Pricing management between partnering rivals: a coopetitive diffusion analysis

References

• Amrouche, N., & Zaccour, G. (2007). Shelf-space allocation of national and private brands. European Journal of Operational Research, 180, 648–663.
   Google Scholar
• Bronnenberg, B., & Wathieu, L. (1996). Asymmetric promotion effects and brand positioning. Marketing Science, 15, 379–394.
   Google Scholar
• Chen, Y.J., & Sheu, J.B. (2009). Environmental-regulation pricing strategies for green supply chain. Transportation Research Part E: Logistics and Transportation Review, 45, 667–677.
   Google Scholar
• Choi, S. (1991). Price competition in a channel structure with a common retailer. Marketing Science, 10, 271–296.
   Google Scholar
• Dunne, D., & Narasimhan, C. (1999). The new appeal of private labels. Harvard Business Review, 77, 41–52.
   Google Scholar
• Gabrielsen, T., & Sørgard, L. (2007). Private labels, price rivalry, and public policy. European Economic Review, 51, 403–424.
   Google Scholar
• Gurnani, H., Erkoc, M., & Luo, Y. (2007). Impact of product pricing and timing of investment decisions on supply chain coopetition. European Journal of Operational Research, 180, 228–248.
   Google Scholar
• Hoch, S. (1996). How should national brands think about private labels?. Sloan Management Review, 37, 89–102.
   Google Scholar
• Ip, W.H., Yung, K.L., & Wang, D. (2012), A chaotic model for advertising diffusion problem with competition. International Journal of Systems Science, 43(8), 1545–1554.
   Google Scholar
• Jørgensen, S., & Zaccour, G. (2007). Developments in differential game theory and numerical methods: Economic and management applications. Computational Management Science, 4, 159–181.
   Google Scholar
• Karray, S., & Martín-Herrán, G. (2009). A dynamic model for advertising and pricing competition between national and store brands. European Journal of Operational Research, 193, 451–467.
   Google Scholar
• Kumar, N. (2004). Marketing as strategy. Cambridge: Harvard Business School Press.
   Google Scholar
• Kurata, H., Yao, D., & Liu, J. (2007). Pricing policies under direct vs. indirect channel competition and national vs. store brand competition. European Journal of Operational Research, 180, 262–281.
   Google Scholar
• Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12, 11–19.
   Google Scholar
• Lin, C., Shen, S.-Y., Yeh, Y.-J., & Ding, J.-R. (2001). Dynamic optimal control policy in advertising price and quality. International Journal of Systems Science, 32 (2), 175–184.
   Google Scholar
• Luo, Y. (2007). A coopetition perspective of global competition. Journal of World Business, 42, 129–144.
   Google Scholar
• Mills, D. (1999). Private labels and manufacturer counter strategies. European Review of Agricultural Economics, 26, 125–145.
   Google Scholar
• Nagle, T.Y., & Holden, R.K. (2002). The strategy and tactics of pricing. Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Nalebuff, B., & Brandenburger, A. (1997). Coopetition: Competitive and cooperative business strategies for the digital economy. Strategy & leadership, 25, 28–35.
   Google Scholar
• Putsis, W., & Dhar, R. (2001). An empirical analysis of the determinants of category expenditure. Journal of Business Research, 52, 277–291.
   Google Scholar
• Quelch, J., & Harding, D. (1996). Brands versus private labels: Fighting to win. Harvard Business Review, 74, 99–109.
   Google Scholar
• Raju, J., Sethuraman, R., & Dhar, S. (1995). The introduction and performance of store brands. Management Science, 41, 957–978.
   Google Scholar
• Rao, A., Qu, L., & Ruekert, R. (1999). Signaling unobservable product quality through a brand ally. Journal of Marketing Research, 36, 258–268.
   Google Scholar
• Robert, J., & Hermann, S. (1996). Power pricing: How managing price transforms the bottom line. Old Tappan, NJ: Simon & Schuster.
   Google Scholar
• Sayman, S., Hoch, S., & Raju, J. (2002). Positioning of store brands. Marketing Science, 21, 378–397.
   Google Scholar
• Sethuraman, R.(1995). A meta-analysis of national brand and store brand cross-promotional price elasticity. Marketing Letters, 6, 275–286.
   Google Scholar
• Shankar, V., Carpenter, G.S., & Krishnamurthi, L. (1998). Late mover advantage: How innovative late entrants outsell pioneers. Journal of Marketing Research, 35, 54–70.
   Google Scholar
• Soberman, D., & Parker, P. (2006). The economics of quality-equivalent store brands. International Journal of Research in Marketing, 23, 125–139.
   Google Scholar
• Steiner, R. (2004). The nature and benefits of national brand/private label competition. Review of Industrial Organization, 24, 105–127.
   Google Scholar
• Tsao, Y.-C., Teng, W.-G., Chen, R.-S., & Chou, W.-Y. (2014). Pricing and inventory policies for Hi-tech products under replacement warranty. International Journal of Systems Science, 45(6), 1255–1267.
   Google Scholar
• Verhoef, P., Nijssen, E., & Sloot, L. (2002). Strategic reactions of national brand manufacturers towards private labels. European Journal of Marketing, 36, 1309–1326.
   Google Scholar
• Wu, C., & Wang, C. (2005). A positive theory of private label: A strategic role of private label in a duopoly national-brand market. Marketing Letters, 16, 143–161.
   Google Scholar
• Zhang, Z. (2003). Mutualism or cooperation among competitors promotes coexistence and competitive ability. Ecological Modeling, 164, 271–282.
   Google Scholar