5,212
Views
5
CrossRef citations to date
0
Altmetric
Research Article

The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

, , , , & | (Reviewing Editor) show all
Article: 1329191 | Received 31 Oct 2016, Accepted 08 May 2017, Published online: 18 May 2017

References

  • Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54, 27–41. doi:10.2307/1252171
  • Aaker, D. A., & Stayman, D. M. (1992). Implementing the concept of transformational advertising. Psychology and Marketing, 9, 237–253. doi:10.1002/mar.4220090306
  • Ambler, T. (1997). How much of brand equity is explained by trust? Management Decision, 35, 283–292. doi:10.1108/00251749710169666
  • Anderson, W. T., & Cunningham, W. H. (1972). The socially conscious consumer. Journal of Marketing, 36, 23–31. doi:10.2307/1251036
  • Andrea Blengini, G., & Shields, D. J. (2010). Green labels and sustainability reporting. Management of Environmental Quality: An International Journal, 21, 477–493. doi:10.1108/14777831011049115
  • Atkinson, L. (2014, July 4). “Wild west” of eco-labels: Sustainability claims are confusing consumers. The Guardian. Retrieved from https://www.theguardian.com
  • Balsam, P., Drew, M., & Gallistel, C. (2010). Time and associative learning. Comparative Cognition & Behavior Reviews, 5, 1–22. doi:10.3819/ccbr.2010.50001
  • Bartels, J., & Hoogendam, K. (2011). The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products. Journal of Brand Management, 18, 697–708. doi:10.1057/bm.2011.3
  • Bednarik, R., & Tukiainen, M. (2007). Validating the restricted focus viewer: A study using eye-movement tracking. Behavior Research Methods, 39, 274–282. doi:10.3758/bf03193158
  • Bergkvist, L., & Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44, 175–184. doi:10.1509/jmkr.44.2.175
  • Berrone, P. (2016, September 15). How to succeed at sustainability (and why greenwashing doesn’t work). Forbes. Retrieved from https://www.forbes.com
  • Biau, D. J., Jolles, B. M., & Porcher, R. (2010). P value and the theory of hypothesis testing: An explanation for new researchers. Clinical Orthopaedics and Related Research®, 468, 885–892. doi:10.1007/s11999-009-1164-4
  • Boiral, O. (2013). Sustainability reports as simulacra? A counter-account of A and A GRI reports. Accounting, Auditing & Accountability Journal, 26, 1036–1071. doi:10.1108/aaaj-04-2012-00998
  • Bougherara, D., & Grolleau, G. (2005). Designing ecolabels in order to mitigate market failures an application to agrofood products. Journal of Interdisciplinary Economics, 16, 411–430. doi:10.1177/02601079X05001600403.
  • Brucks, M. (1986). A typology of consumer knowledge content. In R. J. Lutz (Ed.), NA–Advances in consumer research, (Vol. 13, pp. 58–63). Provo, UT: Association for Consumer Research.
  • Buckler, F., & Hennig-Thurau, T. (2008). Identifying hidden structures in marketing’s structural models through universal structure modeling. Marketing ZFP, 30 (JRM 2), 47–66. doi:10.15358/0344-1369-2008-jrm-2-47
  • Burke, M. C., & Edell, J. A. (1989). The impact of feelings on Ad-based affect and cognition. Journal of Marketing Research, 26, 69. doi:10.2307/3172670
  • Campbell, M. C. (2002). Building brand equity. Journal of Medical Marketing, 2, 208–218. doi:10.1057/palgrave.jmm.5040078
  • Castro, C. J. (2004). Sustainable development: Mainstream and critical perspectives. Organization & Environment, 17, 195–225. doi:10.1177/1086026604264910
  • Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958–2008: A basis for future research opportunities. Journal of the Academy of Marketing Science, 39, 55–70. doi:10.1007/s11747-010-0212-7
  • Chaffin, R. (1979). Knowledge of language and knowledge about the world: A reaction time study of invited and necessary inferences. Cognitive Science, 3, 311–328. doi:10.1207/s15516709cog0304_2
  • Chang, C. (2007). Ad framing effects for consumption products: An affect priming process. Psychology and Marketing, 25, 24–46. doi:10.1002/mar.20199
  • Chin, W. W. (1998). The Partial Least Squares Approach for Structural Equation Modelling. In G. A. Marcoulides (Ed.), Modern Methods for Business Research (pp. 295–336). Mahwah, NJ: Lawrence Erlbaum.
  • Cohen, J. (1977). Statistical power analysis for the behavioral sciences. New York, NY: Academic Press.
  • Cohen, J. (1992). A power primer. Psychological Bulletin, 112, 155–159. doi:10.1037//0033-2909.112.1.155.
  • Cone Communications/Ebiquity. (2015). 2015 Cone Communications/Ebiquity–Global CSR study. Retrieved from http://www.conecomm.com/2015-cone-communications-ebiquity-global-csr-study-pdf
  • Craddock, P., Molet, M., & Miller, R. R. (2012). Reaction time as a measure of human associative learning. Behavioural Processes, 90, 189–197.10.1016/j.beproc.2012.01.006
  • D’Souza, C. (2000). Bridging the communication gap: Dolphin‐safe “ecolabels”. Corporate Communications: An International Journal, 5, 185–190. doi:10.1108/13563280010379129
  • Deppe, M., Schwindt, W., Kugel, H., Plaßmann, H., & Kenning, P. (2005). Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging, 15, 171–182. doi:10.1111/j.1552-6569.2005.tb00303.x.
  • Dijksterhuis, A., & Nordgren, L. F. (2006). A theory of unconscious thought. Perspectives on Psychological Science, 1, 95–109. doi:10.1111/j.1745-6916.2006.00007.x
  • Drolet, A. L., & Morrison, D. G. (2001). Do we really need multiple-item measures in service research? Journal of Service Research, 3, 196–204. doi:10.1177/109467050133001
  • Dunlap, W. P., Cortina, J. M., Vaslow, J. B., & Burke, M. J. (1996). Meta-analysis of experiments with matched groups or repeated measures designs. Psychological Methods, 1, 170–177. doi:10.1037/1082-989x.1.2.170
  • Eccles, R. G., Ioannou, I., & Serafeim, G. (2014). The impact of corporate sustainability on organizational processes and performance. Management Science, 60, 2835–2857. doi:10.1287/mnsc.2014.1984
  • Ecolabel Index. (2016). All ecolabels. Retrieved from http://www.ecolabelindex.com/ecolabels
  • Ehrenberg, A., Barnard, N., & Scriven, J. (1997). Differentiation or salience. Journal of Advertising Research, 37, 7–14.
  • Epstein, S., Pacini, R., Denes-Raj, V., & Heier, H. (1996). Individual differences in intuitive-experiential and analytical-rational thinking styles. Journal of Personality and Social Psychology, 71, 390–405. doi:10.1037/0022-3514.71.2.390
  • Esch, F., Langner, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships affect current and future purchases. Journal of Product & Brand Management, 15, 98–105. doi:10.1108/10610420610658938.
  • Evans, J. St. B. T. (2003). In two minds: Dual-process accounts of reasoning. Trends in Cognitive Sciences, 7, 454–459. doi:10.1016/j.tics.2003.08.012.
  • Evans, J. St. B. T., & Stanovich, K. E. (2013). Dual-process theories of higher cognition. Perspectives on Psychological Science, 8, 223–241. doi:10.1177/1745691612460685
  • eye square. (2017). Reaction time measurement e². BrandREACT. Retrieved from http://www.eye-square.com/reaction-time
  • Fazio, R. H. (1990). Multiple processes by which attitudes guide behavior: The mode model as an integrative framework. Advances in Experimental Social Psychology, 23, 75–109. doi:10.1016/s0065-2601(08)60318-4
  • Feldman, D. (2012). The spike-timing dependence of plasticity. Neuron, 75, 556–571. doi:10.1016/j.neuron.2012.08.001
  • Fischer, S., Drosopoulos, S., Tsen, J., & Born, J. (2006). Implicit learning–Explicit knowing: A role for sleep in memory system interaction. Journal of Cognitive Neuroscience, 18, 311–319. doi:10.1162/jocn.2006.18.3.311
  • Freestone, O. M., & McGoldrick, P. J. (2008). Motivations of the ethical consumer. Journal of Business Ethics, 79, 445–467. doi:10.1007/s10551-007-9409-1
  • Frydman, C., & Camerer, C. F. (2016). The psychology and neuroscience of financial decision making. Trends in Cognitive Sciences, 20, 661–675. doi:10.1016/j.tics.2016.07.003
  • Gidwani, B. (2013). The link between brand value and sustainability. Director Notes, 5(21), 1–14. Retrieved from http://brandfinance.com/images/upload/the_link_between_brand_value_and_sustainability.pdf
  • Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. (1998). Measuring individual differences in implicit cognition: The implicit association test. Journal of Personality and Social Psychology, 74, 1464–1480. doi:10.1037/0022-3514.74.6.1464
  • Grunert, K. G., Hieke, S., & Wills, J. (2014). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy, 44, 177–189. doi:10.1016/j.foodpol.2013.12.001
  • Grunert, K. G., & Wills, J. M. (2007). A review of European research on consumer response to nutrition information on food labels. Journal of Public Health, 15, 385–399. doi:10.1007/s10389-007-0101-9
  • Gulbrandsen, L. H. (2006). Creating markets for eco-labelling: Are consumers insignificant? International Journal of Consumer Studies, 30, 477–489. doi:10.1111/j.1470-6431.2006.00534.x
  • Gupta, S., Czinkota, M., & Melewar, T. (2013). Embedding knowledge and value of a brand into sustainability for differentiation. Journal of World Business, 48, 287–296. doi:10.1016/j.jwb.2012.07.013
  • Gwinner, K. P., & Eaton, J. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising, 28, 47–57. doi:10.1080/00913367.1999.10673595
  • Haenlein, M., & Kaplan, A. M. (2004). A beginner's guide to partial least squares analysis. Understanding Statistics, 3, 283–297. doi:10.1207/s15328031us0304_4
  • Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: A review of past practices and recommendations for future applications. Long Range Planning, 45, 320–340. doi:10.1016/j.lrp.2012.09.008
  • Hallahan, K. (1999). Seven models of framing: Implications for public relations. Journal of Public Relations Research, 11, 205–242. doi:10.1207/s1532754xjprr1103_02
  • Hart, S. L. (1997). Beyond greening: Strategies for a sustainable world. Harvard Business Review, 75, 66–76
  • Hebb, D. O. (1949). The organization of behavior: A neuropsychological theory. New York, NY: Wiley & Sons.
  • Henderson, G. R., Iacobucci, D., & Calder, B. J. (1998). Brand diagnostics: Mapping branding effects using consumer associative networks. European Journal of Operational Research, 111, 306–327. doi:10.1016/s0377-2217(98)00151-9
  • Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In R. R. Sinkovics & P. N. Ghauri (Eds.), New challenges to international marketing–Advances in International Marketing Volume 20 (pp. 277–319). Bingley: Emerald Group Publishing Limited. doi:10.1108/S1474-7979(2009)0000020014
  • Herbig, B., & Müller, A. (2014). Implicit knowledge and work performance. In S. Billet, C. Harteis, & H. Gruber (Eds.), International handbook of research in professional and practice-based learning Part IV (pp. 781–780). Dordrecht, Netherlands: Springer.
  • Hofmann, W., Gawronski, B., Gschwendner, T., Le, H., & Schmitt, M. (2005). A meta-analysis on the correlation between the implicit association test and explicit self-report measures. Personality and Social Psychology Bulletin, 31, 1369–1385. doi:10.1177/0146167205275613
  • Jain, S. P., Mathur, P., & Maheswaran, D. (2009). The influence of consumers’ lay theories on approach/avoidance motivation. Journal of Marketing Research, 46, 56–65. doi:10.1509/jmkr.46.1.56
  • Jansen, A. R., Blackwell, A. F., & Marriott, K. (2003). A tool for tracking visual attention: The restricted focus viewer. Behavior Research Methods, Instruments, & Computers, 35, 57–69. doi:10.3758/bf03195497
  • Johansson, T. (2011). Hail the impossible: p-values, evidence, and likelihood. Scandinavian Journal of Psychology, 52, 113–125. doi:10.1111/j.1467-9450.2010.00852.x
  • Kahneman, D. (2003). Maps of bounded rationality: Psychology for behavioral economics. American Economic Review, 93, 1449–1475. doi:10.1257/000282803322655392
  • Kahneman, D. (2011). Thinking, fast and slow. London: Penguin Books.
  • Kahneman, D., & Frederick, S. (2005). A model of heuristic judgment. In K. Holyoak & B. Morrison (Eds.), The Cambridge handbook of thinking and reasoning (pp. 267–293). Cambridge: Cambridge University Press.
  • Karpinski, A., & Steinman, R. B. (2006). The Single category implicit association test as a measure of implicit social cognition. Journal of Personality and Social Psychology, 91, 16–32. doi:10.1037/0022-3514.91.1.16
  • Keller, K. L. (1987). Memory factors in advertising: The effect of advertising retrieval cues on brand evaluations. Journal of Consumer Research, 14, 316–333. doi:10.1086/209116
  • Keller, K. L. (1991). Cue compatibility and framing in advertising. Journal of Marketing Research, 28, 42–57. doi:10.2307/3172725
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1–22. doi:10.2307/1252054
  • Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, MA: Marketing Science Institute.
  • Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29, 595–600. doi:10.1086/346254
  • Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25, 740–759. doi:10.1287/mksc.1050.0153
  • Kilbourne, W. E. (1995). Green advertising: salvation or oxymoron? Journal of Advertising, 24, 7–20. doi:10.1080/00913367.1995.10673472
  • Kilbourne, W. E. (2004). Sustainable communication and the dominant social paradigm: Can they be integrated? Marketing Theory, 4, 187–208. doi:10.1177/1470593104045536.
  • Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53, 147–156. doi:10.1016/j.neuron.2006.11.010
  • Koll, O., von Wallpach, S. V., & Kreuzer, M. (2010). Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages. Psychology and Marketing, 27, 584–602. doi:10.1002/mar.20346
  • Krishnan, H. (1996). Characteristics of memory associations: A consumer-based brand equity perspective. International Journal of Research in Marketing, 13, 389–405. doi:10.1016/s0167-8116(96)00021-3
  • Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18, 503–520. doi:10.1108/eum0000000006155
  • Leire, C., & Thidell, Å. (2005). Product-related environmental information to guide consumer purchases–A review and analysis of research on perceptions, understanding and use among Nordic consumers. Journal of Cleaner Production, 13, 1061–1070. doi:10.1016/j.jclepro.2004.12.004
  • Levin, I. P., & Gaeth, G. J. (1988). How consumers are affected by the framing of attribute information before and after consuming the product. Journal of Consumer Research, 15, 374–378. doi:10.1086/209174
  • Lieber, R. L. (1990). Statistical significance and statistical power in hypothesis testing. Journal of Orthopaedic Research, 8, 304–309. doi:10.1002/jor.1100080221
  • Lola, A. C., Tzetzis, G. C., & Zetou, H. (2012). The effect of implicit and explicit practice in the development of decision making in volleyball serving. Perceptual and Motor Skills, 114, 665–678. doi:10.2466/05.23.25.pms.114.2.665-678
  • Lowel, S., & Singer, W. (1992). Selection of intrinsic horizontal connections in the visual cortex by correlated neuronal activity. Science, 255, 209–212. doi:10.1126/science.1372754
  • Lynch, Jr., J. J., & Srull, T. K. (1982). Memory and attentional factors in consumer choice: Concepts and research methods. Journal of Consumer Research, 9, 18–37. doi:10.1086/208893
  • Maclnnis, D. J., & Jaworski, B. J. (1989). Information processing from advertisements: Toward an integrative framework. Journal of Marketing, 53, 1–23. doi:10.2307/1251376
  • MacInnis, D. J., Moorman, C., & Jaworski, B. J. (1991). Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads. Journal of Marketing, 55, 32–53. doi:10.2307/1251955
  • Markram, H., Gerstner, W., & Sjöström, P. J. (2011). A history of spike-timing-dependent plasticity. Frontiers in Synaptic Neuroscience, 3. doi:10.3389/fnsyn.2011.00004
  • McDonagh, P. (1998). Towards a theory of sustainable communication in risk society: Relating issues of sustainability to marketing communications. Journal of Marketing Management, 14, 591–622. doi:10.1362/026725798784867699
  • Mehta, N., Chen, X., & Narasimhan, O. (2008). Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions. Marketing Science, 27, 334–355. doi:10.1287/mksc.1070.0310
  • Miniard, P. W., Dickson, P. R., & Lord, K. R. (1988). Some central and peripheral thoughts on the routes to persuasion. In M. J. Houston (Ed.), NA–Advances in consumer research Volume15 (pp. 204–209). Provo, UT: Association for Consumer Research.
  • Mitchell, A. A. (1980). The use of an information processing approach to understand advertising effects. In J. C. Olson (Ed.), NA–Advances in consumer research Volume7 (pp. 171–177). Ann Abor, MI: Association for Consumer Research.
  • Nakagawa, S., & Cuthill, I. C. (2007). Effect size, confidence interval and statistical significance: a practical guide for biologists. Biological Reviews, 82, 591–605. doi:10.1111/j.1469-185x.2007.00027.x
  • Neusrel. (2017). Causal analytics. Retrieved from http://www.neusrel.com/causal-analytics
  • Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic processes in social thinking and behavior (pp. 265–292). New York, NY: Psychology Press.
  • Nosek, B. A., & Smyth, F. L. (2007). A Multitrait-multimethod validation of the implicit association test. Experimental Psychology, 54, 14–29. doi:10.1027/1618-3169.54.1.14
  • Park, C. W., McCarthy, M. S., & Milberg, S. J. (1993). The effects of direct and associative brand extension strategies on consumer response to brand extensions. In L. McAlister & M. K. Rothshild (Eds.), NA–Advances in consumer research, (Vol. 20, pp. 28–33). Provo, UT: Association for Consumer Research.
  • Peet, R., & Watts, M. (1996). Liberation ecology: Development, sustainability, and environment in an age of market triumphalism. In R. Peet & M. Watts (Eds.), Liberation ecologies: Environment, development, social movements (pp. 1–45). London: Routledge.10.4324/9780203286784
  • Proto, M., Malandrino, O., & Supino, S. (2007). Eco-labels: A sustainability performance in benchmarking? Management of Environmental Quality: An International Journal, 18, 669–683. doi:10.1108/14777830710826702
  • Puto, C. P., & Wells, W. D. (1984). Informational and transformational advertising: the differential effects of time. In T. C. Kinnear (Ed.), NA - Advances in consumer research, (Vol. 11, pp. 638–643). Provo, UT: Association for Consumer Research.
  • Ranstam, J. (2012). Why the p-value culture is bad and confidence intervals a better alternative. Osteoarthritis and Cartilage, 20, 805–808. doi:10.1016/j.joca.2012.04.001
  • Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology, 20, 431–441. doi:10.1016/j.jcps.2010.06.009
  • Rescorla, R. A., & Wagner, A. R. (1972). A theory of Pavlovian conditioning: Variations in the effectiveness of reinforcement and nonreinforcement. In A. H. Black & W. F. Prokasy (Eds.), Classical conditioning II: Current research and theory (pp. 64–99). New York, NY: Appleton-Century-Crofts.
  • Richards, I., Foster, D., & Morgan, R. (1998). Brand knowledge management: Growing brand equity. Journal of Knowledge Management, 2, 47–54. doi:10.1108/13673279810800762
  • Roheim, C. A. (2008). The economics of ecolabelling. In T. Ward & B. Phillips (Eds.), Seafood ecolabelling: Principles and practice (pp. 38–57). Oxford: Wiley-Blackwell.10.1002/9781444301380
  • Rosenthal, R. (1994). Parametric measures of effect size. In H. Cooper & L. V. Hedges (Eds.), Handbook of research synthesis (pp. 231–244). New York, NY: Russell Sage Foundation.
  • Rosnow, R. L., & Rosenthal, R. (1989). Statistical procedures and the justification of knowledge in psychological science. American Psychologist, 44, 1276–1284. doi:10.1037//0003-066x.44.10.1276
  • Samu, S., & Krishnan, H. S. (2009). Brand related information as context: Rhe impact of brand name characteristics on memory and choice. Journal of the Academy of Marketing Science, 38, 456–470. doi:10.1007/s11747-009-0175-8
  • Sawyer, A. G., & Peter, J. P. (1983). The significance of statistical significance tests in marketing research. Journal of Marketing Research, 20, 122–133. doi:10.2307/3151679
  • Schmidt, St, Hennigs, N., Langner, S., & Limbach, M. (2013). The explicit and implicit impact of sport sponsorship. Marketing Review St. Gallen, 30, 58–70. doi:10.1365/s11621-013-0189-y
  • Schmidt, St., Thoelke, A., Langner, S., & Schiessl, M. (2015). Communication research in a digitized world–The necessity of an integrative visual and affective measurement 3.0 diagnosis. Planung & Analyse, 6, 34–36.
  • Schmidt, St, Wiedmann, K.-P., Reiter, P., & Kurlbaum, C. (2016). Anticipating the effects of marketing communication: A neuroeconomic framework for marketing purposes. In T. Langner, F.-R. Esch, & M. Bruhn (Eds.), Handbuch Sozialtechniken der Kommunikation, Vol. 3 (pp. 1–23). Wiesbaden: Springer.10.1007/978-3-658-05262-1
  • Schnabel, K., Asendorpf, J. B., & Greenwald, A. G. (2008). Assessment of individual differences in implicit cognition. European Journal of Psychological Assessment, 24, 210–217. doi:10.1027/1015-5759.24.4.210
  • Schnittka, O., Sattler, H., & Zenker, S. (2012). Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29, 265–274. doi:10.1016/j.ijresmar.2012.04.002
  • Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39, 21–39. doi:10.1007/s11747-010-0216-3
  • Shiffrin, R. M., & Schneider, W. (1977). Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory. Psychological Review, 84, 127–190. doi:10.1037//0033-295x.84.2.127
  • Sloman, S. A. (1996). The empirical case for two systems of reasoning. Psychological Bulletin, 119, 3–22. doi:10.1037//0033-2909.119.1.3
  • Smith, C. S. (1995). Marketing strategies for the ethics era. Sloan Management Review, 36, 85–97.
  • Solomon, M., Bamossy, G. J., Askegaard, S., & Hogg, M. K. (2006). Consumer behaviour: A European perspective (3rd ed.). London, England: Prentice Hall.
  • Stanovich, K. E., & West, R. F. (2000). Individual differences in reasoning: Implications for the rationality debate? Behavioral and Brain Sciences, 23, 645–665. doi:10.1017/s0140525x00003435
  • Thøgersen, J. (2002). Promoting green consumer behavior with eco-labels. In T. Dietz & P. Stern (Eds.), New tools for environmental protection: education, information, and voluntary measures (pp. 83–104). Washington, DC: National Academy Press.
  • Thøgersen, J., Haugaard, P., & Olesen, A. (2010). Consumer responses to ecolabels. European Journal of Marketing, 44, 1787–1810. doi:10.1108/03090561011079882
  • Till, B. D., Baack, D., & Waterman, B. (2011). Strategic brand association maps: Developing brand insight. Journal of Product & Brand Management, 20, 92–100. doi:10.1108/10610421111121080
  • Tokar, B. (2008). On bookchin’s social ecology and its contributions to social movements. Capitalism Nature Socialism, 19, 51–66. doi:10.1080/10455750701859430
  • Tsai, S. (2007). Message framing strategy for brand communication. Journal of Advertising Research, 47, 364–377. doi:10.2501/s0021849907070377
  • Turkyilmaz, A., Oztekin, A., Zaim, S., & Fahrettin Demirel, O. F. (2013). Universal structure modeling approach to customer satisfaction index. Industrial Management & Data Systems, 113, 932–949. doi:10.1108/imds-12-2012-0444
  • United Nations Conference on Environment and Development. (1997). United Nations Conference on Environment and Development (1992). Retrieved from http://www.un.org/geninfo/bp/enviro.html
  • Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64, 24–28. doi:10.1016/j.jbusres.2009.09.015
  • Vermeer, D., Clemen, B., Michalko, A., Nguyen, D., Noyes, C., Akella, A., & Bunting, J. (2010). An overview of ecolabels and sustainability certifications in the global marketplace. In J. S. Golden (Ed.), Corporate sustainability initiative (Interim Report Document #2010-10-1). Durham: Nicholas Institute for Environmental Policy Solutions, Duke University.
  • Vieceli, J., & Shaw, R. N. (2010). Brand salience for fast-moving consumer goods: An empirically based model. Journal of Marketing Management, 26, 1218–1238. doi:10.1080/0267257x.2010.523009
  • Vukasovič, T. (2009). Searching for competitive advantage with the aid of the brand potential index. Journal of Product & Brand Management, 18, 165–176. doi:10.1108/10610420910957799
  • Walvis, T. H. (2008). Three laws of branding: Neuroscientific foundations of effective brand building. Journal of Brand Management, 16, 176–194. doi:10.1057/palgrave.bm.2550139
  • Watson, B. (2016, August 20). The troubling evolution of corporate greenwashing. The Guardian. Retrieved from https://www.theguardian.com
  • Weber, B., Rangel, A., Wibral, M., & Falk, A. (2009). The medial prefrontal cortex exhibits money illusion. Proceedings of the National Academy of Sciences, 106, 5025–5028. doi:10.1073/pnas.0901490106
  • Wells, W. D. (1980). How advertising works. Chicago, IL: Needham, Harper and Steers Advertising.
  • Wiedmann, K., Hennigs, N., Schmidt, S., & Wuestefeld, T. (2011). The importance of brand heritage as a key performance driver in marketing management. Journal of Brand Management, 19, 182–194. doi:10.1057/bm.2011.36
  • Wiedmann, K., Hennigs, N., Schmidt, S., & Wuestefeld, T. (2013). Brand heritage and its impact on corporate reputation: corporate roots as a vision for the future. Corporate Reputation Review, 16, 187–205. doi:10.1057/crr.2013.10
  • Wittenbrink, B., & Schwarz, N. (2007). Introduction. In B. Wittenbrink & N. Schwarz (Eds.), Implicit measures of attitudes (pp. 1–13). New York, NY: The Guilford Press.
  • World Summit on Sustainable Development. (2002). World Summit on Sustainable Development… Live. Retrieved from http://www.un.org/events/wssd
  • Wright, A. A., & Lutz, R. J. (1993). Effects of advertising and experience on brand judgments: a rose by any other frame. In L. McAlister & M. L. Rothschild (Eds.), NA - Advances in consumer research, (Vol. 20, pp. 165–169). Provo, UT: Association for Consumer Research.
  • Yang, S., & Ha, S. (2014). Brand knowledge transfer via sponsorship in the financial services industry. Journal of Services Marketing, 28, 452–459. doi:10.1108/jsm-11-2013-0313
  • Zairi, M., & Peters, J. (2002). The impact of social responsibility on business performance. Managerial Auditing Journal, 17, 174–178. doi:10.1108/02686900210424312