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INTERVIEWS

Synergies of scenario planning, innovation, and hospitality education: a dialogue with Ian Yeoman, Professor at the Hotel Management School Leeuwarden at NHL Stenden

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References

  • Page, S., Yeoman, I., Munro, C., Connell, J., & Walker, L. (2006). A case study of best practice - Visit Scotland’s prepared response to an influenza pandemic. Tourism Management, 27(3), 361-393. https://doi.org/10.1016/j.tourman.2006.01.001
  • Yeoman, I. (2012). Tourism2050: Scenarios for New Zealand. Victoria University of Wellington.
  • Yeoman, I., Galt, M., & McMahon-Beattie, U. (2005). A case study of how VisitScotland prepared for war. Journal of Travel Research, 44(1), 6-20. https://doi.org/10.1177/0047287505276587