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Introduction

Sport marketing and media research: contributions from the global network of scholars in sport management

体育营销与媒体研究:全球学者对体育管理的贡献

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Pages 1-7 | Published online: 16 Jan 2013

References

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  • Chun , E. , Ko , J. , Lee , J. and Ko , E. 2013 . The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors . Journal of Global Scholars of Marketing Science , 23 : 72 – 91 .
  • Kim , Y. and Kim , S. 2013 . Segmenting sport video gamers by motivation: A cluster analysis . Journal of Global Scholars of Marketing Science , 23 : 92 – 108 .
  • Kwak , D. H. and McDaniel , S. R. 2013 . The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violent sports media . Journal of Global Scholars of Marketing Science , 23 : 8 – 22 .
  • Lim , C. , Lee , W.-Y. and Pedersen , P. M. 2013 . Investigating the moderating role of sport service type and personality on audiences’ emotional responses to hedonic vs. cognitive advertisements . Journal of Global Scholars of Marketing Science , 23 : 55 – 71 .
  • Moore , J. H. and Carlson , A. 2013 . Reaching the audience: New communication technology practices in college sports public relations . Journal of Global Scholars of Marketing Science , 23 : 109 – 126 .
  • Won , D. , Park , M. and Lee , Y. 2013 . Factors influencing college students’ choice of a charity sport event . Journal of Global Scholars of Marketing Science , 23 : 41 – 54 .

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