2,029
Views
30
CrossRef citations to date
0
Altmetric
Article

Factors that Influence Potential Green Hotel Customers’ Decision-making Process – Evidence from China

绿色酒店市场潜在消费者购买决策过程及其影响因素研究 — 以中国消费者为例

& ORCID Icon
Pages 455-477 | Received 07 Jul 2018, Accepted 09 Oct 2018, Published online: 16 Jan 2019

References

  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beskmann (Eds.), Action control: From cognition to behavior (pp. 11–39). Heidelberg: Springer.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
  • Baker, M. A., Davis, E. A., & Weaver, P. A. (2014). Eco-friendly attitudes, barriers to participation, and differences in behavior at green hotels. Cornell Hospitality Quarterly, 55(1), 89–99.
  • Barber, N. A. (2014). Profiling the potential “green” hotel guest: Who are they and what do they want? Journal of Hospitality and Tourism Research, 38(3), 361–387.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51, 1173–1182.
  • Berry, L. L., Parasuraman, A., & Zeithaml, V. A. (1994). Improving service quality in America: Lessons learned. Academy of Management Executive, 8(2), 32–52.
  • Bruns-Smiths, A., Choy, V., & Chong, H. (2015). Environmental sustainability in the hospitality industry: Best practices, guest participation, and customer satisfaction. Cornell Hospitality Reports, 15(3), 6–16.
  • Chan, E. S. W. (2010). Implementing environmental management systems in small and medium-sized hotels: Obstacles. Journal of Hospitality & Tourism Research, 35(1), 3–23.
  • Chan, E. S. W. (2013). Gap analysis of green hotel marketing. International Journal of Contemporary Hospitality Management, 25(7), 1017–1048.
  • Chen, G. (2014). A study on the current situation of development of green hotels in small-and-medium sized cities and relevant solutions to its promotion. Journal of Chongqing Electric Power College, 19(3), 39–41.
  • China Hotel Association. (2016). 2016 white paper on green development of China’s lodging industry. Retrieved from http://www.chinahotel.org.cn/forward/enterenterSecond DaryOther.do
  • China National Tourism Administration. (2017). 2016 China tourism development report. Retrieved from http://w.huanqiu.com/r/MV8wXzEwODMxOTA1XzE4ODNfMTQ5NzMz NTI4MA==?s=uc_zaozhidao
  • Chou, C. J., Chen, K. S., & Wang, Y. Y. (2012). Green practices in the restaurant industry from an innovation adoption perspective: Evidence from Taiwan. International Journal of Hospitality Management, 31(3), 703–711.
  • Dimara, E., Manganari, E., & Skuras, D. (2017). Don’t change my towels please: Factors influencing participation in towel reuse programs. Tourism Management, 59, 425–437.
  • Enz, C. A., & Siguaw, J. A. (1999). Best hotel environmental practices. Cornell Hotel and Restaurant Administration Quarterly, 40(5), 72–77.
  • Fishbein, M. A., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. New Jersey: Addison-Wesley.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
  • GfK. (2015). GfK research shows that Chinese consumers are among the most environmentally conscious consumers in the world. Retrieved from http://www.prnasia.com/story/120220-1.shtml
  • Green Hotel Development Report of China. (2010). Retrieved from http://news.winshang.com/html/007/9258.html
  • Gustin, M. E., & Weaver, P. A. (1996). Are hotels prepared for the environmental consumer? Hospitality Research Journal, 20(2), 1–14.
  • Hair, J. F., Black, W. C., & Babin, B. J. (2010). Multivariate data analysis. A global perspective (7th ed.). Upper Saddle River, NJ: Prentice-Hall.
  • Han, H., Hsu, L., & Lee, J. (2009). Empirical investigation of the roles of attitude toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process. International Journal of Hospitality Management, 28(4), 519–528.
  • Han, H., Hsu, L. T., Lee, J. S., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly decisions. International Journal of Hospitality Management, 30(2), 345–355.
  • Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29(4), 659–668.
  • Han, H. S., Hsu, L. T., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325–334.
  • Hu, H., Parsa, H. G., & Self, J. (2010). The dynamics of green restaurant patronage. Cornell Hospitality Quarterly, 51(3), 344–362.
  • Jiang, Y., & Kim, Y. T. (2015). Developing multi-dimensional green value: Extending social exchange theory to explore customers’ purchase intention in green hotels – Evidence from Korea. International Journal of Contemporary Hospitality Management, 27(2), 308–334.
  • Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behavior: A cross-market examination. Journal of Consumer Marketing, 16(5), 441–460.
  • Karjaluoto, H., Munnukka, J., & Kiuru, K. (2016). Brand love and positive word of mouth: The moderating effects of experience and price. Journal of Product and Brand Management, 25(6), 527–537.
  • Kasim, A. (2004). Socio-environmentally responsible hotel business: Do tourists to Pengang Island. Malaysia Care? Journal of Hospitality & Leisure Marketing, 11(4), 5–28.
  • Kline, R. (1998). Principles and practice of structural equation modeling. New York, NY: Guilford.
  • Knutson, B. J., Beck, J. A., & Kim, S. (2009). Identifying the dimensions of the guest’s hotel experience. Cornell Hospitality Quarterly, 50(3), 44–55.
  • Lancaster, K. (1966). A new approach to consumer theory. Journal of Political Economy, 74(2), 132–157.
  • Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520.
  • Li, M. C., & Wei, W. (2010). A review of the research on green hotels in China in the past ten years. Journal of South China University of Technology (Social Science Edition), 12(1), 23–28.
  • Li, Z. P. (2009). A study on customers’ green consumptive behaviors in tourist hotels. Tourism Tribune, 24(8), 34–39.
  • Liu, X. L., & Zhou, Y. J. (2012). Analysis of government regulation and incentive policy for the development of green hotel in China. Economic Vision, 3, 8–10.
  • Lockyer, T. (2005). Understanding the dynamics of the hotel accommodation purchase decision. International Journal of Contemporary Hospitality Management, 16(6/7), 481–492.
  • Lu, W. T. (2015). A preliminary analysis of problems and countermeasures in the development of green hotel in China. Modern Business, 24, 24–25.
  • Maloney, M. P., & Ward, M. P. (1973). Ecology: Let’s hear from the people: An objective scale for the measurement of ecological attitudes and knowledge. American Psychologist, 28(7), 583–586.
  • Manaktola, K., & Jauhari, V. (2007). Exploring consumer attitude and behavior towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364–377.
  • Millar, M., & Baloglu, A. S. (2011). Hotel guests’ preferences for green guest room attributes. Cornell Hospitality Quarterly, 52(3), 302–311.
  • Moisander, J. (2007). Motivational complexity of green consumerism. International Journal of Consumer Studies, 31(4), 404–409.
  • Murray, K. B., & Schlacter, J. L. (1990). The impact of services versus goods on consumers’ assessment of perceived risk and variability. Academy of Marketing Science, 18(1), 51–65.
  • Nunnally, J. C. (1978). Psychometric theory. New York, NY: McGraw-Hill.
  • Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising. Journal of Business Research, 36(15), 217–231.
  • Robiont, E., & Giannelloni, J. L. (2010). Do hotels “green” attributes contribute to customer satisfaction? Journal of Service Marketing, 24(20), 157–169.
  • Ruan, L. X., & Wang, X. Y. (2017). Study on energy conservation and emission reduction assessment index system of Tourist Hotel. Modern Business Trade Industry, 35, 40–42.
  • Teng, Y. M., Wu, K. S., & Liu, H. H. (2015). Integrating altruism and the theory of planned behavior to predict patronage intention of a green hotel. Journal of Hospitality & Tourism Research, 39(3), 299–315.
  • Tian, Y. P., Chang, H., Huang, C. Q., & Li, Q. (2011). Potential analysis and development countermeasures of greens hotels in China. Consumer Economics, 27(2), 54–57.
  • Tzschentke, N., Kirk, D., & Lynch, P. A. (2004). Reasons for going green in serviced accommodation establishments. International Journal of Contemporary Hospitality Management, 16(2), 116–124.
  • Watkins, E. (1994). Do guests want green hotels? Lodging Hospitality, 50(4), 70–72.
  • Weigel, R., & Weigel, J. (1978). Environmental concern: The development of a measure. Environment and Behavior, 10(1), 3–15.
  • WJX. (2017). The introduction of the sample composition. Retrieved from https://www.wjx.cn/html/promote/Intro.aspx
  • Wu, K. S., & Teng, Y. M. (2011). Applying the extended theory of planned behavior to predict the intention of visiting a green hotel. African Journal of Business Management, 5(17), 7579–7587.
  • Xiao, H. Y. (2011). Study on the path of economy hotel changing to green hotel in China in the light the perspective of green marketing. Science and Management, 4, 46–50.
  • Xie, T. (2016). Consumers’ intention to visit green hotels: Based on TPB perspective. Tourism Tribune, 31(6), 94–103.
  • Xu, J. B., & Chan, A. (2010). A conceptual framework of hotel experience and customer-based brand equity. International Journal of Contemporary Hospitality Management, 22(2), 174–193.
  • Xu, Y. Q., Wang, N., & Gao, S. J. (2010). An empirical study on the establishment and value promotion of green hotels. Economic Research Guide, 90(16), 199–201.
  • Yim, W., & Penny, K. (2007). The use of environmental management as a facilities management tool in the Macao hotel sector. Facilities, 25(7/8), 286–295.
  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of Service quality. Journal of Marketing, 60(2), 31–46.
  • Zhang, P. (2013). On problem existing in development green hotel and countermeasures. Journal of Wuhan Polytechnic, 13(1), 102–106.
  • Zhang, X. (2016). The present situation and development trends of green hotel in China. Journal of Baicheng Normal University, 2, 86–89.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.