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Editorial

Editorial

Pages 263-267 | Published online: 05 Nov 2010

References

  • Coleman-Bell , R. 2006 . “ ‘Droppin’ it like it's hot: the sporting body of Serena Williams ” . In Framing celebrity: new directions in celebrity culture , Edited by: Holmes , S. and Redmond , S. 195 – 205 . Oxford : Routledge .
  • Costanzo , J.P and Goodnight , E.J. 2005 . Celebrity endorsements . Journal of Promotion Management , 11 ( 4 ) : 49 – 62 .
  • Gamson , J. 1994 . Claims to fame: celebrity in contemporary America , Berkeley, CA : University of California Press .
  • Marshall , P.D. 2010 . The promotion and presentation of the self: celebrity as marker of presentational media . Celebrity Studies , 1 ( 1 ) : 35 – 48 .
  • Wernick , A. 1991 . Promotional culture: advertising, ideology, and symbolic expression , London : Sage .

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