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Commentary

The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary

品牌延伸对时尚奢侈品母品牌的影响: 乔治·阿玛尼、卡尔文·克莱恩和吉米·周的案例

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Pages 90-97 | Received 15 Aug 2018, Accepted 30 Aug 2019, Published online: 15 Oct 2019

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