References
- Booth-Butterfield, S., & Welbourne, J. (2002). The elaboration likelihood model: Its impact on persuasion theory and research. In J. P. Dillard & M. Pfau (Eds.), The persuasion handboook: Developments in theory and practice (pp. 155–174). Thousand Oaks, CA: SAGE Publications, Inc.
- Cacioppo, J. T., Petty, R. E., & Kao. (1984). The efficient assessment of need for cognition. Journal of Personality Assessment, 48(3), pp. 306–307. doi:10.1207/s15327752jpa4803_13
- Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Earlbaum Associates.
- Hung, Y., Grunert, K. G., Hoefkens, C., Hieke, S., & Verbeke, W. (2017). Motivation outweighs ability in explaining European consumers’ use of health claims. Food Quality and Preference, 58, 34–44. doi:10.1016/j.foodqual.2017.01.001
- Jones, P. E., Hoffman, L. H., & Young, D. G. (2012). Online emotional appeals and political participation: The effect of candidate affect on mass behavior. New Media and Society, 15(7), 1132–1150. doi:10.1177/1461444812466717
- Moyer-Gus, E., & Nabi, R. (2010). Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion. Human Communication Research, 36, 26–52. doi:10.1111/hcre.2010.36.issue-1
- Nekmat, E., Gower, K. K., Zhou, S., & Metzger, M. (2015). Connective-collective action on social media: Moderated mediation of cognitive elaboration and perceived source credibility on personalness of source. Communication Research, 46(1), 62–87. doi:10.1177/0093650215609676
- Nikolinakou, A., & King, K. W. (2018). Viral video ads: Emotional triggers and social media virality. Psychology & Marketing, 35(10), 715–726. doi:10.1002/mar.21129
- O’Keefe, D. J. (2015). Persuasion: Theory and resources (3rd ed. Thousand Oaks, CA: Sage.
- Petty, R.E., & Cacioppo, J.T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York, NY: Springer
- Smith, ., L. (1985). Experimental economics: Reply. American Economic Review, 75(1), 265–272.
- Sullivan, D., Landau, M. J., & Kay, A. C. (2016). When enemies go viral (or not)-a real-time experiment during the “Stop Kony” campaign. Psychology of Popular Media Culture, 5(1), 15–26. doi:10.1037/ppm0000031
- Tseng, C., & Huang, T. (2016). Internet advertising video facilitating health communication. Internet Research, 26(1), 236–264. doi:10.1108/intr-09-2014-0217
- Ulkumen, G., & Thomas, M. (2013). Personal relevance and mental simulation amplify the duration framing effect. Journal of Marketing Research, 50(2), 194–206. doi:10.1509/jmr.10.0172
- Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59(4), 329–349. doi:10.1080/03637759209376276