614
Views
10
CrossRef citations to date
0
Altmetric
Original Articles

Colour, Clothing, and the Concept of ‘Green’: Colour Trend Analysis and Professionals’ Perspectives

&
Pages 147-157 | Received 30 Sep 2012, Accepted 13 Nov 2012, Published online: 02 Jan 2013

References

  • Abernathy , F. H. , Dunlop , J. T. , Janice , H. H. and Weil , D. 1999 . A Stitch in Time , Oxford University Press .
  • Aslam , M. M. 2006 . Are you selling the right color? A cross-cultural review of color as a marketing cue . Journal of Marketing Communications , 12 ( 1 ) : 15 – 30 .
  • Bellizzi , J. , Crowley , A. E. and Hasty , R. W. 1983 . The effects of color in store design . Journal of Retailing , 59 : 21 – 45 .
  • Bhate , S. and Lawler , K. 1997 . Environmentally friendly products: Factors that influence their Adoption . International Journal of Environmental Education and Information , 17 ( 8 ) : 457 – 465 .
  • Bohme , G. 2003 . Contribution to the critique of the aesthetic economy . Thesis Eleven , 73 : 71 – 82 .
  • Chan , K. 1999 . Market segmentation of green consumers in Hong Kong . Journal of International Consumer Marketing , 12 ( 2 ) : 7 – 24 .
  • Chen , Y. and Chen , Z. 2008 . Analysis and evaluation of color perception . International Journal of Clothing Science and Technology , 20 ( 3 ) : 184 – 191 .
  • Choo , S. and Kim , Y. 2003 . Effect of color on fashion fabric image . Color Research and Application , 28 ( 3 ) : 221 – 226 .
  • Chouinard , Y. and Brown , M. S. 1997 . Going organic, converting Patagonia's cotton product line . Journal of Industry Ecology , 1 : 117 – 129 .
  • Chu , A. and Nemeth , J. 2009 . Color for the Real World , Nelson Education .
  • Chu , A. , Rahman , O. and Mandal , S. Across-cultural study of the relationships between colors and products . Zurich , Switzerland. International Color Association (AIC) Conference , pp. 342 – 347 .
  • CMG . 2004 . Spring 2004 on-site report back Color Marketing Group . Spring Conference . April 2004 , Toronto, Ontario , Canada.
  • CMG . 2005 . Final report back: 2007 consumer color directions . Spring Conference . May 2005 , Maryland , Baltimore , USA. Color Marketing Group ,
  • MG , C. 2006 . Final report back: 2008 consumer color directions . Denver . April 2006 , USA , Colorado. Color Marketing Group ,
  • CMG (2007). The profit of color! The Color Marketing Group www.colormarketing.org (http://www.colormarketing.org) (accessed October 1, 2012).
  • CMG . 2009 . Spring 2009 on-site report back . Spring Conference . 2009 , Seattle, Washington , USA. Color Marketing Group ,
  • Cotton Incorporated (2007). Understanding consumers’ expectations about laundering. Supply Chain Insights, 2(3) www.cottoninacom (http://www.cottoninacom) (accessed October 1, 2012).
  • Courtney , A. J. 1986 . Chinese population stereotypes: Color sssociations . Human Factors , 28 : 97 – 99 .
  • Creusen , M. E. H. and Schoormans , J. P. L. 2005 . The different roles of product appearance in consumer choice . The Journal of Product Innovation Management , 22 ( 1 ) : 63 – 81 .
  • DeLong , M , LaBat , K. , Nelson , N. , Koh , A. and Kim , Y. 2002 . Products, global markets: Jeans in Korea and the United States . Clothing and Textiles Research Journal , 20 ( 4 ) : 238 – 245 .
  • Di Benedetto , C. A. 2012 . Product design: Research trends and an agenda for the future . Journal of Global Fashion Marketing , 3 ( 1 ) : 1 – 4 .
  • Domina , T. and Koch , K. 1997 . The textile waste lifecycle . Clothing and Textiles Research Journal , 15 ( 2 ) : 96 – 102 .
  • Eiseman , L. 2006 . Color: Messages and Meanings , Gloucester , , MA : Handbooks Press .
  • Elliott , R. 1995 . Consuming symbolic meaning: Methodological implication . European Advances in Consumer Research , 2
  • Fletcher , K. 2008 . Sustainable Fashion and Textiles: Design Journeys , Earthscan Publications Ltd. .
  • Gordon , R. , Carrigan , M. and Hastings , G. 2011 . A framework for sustainable marketing . Marketing Theory , 11 ( 2 ) : 143 – 163 .
  • Guercini , S. 2012 . Integrating design and fashion marketing . Journal of Global Fashion Marketing , 3 ( 3 ) : 99 – 107 .
  • Holmes , C. B. and Buchanan , J. 1984 . Color preference as a function of the object described . Bulletin of the Psychonomic Society , 22 : 423 – 425 .
  • Imkamp , H. 2000 . The interest of consumers in ecological product information is growing-evidence from two German surveys . Journal of Consumer Policy , 23 : 193 – 202 .
  • Kaya , N. and Epps , K. H. 2004 . Relationship between color and emotion: A study of college students . College Student Journal , 38 ( 3 ) : 396 – 405 .
  • Kotabe , M. and Helsen , K. 2001 . Global Marketing Management , 2nd , New York : Wiley .
  • Lee , S. 2011 . Consumers’ value, environmental consciousness, and willingness to pay more toward green-apparel product . Journal of Global Fashion Marketing , 2 ( 3 ) : 161 – 169 .
  • Lind , C. 1993 . Psychology of color: Similarities between abstract and clothing color preferences . Clothing and Textiles Research Journal , 12 ( 1 ) : 57 – 65 .
  • Marshall , M. E. and Mayer , D. 1992 . “ Environmental training ” . In It’s good business , 54 – 57 . Business Horizons .
  • Marthur , L. K. and Marthur , L. 2000 . An analysis of the wealth effects of green market strategies . Journal of Business Research , 50 ( 1 ) : 193 – 200 .
  • Rahman , O. 2012 . The influence of visual and tactile inputs on denim jeans evaluation . International Journal of Design , 6 ( 1 ) : 11 – 25 .
  • Rahman , O. , Liu , W. S. , Lam , E. and Chan , M. T. 2011 . Lolita - Imaginative self and elusive Consumption . Fashion Theory: The Journal of Dress, Body and Culture , 15 ( 1 ) : 7 – 28 .
  • Rahman , O. , Yan , J. and Liu , W. S. 2010 . Evaluative criteria of denim jeans: Across-national study of functional and aesthetic aspects . The Design Journal , 13 ( 3 ) : 291 – 312 .
  • Rahman , O. , Zhu , X. and Liu , W. S. 2008 . A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China . Journal of Fashion Marketing and Management , 12 ( 2 ) : 217 – 231 .
  • Rasband , J. 2001 . Art Essentials in Color , New York , , NY : Fairchild .
  • Reena, J. (2006). Green threads for the eco chic. Business Week, September 27, 14 http://www.businessweelccom/innovate/ conten/sep2006/id20060927_111136.htm (http://www.businessweek.com/innovate/content/sep2006/id20060927_111136.htm) (accessed October 1, 2012).
  • Strader, L. (2008). Colors go eco-aware in 09’. Home Accents Today, April 6548910.htm1?industryid=47412 www.homeaccentstoday.com/article/CA6548910.html?industryid=4741 (http://www.homeaccentstoday.com/article/CA6548910.html?industryid=47412) (accessed October 1, 2012).
  • Shearman , R. 1990 . The meaning and ethics of sustainability . Environmental Management , 14 ( 1 ) : 1 – 8 .
  • Stemler, S. (2001). An overview of content analysis. Practical Assessment, Research &Evaluation, 7(17) http://pareonline.net/getvn.asp? v=7&n=17 (accessed October 1, 2012).
  • Strugnell , C. 2002 . Color perception and cultural differences . Nutrition and Food Science , 32 ( 1 ) : 31 – 33 .
  • Tavassoli , N. T. and Han , J. K. 2002 . Auditory and visual brand identifiers in Chinese and English . Journal of International Marketing , 10 ( 2 ) : 13 – 28 .
  • The Textile Museum (2010). Artists reuse, respond to the environment in the two TM exhibition. The Textile Museum, December 14 http://pressroomtextilemuseumorg/2010/12 (accessed October 1, 2012).
  • Thomas , S. 2008 . From ‘green blur’ to ecofashion: Fashioning an eco-lexicon . Fashion Theory , 12 ( 4 ) : 525 – 540 .
  • Toronto Fashion Incubator . 2009 . Fashion Sustainability: TFI’s Guide to Going Green , Toronto Fashion Incubator (TFI) .
  • Torun , F. 2004 . Zara – A European Fashion Brand: Scholarly Paper , Norderstedt Germany : GRIN Verlag .
  • UPS (2006). China’s young consumers are ready to buy Western products. UPS http://www.ups.com/content/ca/en/about/news/press_releases/0825_ch06.htm1 (accessed October 1, 2012).
  • U.S. Newswire (2010). Green is Spring’s color as designers go eco-chic. U.S. Newswire, April 2 http://www.kuamcom/G1obaUstory.asp?S = 12246906 (http://www.kuamcom/G1obaUstory.asp?S=12246906) (accessed October 1, 2012).
  • Welch , L. 2007 . A greener holiday? Survey shows more shoppers more eco-friendly . MadisonCapital Times , 15 December : El
  • Young , S. 2008 . Packaging and the environment: Across-cultural perspective . Design Management Review , 19 ( 4 ) : 42 – 48 .
  • Zafarmand , S. J. , Sugiyama , K. and Watanabe , M. 2006 . Aesthetic and sustainability: The aesthetic attributes promoting product sustainability . The Journal of Sustainable Product Design , 3 : 173 – 186 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.