References
- Albrecht, C. M., Backhaus, C., Gurzki, H., & Woisetschlager, D. M. (2013). Drivers of brand extension success: what really matters for luxury brands. Psychology and Marketing Journal, 30(8), 647–659.
- Bain, M. (2018, June 16). Nobody knows what luxury is anymore. Retrieved from https://qz.com and https://qz.com/quartzy/1303457/nobody-knows-what-luxury-is-anymore/
- BrandZTM. (2018). Super luxury brands rise fastest in value. BrandZTM Top 100 Most Valuable Global Brands Report (p. 76). London, UK: Kantar Millward Brown.
- D’Arpizio, C., & Levato, F. (2017). The millennial state of mind: Digital is reshaping how luxury is purchased across generations (p. 1). Boston, MA: Bain & Company Inc. with Farfetch.
- Hoffmann, J., & Lecamp, L. (2015). Independent luxury. London: Palgrave-Macmillan.
- Hoffmann, J., Ramirez, R., & Laurent, L. (2018). Right on time – Socioecological strategy and implications on turbulence in the Swiss watchmaking field. Technological Forecasting and Social Change, 137(12), 101–117.
- Kobayashi, N. (2017). Differing perceptions of luxury brands. LSBM Working Paper Series, 2(2/3), 77–91.
- Louis vuitton for Unicef. louisvuitton.fr. Retrieved from https://uk.louisvuitton.com/eng-gb/lv-for-unicef/lv-for-unicef#
- Oakes, J. (2018, March 15). Sustainable luxury: Millennials buy into socially conscious brands. Retrieved from https://luxe.digital. https://luxe.digital/digital-luxury-trends/millennials-buy-sustainable-luxury/
- Ramirez, R., Churchhouse, S., Palermo, A., & Hoffmann, J. (2017, June 13). Using scenario planning to reshape strategy. MIT Sloan Management Review, Summer. Cambridge, MA: MIT Sloan School of Management.
- Ramirez, R., & Mannervik, U. (2016). Strategy for a networked world. London: Imperial College Press.
- Reddy, M., Terblanche, N., Pitt, L., & Parent, M. (2009). How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. Bloomington: Kelley School of Business, Indiana University.
- Savelli, E. (2011). Role of brand management of the luxury fashion brand in the global economic crisis: A case study of Aeffe group. Journal of Global Fashion Marketing, 2–3, 170–179.
- Sudit, K. (2018). Status switches to “Competitive Altruism”. BrandZTM Top 100 Most Valuable Global Brands Report (p. 146). London, UK: Kantar Millward Brown.
- Vargo, S., & Lusch, R. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17.
- Vdacna, V. (2018). For ultra-wealthy, philanthropy is another luxury. BrandZTM Top 100 Most Valuable Global Brands Report (p. 149). London, UK: Kantar Millward Brown.
- Whittington, R. (2006). Completing the practice turn in strategy research. Organization Studies, 27(5), 613–634.