7,270
Views
8
CrossRef citations to date
0
Altmetric
Research Article

From Paris is Burning to #dragrace: social media and the celebrification of drag culture

&
Pages 386-401 | Received 07 Nov 2019, Accepted 09 Mar 2020, Published online: 04 Jun 2020

References

  • Anderson, E., 2008. Treacherous Pin-ups, politicized prostitutes, and activist betrayals: Jane Fonda’s body in hollywood and Hanoi. Quarterly review of film and video, 25 (4), 315–333. doi:10.1080/10509200601105308
  • Anderson, M., 1990. The Reagan Boom - greatest ever. The New York Times, 17 Jan, p. 25.
  • Banet-Weiser, S., 2012. AuthenticTM: the politics of ambivalence in a brand culture. New York and London: New York University Press.
  • Barbu, O., 2014. Advertising, microtargeting and social media. Procedia, social and behavioral sciences, 163, 44–49.
  • Becker, A.B., 2013. Star power? Advocacy, receptivity, and viewpoints on celebrity involvement in issue politics. Atlantic journal of communication, 21 (1), 1–16. doi:10.1080/15456870.2013.743310
  • Beer, D., 2016. Metric Power. London: Palgrave Macmillan.
  • Boyd, D.M. and Ellison, N.B., 2007. Social network sites: definition, history, and scholarship. Journal of computer-mediated communication, 13 (1), 210–230. doi:10.1111/j.1083-6101.2007.00393.x
  • “Brand Me!” featuring Manila Luzon, Laganja Estranja, AB Soto and Jackie Huba at DragCon 2016. 2016. Available from: https://www.youtube.com/watch?v=sXxeG5aWToQ [Accessed 14 Oct 2019]
  • Bruns, A., 2006. Towards produsage: futures for user-led content production. In: F. Sudweeks, H. Hrachovec, and C. Ess, eds. Proceedings of cultural attitudes towards communication and technology 2006. 28 June - 1 July 2006. Tartu: Estonia, 275–284.
  • Burgess, J.E., et al., 2012. YouTube and the formalisation of amateur media. In: D. Hunter, ed. Amateur media: social, cultural and legal perspectives. Oxon: Routledge, 53–58.
  • Burnett, G. and Bonnici, L., 2003. Beyond the FAQ: explicit and implicit norms in usenet newsgroups. Library & information science research, 25 (3), 333–351. doi:10.1016/S0740-8188(03)00033-1
  • Campbell, J.E., 2004. Getting it on online: cyberspace, gay male sexuality, and embodied identity. London: Routledge.
  • Caulfield, K., 2017. Madonna’s 40 biggest billboard hits [online]. Available from: https://www.billboard.com/articles/list/499398/madonnas-40-biggest-billboard-hits [Accessed 13 Sep 2019].
  • Cockettes, The. 2002. London: Tartan DVD. DVD.
  • Deery, J., 2014. Mapping commercialisation in reality television. In: L. Oullette, ed. A companion to reality television. Chichester: John Wiley & Sons, 11–28.
  • Dejmanee, T., 2013. The burdens of caring. Australian feminist studies, 28 (77), 311–322. doi:10.1080/08164649.2013.821726
  • Djafarova, E. and Trofimenko, O., 2019. ‘Instafamous’: credibility and self-presentation of micro-celebrities on social media. Information, communication & society, 22 (10), 1432–1446. doi:10.1080/1369118X.2018.1438491
  • Drake, P. and Higgins, M., 2006. ‘I’m a celebrity, get me into politics’: the political celebrity and the celebrity politician. In: S. Holmes and S. Redmond, eds. Framing celebrity: new directions in celebrity culture. London and New York: Routledge, 87–100.
  • Duggan, L., 2003. The twilight of equality? Neoliberalism, cultural politics and the attack on democracy. Boston: Beacon Press.
  • Enders, A., et al., 2008. The long tail of social networking: revenue models of social networking sites. European management journal, 26 (3), 199–211. doi:10.1016/j.emj.2008.02.002
  • Farrell, N., 2012. Celebrity politics: bono, product (RED) and the legitimising of philanthrocapitalism. The british journal of politics and international relations, 14 (3), 392–406. doi:10.1111/j.1467-856X.2011.00499.x
  • Fry, N., 2019. Just be yourself. The new yorker, 1 (Apr), 28–31.
  • Fuchs, C. and Sandoval, M., 2015. The political economy of capitalist and alternative social media. In: C. Atton, ed. The routledge companion to alternative and community media. Oxon and New York: Routledge, 165–176.
  • Fulton, C., 2009. Quid pro quo: information sharing in leisure activities. Library trends, 57 (4), 753–768. doi:10.1353/lib.0.0056
  • Gill, R., Kelan, E.K., and Scharff, C.M., 2017. A postfeminist sensibility at work. Gender, work & organization, 24 (3), 226-244. doi:10.1111/gwao.12132
  • Hauben, M. and Hauben, R., 1997. Netizens: on the history and impact of usenet and the internet. Los Alamitos, CA: IEEE Computer Society Press.
  • Hearn, A., 2008. Insecure: narratives and economies of the branded self in transformation television. Continuum: journal of media & cultural studies, 22 (4), 495–504. doi:10.1080/10304310802189972
  • Hearn, A., 2014. Producing “reality” branded content, branded selves, precarious futures. In: L. Oullette, ed. A companion to reality television. Chichester: John Wiley & Sons, 437–456.
  • Hearn, A., 2017. Verified: self-presentation, identity management, and selfhood in the age of big data. Popular communication, 15 (2), 62–77. doi:10.1080/15405702.2016.1269909
  • Holton, A. and Coddington, M., 2012. Recasting social media users as brand ambassadors: opening the doors to the first ‘social suite. Case studies in strategic communication, 1, 4–24.
  • Iqani, M. and Schroeder, J.E., 2016. #selfie: digital self-portraits as commodity form and consumption practice. Consumption markets & culture, 19 (5), 405–415. doi:10.1080/10253866.2015.1116784
  • Jarrett, K., 2015. Feminism, labour and digital media: the digital housewife. New York: Routledge.
  • Khamis, S., Ang, L., and Welling, R., 2017. Self-branding, ‘micro-celebrity’ and the rise of social media influencers. Celebrity studies, 8 (2), 191–208. doi:10.1080/19392397.2016.1218292
  • Leary, T., 1966. Turn on, tune in, drop out. Oakland, CA: Ronin Publishing.
  • Lecker, M., 2015. Welcome home: radical faeries and queer worldmaking. Thesis (PhD). George Mason University.
  • Lindemann, K., 2005. Live(s) online: narrative performance, presence, and community in livejournal.com. Text and performance quarterly, 25 (4), 354–372. doi:10.1080/10462930500362494
  • Madonna, 1984. Material girl. Like a virgin. Sire Records/Warner Bros.
  • Marshall, P.D., 1997. Celebrity and power: fame in contemporary culture. Minneapolis and London: University of Minnesota Press.
  • McKernan, B., 2011. Politics and celebrity: a sociological understanding. Sociology compass, 5 (3), 190–202. doi:10.1111/j.1751-9020.2011.00359.x
  • Miller, P., 2013. Social media marketing. In: A.B. Albarran, ed. The social media industries. New York and London: Routledge, 86–104.
  • Milligan, I., 2017. Welcome to the web: the online community of GeoCities during the early years of the world wide web. In: N. Brügger and R. Schroeder, eds. The web as history. London: UCL Press, 137–158.
  • Muñoz, J.E., 1997. “The white to be angry”: vaginal Davis’s terrorist drag. Social Text, 52/53, 80–103. doi:10.2307/466735
  • Nakamura, K., 2002. Cybertypes: race, ethnicity, and identity on the internet. New York and London: Routledge.
  • Newton, E., 1972. Mother camp: female impersonators in America. Chicago: University of Chicago Press.
  • Ng, E., 2013. A ‘post-gay’ era? Media gaystreaming, homonormativity, and the politics of LGBT integration. Communication, culture & critique, 6 (2), 258–283. doi:10.1111/cccr.12013
  • O’Reilly, T., 2005. What is Web 2.0: design patterns and business models for the next generation of software [online]. Available from: https://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html [Accessed 21 Sep 2019].
  • O’Riordan, K., 2005. From usenet to gaydar: a comment on queer online community. ACM siggroup bulletin, 25 (2), 28–32. doi:10.1145/1067721.1067727
  • Oliver, D., 2014. You’re funnier when you’re angry. Performance research, 19 (2), 109–115. doi:10.1080/13528165.2014.928526
  • Oliver, I., 2018. Is this the golden age of drag? Yes and no. The New York Times [online] Available from: https://www.nytimes.com/2018/01/17/arts/drag-queens-rupaul-drag-race.html [Accessed 3 May 2019].
  • Paasonen, S., 2016. Fickle focus: distraction, affect and the production of value in social media [online], First monday, 21 (10). [Accessed 20 Sep 2019]. doi:10.5210/fm.v21i10.6949
  • Paltrinieri, R. and Degli Esposti, P., 2013. Processes of inclusion and exclusion in the sphere of prosumerism. Future internet, 5 (1), 21–33. doi:10.3390/fi5010021
  • Raun, T., 2018. Capitalizing intimacy: new subcultural forms of micro-celebrity strategies and affective labour on YouTube. Convergence: the international journal of research into new media technologies, 24 (1), 99–113. doi:10.1177/1354856517736983
  • Rheingold, H., 1993 [2000]. The virtual community: homesteading on the electronic frontier. Cambridge: Addison Wesley and MIT Press.
  • Ritzer, G. and Jurgenson, N., 2010. Production, consumption, prosumption: the nature of capitalism in the age of the digital ‘prosumer’. Journal of consumer culture, 10 (1), 13–36. doi:10.1177/1469540509354673
  • RuPaul, 1998. Lettin in all hang out: an autobiography. London: Warner Books.
  • RuPaul’s Drag Race Wiki, Queens with 1 millions followers of more on Instagram [online]. Available from: https://rupaulsdragrace.fandom.com/wiki/Category:Queens_with_1_Million_Followers_or_More_on_Instagram. [Accessed 5 June 2019].
  • Rusli, E. and Eavis May, P., 2012. Facebook raises $16 billion in I.P.O. The New York Times [online]. Available from: https://dealbook.nytimes.com/2012/05/17/facebook-raises-16-billion-in-i-p-o/?hp
  • Saga, J., 2011. News corp sells myspace, ending six-year saga [online]. Available from: http://uk.reuters.com/article/2011/06/29/us-newscorp-myspace-idUSTRE75S6D720110629 [Accessed 22 June 2019].
  • Schotmiller, C., 2017. Reading RuPaul’s Drag Race: queer memory, camp capitalism, and RuPaul’s drag empire. Thesis (PhD). UCLA.
  • Shirky, C., 2008. Here comes everybody: the power of organizing without organizations. New York: Penguin Press.
  • Silver, D., 2000. Margins in the wires: looking for race, gender, and sexuality in the blackburg electronic village. In: B.E. Kolko, L. Nakamura, and G.B. Rodman, eds. Race in cyberspace. New York and London: Routledge, 133–150.
  • Social Security Administration, National average wage index [online]. Available from: https://www.ssa.gov/oact/COLA/AWI.html [Accessed 14 Oct 2019].
  • Stoesz, D. and Karger, H.J., 1993. Deconstructing welfare: the reagan legacy and the welfare state. Social work, 38 (5), 619–628.
  • Stuckey, M.E., 1995. Competing foreign policy visions: rhetorical hybrids after the cold war. Western journal of communication, 59 (3), 214–227. doi:10.1080/10570319509374518
  • Technavio, 2017. Global content marketing market 2017-2021 report [online] Available from https://www.technavio.com/report/global-content-marketing-market [Accessed 14 Oct 2019].
  • “The Business of Drag“ featuring Latrice Royale and Mimi Imfurst at DragCon. 2016. Available from: https://www.youtube.com/watch?v=MFS45z_jvTw/ [Accessed 14 Oct 2019] Abidin, C., 2018. Internet celebrity: understanding fame online. United Kingdom: Emerald Publishing.
  • Thumim, N., 2012. Self-representation and digital culture. Basingstoke and New York: Palgrave Macmillan.
  • Turchiano, D., 2018. ‘RuPaul’s Drag Race’ at 10: launching the next wave of drag superstars. Variety [online]. Available from: https://variety.com/2018/tv/news/rupaul-drag-race-most-successful-queens-1202715507. [Accessed 14 Oct 2019].
  • Turner, F., 2006. From counterculture to cyberculture: stewart brand, the whole earth network, and the rise of digital utopianism. Chicago: University of Chicago Press.
  • van Dijck, J., 2013. The culture of connectivity: a critical history of social media. Oxford and New York: Oxford University Press.
  • Williamson, M., 2016. Celebrity: capitalism and the making of fame. Cambridge: Polity.
  • Wills, G., 2017. Reagan’s America: innocents at home. New York: Open Road Media.
  • Wood, A.J., et al., 2019. Networked but commodified: the (Dis)embeddedness of digital labour in the gig economy. Sociology, 53 (5), 931–950. doi:10.1177/0038038519828906

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.