Marketing communications for over-the-counter drugs and non-pharmaceutical products: the professionals’ perspective

References

• Türk Eczacılar Birliği Raporlar Dizisi-1. Reçetesiz İlaçlar ve İlaç Dışı Ürünler. Betimleme ve Müdahale; 2009.
   Google Scholar
• Official Gazette of the Republic of Turkey. Regulation on the classification of human medicinal products, Issue no 25730, 17.02.2005.
   Google Scholar
• Başaran N, Akıcı A. Tedaviye yardımcı bileşik-Ara ürün nedir. TFD-KFÇG E-Bülten; Eylül-2009.
   Google Scholar
• Türkiye İlaç Sektörü 2016. İlaç Endüstrisi İşverenler Sendikası; İstanbul 2017.
   Google Scholar
• Bell J, Dziekan G, Pollack C, et al. Self-care in the twenty first century: a vital role for the pharmacist. Adv Ther. 2016;33:1691–1703. doi: 10.1007/s12325-016-0395-5
   PubMed Web of Science ®Google Scholar
• MacLennan AH, Myers SP, Taylor AW. The continuing use of complementary and alternative medicine in South Australia: costs and beliefs in 2004. Med J Aust. 2006;184(1):27–31.
   PubMed Web of Science ®Google Scholar
• Gomathisankar K, Selverasu A. Viral marketing power for over-the-counter (OTC). J Bus. 2014: 55–84.
   Google Scholar
• Bradley C, Blenkinsopp A. Over the counter drugs: the future for self medication. BMJ. 1996;312(7034):835–837. doi: 10.1136/bmj.312.7034.835
   PubMed Web of Science ®Google Scholar
• McKenna DM, Beckley J, Moskowitz HR. Evaluation of in-market communications of selected OTC products targeted to older consumers. J Med Marketing. 2006;6(3):222–232. doi: 10.1057/palgrave.jmm.5050034
   Google Scholar
• The role of the pharmacist in self-care and self-medication, World Health Organization; 1998.
   Google Scholar
• Advertising of nonprescription medicines to the public . A significant contributor to healthcare World Self-Medication Industry (WSMI); 2008.
   Google Scholar
• Sehlstedt U, Bohlin N, de Maré F, et al. Embracing digital health in the pharmaceutical industry. Int J Healthc Manag. 2016;9(3):145–148. doi: 10.1080/20479700.2016.1197513
   Web of Science ®Google Scholar
• Dickov V, Kuzman B. Specific features of pharmaceuticals marketing mix. J Manag Marketing Healthc. 2011;4(3):160–167. doi: 10.1179/1753304X11Y.0000000001
   Google Scholar
• Jena BN. Effective marketing tool for the marketing professionals in healthcare organization: the 4 ‘S’ model Int J Healthc Manag. 2017;1–6. doi: 10.1080/20479700.2017.1402423
   Google Scholar
• Tisman A. The rising tide of OTC in Europe: trends, challenges and new potential in a rapidly evolving market. IMS Health. 2010: 1–7.
   Google Scholar
• Pilarczyk, B. Marketing communications process on the pharmaceutical market, Marketing Trend Congress; 2011.
   Google Scholar
• Gibson A. The emerging role of integrated marketing in the pharmaceutical industry, an examination of direct to consumer prescription drug communications. J Integr Commun. 2002–2003: 23–28.
   Google Scholar
• Kotler P, Armstrong G, Saunders J, et al. Principles of marketing. 2nd European edn. London: Prentice Hall; 1999.
   Google Scholar
• Duncan T, Moriarty S. Driving brand value using integrated marketing to manage profitable stakeholder relationships. New York (NY): McGraw Hill; 1997.
   Google Scholar
• Findlay SD. Direct-to-consumer promotion of prescription drugs. Pharmacoeconomics. 2001;19(2):109–119. doi: 10.2165/00019053-200119020-00001
   PubMed Web of Science ®Google Scholar
• Hansen JC, Carpentier JP, Modicom S. Medical brand vs. medicinal product communication in the healthcare market. J Commun Healthc. 2011;4(1):27–37. doi: 10.1179/175380611X12950033990133
   Google Scholar
• Battistoni E, Colladon AF, Puglia P. Exploiting the potential value of over-the-counter drugs through brand equity: An analytic network process approach. Int J Eng Bus Manag. 2014;6(20):1–9, Special Issue: Innovations in Pharmaceutical Industry.
   Google Scholar
• Roblek V, Bertoncelj A. Impact of corporate social responsibility on OTC medicines consumers. The Amfiteatru Economic. 2014;35(16):12–25.
   Google Scholar
• Main KJ, Argo JJ, Huhmann BA. Pharmaceutical advertising in the USA: information or influence?. Int J Advert. 2004;23:119–141. doi: 10.1080/02650487.2004.11072875
   Google Scholar
• Roth M. Patterns in direct-to-consumer prescription drug print advertising and their public policy implications. J Public Policy Mark. 1996;15:63–75.
   Web of Science ®Google Scholar
• Official Gazette of the Republic of Turkey. Radio Television Law, Issue no 27863, 03.03.2011.
   Google Scholar
• Brune K, Hinz B, Otterness I. Aspirin and acetaminophen: should they be available over the counter? Curr Rheumatol Rep. 2009;11(1):36–40. doi: 10.1007/s11926-009-0006-4
   PubMedGoogle Scholar
• Barrenberg E, Garbe E. Use of over-the-counter (OTC) drugs and perceptions of OTC drug safety among German adults. Eur J Clin Pharmacol. 2015;71(11):1389–1396. doi: 10.1007/s00228-015-1929-5
   PubMed Web of Science ®Google Scholar
• Qato DM, Alexander GC, Conti RM. Use of prescription and over-the-counter medications and dietary supplements among older adults in the United States. JAMA. 2008;300(24):2867–2878. doi: 10.1001/jama.2008.892
   PubMed Web of Science ®Google Scholar
• Şencan N, Uyar M. Hasta Hakları Bağlamında Direktt Tüketiciye İlaç Reklamları Üzerine Kalitatif Bir Çalışma. Marmara Pharm J. 2014;3:164–176. doi: 10.12991/mpj.2014187245
   Google Scholar
• Chiang KP, Jackson A. The impact of health literacy on involvement and attitude toward pharmaceutical print ads. Int J Healthc Manag. 2016;9(1):47–57. doi: 10.1179/2047971915Y.0000000015
   Web of Science ®Google Scholar
• Adepu R, Nagavi DG. Attitudes and behaviours of practicing community pharmacists towards patient counselling. Indian J Pharm Sci. 2009;71:285–289. doi: 10.4103/0250-474X.56029
   PubMed Web of Science ®Google Scholar
• Coons SJ. The pharmacist’s role in promoting and supporting self-care. Holist Nurs Pract. 1990;4(2):37–44. doi: 10.1097/00004650-199002000-00008
   PubMedGoogle Scholar
• Smith M. Pharmacists’ role in public and population health. Ann Public Health Res. 2014;1(2):1006.
   Google Scholar
• Johnson JL, Moser L, Garwood CL. Health literacy: a primer for pharmacists. Am J Health-Syst Pharm. 2013;70:949–955. doi: 10.2146/ajhp120306
   PubMed Web of Science ®Google Scholar
• Bernardini C, Ambrogi V, Perioli L. Drugs and non-medical products sold in pharmacy: information and advertising. Pharmacol Res. 2003;47:501–508. doi: 10.1016/S1043-6618(03)00044-6
   PubMed Web of Science ®Google Scholar
• Bradley CP, Riaz A, Tobias RS, et al. Patient attitude to over-the-counter drugs and possible professional responses to self-medication. Fam Pract. 1998;15:44–50. doi: 10.1093/fampra/15.1.44
   PubMed Web of Science ®Google Scholar
• Etikan I, Musa SA, Alkassim RS. Comparison of convenience sampling and purposive sampling. AJTAS. Am J Theor Appl Stat. 2016;5(1):1–4. doi: 10.11648/j.ajtas.20160501.11
   Google Scholar
• Braun V, Clarke V. Using thematic analysis in psychology. Qual Res Psychol. 2006;3:77–101. doi: 10.1191/1478088706qp063oa
   Google Scholar
• Rangaswamy A, Van Bruggen GH. Opportunities and challenges in multichannel marketing: an introduction to the special issue. J Interact Mark. 2005;19(2):5–11. doi: 10.1002/dir.20037
   Google Scholar
• Srivastava RK, Wagh S. Factors impacting consumer purchase behaviour for pharmaceutical products. Int J Healthc Manag. 2017: 1–9.
   Google Scholar
• Srivastava RK, Wagh S. Study of consumers’ perception towards pharmaceutical over-the-counter products in emerging markets–India. Int J Healthc Manag. 2017: 1–11.
   Web of Science ®Google Scholar