Public health social media communications and consumer neuroscience

References

• Ajzen, I., & Fisbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 84(5), 888–918.10.1037/0033-2909.84.5.888
   Web of Science ®Google Scholar
• Andreoni, J. (1990). Impure altruism and donations to public goods: A theory of warm-glow giving. The Economic Journal, 464–477.10.2307/2234133
   Web of Science ®Google Scholar
• Atkin, C. K. (1990). Effects of televised alcohol messages on teenage drinking patterns. Journal of Adolescent Health Care, 11(1), 10–24.10.1016/0197-0070(90)90125-L
   PubMedGoogle Scholar
• Babiloni, F. (2012). Consumer neuroscience: A new area of study for biomedical engineers. IEEE Pulse, 3(3), 21–23.10.1109/MPUL.2012.2189166
   PubMed Web of Science ®Google Scholar
• Barone, M. J., Miyazaki, A. D., & Kimberly, T. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28(2), 248–262.10.1177/0092070300282006
   Web of Science ®Google Scholar
• Bartra, O., McGuire, J. T., & Kable, J. W. (2013). The valuation system: A coordinate-based meta-analysis of BOLD fMRI experiments examining neural correlates of subjective value. NeuroImage, 76, 412–427.10.1016/j.neuroimage.2013.02.063
   PubMed Web of Science ®Google Scholar
• Bennett, G. G., & Glasgow, R. E. (2009). The delivery of public health interventions via the internet: Actualizing their potential. Annual Review of Public Health, 30, 273–292.10.1146/annurev.publhealth.031308.100235
   PubMed Web of Science ®Google Scholar
• Braeutigam, S. (2005). Neuroeconomics – From neural systems to economic behaviour. Brain Research Bulletin, 67(5), 355–360.10.1016/j.brainresbull.2005.06.009
   PubMed Web of Science ®Google Scholar
• Calvert, G., Gallopel-Morvan, K., Sauneron, S., & Oullier, O. (2010). In the smoker’s head: Neuroscience and smoking prevention. In Oullier, O. & Sauneron, S. (eds.). Improving public health prevention with behavioural, cognitive and neuroscience (pp. 74–93, Chap. 7). Paris: La Documentation Française. Retrieved from http://oullier.free.fr/files/2010_Calvert-Gallopel-Morvan-Sauneron-Oullier_Neuroscience-Prevention-Public-Health_Prevention-Public-Health-Neuroscience-Book_Antismoking-Tobacco.pdf
   Google Scholar
• Capurro, D., Cole, K., Echavarría, M. I., Joe, J., Neogi, T., & Turner, A. M. (2014). The use of social networking sites for public health practice and research: A systematic review. Journal of Medical Internet Research, 16(3), e79.10.2196/jmir.2679
   PubMed Web of Science ®Google Scholar
• Chua, H. F., Ho, S. S., Jasinska, A. J., Polk, T. A., Welsh, R. C., Liberzon, I., & Strecher, V. J. (2011). Self-related neural response to tailored smoking-cessation messages predicts quitting. Nature, 20(1), 1.
   Google Scholar
• Commonwealth of Australia. (2015). Campaign advertising by Australian government departments and agencies – Annual report 2014–15. Canberra: Department of Finance, Governance and Resource Management.
   Google Scholar
• D&AD. (2012). Case study: Help I want to save a life. Retrieved from http://www.dandad.org/en/d-ad-droga5-social-good-campaign/
   Google Scholar
• Davidson, R. J. (2004). What does the prefrontal cortex “do” in affect: Perspectives on frontal EEG asymmetry research. Biological Psychology, 67(1–2), 219–234.10.1016/j.biopsycho.2004.03.008
   PubMed Web of Science ®Google Scholar
• Deloitte. (2015). 2015 health care outlook Australia. Deloitte Australia, Deloitte Touche Tohmatsu Limited.
   Google Scholar
• Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging, 15(2), 171–182.10.1111/j.1552-6569.2005.tb00303.x
   PubMed Web of Science ®Google Scholar
• Diekstra, S., & Swets, D. (2016). Neuro for non-profit: A mental health case study. Neuromarketing Science and Business Association.
   Google Scholar
• Droga5. (2012a). Help, I want to save a life. Retrieved from http://droga5.com/work/help-want-save-life
   Google Scholar
• Droga5. (2012b, August 19). World humanitarian day. Retrieved from http://droga5.com/work/175
   Google Scholar
• Droga5. (2014). UNICEF tap project. Retrieved from http://droga5.com/work/tap-project-2014
   Google Scholar
• Dumbrell, D., & Steele, R. (2015). #worldhealthday 2014: The anatomy of a global public health twitter campaign. Paper presented at the 48th Annual Hawaii International Conference on System Sciences HICSS 2015, Kauai, Hawaii, USA.
   Google Scholar
• Eser, Z., Isin, F. B., & Tolon, M. (2011). Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing. Journal of Marketing Management, 27(7–8), 854–868.10.1080/02672571003719070
   Google Scholar
• Fisher, C. E., Chin, L., & Klitzman, R. (2010). Defining neuromarketing: Practices and professional challenges. Harvard Review of Psychiatry, 18(4), 230–237.10.3109/10673229.2010.496623
   PubMed Web of Science ®Google Scholar
• Flores, J., Baruca, A., & Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumers say No. Journal of Legal, Ethical and Regulatory Issues, 17(2), 77.
   Google Scholar
• Ferrier, A. (2014). The advertising effect: How to change behavior. Australia & New Zealand: Oxford University Press.
   Google Scholar
• Foxcroft, D. R., Lister-Sharp, D., & Lowe, G. (1997). Alcohol misuse prevention for young people: A systematic review reveals methodological concerns and lack of reliable evidence of effectiveness. Addiction, 92(5), 531–537.10.1111/j.1360-0443.1997.tb02911.x
   PubMed Web of Science ®Google Scholar
• Gazzaniga, M. S. (2015). Tales from Both Sides of the Brain: A Life in Neuroscience. New York, NY: Ecco Press.
   Google Scholar
• Glimcher, P. W., & Rustichini, A. (2004). Neuroeconomics: The consilience of brain and decision. Science, 306(5695), 447–452.10.1126/science.1102566
   PubMed Web of Science ®Google Scholar
• Gold, J., Pedrana, A. E., Stoove, M. A., Chang, S., Howard, S., Asselin, J., … Hellard, M. E. (2012). Developing health promotion interventions on social networking sites: Recommendations from the FaceSpace project. Journal of Medical Internet Research, 14(1), e30.10.2196/jmir.1875
   PubMed Web of Science ®Google Scholar
• Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265–273.10.1016/j.bushor.2011.01.007
   Web of Science ®Google Scholar
• Hare, T. A., Camerer, C. F., Knoepfle, D. T., O’Doherty, J. P., & Rangel, A. (2010). Value computations in ventral medial prefrontal cortex during charitable decision making incorporate input from regions involved in social cognition. The Journal of Neuroscience, 30(2), 583–590.10.1523/JNEUROSCI.4089-09.2010
   PubMed Web of Science ®Google Scholar
• Hubert, M., & Kenning, P. (2008). A current overview of consumer neuroscience. Journal of Consumer Behaviour, 7(4–5), 272–292.
   Google Scholar
• Heather, C. Lench, H. C., & Levine, L. J. (2005). Effects of fear on risk and control judgements and memory: Implications for health promotion messages. Cognition and Emotion, 19(7), 1049–1069.
   Web of Science ®Google Scholar
• Hornik, R. (2002). Public health communication: Evidence for behavior change. London: Routledge.
   Google Scholar
• Janes, A. C., Pizzagalli, D. A., Richardt, S., Chuzi, S., Pachas, G., Culhane, M. A., … Kaufman, M. J. (2010). Brain reactivity to smoking cues prior to smoking cessation predicts ability to maintain tobacco abstinence. Biological Psychiatry, 67(8), 722–729.10.1016/j.biopsych.2009.12.034
   PubMed Web of Science ®Google Scholar
• Javor, A., Koller, M., Lee, N., Chamberlain, L., & Ransmayr, G. (2013). Neuromarketing and consumer neuroscience: Contributions to neurology. BMC Neurology, 13(1), 815.10.1186/1471-2377-13-13
   Google Scholar
• Kable, J. W., & Glimcher, P. W. (2009). The neurobiology of decision: Consensus and controversy. Neuron, 63(6), 733–745.10.1016/j.neuron.2009.09.003
   PubMed Web of Science ®Google Scholar
• Kenning, P., & Linzmajer, M. (2011). Consumer neuroscience: An overview of an emerging discipline with implications for consumer policy. Journal für Verbraucherschutz und Lebensmittelsicherheit [Journal of Consumer Protection and Food Safety], 6(1), 111–125.10.1007/s00003-010-0652-5
   Google Scholar
• Kenning, P., & Plassmann, H. (2005). NeuroEconomics: An overview from an economic perspective. Brain Research Bulletin, 67(5), 343–354.10.1016/j.brainresbull.2005.07.006
   PubMed Web of Science ®Google Scholar
• Kenning, P., & Plassmann, H. (2008). How neuroscience can inform consumer research. IEEEXplore, IEEE Transactions on Neural Systems and Rehabilitation Engineering, 16(6), 532–538.10.1109/TNSRE.2008.2009788
   PubMed Web of Science ®Google Scholar
• Knutson, B., Fong, G. W., Adams, C. M., Varner, J. L., & Hommer, D. (2001). Dissociation of reward anticipation and outcome with event-related fMRI. NeuroReport, 12(17), 3683–3687.10.1097/00001756-200112040-00016
   PubMed Web of Science ®Google Scholar
• Koob, G. F., Sanna, P. P., & Bloom, F. E. (1998). Neuroscience of addiction. Neuron, 21(3), 467–476.10.1016/S0896-6273(00)80557-7
   PubMed Web of Science ®Google Scholar
• Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is ‘neuromarketing’? A discussion and agenda for future research. International Journal of Psychophysiology, 63(2), 199–204.10.1016/j.ijpsycho.2006.03.007
   PubMed Web of Science ®Google Scholar
• Levy, D. J., & Glimcher, P. W. (2012). The root of all value: A neural common currency for choice. Current Opinion in Neurobiology, 22(6), 1027–1038.10.1016/j.conb.2012.06.001
   PubMed Web of Science ®Google Scholar
• Liu, G. (2013). Impacts of instrumental versus relational centered logic on cause-related marketing decision making. Journal of Business Ethics, 113(2), 243–263.10.1007/s10551-012-1292-8
   Web of Science ®Google Scholar
• Liu, G., & Ko, W. (2010). An analysis of cause-related marketing implementation strategies through social alliance: Partnership conditions and strategic objectives. Journal of Business Ethics, 100, 253–281.
   Web of Science ®Google Scholar
• Loss, J., Lindacher, V., & Curbach, J. (2014). Online social networking sites – A novel setting for health promotion? Health & Place, 26, 161–170.10.1016/j.healthplace.2013.12.012
   PubMed Web of Science ®Google Scholar
• Moll, J., Krueger, F., Zahn, R., Pardini, M., de Oliveira-Souza, R., & Grafman, J. (2006). Human fronto–mesolimbic networks guide decisions about charitable donation. Proceedings of the National Academy of Sciences, 103(42), 15623–15628.10.1073/pnas.0604475103
   PubMed Web of Science ®Google Scholar
• Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Society, 48(2), 131–135.10.1007/s12115-010-9408-1
   Google Scholar
• Motor Neuron Disease. (2016). Annual review 2014–2015. Retrieved from https://www.mndaust.asn.au/About-us/Annual-reviews/review.aspx
   Google Scholar
• Oullier, O., Cialdini, R., Thaler, R. H., & Mullainathan, S. (2010). Improving public health prevention with a nudge. Economic Perspectives, 6(2), 117–136.
   Google Scholar
• Pechmann, C., Zhao, G., Goldberg, M. E., & Reibling, E. T. (2003). What to convey in antismoking advertisements for adolescents: The use of protection motivation theory to identify effective message themes. Journal of Marketing, 67(2), 1–18.10.1509/jmkg.67.2.1.18607
   Web of Science ®Google Scholar
• Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18–36.10.1016/j.jcps.2011.11.010
   Web of Science ®Google Scholar
• Plassmann, H., Venkatraman, V., Huettel, S., & Yoon, C. (2015). Consumer neuroscience: Applications, challenges, and possible solutions. Journal of Marketing Research, 52(4), 427–435.10.1509/jmr.14.0048
   Web of Science ®Google Scholar
• Plassmann, H., Yoon, C., Feinberg, F. M., & Shiv, B. (2011). In J. N. Shetch & N. K. Malhotra (eds.), Consumer neuroscience. Wiley International Encyclopedia of Marketing. Chichester: John Wiley & Sons Ltd.
   Google Scholar
• Poldrack, R. A. (2011). Inferring mental states from neuroimaging data: From reverse inference to large-scale decoding. Neuron, 72(5), 692–697.10.1016/j.neuron.2011.11.001
   PubMed Web of Science ®Google Scholar
• Rilling, J. K., & Sanfey, A. G. (2011). The neuroscience of social decision-making. Annual Review of Psychology, 62, 23–48.10.1146/annurev.psych.121208.131647
   PubMed Web of Science ®Google Scholar
• Rossiter, J. R., Silberstein, R., Harris, P. G., & Nield, G. (2001). Brain-imaging detection of visual scene encoding in long-term memory for TV commercials. Journal of Advertising Research, 41(2), 13–21.10.2501/JAR-41-2-13-21
   Web of Science ®Google Scholar
• Rothman, A., Bartels, R. D., Wlaschin, J., & Salovey, P. (2006). The strategic use of gain- and loss-framed messages to promote healthy behavior: How theory can inform practice. Journal of Communication, 56, S202–S220.10.1111/j.1460-2466.2006.00290.x
   Web of Science ®Google Scholar
• Ruiter, R. A., Abraham, C., & Kok, G. (2001). Scary warnings and rational precautions: A review of the psychology of fear appeals. Psychology and Health, 16(6), 613–630.10.1080/08870440108405863
   Web of Science ®Google Scholar
• Schoenbachler, D. D., Ayers, D. J., & Gordon, G. L. (2011). Adolescent response to anti-drug public service announcements: A segmentation approach. Journal of Applied Business Research, 12(2), 9–21.
   Google Scholar
• Silberstein, R. B., Harris, P. G., Nield, G. A., & Pipingas, A. (2000). Frontal steady-state potential changes predict long-term recognition memory performance. International Journal of Psychophysiology, 39(1), 79–85.10.1016/S0167-8760(00)00118-5
   PubMed Web of Science ®Google Scholar
• Smidts, A., Hsu, M., Sanfey, A., Boksem, M., Ebstein, R., Huettel, S., … Yoon, C. (2014). Advancing consumer neuroscience. Marketing Letters, 25(3), 257–267. doi:10.1007/s11002-014-9306-1
   Web of Science ®Google Scholar
• Tankersley, D., Stowe, C. J., & Huettel, S. A. (2007). Altruism is associated with an increased neural response to agency. Nature Neuroscience, 10(2), 150–151.10.1038/nn1833
   PubMed Web of Science ®Google Scholar
• Vecchiato, G., Cherubino, P., Trettel, A., & Babiloni, F. (2013). Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing. Berlin: Springer.10.1007/978-3-642-38064-8
   Google Scholar
• Vecchiato, G., Kong, W., Maglione, A. G., & Wei, D. (2011). Understanding the impact of TV commercials: Electrical neuroimaging. IEEE pulse, 3(3), 42–47.
   Web of Science ®Google Scholar
• Wong, N. C. H., Harrison K. J., & Harvell, L. A. (2015), Reactance and public health messages: The unintended dangers of anti-tobacco PSAs, Studies in Media and Communication, 3(2), 72–83. Retrieved from http://smc.redfame.com
   Google Scholar
• Young, C. (2002). Brain waves, picture sorts®, and branding moments. Journal of Advertising Research, 42(4), 42–53.10.2501/JAR-42-4-42-53
   Web of Science ®Google Scholar