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International Journal of Healthcare Management Volume 13, 2020 - Issue sup1
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Articles

The role of marketing mix (the 7 Ps) in patients’ attitudes to Iranian hospitals based on their kind of ownership (case study in Iran)

Samereh Yaghoubiana Health Services Management, Hekmat Hospital, Mazandaran Social Security Organization, Sari, IranORCID Iconhttps://orcid.org/0000-0001-9904-5230
ORCID Icon,
Mohammad Ali Jahanib Social Determinants of Health Research Center, Health Research Institute, School of Medicine, Babol University of Medical Sciences, Babol, Iran
,
Jamshid Yazdani-Charatic Department of Biostatistics, Health Sciences Research Center, Mazandaran University of Medical Sciences, Sari, Iran
&
Ghahraman Mahmoudid Hospital Administration Research CenterSari Branch, Sari Branch, Islamic Azad Unuversity, Sari, IranCorrespondence[email protected]
Pages 268-272 | Received 11 Jan 2018, Accepted 19 Jul 2018, Published online: 29 Nov 2018

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