Evaluation of the Nigerian Version of the Prosperity Gospel (Jos: CAPRO Media Services, 1995); Rosalind I. J. Hackett, “The Prosperity Gospel in West Africa,” in Religion and the Transformation of Capitalism, ed. R. Roberts (London: Routledge, 1995), 199–214; Deji Ayegboyin, “A Rethinking of Prosperity Teaching in the New Pentecostal Churches in Nigeria,” Black Theology 4, 1 (2006): 70–86; Stephen Hunt, “Dramatising the ‘Health and Wealth Gospel’: Belief and Practice of a neo-Pentecostal ‘Faith’ Ministry,” Journal of Beliefs & Values 21, 1 (2000): 73–86.
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• Money is a central preaching theme in Nigerian Pentecostalism. On how these churches mobilize and account for money, see A. Ukah, “Piety and Profit: Accounting for Money in West African Pentecostalism, Part 1,” Nederduitse Gereformeerde Teologiese Tydskrif Deel 48, 3 & 4 (2007): 621–632; “Piety and Profit: Accounting for Money in West African Pentecostalism, Part 2,” Nederduitse Gereformeerde Teologiese Tydskrif Deel 48, 3 & 4 (2007): 633–648.
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• Nigeria was under military rule from 1966 to 1979, and again from 1983 to 1999.
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• Tom Samson, “Interview,” Sunday Sun (Lagos), 25 July 2004, 31.
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• Ayodeji Olukoju, “‘Never Expect Power Always;’ Electricity Consumers' Response to Monopoly, Corruption and Inefficient Services in Nigeria,” African Affairs 103(2004): 51–71.
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• E. A. Adeboye, “What Obasanjo Must do to Succeed,” Redemption Light 6, 5 (2001): 5. Also see Ukah, “The Redeemed Christian Church of God,” 200.
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• Tom Samson, “Interview,” The Week (Lagos), 5 July 2004, 12.
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• Meyer, “Impossible Representations.”
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• Asonzeh F.-K. Ukah, “The Local and the Global in the Media and Material Culture of Nigerian Pentecostalism,” in Entreprises Religieuses Transnationales en Afrique de l'Ouest, ed. André Mary, René Otayek, and Laurent Fourchard (Paris: Karthela, 2005), 285–313.
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• Anderson, An Introduction to Pentecostalism, 5.
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• Marshall McLuhan, “The Mechanical Self,” in The Essential McLuhan, ed. Eric McLuhan and Frank Zingrone (New York: Basic Books, 1995), 21.
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