On-demand online video streaming services: a bibliometric analysis and future research agenda

References

• Alcolea-Díaz, G., Marín-Lladó, C., & Cervi, L. (2022). Expansion of the core business of traditional media companies in Spain through SVOD services. Communication and Society, 35(1), 163–175. doi:10.15581/003.35.1.163-175
   Google Scholar
• Alimoradi, Z., Jafari, E., Potenza, M. N., Lin, C. Y., Wu, C. Y., & Pakpour, A. H. (2022). Binge-watching and mental health problems: A systematic review and meta-analysis. International Journal of Environmental Research and Public Health, 19(15), 9707. doi:10.3390/IJERPH19159707
   PubMed Web of Science ®Google Scholar
• Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. doi:10.1016/j.joi.2017.08.007
   Web of Science ®Google Scholar
• Artt, S., & Schwan, A. (2016). Screening women’s imprisonment: Agency and exploitation in orange is the new black. Television and New Media, 17(6), 467–472. doi:10.1177/1527476416647499
   Web of Science ®Google Scholar
• Ballhaus, W., & Chow, W. (2020). Perspectives from the global entertainment & media outlook 2020–2024: Pulling the future forward: The entertainment and media industry reconfigures amid recovery. PWC. Retrieved from https://www.pwc.in/assets/pdfs/industries/entertainment-and-media/entertainment-and-media-outlook-perspectives-2020-2024.pdf
   Google Scholar
• Billard, T. J. (2019). Experimental Evidence for differences in the prosocial effects of binge-watched versus appointment-viewed television programs. Journalism and Mass Communication Quarterly, 96(4), 1025–1051. doi:10.1177/1077699019843856
   Web of Science ®Google Scholar
• Castro, D., Rigby, J. M., Cabral, D., & Nisi, V. (2021). The binge-watcher’s journey: Investigating motivations, contexts, and affective states surrounding Netflix viewing. Convergence: The International Journal of Research into New Media Technologies, 27(1), 3–20. doi:10.1177/1354856519890856
   Web of Science ®Google Scholar
• Cha, J. (2013). Predictors of television and online video platform use: A coexistence model of old and new video platforms. Telematics and Informatics, 30(4), 296–310. doi:10.1016/j.tele.2013.01.001
   Web of Science ®Google Scholar
• Cha, J., & Chan-Olmsted, S. M. (2012). Substitutability between online video platforms and television. Journalism and Mass Communication Quarterly, 89(2), 261–278. doi:10.1177/1077699012439035
   Web of Science ®Google Scholar
• Chalaby, J. K. (2016). Television and globalization: The TV content global value chain. Journal of Communication, 66(1), 35–59. doi:10.1111/jcom.12203
   Web of Science ®Google Scholar
• Chalaby, J. K. (2022). Global streamers: Placing the transnational at the heart of TV culture. Journal of Digital Media & Policy, 13(2), 223–241. doi:10.1386/jdmp_00083_1
   Google Scholar
• Chen, Y. K. (2019). Competitions between OTT TV platforms and traditional television in Taiwan: A niche analysis. Telecommunications Policy, 43(9), 0–1. doi:10.1016/j.telpol.2018.10.006
   Web of Science ®Google Scholar
• Cobo, M. J., Jürgens, B., Herrero-Solana, V., Martínez, M. A., & Herrera-Viedma, E. (2018). Industry 4.0: A perspective based on bibliometric analysis. Procedia Computer Science, 139, 364–371. doi:10.1016/j.procs.2018.10.278
   Google Scholar
• Cuntz, A., & Bergquist, K. (2022). Exclusive content and platform competition in Latin America. Information Economics and Policy, 60, 100989. doi:10.1016/J.INFOECOPOL.2022.100989
   Web of Science ®Google Scholar
• D’Arma, A. (2011). Content aggregation in the age of online video: An analysis of the impact of internet distribution on the television business. Journal of Media Business Studies, 8(3), 1–17. doi:10.1080/16522354.2011.11073524
   Google Scholar
• De Meulenaere, J., Van Den Broeck, W., & Lievens, B. (2012). From era of plenty to era of overflow: What shall I watch? Journal of Communication Inquiry, 36(4), 305–321. doi:10.1177/0196859912461015
   Google Scholar
• Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296. doi:10.1016/j.jbusres.2021.04.070
   Web of Science ®Google Scholar
• Donthu, N., Kumar, S., & Pattnaik, D. (2020). Forty-five years of journal of Business research: A bibliometric analysis. Journal of Business Research, 109(October 2019), 1–14. doi:10.1016/j.jbusres.2019.10.039
   Google Scholar
• Doyle, G. (2016). Digitization and changing windowing strategies in the television industry: Negotiating new windows on the world. Television and New Media, 17(7), 629–645. doi:10.1177/1527476416641194
   Web of Science ®Google Scholar
• Elkins, E. (2019). Algorithmic cosmopolitanism: On the global claims of digital entertainment platforms. Critical Studies in Media Communication, 36(4), 376–389. doi:10.1080/15295036.2019.1630743
   Web of Science ®Google Scholar
• Flayelle, M., Maurage, P., Di Lorenzo, K. R., Vögele, C., Gainsbury, S. M., & Billieux, J. (2020). Binge-watching: What do we know so far? A first systematic review of the evidence. Current Addiction Reports, 7(1), 44–60. doi:10.1007/s40429-020-00299-8
   Google Scholar
• Flayelle, M., Verbruggen, F., Schiel, J., Vögele, C., Maurage, P., & Billieux, J. (2020). Non-problematic and problematic binge-watchers do not differ on prepotent response inhibition: A preregistered pilot experimental study. Human Behavior and Emerging Technologies, 2(3), 259–268. doi:10.1002/hbe2.194
   Google Scholar
• Gómez, R., & Muñoz Larroa, A. (2022). Netflix in Mexico: An example of the tech giant’s transnational business strategies. Television and New Media, 24(1), 88–105. doi:10.1177/15274764221082107
   Web of Science ®Google Scholar
• Granow, V. C., Reinecke, L., & Ziegele, M. (2018). Binge-watching and psychological well-being: Media use between lack of control and perceivedautonomy. Communication Research Reports, 35(5), 392–401. doi:10.1080/08824096.2018.1525347
   Web of Science ®Google Scholar
• Gray, J. (2017). Reviving audience studies. Critical Studies in Media Communication, 34(1), 79–83. doi:10.1080/15295036.2016.1266680
   Web of Science ®Google Scholar
• Gupta, G., & Singharia, K. (2021). Consumption of OTT media streaming in COVID-19 lockdown: Insights from PLS analysis. Vision: The Journal of Business Perspective, 25(1), 36–46. doi:10.1177/0972262921989118
   Google Scholar
• Gutzeit, J., Dorsch, I., Stock, W. G., & Wolfgang, S. (2021). Information behavior on video on demand services: User motives and their selection criteria for content. Information, 12(173), 1–10. doi:10.3390/info12040173
   Google Scholar
• Jang, M., Baek, H., & Kim, S. (2021). Movie characteristics as determinants of download-to-own performance in the Korean video-on-demand market. Telecommunications Policy, 45(7), 102140. doi:10.1016/j.telpol.2021.102140
   Web of Science ®Google Scholar
• Jenner, M. (2016). Is this TVIV? On Netflix, TVIII and binge-watching. New Media and Society, 18(2), 257–273. doi:10.1177/1461444814541523
   Web of Science ®Google Scholar
• Kelly, J. (2017). Television by the numbers: The challenge of audience measurement in the age of big data. Convergence: The International Journal of Research into New Media Technologies, 25(1), 113–132. doi:10.1177/1354856517700854
   Web of Science ®Google Scholar
• Kelly, J. P. (2020). “This title is no longer available”: Preserving Television in the streaming age. Television and New Media, 23(1), 3–21. doi:10.1177/1527476420928480
   Web of Science ®Google Scholar
• Kim, S., Baek, H., & Kim, D. H. (2021). OTT and live streaming services: Past, present, and future. Elsevier. Retrieved from https://www.sciencedirect.com/science/article/pii/S0308596121001488
   Google Scholar
• Koul, S., Ambekar, S. S., & Hudnurkar, M. (2020). Determination and ranking of factors that are important in selecting an over-the-top video platform service among millennial consumers. International Journal of Innovation Science, 13(1), 53–66. doi:https://doi.org/10.1108/IJIS-09-2020-0174
   Web of Science ®Google Scholar
• Lagger, C., Lux, M., & Marques, O. (2017). What makes people watch online videos: An exploratory study. Computers in Entertainment, 12(2), :6:1–:6:13. doi:10.1145/3034706
   Google Scholar
• Lee, S. S., Lee, S. S., Joo, H., & Nam, Y. (2021). Examining factors influencing early paid over-the-top video streaming market growth: A cross-country empirical study. Sustainability (Switzerland), 13(10), 1–15. doi:10.3390/su13105702
   Web of Science ®Google Scholar
• Lemenager, T., Neissner, M., Koopmann, A., Reinhard, I., Georgiadou, E. , and Hillemacher, T. (2021). Covid-19 lockdown restrictions and online media consumption in Germany. International Journal of Environmental Research and Public Health, 18(1), 1–13. doi:10.3390/ijerph18010014
   Web of Science ®Google Scholar
• Lobato, R. (2018). Rethinking International TV flows research in the age of Netflix. Television and New Media, 19(3), 241–256. doi:10.1177/1527476417708245
   Web of Science ®Google Scholar
• Lotz, A. D., Potter, A., & Johnson, C. (2022). Understanding the changing television market: A comparison of the macroeconomy of the United States, United Kingdom and Australia. Convergence: The International Journal of Research into New Media Technologies, 28(1), 272–290. doi:10.1177/13548565211028205
   Web of Science ®Google Scholar
• Lüders, M., & Sundet, V. S. (2021). Conceptualizing the experiential affordances of watching online TV. Television and New Media, 23(4), 1017. doi:10.1177/15274764211010943
   Web of Science ®Google Scholar
• Marcos-Ramos, M., & González-De-Garay, B. (2021). Gender representation in Subscription video-on-demand Spanish TV series. International Journal of Communication, 15, 581–604. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108223193&partnerID=40&md5=4806e09e0e8c4a6e4b8a6530d0807849
   Web of Science ®Google Scholar
• Matrix, S. (2014). The Netflix effect: Teens, binge watching, and on-demand digital media trends. Jeunesse: Young People, Texts, Cultures, 6(1), 119–138. doi:10.1353/jeu.2014.0002
   Google Scholar
• McKelvey, F., & Hunt, R. (2019). Discoverability: Toward a definition of content discovery through platforms. Social Media + Society, 5(1), 1–15. doi:10.1177/2056305118819188
   Web of Science ®Google Scholar
• Meese, J. (2017). The domestic ecology of Australian subscription video on demand services. Media International Australia, 164(1), 21–31. doi:10.1177/1329878X17694961
   Web of Science ®Google Scholar
• Mehta, S. (2020). Localization, diversification and heterogeneity: Understanding the linguistic and cultural logics of Indian new media. International Journal of Cultural Studies, 23(1), 102–120. doi:10.1177/1367877919880304
   Web of Science ®Google Scholar
• Mehta, S., Kaye, D. B. V., Kaye, B., Kaye, D. B. V., & Kaye, B. (2019). Pushing the next level: Investigating digital content creation in India. Television and New Media, 22(4), 360–378. doi:10.1177/1527476419861698
   Web of Science ®Google Scholar
• Merikivi, J., Bragge, J., Scornavacca, E., & Verhagen, T. (2020). Binge-watching serialized video content: A transdisciplinary review. Television and New Media, 21(7), 697–711. doi:10.1177/1527476419848578
   Web of Science ®Google Scholar
• Miller, T. C. (2017). The fashion of Florrick and FLOTUS: On feminism, gender politics, and “quality Television. Television and New Media, 18(2), 147–164. doi:10.1177/1527476416652486
   Web of Science ®Google Scholar
• Moher, D., Liberati, A., Tetzlaff, J., & Altman, D. G. (2010). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. International Journal of Surgery, 8(5), 336–341. doi:10.1016/j.ijsu.2010.02.007
   PubMed Web of Science ®Google Scholar
• Mulla, T. (2022). Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021. Telematics and Informatics, 69, 101797. doi:10.1016/j.tele.2022.101797
   Web of Science ®Google Scholar
• Mylly, U.-M., & Herrero, M. (2022). Free movement of audiovisual content for benefit of European consumers of culture. IIC - International Review of Intellectual Property and Competition Law, 53(7), 1038–1070. doi:10.1007/s40319-022-01210-w
   Web of Science ®Google Scholar
• Nee, R. C., & Barker, V. (2020). Co-viewing virtually: Social Outcomes of second screening with televised and streamed content. Television and New Media, 21(7), 712–729. doi:10.1177/1527476419853450
   Web of Science ®Google Scholar
• Nijhawan, G. S., & Dahiya, S. (2020). Role of covid as a catalyst in increasing adoption of otts in India: A study of evolving consumer consumption patterns and future business scope. Journal of Content, Community & Communication, 12, 298–311. doi:10.31620/JCCC.12.20/28
   Google Scholar
• Orman, G. K., Labatut, V., & Cherifi, H. (2011). On accuracy of community structure discovery algorithms. Journal of Convergence Information Technology, 6(11), 283–292. doi:10.4156/jcit.vol6.issue11.32
   Google Scholar
• Ort, A., Wirz, D. S., & Fahr, A. (2021). Is binge-watching addictive? Effects of motives for TV series use on the relationship between excessive media consumption and problematic viewing habits. Addictive Behaviors Reports, 13, 100325. doi:10.1016/j.abrep.2020.100325
   PubMedGoogle Scholar
• Pajkovic, N. (2021). Algorithms and taste-making: Exposing the Netflix recommender system’s operational logics. Convergence, 28(1), 1–17. doi:10.1177/13548565211014464
   Google Scholar
• Palomba, A. (2020). Do SVOD product attribute trade-offs predict SVOD subscriptions and SVOD account access? Using utility constant sums to predict SVOD subscriptions and SVOD. The International Journal on Media Management, 22(3–4), 1–23. doi:10.1080/14241277.2021.1920023
   Google Scholar
• Pereira, R., & Tam, C. (2021). Impact of enjoyment on the usage continuance intention of video-on-demand services. Information & Management, 58(7), 1–11. doi:10.1016/j.im.2021.103501
   Web of Science ®Google Scholar
• Phalen, P. F., & Ducey, R. V. (2012). Audience behavior in the multi-screen video-verse. JMM International Journal on Media Management, 14(2), 141–156. doi:10.1080/14241277.2012.657811
   Google Scholar
• Pittman, M., & Steiner, E. (2019). Transportation or narrative completion? Attentiveness during binge-watching moderates regret. Social Sciences, 8(3), 1–14. doi:10.3390/socsci8030099
   Google Scholar
• Pittman, M., & Steiner, E. (2021). Distinguishing feast-watching from cringe-watching: Planned, social, and attentive binge-watching predicts increased well-being and decreased regret. Convergence: The International Journal of Research into New Media Technologies, 27(5), 1507–1524. doi:10.1177/1354856521999183
   Web of Science ®Google Scholar
• Puthiyakath, H. H., & Goswami, M. P. (2021). Is over the top video platform the game changer over traditional TV channels in India? A niche analysis. Asia Pacific Media Educator, 31(1), 133–150. doi:10.1177/1326365X211009639
   Web of Science ®Google Scholar
• Rubenking, B., & Bracken, C. C. (2021). Binge watching and serial viewing: Comparing new media viewing habits in 2015 and 2020. Addictive Behaviors Reports, 14, 100356. doi:10.1016/j.abrep.2021.100356
   PubMedGoogle Scholar
• Sanson, K., & Steirer, G. (2019). Hulu, streaming, and the contemporary television ecosystem. Media, Culture and Society, 41(8), 1210–1227. doi:10.1177/0163443718823144
   Web of Science ®Google Scholar
• Sardanelli, D., Vollero, A., Siano, A., & Bottoni, G. (2019). Lowering the pirate flag: A TPB study of the factors influencing the intention to pay for movie streaming services. Electronic Commerce Research, 19(3), 549–574. doi:10.1007/s10660-019-09346-7
   Web of Science ®Google Scholar
• Scarlata, A., Douglas, J., & Lobato, R. (2022). Subscription video-on-demand (SVOD) original production in Australia: Evolution or revolution? Media International Australia, 1329878X221127083. doi:10.1177/1329878X221127083
   Web of Science ®Google Scholar
• Schauerte, R., Feiereisen, S., & Malter, A. J. (2021). What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry. Journal of Cultural Economics, 45(2), 263–293. doi:10.1007/s10824-020-09389-x
   Web of Science ®Google Scholar
• Schweidel, D. A., & Moe, W. W. (2016). Binge watching and advertising. Journal of Marketing, 80(5), 1–19. doi:10.1509/jm.15.0258
   Web of Science ®Google Scholar
• Shon, M., Shin, J., Hwang, J., & Lee, D. (2021). Free contents vs. inconvenience costs: Two faces of online video advertising. Telematics and Informatics, 56(March), 101476. doi:10.1016/j.tele.2020.101476
   Google Scholar
• Silverman, R. E., & Ryalls, E. D. (2016). “Everything is different the second time around”: The stigma of temporality on orange is the new black. Television and New Media, 17(6), 520–533. doi:10.1177/1527476416647496
   Web of Science ®Google Scholar
• Simon, G. I. (2021). Adapting to context: Creative strategies of video streaming services in Nigeria. Convergence, 27(6), 1770–1788. doi:10.1177/13548565211017389
   Google Scholar
• Singh, N., Arora, S., & Kapur, B. (2022). Trends in over the top (OTT) research: A bibliometric analysis. VINE Journal of Information and Knowledge Management Systems, 52(3), 411–425. doi:10.1108/VJIKMS-12-2021-0316
   Web of Science ®Google Scholar
• Starosta, J. A., & Izydorczyk, B. (2020). Understanding the phenomenon of binge-watching—a systematic review. International Journal of Environmental Research and Public Health, 17(12), 1–16. doi:10.3390/ijerph17124469
   Web of Science ®Google Scholar
• Starosta, J., Izydorczyk, B., & Dobrowolska, M. (2020). Personality traits and motivation as factors associated with symptoms of problematic binge-watching. Sustainability (Switzerland), 12(14), 1–15. doi:10.3390/su12145810
   PubMed Web of Science ®Google Scholar
• Straubhaar, J. D., Castro, D., Duarte, L. G., & Spence, J. (2019). Class, pay TV access and Netflix in Latin America: Transformation within a digital divide. Critical Studies in Television: The International Journal of Television Studies, 14(2), 233–254. doi:10.1177/1749602019837793
   Web of Science ®Google Scholar
• Su, C. (2022). Contingency, precarity and short-video creativity: Platformization based analysis of Chinese online screen industry. Television and New Media, 24(2), 173–189. doi:https://doi.org/10.1177/15274764221087994
   Web of Science ®Google Scholar
• Sun, J. J., & Chang, Y. J. (2021). Associations of problematic binge-watching with depression, social interaction anxiety, and loneliness. International Journal of Environmental Research and Public Health, 18(3), 1–19. doi:10.3390/ijerph18031168
   Web of Science ®Google Scholar
• Thurman, N. (2021). When a TV channel reinvents itself online: Post-broadcast consumption and content change at BBC Three. Convergence: The International Journal of Research into New Media Technologies, 27(2), 291–312. doi:10.1177/1354856520967773
   Web of Science ®Google Scholar
• Turner, G. (2019). Approaching the cultures of use: Netflix, disruption and the audience. Critical Studies in Television: The International Journal of Television Studies, 14(2), 222–232. doi:10.1177/1749602019834554
   Web of Science ®Google Scholar
• Turner, G. (2021). Television studies, we need to talk about “binge-viewing”. Television and New Media, 22(3), 228–240. doi:10.1177/1527476419877041
   Web of Science ®Google Scholar
• Verma, S., & Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach. Journal of Business Research, 118(July), 253–261. doi:10.1016/j.jbusres.2020.06.057
   PubMedGoogle Scholar
• Viens, A., & Farrar, K. M. (2021). Conceptualizing and measuring binge watching. Communication Studies, 72(3), 267–284. doi:10.1080/10510974.2021.1876748
   Web of Science ®Google Scholar
• Vonderau, P. (2014). The politics of content aggregation. Television and New Media, 16(8), 717–733. doi:10.1177/1527476414554402
   Web of Science ®Google Scholar
• Walsh, P., & Singh, R. (2021). Determinants of millennial behaviour towards current and future use of video streaming services. Young Consumers, 23(3), 397–412. ahead-of-p(ahead-of-print). doi:https://doi.org/10.1108/YC-08-2021-1374
   Web of Science ®Google Scholar
• Wayne, M. L., & Castro, D. (2021). SVOD global expansion in cross-national comparative perspective: Netflix in Israel and Spain. Television and New Media, 22(8), 1–18. doi:10.1177/1527476420926496
   Web of Science ®Google Scholar
• Wayne, M. L., & Sienkiewicz, M. (2022). “We don’t aspire to be Netflix”: Understanding content acquisition practices among niche streaming services. Television and New Media, 24(3), 298–315. doi:https://doi.org/10.1177/15274764221100474
   Web of Science ®Google Scholar
• Yousaf, A., Mishra, A., Taheri, B., & Kesgin, M. (2021). A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms. Information & Management, 58(8), 103543. doi:10.1016/j.im.2021.103543
   Web of Science ®Google Scholar