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Impact Volume 2019, 2019 - Issue 2
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Case Study

The Ad Man’s Dilemma

Brian CleggView further author information
Pages 33-37 | Published online: 07 Nov 2019

FOR FURTHER READING

  • Fischer, M. (2019). Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. Marketing Science 38: 343–359.

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