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Renaissance of Marketing and Management in Fashion

The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis

品牌认同与个人危机对消费者对时尚品牌危机之情绪反应的相关影响

ORCID Icon, ORCID Icon & ORCID Icon
Pages 252-269 | Received 02 Jun 2017, Accepted 02 Apr 2018, Published online: 12 Jun 2018

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