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Netnography: observing and interacting with celebrity in the digital world

Pages 378-381 | Received 03 Nov 2014, Accepted 04 Mar 2015, Published online: 06 Jul 2015

References

  • Kozinets, R.V., 1998. On netnography: initial reflections on consumer investigations of cyberculture. In J.W. Alba and J.W. Hutchinson, eds. Advances in Consumer Research, Provo, UT: Association for Consumer Research, 366–371.
  • Kozinets, R.V., 2002. The field behind the screen: using netnography for marketing research in online communities. Journal of Marketing Research, 39 (1), 61–72.
  • Kozinets, R.V., 2009. Netnography: doing ethnographic research online. Thousand Oaks, CA: Sage.
  • Kulavuz-Onal, D. and Vásquez, C., 2013. Reconceptualising fieldwork in a netnography of an online community of English language teachers. Ethnography and Education, 8 (2), 224–238.
  • Marwick, A. and boyd, d., 2011. To see and be seen: celebrity practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17 (2), 139–158.

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