766
Views
26
CrossRef citations to date
0
Altmetric
Original Articles

Art Infusion in Fashion Product: The influence of Visual Art on Product Evaluation and Purchase Intention of Consumers

, &
Pages 180-186 | Received 20 Jul 2012, Accepted 11 Oct 2012, Published online: 02 Jan 2013

References

  • Balzer , William , K. and Sulsky , Lorne M. 1992 . Halo and Performance Appraisal Research: A Critical Examination . Journal of Applied Psychology , 77 ( 6 ) : 975 – 985 .
  • Berlyne . 1974 . Studies in the New Experimental Aesthetics: Steps Toward an Objective Psychology of Aesthetic Appreciation , Edited by: Daniel , E. Washington , DC : Hemisphere .
  • Bourdieu , Pierre and Alain , Darbel . 1997 . The Love of Art: European Art Museums and Their Public , Oxford : Blackwell .
  • Chu , W. , Jung , B. and Kim , H. 2010 . The Influence of Art Infusion Type on Product Evaluation: Functional Product vs. Hedonic Product . Journal of Consumer Studies , 21 ( 4 ) : 43 – 69 .
  • Elina , Koivisto and Mattila , Pekka . 2012 . Brand Management of ‘New Luxury’: Case Saga Furs . Journal of Global Fashion Marketing , 3 ( 3 ) : 135 – 145 .
  • Funch , Bjarne Sode . 1997 . The Psychology of Art Appreciation , Copenhagen : Tusculanum Press .
  • Gorr, Gerald , J. 1982 . The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach . Journal of Marketing , 46 January : 94 – 101 .
  • Hagtvedt , H. and Patrick , V. M. 2008a . Art infusion: The influence of visual art on the perception and evaluation of consumer products . Journal of Marketing Research , 45 June : 379 – 389 .
  • Hagtvedt , H. and Patrick , V. M. 2008b . Art and the brand: The role of visual art in enhancing brand extendibility . Journal of Consumer Psychology , 18 : 212 – 222 .
  • Hagtvedt , H. and Patrick , V. M. 2009 . The broad embrace of bury: Hedonic potential as a driver of brand extendibility . Journal of Consumer Psychology , 19 : 608 – 618 .
  • Herzog , H. 1963 . Behavioral Science Concepts for Analysing the Consumer , Edited by: Bliss , P. 76 – 96 . Boston , , MA : Marketing and the Behavioral Sciences, Allyn and Bacon Inc .
  • Hoffman , B. 2002 . The fzne art of advertising , New York , , Stewart : Tabori and Chang .
  • Holbrook and Morris , B. 1999 . Popular Appeal Versus Expert Judgements of Motion Pictures . Journal of Consumer Research , 26 September : 144 – 155 .
  • Jee , S. 2002 . Visual Art and Psychology of Design: About Beauty and Sensibility , Mineumsa .
  • Joy , A. and John , F. S. 2003 . Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience . Journal of Consumer Research , 30 September : 259 – 282 .
  • Lee , J. and Han , Y. 2010 . Effect of Art Infusion on Consumer Evaluation: Focusing on Product Types . Korean Journal of Consumer and Advertising Psychology , 11 ( 4 ) : 792 – 821 .
  • Lee , J. and Han , Y. 2011 . Effects of Art Infusion on luxury Perceptions: Focus on the Moderating Effects of Product and Brand Concept Types . The Korean Journal of Advertising , 22 ( 5 ) : 69 – 97 .
  • Levine, Lawrence , W. 1988 . Highbrow/Lowbrow: The Emergence of Cultural Hierarchy in America , Boston : Harvard University Press .
  • Levy , S. J. and Glick , I. O. 1973 . Imagery and Symbolism: Marketing Manager’s Handbook. Stewart Britt II , 961 – 969 . Chicago : Dartnell .
  • Lindgaard , Gitte and Allan Whitfield , T.W. 2004 . Integrating Aesthetics Within an Evolutionary and Psychological Framework . Theoretical Issues in Ergonomics Science , 5 ( 1 ) : 73 – 90 .
  • Mackenzie, Scott , B. , Lutz , Richard J. and Belch , George E. 1986 . The Role of Attitude Toward the Ad as a mediator of Advertising Effectiveness: A Test of Competing Explanation . Journal of Marketing Research , 33 ( 150–143 )
  • Margolin , V. 1992 . Product appeal and the aura of art , Edited by: Vihma , S. and Susann , Vihma . Helsinki : University of Industrial Arts . Objects and images: studies in design and advertising.
  • McClure , P. J. and Ryans , J. K Jr. 1968 . Difference Between Retailers’ and Consumers’ Perceptions . Journal of Marketing Research , 5 : 35 – 40 .
  • Michel , Phan , Ricarda , Thomas and Klaus , Heine . 2011 . TSocial Media and Luxury Brand Management: The Case of Burberry . Journal of Global Fashion Marketing , 2 ( 4 ) : 213 – 222 .
  • Morrin , Maureen and Ratneshwar , S. 2000 . The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands . Journal of Business Research , 49 ( 2 ) : 157 – 165 .
  • Mun , D. and Hur , W. 2006 . A Study on Building Luxury Brand Image through Culture Marketing: Focusing on the types of bury brand image and the roles of culture marketing . The Korean Journal of Advertising , 17 ( 2 ) : 59 – 82 .
  • Rozin , Paul , Linda , Millman and Carol , Nemeroff . 1986 . Operation of the Laws of Sympathetic Magic in Disgust and Other Domains . Journal of Personality and Social Psychology , 50 ( 4 ) : 703 – 712 .
  • Shrum, Wesley , M. 1996 . Fringe and Fortune: The Role of Critics in High and Popular Art , Princeton University Press .
  • Shukla , P. , Shukla , E. and Sharma , S. 2009 . Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents . Asia-Pacific Advances in Consumer Research , 8 : 16 – 19 .
  • Spangenberg, Eric , A. , Crowley , Ayn E. and Henderson , Pamela W. 1996 . Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? . Journal of Marketing , 60 April : 67 – 80 .
  • Tansey , R. G. and Kleiner , F. S. 1996 . Gardner’s art through the ages , Orlando , FL : Harcourt Brace .
  • Tinne , Van Gorp , Jonas , Hoffmann and Ivan , Coste-.Maniere . 2012 . Brand Building: Luxury Leather Goods Brands Anatomized . Journal of Global Fashion Marketing , 3 ( 3 ) : 127 – 134 .
  • Vigneron , F. and Johnson , L. W. 2004 . Measuring perceptions of brand bury. Brand Management , 11 ( 6 ) : 484 – 506 .
  • Wiedmann , F. , Hennings , N. and Siebels , A. 2009 . Value-based Segmentation of Luxury Consumption Behavior . Psychology and Marketing , 26 : 247 – 259 .
  • Yoo , M. 2008 . The Influence of Art Infusion on Product Evaluation: Image familiarity and suitability , Korea University Masters’ Thesis .
  • Semir , Zeki . 2001 . Artistic Creativity and the Brain . Science , 293 ( 5527 ) : 51 – 52 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.