502
Views
1
CrossRef citations to date
0
Altmetric
Note

Reexamination of consumers’ willingness to stay at green hotels: rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior

ORCID Icon, ORCID Icon & ORCID Icon

References

  • Acampora, A., Lucchetti, M. C., Merli, R., & Ali, F. (2022). The theoretical development and research methodology in green hotels research: A systematic literature review. Journal of Hospitality & Tourism Management, 51, 512–528. https://doi.org/10.1016/j.jhtm.2022.05.007
  • Agag, G., & Colmekcioglu, N. (2020). Understanding guests’ behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management, 91, 102679. https://doi.org/10.1016/j.ijhm.2020.102679
  • Ahn, J., & Kwon, J. (2020). Green hotel brands in Malaysia: Perceived value, cost, anticipated emotion, and revisit intention. Current Issues in Tourism, 23(12), 1559–1574. https://doi.org/10.1080/13683500.2019.1646715
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall. https://books.google.com.my/books?id=AnNqAAAAMAAJ
  • Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 173–222). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410612823.CH5
  • Al-Aomar, R., & Hussain, M. (2018). An assessment of adopting lean techniques in the construct of hotel supply chain. Tourism Management, 69, 553–565. https://doi.org/10.1016/j.tourman.2018.06.030
  • Al-Gharibah, O. B., & Mahfod, J. O. (2022). The influence of personality traits on tourists’ intention to visit green hotel in Qatar: The role of attitude and perceived value. Geojournal of Tourism and Geosites, 45(4spl), 1602–1609. https://doi.org/10.30892/gtg.454spl09-980
  • Ansar, N. (2013). Impact of green marketing on consumer purchase intention. Mediterranean Journal of Social Sciences, 4(11), 650–655. https://doi.org/10.5901/mjss.2013.v4n11p650
  • Archimi, C. S., Reynaud, E., Yasin, H. M., & Bhatti, Z. A. (2018). How perceived corporate social responsibility affects employee cynicism: The mediating role of organizational trust. Journal of Business Ethics, 151(4), 907–921. https://doi.org/10.1007/s10551-018-3882-6
  • Arun, T. M., Kaur, P., Bresciani, S., & Dhir, A. (2021). What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises. Business Strategy and the Environment, 30(5), 2637–2655. https://doi.org/10.1002/bse.2768
  • Asadi, S., Pourhashemi, S. O., Nilashi, M., Abdullah, R., Samad, S., Yadegaridehkordi, E., Aljojo, N., & Razali, N. S. (2020). Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry. Journal of Cleaner Production, 258, 120860. https://doi.org/10.1016/j.jclepro.2020.120860
  • Bahl, P., & Kumar, S. (2019). Green purchase behaviour among young generation: Meditating role of purchase intention. Think India Journal, 22(10), 5262–5283. https://thinkindiaquarterly.org/index.php/think-india/article/view/11523
  • Balaji, M. S., Jiang, Y., & Jha, S. (2019). Green hotel adoption: A personal choice or social pressure? International Journal of Contemporary Hospitality Management, 31(8), 3287–3305. https://doi.org/10.1108/IJCHM-09-2018-0742
  • Bashir, S., Khwaja, M. G., Turi, J. A., & Toheed, H. (2019). Extension of planned behavioral theory to consumer behaviors in green hotel. Heliyon, 5(12), 1–8. https://doi.org/10.1016/j.heliyon.2019.e02974
  • Bautista, R., Jr., Dui, R., Jeong, L. S., & Paredes, M. P. (2020). Does altruism affect purchase intent of green products? A moderated mediation analysis. Asia-Pacific Social Science Reivew, 20(1), 159–170. https://animorepository.dlsu.edu.ph/faculty_research/212/
  • Bertoldo, R., & Castro, P. (2016). The outer influence inside us: Exploring the relation between social and personal norms. Resources, Conservation and Recycling, 112, 45–53. https://doi.org/10.1016/j.resconrec.2016.03.020
  • Bhutto, M. Y., Zeng, F., Soomro, Y. A., & Khan, M. A. (2019). Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency. Pakistan Journal of Commerce and Social Sciences, 13(3), 599–619. http://hdl.handle.net/10419/205269
  • Bohdanowicz, P. (2006). Environmental awareness and initiatives in the Swedish and Polish hotel industries—survey results. International Journal of Hospitality Management, 25(4), 662–682. https://doi.org/10.1016/j.ijhm.2005.06.006
  • Botetzagias, I., Dima, A.-F., & Malesios, C. (2015). Extending the theory of planned behavior in the context of recycling: The role of moral norms and of demographic predictors. Resources, Conservation and Recycling, 95, 58–67. https://doi.org/10.1016/j.resconrec.2014.12.004
  • Byrne, B. M. (2016). Structural equation modeling with AMOS: Basic concepts, applications, and programming. Routledge. https://doi.org/10.4324/9781315757421
  • Caber, M., Albayrak, T., & Crawford, D. (2020). Perceived value and its impact on travel outcomes in youth tourism. Journal of Outdoor Recreation and Tourism, 31, 100327. https://doi.org/10.1016/j.jort.2020.100327
  • Carfora, V., Conner, M., Caso, D., & Catellani, P. (2020). Rational and moral motives to reduce red and processed meat consumption. Journal of Applied Social Psychology, 50(12), 744–755. https://doi.org/10.1111/jasp.12710
  • Chan, R. Y. K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013
  • Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798–812. https://doi.org/10.1108/MEQ-02-2018-0023
  • Chekima, B., Wafa, S. A. W. S. K., Igau, O. A., Chekima, S., & Sondoh, S. L., Jr. (2016). Examining green consumerism motivational drivers: Does premium price and demographics matter to green purchasing? Journal of Cleaner Production, 112, 3436–3450. https://doi.org/10.1016/j.jclepro.2015.09.102
  • Chen, L. (2013). A study of green purchase intention comparing with collectivistic (Chinese) and individualistic (American) consumers in Shanghai, China. Information Management and Business Review, 5(7), 342–346. https://doi.org/10.22610/imbr.v5i7.1061
  • Chung, K. C. (2020). Green marketing orientation: Achieving sustainable development in green hotel management. Journal of Hospitality Marketing & Management, 29(6), 722–738. https://doi.org/10.1080/19368623.2020.1693471
  • De Groot, J. I. M., & Steg, L. (2007). Value orientations and environmental beliefs in five countries: Validity of an instrument to measure egoistic, altruistic and biospheric value orientations. Journal of Cross-Cultural Psychology, 38(3), 318–332. https://doi.org/10.1177/0022022107300278
  • DiMartino, J., Nanere, M. G., & Dsouza, C. (2019). The effect of pro-environmental attitudes and eco-labelling information on green purchasing decisions in Australia. Journal of Nonprofit & Public Sector Marketing, 31(2), 201–225. https://doi.org/10.1080/10495142.2019.1589621
  • Dinc, M. S., & Budic, S. (2016). The impact of personal attitude, subjective norm, and perceived behavioural control on entrepreneurial intentions of women. Eurasian Journal of Business and Economics, 9(17), 23–35. https://doi.org/10.17015/ejbe.2016.017.02
  • Doran, R., & Larsen, S. (2016). The relative importance of social and personal norms in explaining intentions to choose eco-friendly travel options. International Journal of Tourism Research, 18(2), 159–166. https://doi.org/10.1002/jtr.2042
  • D’Souza, C., Apaolaza, V., Hartmann, P., & Brouwer, A. R. (2020). Marketing for sustainability: Travellers’ intentions to stay in green hotels. Journal of Vacation Marketing, 27(2), 187–202. https://doi.org/10.1177/1356766720975063
  • Dwivedi, R. K., Pandey, M., Vashisht, A., Pandey, D. K., & Kumar, D. (2022). Assessing behavioral intention toward green hotels during COVID-19 pandemic: The moderating role of environmental concern. Journal of Tourism Futures, 1–17. https://doi.org/10.1108/JTF-05-2021-0116
  • Eid, R., Agag, G., & Shehawy, Y. M. (2021). Understanding guests’ intention to visit green hotels. Journal of Hospitality & Tourism Research, 45(3), 494–528. https://doi.org/10.1177/1096348020947800
  • Esfandiar, K., Dowling, R., Pearce, J., & Goh, E. (2020). Personal norms and the adoption of pro-environmental binning behaviour in national parks: An integrated structural model approach. Journal of Sustainable Tourism, 28(1), 10–32. https://doi.org/10.1080/09669582.2019.1663203
  • Fauzi, M. A., Hanafiah, M. H., & Kunjuraman, V. (2022). Tourists’ intention to visit green hotels: Building on the theory of planned behaviour and the value-belief-norm theory. Journal of Tourism Futures, 1–22. https://doi.org/10.1108/JTF-01-2022-0008
  • Gaskin, J. (2022). Common Method Bias (CMB): Common latent factor http://statwiki.gaskination.com/index.php?title=CFA#Common_Latent_Factor
  • Gatersleben, B., Murtagh, N., & Abrahamse, W. (2014). Values, identity and pro-environmental behaviour. Contemporary Social Science, 9(4), 374–392. https://doi.org/10.1080/21582041.2012.682086
  • Gong, Y., Guo, Y.-P., Zhai, S.-S., Wong, P. P. W., & Wang, L. (2024). Factors influencing tourists’ intention to adopt classified garbage cans in tourism destination. Environment and Social Psychology, 9(1), 1–20. https://doi.org/10.54517/esp.v9i1.1860
  • Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172, 1848–1866. https://doi.org/10.1016/j.jclepro.2017.12.002
  • Gu, S. (2022). The effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customers. Turyzm/tourism, 32(2), 7–27. https://doi.org/10.18778/0867-5856.32.2.01
  • Hair, J. F., Jr., Black, W. C., Babin, B. J., & Tatham, R. L. (2010). Multivariate data analysis: A global perspective (7th ed.). Pearson Prentice Hall.
  • Hajiheydari, N., & Delgosha, M. S. (2023). Citizens’ support in social mission platforms: Unravelling configurations for participating in civic crowdfunding platforms. Technological Forecasting and Social Change, 189, 122366. https://doi.org/10.1016/j.techfore.2023.122366
  • Han, H. (2015). Travelers’ pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior. Tourism Management, 47, 164–177. https://doi.org/10.1016/j.tourman.2014.09.014
  • Han, H., Hwang, J., Lee, M., & Kim, J. (2019). Word-of-mouth, buying, and sacrifice intentions for eco-cruises: Exploring the function of norm activation and value-attitude-behavior. Tourism Management, 70, 430–443. https://doi.org/10.1016/j.tourman.2018.09.006
  • Han, H., Kiatkawsin, K., & Ryu, H. B. (2019). Determinants of young vacationers’ recycling and conservation behavior when traveling. Social Behavior & Personality: An International Journal, 47(2), 1–11. https://doi.org/10.2224/sbp.7650
  • Han, H., Lee, J.-S., Trang, H. L. T., & Kim, W. (2018). Water conservation and waste reduction management for increasing guest loyalty and green hotel practices. International Journal of Hospitality Management, 75, 58–66. https://doi.org/10.1016/j.ijhm.2018.03.012
  • Hitlin, S. (2003). Values as the core of personal identity: Drawing links between two theories of self. Social Psychology Quarterly, 66(2), 118–137. https://doi.org/10.2307/1519843
  • Ho, R. (2006). Handbook of univariate and multivariate data analysis and interpretation with SPSS. CRC Press. https://doi.org/10.1201/9781420011111.ch2
  • Hogg, M. A., Adelman, J. R., & Blagg, R. D. (2010). Religion in the face of uncertainty: An uncertainty-identity theory account of religiousness. Personality and Social Psychology Review, 14(1), 72–83. https://doi.org/10.1177/1088868309349692
  • Homer, P. M., & Khhle, L. R. (1988). A structural equation test of the value-attitude-behavior hierarchy. Journal of Personality and Social Psychology, 54(4), 638–646. https://doi.org/10.1037/0022-3514.54.4.638
  • Hulland, J., Baumgartner, H., & Smith, K. M. (2018). Marketing survey research best practices: Evidence and recommendations from a review of JAMS articles. Journal of the Academy of Marketing Science, 46(1), 92–108. https://doi.org/10.1007/s11747-017-0532-y
  • Hwang, J., Kim, W., & Kim, J. J. (2020). Application of the value-belief-norm model to environmentally friendly drone food delivery services. International Journal of Contemporary Hospitality Management, 32(5), 1775–1794. https://doi.org/10.1108/IJCHM-08-2019-0710
  • Ju, G., Liu, J., He, G., Zhang, X., & Yan, F. (2021). Literary destination familiarity and inbound tourism: Evidence from mainland China. Journal of Social Computing, 2(2), 193–206. https://doi.org/10.23919/JSC.2021.0013
  • Kaiser, F. G., & Fuhrer, U. (2003). Ecological behavior’s dependency on different forms of knowledge. Applied Psychology, 52(4), 598–613. https://doi.org/10.1111/1464-0597.00153
  • Kamboj, S., Matharu, M., Lim, W. M., Ali, F., & Kumar, S. (2022). Consumer adoption of green hotels: Understanding the role of value, innovation, and involvement. Journal of Hospitality Marketing & Management, 31(7), 819–849. https://doi.org/10.1080/19368623.2022.2071370
  • Karimi, S., & Mohammadimehr, S. (2022). Socio-psychological antecedents of pro-environmental intentions and behaviors among Iranian rural women: An integrative framework. Frontiers in Environmental Science, 10, 979728. https://doi.org/10.3389/fenvs.2022.979728
  • Kiatkawsin, K., & Han, H. (2017). Young travelers’ intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management, 59, 76–88. https://doi.org/10.1016/j.tourman.2016.06.018
  • Kim, S., Lehto, X., & Kandampully, J. (2019). The role of familiarity in consumer destination image formation. Tourism Review, 74(4), 885–901. https://doi.org/10.1108/TR-10-2018-0141
  • Kirmani, M. D., & Khan, M. N. (2016). Environmental concern to attitude towards green products: Evidences from India. Serbian Journal of Management, 11(2), 159–179. https://doi.org/10.5937/sjm11-9241
  • Kline, R. B. (2015). Principles and practice of structural equation modeling (Fourth ed.). Guilford.
  • Kortenkamp, K. V., & Moore, C. F. (2001). Ecocentrism and anthropocentrism: Moral reasoning about ecogogical commons dilemmas. Journal of Environmental Psychology, 21(3), 261–272. https://doi.org/10.1006/jevp.2001.0205
  • Kumar, G. A. (2021). Framing a model for green buying behavior of Indian consumers: From the lenses of the theory of planned behavior. Journal of Cleaner Production, 295, 126487. https://doi.org/10.1016/j.jclepro.2021.126487
  • Lee, T. H., & Jan, F.-H. (2017). Ecotourism behavior of nature-based tourists: An integrative framework. Journal of Travel Research, 57(6), 792–810. https://doi.org/10.1177/0047287517717350
  • Liu, M. T., Liu, Y., & Mo, Z. (2020). Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers’ green purchase intention. Asia Pacific Journal of Marketing & Logistics, 32(8), 1823–1841. https://doi.org/10.1108/APJML-05-2019-0285
  • Meyers, L. S., Gamst, G., & Guarino, A. J. (2006). Applied multivariate research: Design and interpretation. Sage.
  • Milfont, T. L., & Duckitt, J. (2004). The structure of environmental attitudes: A first- and second-order confirmatory factor analysis. Journal of Environmental Psychology, 24(3), 289–303. https://doi.org/10.1016/j.jenvp.2004.09.001
  • Milfont, T. L., & Duckitt, J. (2010). The environmental attitudes inventory: A valid and reliable measure to assess the structure of environmental attitudes. Journal of Environmental Psychology, 30(1), 80–94. https://doi.org/10.1016/j.jenvp.2009.09.001
  • Mora, P., & Moscarola, J. (2010). Representations of the emotions associated with a wine purchasing or consumption experience. International Journal of Consumer Studies, 34(6), 674–683. https://doi.org/10.1111/j.1470-6431.2010.00900.x
  • Nimri, R., Patiar, A., & Jin, X. (2020). The determinants of consumers’ intention of purchasing green hotel accommodation: Extending the theory of planned behaviour. Journal of Hospitality & Tourism Management, 45, 535–543. https://doi.org/10.1016/j.jhtm.2020.10.013
  • Nimri, R., Patiar, A., Kensbock, S., & Jin, X. (2019). Consumers’ intention to stay in green hotels in Australia: Theorization and implications. Journal of Hospitality & Tourism Research, 44(1), 149–168. https://doi.org/10.1177/1096348019862602
  • Özekici, Y. K. (2022). Extending value-belief and norm theory with social identity for preventing food waste at restaurants. Turizm Akademik Dergisi, 9(1), 273–291. https://dergipark.org.tr/en/pub/touraj/issue/70329/1087469
  • Patharia, I., Rastogi, S., Vinayek, R., & Malik, S. (2020). A fresh look at environment friendly customer’s profile: Evidence from India. International Journal of Economics and Business Research, 20(3), 310–321. https://doi.org/10.1504/IJEBR.2020.110425
  • Patwary, A. K., Rasoolimanesh, S. M., Rabiul, M. K., Aziz, R. C., & Hanafiah, M. H. (2022). Linking environmental knowledge, environmental responsibility, altruism, and intention toward green hotels through ecocentric and anthropocentric attitudes. International Journal of Contemporary Hospitality Management, 34(12), 4653–4673. https://doi.org/10.1108/IJCHM-01-2022-0039
  • Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
  • Rahman, I., & Reynolds, D. (2016). Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment. International Journal of Hospitality Management, 52, 107–116. https://doi.org/10.1016/j.ijhm.2015.09.007
  • Rahman, I., & Reynolds, D. (2019). The influence of values and attitudes on green consumer behavior: A conceptual model of green hotel patronage. International Journal of Hospitality & Tourism Administration, 20(1), 47–74. https://doi.org/10.1080/15256480.2017.1359729
  • Ray, A., Sachdeva, I., Rana, N. P., Nunkoo, R., & She, L. (2023). Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach. Journal of Hospitality Marketing & Management, 33(1), 1–32. https://doi.org/10.1080/19368623.2023.2235335
  • Rodriguez–Sanchez, C., Sancho-Esper, F., Casado-Díaz, A. B., & Sellers-Rubio, R. (2020). Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination. Journal of Destination Marketing & Management, 18, 100496. https://doi.org/10.1016/j.jdmm.2020.100496
  • Sadiq, M., Adil, M., & Paul, J. (2022). Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective. International Journal of Hospitality Management, 100, 103094. https://doi.org/10.1016/j.ijhm.2021.103094
  • Saleem, F. (2021). Antecedents of the green behavioral intentions of hotel guests: A developing country perspective. Sustainability, 13(8), 4427. https://doi.org/10.3390/su13084427
  • Sarabia-Andreu, F., & Sarabia-Sánchez, F. J. (2018). Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach. International Journal of Wine Business Research, 30(4), 463–480. https://doi.org/10.1108/IJWBR-09-2017-0063
  • Schwartz, S. H. (1977). Normative influences on altruism. Advances in Experimental Social Psychology, 10, 221–279. https://doi.org/10.1016/S0065-2601(08)60358-5
  • Schwartz, S. H. (1996). Value priorities and behavior: Applying a theory of integrated value systems. In J. M. Olson & M. P. Zanna (Eds.), The psychology of values (pp. 119–144). Erlbaum.
  • Schwartz, S. H., & Bardi, A. (2001). Value hierarchies across cultures: Taking a similarities perspective. Journal of Cross-Cultural Psychology, 32(3), 268–290. https://doi.org/10.1177/0022022101032003002
  • Schwartz, S. H., & Huismans, S. (1995). Value priorities and religiosity in four western religions. Social Psychology Quterly, 58(2), 88–107. https://doi.org/10.2307/2787148
  • Sharma, K., Aswal, C., & Paul, J. (2022). Factors affecting green purchase behavior: A systematic literature review. Business Strategy and the Environment, ahead-of-print(ahead–of–print), 1–15. https://doi.org/10.1002/bse.3237
  • Sheraz, N., Saleem, S., & Sultan, S. (2021). The consumer’s pro environmental attitude and its impact on green purchase behavior. Journal of Contemporary Issues in Business and Government, 27(5), 221–233. https://doi.org/10.47750/cibg.2021.27.05.015
  • Sia, S. K., & Jose, A. (2019). Attitude and subjective norm as personal moral obligation mediated predictors of intention to build eco-friendly house. Management of Environmental Quality: An International Journal, 30(4), 678–694. https://doi.org/10.1108/MEQ-02-2019-0038
  • Steg, L., Bolderdijk, J. W., Keizer, K., & Perlaviciute, G. (2014). An integrated framework for encouraging pro-environmental behaviour: The role of values, situational factors and goals. Journal of Environmental Psychology, 38, 104–115. https://doi.org/10.1016/j.jenvp.2014.01.002
  • Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309–317. https://doi.org/10.1016/j.jenvp.2008.10.004
  • Stern, P. C. (2000). New environmental theories: Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175
  • Stern, P. C., Dietz, T., Abel, T. D., Guagnano, G., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81–97. https://cedar.wwu.edu/hcop_facpubs/1
  • Stets, J. E., & Burke, P. J. (2000). Identity theory and social identity theory. Social Psychology Quarterly, 63(3), 224–237. https://doi.org/10.2307/2695870
  • Stylidis, D., Woosnam, K. M., Ivkov, M., & Kim, S. S. (2020). Destination loyalty explained through place attachment, destination familiarity and destination image. International Journal of Tourism Research, 22(5), 604–616. https://doi.org/10.1002/jtr.2359
  • Sultana, N., Amin, S., & Islam, A. (2022). Influence of perceived environmental knowledge and environmental concern on customers’ green hotel visit intention: Mediating role of green trust. Asia-Pacific Journal of Business Administration, 14(2), 223–243. https://doi.org/10.1108/APJBA-08-2021-0421
  • Sung, P. L., Hsiao, T. Y., Huang, L., & Morrison, A. M. (2021). The influence of green trust on travel agency intentions to promote low-carbon tours for the purpose of sustainable development. Corporate Social Responsibility and Environmental Management, 28(4), 1185–1199. https://doi.org/10.1002/csr.2131
  • Sussman, R., & Gifford, R. (2018). Causality in the theory of planned behavior. Personality and Social Psychology Bulletin, 45(6), 920–933. https://doi.org/10.1177/0146167218801363
  • Teeroovengadum, V. (2019). Environmental identity and ecotourism behaviours: Examination of the direct and indirect effects. Tourism Review, 74(2), 280–292. https://doi.org/10.1108/TR-11-2017-0190
  • Teng, Y.-M., Wu, K.-S., & Liu, H.-H. (2015). Integrating altruism and the theory of planned behavior to predict patronage intention of a green hotel. Journal of Hospitality & Tourism Research, 39(3), 299–315. https://doi.org/10.1177/1096348012471383
  • Trang, H. L. T., Lee, J.-S., & Han, H. (2019). How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam. Journal of Travel & Tourism Marketing, 36(1), 14–28. https://doi.org/10.1080/10548408.2018.1486782
  • Ulker-Demirel, E., & Ciftci, G. (2020). A systematic literature review of the theory of planned behavior in tourism, leisure and hospitality management research. Journal of Hospitality & Tourism Management, 43, 209–219. https://doi.org/10.1016/j.jhtm.2020.04.003
  • van der Werff, E., Steg, L., & Keizer, K. (2013). It is a moral issue: The relationship between environmental self-identity, obligation-based intrinsic motivation and pro-environmental behaviour. Global Environmental Change, 23(5), 1258–1265. https://doi.org/10.1016/j.gloenvcha.2013.07.018
  • Varah, F., Mahongnao, M., Pani, B., & Khamrang, S. (2021). Exploring young consumers’ intention toward green products: Applying an extended theory of planned behavior. Environment Development and Sustainability, 23(6), 9181–9195. https://doi.org/10.1007/s10668-020-01018-z
  • Verma, V. K., Chandra, B., & Kumar, S. (2019). Values and ascribed responsibility to predict consumers’ attitude and concern towards green hotel visit intention. Journal of Business Research, 96, 206–216. https://doi.org/10.1016/j.jbusres.2018.11.021
  • Wang, L. (2022). Determinants of consumers purchase attitude and intention toward green hotel selection. Journal of China Tourism Research, 18(1), 203–222. https://doi.org/10.1080/19388160.2020.1816241
  • Wang, L., Fu, C.-F., Wong, P. P. W., & Zhang, Q. (2022a). The impact of tourists’ perceptions of space-launch tourism: An extension of the theory of planned behavior approach. Journal of China Tourism Research, 18(3), 549–568. https://doi.org/10.1080/19388160.2021.1900972
  • Wang, L., Shao, Y.-X., Heng, J.-Y., Cheng, Y., Xu, Y., Wang, Z.-X., & Wong, P. P. W. (2023a). A deeper understanding of attitude and norm applicable to green hotel selection. Journal of Quality Assurance in Hospitality & Tourism, ahead-of-print(ahead–of–print), 1–33. https://doi.org/10.1080/1528008X.2023.2165594
  • Wang, X., Van der Werff, E., Bouman, T., Harder, M. K., & Steg, L. (2021c). I am vs. We are: How biospheric values and environmental identity of individuals and groups can influence pro-environmental behaviour. Frontiers in Psychology, 12(121), 1–11. https://doi.org/10.3389/fpsyg.2021.618956
  • Wang, L., Wang, Z.-X., Wong, P. P. W., & Zhang, Q. (2021a). Consumer motivations, attitude and behavioral intention toward green hotel selection. JOURNAL of TOURISM, CULINARY and ENTREPRENEURSHIP (JTCE), 1(2), 79–104. https://doi.org/10.37715/jtce.v1i2.2081
  • Wang, L., Wang, Z.-X., Zhang, Q., Jebbouri, A., & Wong, P. P. W. (2022b). Consumers’ intention to visit green hotels – a goal-framing theory perspective. Journal of Sustainable Tourism, 30(8), 1837–1857. https://doi.org/10.1080/09669582.2021.1977937
  • Wang, L., & Wong, P. P. W. (2021). Marketing of environmentally friendly hotels in China through religious segmentation: A theory of planned behaviour approach. Tourism Review, 76(5), 1164–1180. https://doi.org/10.1108/TR-08-2019-0327
  • Wang, L., Wong, P. P. W., & Elangkovan, N. A. (2020a). Antecedents of green purchase behaviour: An examination of altruism and environmental knowledge. International Journal of Culture, Tourism and Hospitality Research, 14(1), 63–82. https://doi.org/10.1108/IJCTHR-02-2019-0034
  • Wang, L., Wong, P. P. W., & Elangkovan, N. A. (2020b). The demographic impact of consumer green purchase intention toward green hotel selection in China. Tourism and Hospitality Research, 20(2), 210–222. https://doi.org/10.1177/1467358419848129
  • Wang, L., Wong, P. P. W., Elangkovan, N. A., & Chee, W. M. (2019). Green hotel selection of Chinese consumers: A planned behavior perspective. Journal of China Tourism Research, 15(2), 192–212. https://doi.org/10.1080/19388160.2018.1553743
  • Wang, L., Wong, P. P. W., & Zhang, Q. (2021b). Travellers’ destination choice among university students in China amid COVID-19: Extending the theory of planned behaviour. Tourism Review, 76(4), 749–763. https://doi.org/10.1108/TR-06-2020-0269
  • Wang, L., Zhang, Q., Ding, Y.-Y., & Wong, P. P. W. (2023b). The effect of social and personal norm on intention to patronize green hotels: Extension of theory of planned behavior. Journal of China Tourism Research, 19(2), 311–334. https://doi.org/10.1080/19388160.2022.2070567
  • Wang, L., Zhang, Q., & Wong, P. P. W. (2022c). Assessment of tourists perceived without travel risks and intention to visit night market aftermath the COVID-19 pandemic: An empirical approach. Turyzm/tourism, 32(2), 163–186. https://doi.org/10.18778/0867-5856.32.2.09
  • Wang, L., Zhang, Q., & Wong, P. P. W. (2022d). Impact of familiarity and green image on satisfaction and loyalty among young green hotels’ guests – a developing country’s perspective. Frontiers in Psychology, 13, 899118. https://doi.org/10.3389/fpsyg.2022.899118
  • Wang, L., Zhang, Q., & Wong, P. P. W. (2022e). Purchase intention for green cars among Chinese millennials: Merging the value–attitude–behavior theory and theory of planned behavior. Frontiers in Psychology, 13, 786292. https://doi.org/10.3389/fpsyg.2022.786292
  • Wang, C.-P., Zhang, Q., Wong, P. P. W., & Wang, L. (2023c). Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective. Frontiers in Psychology, 14, 1139116. https://doi.org/10.3389/fpsyg.2023.1139116
  • Wibowo, S. F., Najib, M., Sumarwan, U., & Asnawi, Y. H. (2022). Rational and moral considerations in organic coffee purchase intention: Evidence from Indonesia. Economies, 10(12), 308. https://doi.org/10.3390/economies10120308
  • Yadav, R., Balaji, M. S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels? International Journal of Hospitality Management, 77, 385–395. https://doi.org/10.1016/j.ijhm.2018.08.002
  • Yeh, S.-S., Guan, X., Chiang, T.-Y., Ho, J.-L., & Huan, T.-C. T.-C. (2021). Reinterpreting the theory of planned behavior and its application to green hotel consumption intention. International Journal of Hospitality Management, 94, 102827. https://doi.org/10.1016/j.ijhm.2020.102827
  • Yeow, P. H. P., & Loo, W. H. (2022). Antecedents of green computer purchase behavior among Malaysian consumers from the perspective of rational choice and moral norm factors. Sustainable Production and Consumption, 32, 550–561. https://doi.org/10.1016/j.spc.2022.05.015
  • Yıldırım, M., & Özdemir, Ş. (2022). The effect of consumers’ religiosity on environmental attitudes: The mediating role of personal moral philosophies. Turkish Journal of Business Ethics, Ahead-Of-Print(ahead-Of-Print), 26–38. https://doi.org/10.12711/tjbe/m3710

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.