Investigating the impacts of core educational quality on the satisfaction and loyalty of parents of secondary school students: The mediating role of transformative quality

References

• Acock, A. C. (2014). A Gentle Introduction to Stata (4th ed. ed.). Stata Press.
   Google Scholar
• Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–20. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
   Web of Science ®Google Scholar
• Akter, S., Wamba, S. F., & D’Ambra, J. (2019). Enabling a transformative service system by modeling quality dynamics. International Journal of Production Economics, 207, 210–226. https://doi.org/https://doi.org/10.1016/j.ijpe.2016.08.025
   Web of Science ®Google Scholar
• Beregovaya, O. A., & Kudashov, V. I. (2019). The problems of linguistic and academic adaptation of international students in Russia. Integration of Education, 23(4), 628–640. https://doi.org/https://doi.org/10.15507/1991-9468.097.023.201904.628-640
   Google Scholar
• Bradley, S., & Taylor, J. (2002). The effect of the quasi-market on the efficiency-equity trade-off in the secondary school sector. Bulletin of Economic Research, 54(3), 295–314. https://doi.org/https://doi.org/10.1111/1467-8586.00154
   Google Scholar
• Brislin, R. W. (1970). Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology, 1(3), 185–216. https://doi.org/https://doi.org/10.1177/135910457000100301
   Web of Science ®Google Scholar
• Clark, M., Fine, M. B., & Scheuer, C.-L. (2017). Relationship quality in higher education marketing: The role of social media engagement. Journal of Marketing for Higher Education, 27(1), 40–58. https://doi.org/https://doi.org/10.1080/08841241.2016.1269036
   Web of Science ®Google Scholar
• Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal of Marketing, 46(3/4), 331–356. https://doi.org/https://doi.org/10.1108/03090561211202503
   Web of Science ®Google Scholar
• Dandy, J., & Nettelbeck, T. (2002). A cross-cultural study of parents’ academic standards and educational aspirations for their children. Educational Psychology, 22(5), 621–627. https://doi.org/https://doi.org/10.1080/0144341022000023662
   Google Scholar
• Epstein, J., Osborne, R. H., Elsworth, G. R., Beaton, D. E., & Guillemin, F. (2015). Cross-cultural adaptation of the health education impact questionnaire: Experimental study showed expert committee, not back-translation, added value. Journal of Clinical Epidemiology, 68(4), 360–369. https://doi.org/https://doi.org/10.1016/j.jclinepi.2013.07.013
   PubMed Web of Science ®Google Scholar
• Fantuzzo, J., Perry, M. A., & Childs, S. (2006). Parent satisfaction with educational experiences scale: A multivariate examination of parent satisfaction with early childhood education programs. Early Childhood Research Quarterly, 21(2), 142–152. https://doi.org/https://doi.org/10.1016/j.ecresq.2006.04.002
   Web of Science ®Google Scholar
• Ford, J. B., Joseph, M., & Joseph, B. (1999). Importance‐performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. Journal of Services Marketing, 13(2), 171–186. https://doi.org/https://doi.org/10.1108/08876049910266068
   Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3). https://doi.org/https://doi.org/10.1177/002224378101800313
   Google Scholar
• General Statistics Office of Vietnam. (2020). Education: The number of students and classrooms in secondary schools as of September 30. Gso.Gov.Vn. https://www.gso.gov.vn/SLTK/Default.aspx?rxid=8f161760-9ba0-4c6d-8898-fdef1a92c072&px_db=10.+Giáo+dục&px_type=PX&px_language=vi&px_tableid=10.+Giáo+dục%5CV10.03.px
   Google Scholar
• Gilligan, C., & Outram, S. (2012). Culturally and linguistically diverse students in health professional programs: An exploration of concerns and needs. Education for Health: Change in Learning and Practice, 25(1), 40–47. https://doi.org/https://doi.org/10.4103/1357-6283.99205
   PubMedGoogle Scholar
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspective (7th Edition ed.). Pearson Educational Inc.
   Google Scholar
• Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: An empirical study. International Journal of Service Industry Management, 7(4), 27–42. https://doi.org/https://doi.org/10.1108/09564239610129931
   Google Scholar
• Hardesty, D. M., & Bearden, W. O. (2004). The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs. Journal of Business Research, 57(2), 98–107. https://doi.org/https://doi.org/10.1016/S0148-2963(01)00295-8
   Web of Science ®Google Scholar
• Harvey, L., & Green, D. (1993). Defining Quality. Assessment & Evaluation in Higher Education, 18(1), 9–34. https://doi.org/https://doi.org/10.1080/0260293930180102
   Google Scholar
• Hoogland, J. J., & Boomsma, A. (1998). Robustness studies in covariance structure modeling. Sociological Methods & Research, 26(3), 329–367. https://doi.org/https://doi.org/10.1177/0049124198026003003
   Web of Science ®Google Scholar
• Huang, G. H.-C., & Gove, M. (2015). Confucianism, chinese families, and academic achievement: exploring how confucianism and asian descendant parenting practices influence children’s academic achievement. In Science education in east asia (pp. 41–66). Springer International Publishing.https://doi.org/https://doi.org/10.1007/978-3-319-16390-1_3
   Google Scholar
• Hutchinson, J., Lai, F., & Wang, Y. (2009). Understanding the relationships of quality, value, equity, satisfaction, and behavioral intentions among golf travelers. Tourism Management, 30(2), 298–308. https://doi.org/https://doi.org/10.1016/j.tourman.2008.07.010
   Web of Science ®Google Scholar
• Ivy, J. (2008). A new higher education marketing mix: The 7Ps for MBA marketing. International Journal of Educational Management, 22(4), 288–299. https://doi.org/https://doi.org/10.1108/09513540810875635
   Google Scholar
• Joseph, M., & Joseph, B. (1997). Service quality in education: A student perspective. Quality Assurance in Education, 5(1), 15–21. https://doi.org/https://doi.org/10.1108/09684889710156549
   Google Scholar
• Kandampully, J., & Suhartanto, D. (2000). Customer loyalty in the hotel industry: The role of customer satisfaction and image. International Journal of Contemporary Hospitality Management, 12(6), 346–351. https://doi.org/https://doi.org/10.1108/09596110010342559
   Google Scholar
• Lai, S., Pham, -H.-H., Nguyen, H.-K., Nguyen, T.-C., & Le, A.-V. (2019). Toward sustainable overseas mobility of vietnamese students: understanding determinants of attitudinal and behavioral loyalty in students of higher education. Sustainability, 11(2), 383. https://doi.org/https://doi.org/10.3390/su11020383
   Web of Science ®Google Scholar
• Leachman, M., Masterson, K., & Figueroa, E. (2017). A punishing decade for school funding. center on budget and policy priorities. https://www.cbpp.org/research/state-budget-and-tax/a-punishing-decade-for-school-funding
   Google Scholar
• Li, C. K., & Hung, C. H. (2009). Marketing tactics and parents’ loyalty: The mediating role of school image. Journal of Educational Administration, 47(4), 477–489. https://doi.org/https://doi.org/10.1108/09578230910967455
   Google Scholar
• Liu, A., & Xie, Y. (2016). Why do asian americans academically outperform whites? – the cultural explanation revisited. Social Science Research, 58, 210–226. https://doi.org/https://doi.org/10.1016/j.ssresearch.2016.03.004
   PubMed Web of Science ®Google Scholar
• Mahajan, P. (2017). Incorporating 11 P’S of service marketing mix and its impact on the development of technical education. Journal of Entrepreneurship Education, 20(1), 2. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3101547 but not DOI
   Google Scholar
• Ndofirepi, E., Farinloye, T., & Mogaji, E. (2020). Marketing mix in a heterogenous higher education market: A case of Africa. In E. Mogaji, F. Maringe, & R. Hinson (Eds.), Understanding the higher education market in africa (pp. 124-142). Routledge.
   Google Scholar
• Nedbalová, E., Greenacre, L., & Schulz, J. (2014). UK higher education viewed through the marketization and marketing lenses. Journal of Marketing for Higher Education, 24(2), 178–195. https://doi.org/https://doi.org/10.1080/08841241.2014.973472
   Google Scholar
• Nguyen, P. (2019). Deputy minister of education and training nguyen huu do: “autonomy in secondary education is an inevitable trend.” nhan dan. https://www.nhandan.com.vn/hangthang/item/41735702-“tu-chu-trong-giao-duc-pho-thong-la-xu-the-tat-yeu”.html
   Google Scholar
• Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469. https://doi.org/https://doi.org/10.1177/002224378001700405
   Web of Science ®Google Scholar
• Pham, H., & Lai, S. L. (2016). Higher education as an extended duration service. Journal of Studies in International Education, 20(5), 454–471. https://doi.org/https://doi.org/10.1177/1028315316662978
   Web of Science ®Google Scholar
• Pham, H. H., Lai, S. L., & Vuong, Q. H. (2019). The role of subjective task value in forming satisfaction and loyalty among Vietnamese international students: A structural equation model. The Asia-Pacific Education Researcher, 28(5), 399–409. https://doi.org/https://doi.org/10.1007/s40299-019-00439-3
   Web of Science ®Google Scholar
• Rosenbaum, M. S. (2015). Transformative service research: Research that matters. The Service Industries Journal, 35(15–16), 801–805. https://doi.org/https://doi.org/10.1080/02642069.2015.1109638
   Web of Science ®Google Scholar
• Rust, R. T., & Zahorik, A. J. (1993). Customer satisfaction, customer retention, and market share. Journal of Retailing, 69(2), 193–215. https://doi.org/https://doi.org/10.1016/0022-4359(93)90003-2
   Web of Science ®Google Scholar
• Santini, F., De, O., Ladeira, W. J., Sampaio, C. H., & Da Silva Costa, G. (2017). Student satisfaction in higher education: A meta-analytic study. Journal of Marketing for Higher Education, 27(1), 1–18. https://doi.org/https://doi.org/10.1080/08841241.2017.1311980
   Web of Science ®Google Scholar
• Shemwell, D. J., Yavas, U., & Bilgin, Z. (1998). Customer‐service provider relationships: An empirical test of a model of service quality, satisfaction and relationship‐oriented outcomes. International Journal of Service Industry Management, 9(2), 155–168. https://doi.org/https://doi.org/10.1108/09564239810210505
   Google Scholar
• Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty: The future of hospitality marketing. International Journal of Hospitality Management, 18(4), 345–370. https://doi.org/https://doi.org/10.1016/S0278-4319(99)00042-0
   Google Scholar
• Sivadas, E., & Baker‐Prewitt, J. L. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2), 73–82. https://doi.org/https://doi.org/10.1108/09590550010315223
   Google Scholar
• Teeroovengadum, V., Kamalanabhan, T. J., & Seebaluck, A. K. (2016). Measuring service quality in higher education: Development of a hierarchical model (HESQUAL). Quality Assurance in Education, 24(2), 244–258. https://doi.org/https://doi.org/10.1108/QAE-06-2014-0028
   Web of Science ®Google Scholar
• Teeroovengadum, V., Nunkoo, R., Gronroos, C., Kamalanabhan, T. J., & Seebaluck, A. K. (2019). Higher education service quality, student satisfaction and loyalty: Validating the HESQUAL scale and testing an improved structural model. Quality Assurance in Education, 27(4), 427–445. https://doi.org/https://doi.org/10.1108/QAE-01-2019-0003
   Web of Science ®Google Scholar
• Teo, R., & Soutar, G. N. (2012). Word of mouth antecedents in an educational context: A Singaporean study. International Journal of Educational Management, 26(7), 678–695. https://doi.org/https://doi.org/10.1108/09513541211263746
   Google Scholar
• Tran, L. H. N. (2019). Building soft skills for employability: Challenges and practices in Vietnam. In Building Soft Skills for Employability: Challenges and Practices in Vietnam. https://doi.org/https://doi.org/10.4324/9780429276491
   Google Scholar
• Tran, T., Trinh, T. P. T., Le, C. M., Hoang, L. K., & Pham, H. H. (2020). Research as a Base for Sustainable Development of Universities: Using the Delphi Method to Explore Factors Affecting International Publishing among Vietnamese Academic Staff. Sustainability, 12(8), 3449. https://doi.org/https://doi.org/10.3390/su12083449
   Google Scholar
• Uncles, M. D. (2018). Directions in higher education: A marketing perspective. Australasian Marketing Journal (AMJ), 26(2), 187–193. https://doi.org/https://doi.org/10.1016/j.ausmj.2018.05.009
   Web of Science ®Google Scholar
• UNESCO. (2020). Education: School age population by level of education. http://data.uis.unesco.org/
   Google Scholar
• Wallin Andreassen, T., & Lindestad, B. (1998). Customer loyalty and complex services. International Journal of Service Industry Management, 9(1), 7–23. https://doi.org/https://doi.org/10.1108/09564239810199923
   Google Scholar
• Wang, C. C., & Greenwood, K. M. (2015). Chinese nursing students’ culture-related learning styles and behaviours: A discussion paper. International Journal of Nursing Sciences, 2(3), 253–258. https://doi.org/https://doi.org/10.1016/j.ijnss.2015.07.009
   Web of Science ®Google Scholar
• Wright, K. B. (2006). Researching internet-based populations: advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Journal of Computer-Mediated Communication, 10(3),https://doi.org/https://doi.org/10.1111/j.1083-6101.2005.tb00259.x
   Web of Science ®Google Scholar
• Wu, H.-C. (2014). The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments. Asia Pacific Journal of Marketing and Logistics, 26(4), 540–565. https://doi.org/https://doi.org/10.1108/APJML-03-2014-0049
   Google Scholar
• Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological economics, 134, 114-122. https://doi.org/https://doi.org/10.1016/j.ecolecon.2016.12.019
   Google Scholar