References
- Beville , Hugh M. March 10 1983 . “ Former Director of Research at NBC; Former Director of Broadcast Ratings Council (now Electronic Media Ratings Council) ” . March 10 , Douglaston, NY Interview conducted by the author in
- Beville , Hugh M. 1985 . Audience ratings: Radio, television and cable , Hillsdale, NJ : Lawrence Erlbaum Associates .
- 1945 . CAB drops dual ratings system . Broadcasting , April 30 : 57
- CAB suspends ratings service . 1946 . Broadcasting , June 24 : 46
- Castleman , H. and Podrazik , W. 1982 . Watching television , 30 94 NY : McGraw Hill .
- 1942 . Coincidental Survey is added by CAB . Broadcasting , October 5 : 60
- Crossley , A.M. March 18 1983 . “ Former Director of Cooperative Analysis of Broadcasting ” . March 18 , Princeton, NJ Interview conducted by the author in
- 1942 . Dual radio check . Business week , October 24 : 82 – 83 .
- 1945 . Four network executives elected by CAB . Broadcasting , February 26 : 15
- Harper , M. 1944 . Some factors in radio measurement . Advertising and Selling , December : 66 – 70 .
- Hooper, C.E. (1949, May 4) Letter to William Brooks, vice president of NBC. Hooper Collection, State Historical Archives, Madison, WI.
- Hooper , C.E. and Chappell , M. W. 1944 . Radio audience measurement , New York : S. Daye, Inc .
- September 1948 . “ Home sample reappraised ” . In Hooper Hi‐Lights , September , Madison, WI : Hooper Collection, State Historical Archives .
- 1950 . It's official: Nielsen absorbs Hooperatings . Advertising Age , March 6 : 1
- 1950 . National Hooperatings sold . Broadcasting , February 28 : 27
- Nielsen , A.C. 1942 . Trends in mechanization of radio advertising . Journal of Marketing , January : 218 – 227 .
- Nielsen , A.C. 1944 . Two years of commercial operation . Journal of Marketing , January : 218 – 235 .
- Nielsen , A.C. 1949a . NRI News , Mass Communication Ephemera Collection Madison, WI : Nielsen File, State Historical Archives .
- Nielsen , A.C. 1949b . New projectable ratings , Washington DC : Broadcast Pioneers Library . Nielsen Files
- Nielsen , A.C. January 5 1950 . Nielsen radio index , January 5 , Madison, WI : Nielsen Collection, State Historical Archives .
- Nielsen , A.C. 1964 . Greater prosperity through marketing research: The first fifty years of Nielsen , Princeton, NJ : Princeton University Press .
- Nye , Frank W. 1957 . ’Hoop’ of Hooperatings: The man and his work , Norwalk, CT : Author .
- 1938 . Printer's Ink , July 28 : 9 – 358 .
- 1949 . Roster, coincidental and unaided recall . Advertising and Selling , August : 20+
- Small , C.E. 1947 . Biggest man in radio: C.E. Hooper . Saturday Evening Post , November 22 : 25+
- Sterling , C.H. and Kittross , J. M. 1978 . Stay tuned: A concise history of American broadcasting , Belmont, CA : Wadsworth Publishing Co .
- Womer , S. 1941 . What they say of two leading methods of measuring radio . Printer's Ink , February : 73 – 79 .
- Yankelovitch , D. 1938 . The first fifty years of advertising . Printer's Ink , July 28 : 348 – 358 .