792
Views
4
CrossRef citations to date
0
Altmetric
Articles

The experience of the festivalscape at a craft beer and food festival: the moderating effect of gender

&
Pages 187-206 | Received 07 Jul 2021, Accepted 06 Nov 2021, Published online: 16 Nov 2021

References

  • Ahn, J. J., Choi, E. K. C., & Joung, H. W. (2020). Does gender moderate the relationship among festival attendees’ motivation, perceived value, visitor satisfaction, and electronic word-of-mouth? Information (Switzerland), 11(9), 412. https://doi.org/10.3390/INFO11090412
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(3), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
  • Alonso, A. D., & Bressan, A. (2017). Stakeholders and craft beer tourism development. Tourism Analysis, 22(1), 45–58. https://doi.org/10.3727/108354217X14828625279690
  • Alshammari, F., & Kim, Y. K. (2019). Seeking and escaping in a Saudi Arabian festival. International Journal of Event and Festival Management, 10(1), 2–16. https://doi.org/10.1108/IJEFM-02-2018-0015
  • Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53. https://doi.org/10.2307/1252310
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
  • Bachman, J. R., Hull, J. S., & Marlowe, B. (2021). Non-economic impact of craft brewery visitors in British Columbia: A quantitative analysis. Tourism Analysis, 26(2), 151–165. https://doi.org/10.3727/108354221X16079839951439
  • Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804. https://doi.org/10.1016/S0160-7383(99)00108-5
  • Baker, J. (1986). The role of the environment in marketing services: The consumer perspective. In J. Czepiel, C. Congram, & J. Shanahan (Eds.), The services challenge: Integrating for competitive advantage (pp. 79–84). American Marketing Association.
  • Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588–606. https://doi.org/10.1037/0033-2909.88.3.588
  • Biaett, V., & Richards, G. (2020). Event experiences: Measurement and meaning. Journal of Policy Research in Tourism, Leisure and Events, 12(3), 277–292. https://doi.org/10.1080/19407963.2020.1820146
  • Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57. https://doi.org/10.2307/1252042
  • Byrne, B. (2004). Testing for multigroup invariance using AMOS graphics: A road less traveled. Structural Equation Modeling: A Multidisciplinary Journal, 11(2), 272–300. https://doi.org/10.1207/s15328007sem1102_8
  • Byrne, B. (2006). Structural equation modeling with EQS: Basic concepts, applications, and programming (2nd ed.). Erlbaum.
  • Byrne, B. (2010). Structural equation modeling with AMOS (2nd ed.). Routledge.
  • Choo, H., Ahn, K., & Petrick, J. F. (2016). An integrated model of festival revisit intentions: Theory of planned behavior and festival quality/satisfaction. International Journal of Contemporary Hospitality Management, 28(4), 818–838. https://doi.org/10.1108/IJCHM-09-2014-0448
  • Choo, H., & Park, D. B. (2017). Festival quality evaluation between local and nonlocal visitors for agriculture food festivals. Event Management, 21(6), 653–664. https://doi.org/10.3727/152599517X15073047237197
  • Chou, C. Y., Huang, S. C., & Mair, J. (2018). A transformative service view on the effects of festivalscapes on local residents’ subjective well-being. Event Management, 22(3), 405–422. https://doi.org/10.3727/152599518X15258072560248
  • Coetzee, W., & Lee, C. (2017). The “Ale” in female: The feminine voice at a craft beer fermentation fest. Beyond the Waves: 4th International Conference on Events.
  • Crompton, J. L., & Love, L. L. (1995). The predictive validity of alternative approaches to evaluating quality of a festival. Journal of Travel Research, 34(1), 11–24. https://doi.org/10.1177/004728759503400102
  • Davras, Ö., & Özperçin, İ. (2021). The relationships of motivation, service quality, and behavioral intentions for gastronomy festival: The mediating role of destination image. Journal of Policy Research in Tourism, Leisure and Events, 1–14. https://doi.org/10.1080/19407963.2021.1968881
  • Dodd, T. H., & Gustafson, A. W. (1997). Product, environmental, and service attributes that influence consumer attitudes and purchases at wineries. Journal of Food Products Marketing, 4(3), 41–59. https://doi.org/10.1300/J038v04n03_04
  • Donadini, G., & Porretta, S. (2017). Uncovering patterns of consumers’ interest for beer: A case study with craft beers. Food Research International, 91, 183–198. https://doi.org/10.1016/j.foodres.2016.11.043
  • Elzinga, K. G., Tremblay, C. H., & Tremblay, V. J. (2015). Craft beer in the United States: History, numbers, and geography. Journal of Wine Economics, 10(3), 242–274. https://doi.org/10.1017/jwe.2015.22
  • Fletchall, A. M. (2016). Place-making through beer-drinking: A case study of montana’s craft breweries. Geographical Review, 106(4), 539–566. https://doi.org/10.1111/j.1931-0846.2016.12184.x
  • Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6–21. https://doi.org/10.1177/002224299205600103
  • Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
  • Fountain, J., & Ryan, G. (2015). “It’s not all beer and skittles”: An exploratory analysis of the characteristics and motivations of beer festival visitors. In CAUTHE 2015: Rising tides and sea changes: Adaptation and innovation in tourism and hospitality (pp. 471–474). Southern Cross University.
  • Gatrell, J., Reid, N., & Steiger, T. L. (2018). Branding spaces: Place, region, sustainability and the American craft beer industry. Applied Geography, 90(January), 360–370. https://doi.org/10.1016/j.apgeog.2017.02.012
  • Graefe, D. A., & Graefe, A. R. (2021). Gender and craft beer: Participation and preferences in Pennsylvania. International Journal of the Sociology of Leisure, 4(1), 45–60. https://doi.org/10.1007/s41978-020-00067-y
  • Grappi, S., & Montanari, F. (2011). The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival. Tourism Management, 32(5), 1128–1140. https://doi.org/10.1016/j.tourman.2010.10.001
  • Grate, R. (2017). 5 essential steps to planning your festival operations. https://www.eventbrite.com/blog/how-to-plan-a-festival-ds00/
  • Griffin, T., & Loersch, A. (2006). The determinants of quality experiences in an emerging wine region. In J. Carlsen & S. Charters (Eds.), Global wine tourism: Research, management and marketing (pp. 80–91). Cabi.
  • Hair, J., Black, W., Babin, B., & Anderson, R. (2019). Multivariate data analysis (8th ed.). Cengage Learning, EMEA.
  • Han, H., & Ryu, K. (2007). Moderating role of personal characteristics in forming restaurant customers’ behavioral intentions: An upscale restaurant setting. Journal of Hospitality \& Leisure Marketing, 15(4), 25–54. https://doi.org/10.1300/J150v15n04_03
  • Harrington, R. J., von Freyberg, B., Ottenbacher, M. C., & Schmidt, L. (2017). The different effects of dis-satisfier, satisfier and delighter attributes: Implications for oktoberfest and beer festivals. Tourism Management Perspectives, 24(October 2016), 166–176. https://doi.org/10.1016/j.tmp.2017.09.003
  • Hermann, U. P., Lee, C., Coetzee, W., & Boshoff, L. (2020). Predicting behavioural intentions of craft beer festival attendees by their event experience. International Journal of Wine Business Research, 33(2), 254–274. https://doi.org/10.1108/IJWBR-05-2020-0019
  • Hertz, J. (2019). Big year for small and independent beer in 2019. Brewer’s Association. https://www.brewersassociation.org/press-releases/big-year-for-small-and-independent-beer-in-2019/
  • Hodge, M. G., Torsney, B. M., & Paris, J. H. (2021). Ticket to intoxication: Exploring attendees’ motivations for attending craft beer events. Leisure Studies, 1–15. Advance online publication. https://doi.org/10.1080/02614367.2021.1948591
  • Hollows, J., Jones, S., Taylor, B., & Dowthwaite, K. (2014). Making sense of urban food festivals: Cultural regeneration, disorder and hospitable cities. Journal of Policy Research in Tourism, Leisure and Events, 6(1), 1–14. https://doi.org/10.1080/19407963.2013.774406
  • Huang, Y. T., & Rundle-Thiele, S. (2014). The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees. Tourism Management, 42, 196–206. https://doi.org/10.1016/j.tourman.2013.12.005
  • Ikäheimo, J. (2020). Exclusive craft beer events: Liminoid spaces of performative craft consumption. Food, Culture and Society, 23(3), 296–314. https://doi.org/10.1080/15528014.2020.1741065
  • Jin, N., Line, N. D., & Goh, B. (2013). Experiential value, relationship quality, and customer loyalty in full-service restaurants: The moderating role of gender. Journal of Hospitality Marketing and Management, 22(7), 679–700. https://doi.org/10.1080/19368623.2013.723799
  • Johnson, C. (2019). Beer festival 101. https://bigworldsmallgirl.com/beer-festival-must-haves/
  • Kell, J. (2015, March). Craft brewers now produce 1 out of every 10 beers sold. Fortune. https://fortune.com/2015/03/16/craft-beers-volume-rising/
  • Lee, J. S., Lee, C. K., & Choi, Y. (2011). Examining the role of emotional and functional values in festival evaluation. Journal of Travel Research, 50(6), 685–696. https://doi.org/10.1177/0047287510385465
  • Lee, J. S., Lee, C. K., & Yoon, Y. (2009). Investigating differences in antecedents to value between first-time and repeat festival-goers. Journal of Travel and Tourism Marketing, 26(7), 688–702. https://doi.org/10.1080/10548400903284511
  • Lee, T. H., & Chang, P. S. (2017). Examining the relationships among festivalscape, experiences, and identity: Evidence from two Taiwanese aboriginal festivals. Leisure Studies, 36(4), 453–467. https://doi.org/10.1080/02614367.2016.1190857
  • Lee, Y.-K., Lee, D.-H., Kwon, Y.-J., & Park, Y.-K. (2003). The effects of In-store environment cues on purchase intentions across the three types of Restaurants in korea. International Journal of Tourism Sciences, 3(1), 79–93. https://doi.org/10.1080/15980634.2003.11434541
  • Lee, Y.-K. K., Lee, C.-K. K., Lee, S.-K. K., & Babin, B. J. (2008). Festivalscapes and patrons’ emotions, satisfaction, and loyalty. Journal of Business Research, 61(1), 56–64. https://doi.org/10.1016/j.jbusres.2006.05.009
  • Long, J., Velikova, N., Dodd, T., & Scott-Halsell, S. (2018). Craft beer consumers’ lifestyles and perceptions of locality. International Journal of Hospitality Beverage Management, 2(1), 1–28. https://doi.org/10.34051/j/2019.5
  • Mason, M. C., & Paggiaro, A. (2012). Investigating the role of festivalscape in culinary tourism: The case of food and wine events. Tourism Management, 33(6), 1329–1336. https://doi.org/10.1016/j.tourman.2011.12.016
  • Maxham, J. (2001). Service recovery’s influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of Business Research, 54(1), 11–24. https://doi.org/10.1016/S0148-2963(00)00114-4
  • Murray, A., & Kline, C. (2015). Rural tourism and the craft beer experience: Factors influencing brand loyalty in rural North carolina, USA. Journal of Sustainable Tourism, 23(8–9), 1198–1216. https://doi.org/10.1080/09669582.2014.987146
  • Murray, D. W., & O’Neill, M. A. (2012). Craft beer: Penetrating a niche market. British Food Journal, 114(7), 899–909. https://doi.org/10.1108/00070701211241518
  • Murray, K. B., & Bellman, S. (2011). Productive play time: The effect of practice on consumer demand for hedonic experiences. Journal of the Academy of Marketing Science, 39(3), 376–391. https://doi.org/10.1007/s11747-010-0205-6
  • Prebensen, N. K., Kim, H. (., & Uysal, M. (2016). Cocreation as moderator between the experience value and satisfaction relationship. Journal of Travel Research, 55(7), 934–945. https://doi.org/10.1177/0047287515583359
  • Quintal, V. A., Thomas, B., & Phau, I. (2015). Incorporating the winescape into the theory of planned behaviour: Examining “new world” wineries. Tourism Management, 46, 596–609. https://doi.org/10.1016/j.tourman.2014.08.013
  • Richards, G. (2020). Measuring the dimensions of event experiences: Applying the event experience scale to cultural events. Journal of Policy Research in Tourism, Leisure and Events, 12(3), 422–436. https://doi.org/10.1080/19407963.2019.1701800
  • Santos, J. d. F., Vareiro, L., Remoaldo, P., & Cadima Ribeiro, J. (2017). Cultural mega-events and the enhancement of a city’s image: Differences between engaged participants and attendees. Journal of Policy Research in Tourism, Leisure and Events, 9(2), 129–151. https://doi.org/10.1080/19407963.2016.1157598
  • Sawyer, K. (2016). Pros spill 6 tips for planning the ultimate beer festival. https://www.eventbrite.com/blog/7-tips-for-planning-the-ultimate-beer-festival-ds00/
  • Schumacker, E., & Lomax, G. (2016). A beginner’s guide to structural equation modeling (4th ed.). Routledge.
  • Selmi, N., Bahri-Ammari, N., Soliman, M., & Hanafi, I. (2021). The impact of festivalscape components on festivalgoers ‘ behavioral intentions: The case of the International Festival of Carthage. Journal of Convention & Event Tourism, 22(4), 324–345. https://doi.org/10.1080/15470148.2021.1887784
  • Song, H. J., Lee, C. K., Kim, M., Bendle, L. J., & Shin, C. Y. (2014). Investigating relationships among festival quality, satisfaction, trust, and support: The case of an oriental medicine festival. Journal of Travel and Tourism Marketing, 31(2), 211–228. https://doi.org/10.1080/10548408.2014.873313
  • Sparks, B. (2007). Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions. Tourism Management, 28(5), 1180–1192. https://doi.org/10.1016/j.tourman.2006.11.003
  • Tian-Cole, S., & Cromption, J. (2003). A conceptualization of the relationships between service quality and visitor satisfaction, and their links to destination selection. Leisure Studies, 22(1), 65–80. https://doi.org/10.1080/02614360306572
  • Vesci, M., & Botti, A. (2019). Festival quality, theory of planned behavior and revisiting intention: Evidence from local and small Italian culinary festivals. Journal of Hospitality and Tourism Management, 38(December 2018), 5–15. https://doi.org/10.1016/j.jhtm.2018.10.003
  • Yang, J., Gu, Y., & Cen, J. (2011). Festival tourists’ emotion, perceived value, and behavioral intentions: A test of the moderating effect of festivalscape. Journal of Convention and Event Tourism, 12(1), 25–44. https://doi.org/10.1080/15470148.2010.551292
  • Yoo, M., Kitterlin-Lynch, M., Kim, B., Kitterlin, M., & Kim, B. (2020). Motivating and retaining festival patronage. Event Management, 24(4), 447–461. https://doi.org/10.3727/152599519X15506259856101
  • Yoon, Y. S., Lee, J. S., & Lee, C. K. (2010). Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach. International Journal of Hospitality Management, 29(2), 335–342. https://doi.org/10.1016/j.ijhm.2009.10.002
  • Zhang, C. X., Fong, L. H. N., Li, S. N., & Ly, T. P. (2019). National identity and cultural festivals in postcolonial destinations. Tourism Management, 73(September 2018), 94–104. https://doi.org/10.1016/j.tourman.2019.01.013

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.