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Articles

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

照片墙网红营销:公开赞助, 网红信誉以及品牌可信度如何影响照片墙促销效果

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Pages 232-249 | Received 30 Aug 2019, Accepted 03 Apr 2020, Published online: 15 Jun 2020

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