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Original Articles

Investigating the Effect of Service Quality on Customer Loyalty in the Hotel Industry: The Mediating Role of Customer Satisfaction and the Moderating Roles of Service Recovery and Perceived Value

旅馆业服务质量对顾客忠诚度影响之研究:以顾客满意度为中介变量及服务补救与知觉价值为调节变量

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Pages 257-276 | Published online: 22 Aug 2013

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