4,733
Views
15
CrossRef citations to date
0
Altmetric
Research Article

Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors

ORCID Icon, , ORCID Icon, & ORCID Icon | (Reviewing editor)
Article: 1516487 | Received 07 Jun 2018, Accepted 21 Aug 2018, Published online: 25 Sep 2018

References

  • Abrar, M., Zhilong, T., Usman, M., & Ali, A. (2008). E-Marketing morphology in the textile sector of Pakistan. In Proceedings of the Seventh Wuhan International Conference on E-business (Vol. 1, pp. 1-8). China.
  • Abu Bakar, A. R., & Ahmed, Z. U. (2015). Technology motivation in e-marketing adoption among Malaysian manufacturers. Journal of Transnational Management, 20(2), 126–152. doi:10.1080/15475778.2015.1038949
  • Adnan, H. (2014). An analysis of the factors affecting online purchasing behavior of Pakistani consumers. International Journal of Marketing Studies, 6(5). doi:10.5539/ijms.v6n5p133
  • Ahmad, S. Z., Abu Bakar, A. R., Faziharudean, T. M., & Mohamad Zaki, K. A. (2015). An empirical study of factors affecting e-commerce adoption among small- and medium-sized enterprises in a developing country: Evidence from Malaysia. Information Technology for Development, 21(4), 555–572. doi:10.1080/02681102.2014.899961
  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Action Control, 11–39. doi:10.1007/978-3-642-69746-3_2
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T
  • Alam, A., & Khan, M. (2010). Pakistan textile industry facing new challenges The relationship between tourism, foreign direct investment and economic growth: Evidence from Saudi Arabia view project an economic analysis of Pak–Saudi trade relation between 2000 and 2011 view project. Research Journal of Internatıonal Studıes, (14), Retrieved May, 7, 2018, from https://www.researchgate.net/publication/258351787
  • Al-Hudhaif, S. A., & Alkubeyyer, A. (2011). E-commerce adoption factors in Saudi Arabia. International Journal of Business and Management, 6(9), 122–133. doi:10.5539/ijbm.v6n9p122
  • Arifin, Z., & Frmanzah. (2015). The effect of dynamic capability to technology adoption and its determinant factors for improving firm’s performance; Toward a conceptual model, Procedia - Social and Behavioral Sciences, 207(2015), 786–796. Elsevier B.V. doi:10.1016/j.sbspro.2015.10.168
  • Ataullah, M. A., Sajid, A., & Khan, M. R. (2014). Quality related issues and their effects on returns of Pakistan textile industry.Journal of Quality and Technology Managment, X(I), 69–91. Retrieved from http://pu.edu.pk/images/journal/iqtm/PDF-FILES/05-Quality
  • Bantel, K. A., & Jackson, S. E. (1989). Top management and innovations in banking: Does the composition of the top team make a difference? Strategic Management Journal, 10(1 S), 107–124. John Wiley & Sons, Ltd. doi:10.1002/smj.4250100709
  • Brent, A. C., & Labuschagne, C. (2004). Sustainable life cycle management: Indicators to assess the sustainability of engineering projects and technologies, International Engineering Management Conference (pp. 99–103). Singapore. doi: 10.1109/IEMC.2004.1407084.
  • Carpenter, M. A., Geletkancz, M. A., & Sanders, W. G. (2004). Upper echelons research revisited: Antecedents, elements, and consequences of top management team composition. Journal of Management, 30(6), 749–778. doi:10.1016/j.jm.2004.06.001
  • Chandy, R. K., & Tellis, G. J. (2000). The incumbent’s curse? Incumbency, size, and radical product innovation. Journal of Marketing, 64(3), 1–17. doi:10.1509/jmkg.64.3.1.18033
  • Chen, C. W., & Lien, N. H. (2013). Technological opportunism and firm performance: Moderating contexts, Journal of Business Research, 66(11), 2218–2225. Elsevier Inc. doi:10.1016/j.jbusres.2012.02.001
  • Chen, Y., Okudan, G. E., & Riley, D. R. (2010). Sustainable performance criteria for construction method selection in concrete buildings. Automation in Construction, 19(2), 235–244. doi:10.1016/j.autcon.2009.10.004
  • Chengalur-Smith, I., & Duchessi, P. (1999). The initiation and adoption of client ± server technology in organizations. Information & Management, 35(2), 77–88. doi:10.1016/S0378-7206(98)00077-9
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319. doi:10.2307/249008
  • Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982–1003. doi:10.1287/mnsc.35.8.982
  • Do Hyung, L., & Dedahanov, A. (2014). Firm performance and entrepreneurial, market and technology orientations in korean technology intensive smes. Asian Social Science, 10(22), 37–47. doi:10.5539/ass.v10n22p37
  • Dodson, I. (2016). Analytics. The Art of Digital Marketing : the Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns, 287–330. doi:10.1002/9781119267102.ch09
  • Duan, X., Deng, H., & Corbitt, B. (2012). What drives the adoption of electronic markets in australian small-and- medium sized enterprises? – an empirical study. Australasian Conference on Information Systems (23rd : 2012 : Geelong, Victoria) (pp. 1–11).
  • Dunphy, D. (2011). Chapter 1 Conceptualizing Sustainability: The Business Opportunity, Business and Sustainability.Concepts, strategies and changes (pp. 3-24). Emerald Group Publishing Limited. doi:10.1108/S2043-9059(2011)0000003009
  • Eid, R., & El-Gohary, H. (2013). The impact of E-marketing use on small business enterprises’ marketing success. Service Industries Journal, 33(1), 31–50. doi:10.1080/02642069.2011.594878
  • Fauzi, H., Svensson, G., & Rahman, A. A. (2010). “Triple bottom line” as “sustainable corporate performance”: A proposition for the future. Sustainability, 2(5), 1345–1360. doi:10.3390/su2051345
  • Fernald, A., Tidwell, V., Rivera, J., Rodríguez, S., Guldan, S., Steele, C., … Cibils, A. (2012). Modeling sustainability of water, environment, livelihood, and culture in traditional irrigation communities and their linked watersheds. Sustainability, 4(11), 2998–3022. doi:10.3390/su4112998
  • Fredriksson, T. (2013). E-commerce and development key trends and issues. In Workshop on E-commerce, development and SMEs (pp. 1–24). Geneva: WTO.
  • Gilmore, A., Gallagher, D., & Henry, S. (2007). E‐marketing and SMEs: Operational lessons for the future. European Business Review, 19(3), 234–247. doi:10.1108/09555340710746482
  • Grzywaczewski, A., Iqbal, R., Shah, N., & James, A. (2010). E-marketing strategy for businesses. Proceedings - IEEE International Conference on E-Business Engineering, ICEBE 2010 (pp. 428–434). doi: 10.1109/ICEBE.2010.61.
  • Hair, F., Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM), European Business Review, 26(2), 106–121. Emerald Group Publishing Limited. doi:10.1108/EBR-10-2013-0128
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2012). Partial least squares: The better approach to structural equation modeling? Long Range Planning, 312–319. doi:10.1016/j.lrp.2012.09.011
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long Range Planning, 46, 1–12. doi:10.1016/j.lrp.2013.01.001
  • Haugh, H. M., & Robson, P. J. A. (2005). Are Scottish firms meeting the ICT challenge? Results from a National survey of enterprise. Entrepreneurship and Regional Development, 17(3), 205–222. doi:10.1080/08985620500096711
  • Henderson, J. C., & Venkatraman, H. (1993). Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal, 32(1), 472–484. doi:10.1147/sj.382.0472
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. doi:10.1007/s11747-014-0403-8
  • Hinkin, T. R. (1995). A review of scale development practices in the study of organizations. Journal of Management, 21(5), 967–988. doi:10.1177/014920639502100509
  • Hu, Q., Wu, X., & Wang, C. K. (2004). Lessons from Alibaba.com: Government’s role in electronic contracting. Info, 6(5), 298–307. doi:10.1108/14636690410564807
  • Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195–204. doi:10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.3.CO;2-Z
  • Iacovou, C. L., Benbasat, I., & Dexter, A. S. (1995). Electronic data interchange and small organizations: Adoption and impact of technology. MIS Quarterly, 19(4), 465. doi:10.2307/249629
  • Iddris, F., & Ibrahim, M. (2015). Examining the relationships between e-marketing adoption and marketing performance of small and medium enterprises in. Journal of Marketing and Consumer Research, 10(2015), 160–170.
  • Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53. doi:10.2307/1251854
  • Johnston, D. A., Wade, M., & McClean, R. (2007). Does e-business matter to SMEs? A comparison of the financial impacts of Internet business solutions on European and North American SMEs. Journal of Small Business Management, 45(3), 354–361. doi:10.1111/j.1540-627X.2007.00217.x
  • Johnston, D. A., & Wright, L. (2004). The e-business capability of small and medium sized firms in international supply chains. Information Systems and e-Business Management, 2(2–3), 223–240. doi:10.1007/s10257-004-0038-2
  • Ke, W., & Wei, K. K. (2007). Factors affecting trading partners’ knowledge sharing: Using the lens of transaction cost economics and socio-political theories. Electronic Commerce Research and Applications, 6(3), 297–308. doi:10.1016/j.elerap.2006.06.006
  • Khan, A. A., & Khan, M. (2010). Pakistan textile industry facing new challenges. Research Journal of International Studies, 14(14), 21–29.
  • Khasreen, M. M., Banfill, P. F. G., & Menzies, G. F. (2009). Life-cycle assessment and the environmental impact of buildings: A review. Sustainability, 1(3), 674–701. doi:10.3390/su1030674
  • Klinger, M. (2004) E-business in community colleges: The integration of radical innovation adoption. Available at: http://dl.acm.org/citation.cfm?id=1023470.
  • Kuan, K. K. Y., & Chau, P. Y. K. (2001). A perception-based model for EDI adoption in small businesses using a technology-organization-environment framework. Information and Management, 38(8), 507–521. doi:10.1016/S0378-7206(01)00073-8
  • Labuschagne, C., & Brent, A. C. (2005). Sustainable project life cycle management: The need to integrate life cycles in the manufacturing sector. International Journal of Project Management, 23(2), 159–168. doi:10.1016/j.ijproman.2004.06.003
  • Lassen, H. (1998). The future fisheries: Constraints and possibilities sustainability - ecological impact from fisheries, the political environment and how this may affect the future of capture fisheries. Journal of Northwest Atlantic Fishery Science, 23, 27–39. doi:10.2960/J.v23.a3
  • Laumer, S. and Eckhardt, A. (2012). ‘Information systems theory. In Y. K. Dwivedi, M. R. Wade, & S. L. Schneberger (Eds.) (pp. 63–86). New York, NY: Springer. doi:10.1007/978-1-4419-9707-4.
  • Lee, G., Lin, H., & Pai, J. (2005). Influence of environmental and organizational factors on the success of internet‐based interorganizational systems planning. Internet Research, 15(5), 527–543. doi:10.1108/10662240510629466
  • Li, Y. H. (2008). An empirical investigation on the determinants of E-procurement adoption in Chinese manufacturing enterprises. 2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings, ICMSE (pp. 32–37). Long Beach, CA. doi: 10.1109/ICMSE.2008.4668890.
  • Lopperi, K., Puumalaine, K., & Kappi, J. (2006). Technological opportunism and wireless e-business adoption: A case of Finland. International. Journal of Technology Marketing, 1(3), 321–338. doi:10.1504/IJTMKT.2006.009944
  • Lovell, S. T. (2010). Multifunctional urban agriculture for sustainable land use planning in the United States. Sustainability, 2499–2522. doi:10.3390/su2082499
  • Lucia-Palacios, L., Bordonaba-Juste, V., Polo-Redondo, Y., & Grünhagen, M. (2014). Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain. Journal of Business Research, 67(6), 1178–1188. doi:10.1016/j.jbusres.2013.05.004
  • Ma, H. (2000). Competitive Advantage and Firm Performance. Competitiveness Review, 10(2), 15–32. doi:10.1108/eb046396
  • Mishra, A. N., & Agarwal, R. (2010). Technological frames, organizational capabilities, and IT use: An empirical investigation of electronic procurement. Information Systems Research, 21(2), 249–270. doi:10.1287/isre.1080.0220
  • Mohsin, M., Bashir, M., & Latif, A. (2013). The Effect of Information Technology (IT) support on innovations concepts: A study of textile sector in Pakistan. International Journal of Academic Research in Business and Social Sciences, 3(3), 105–112. Retrieved from http://search.proquest.com/docview/1437524872?accountid=14484%5Cnhttp://www.tdnet.com/bgu/resolver/default.asp??genre=article&issn=22226990&volume=3&issue=3&title=International+Journal+of+Academic+Research+in+Business+and+Social+Sciences&spage=105&date=2013
  • Molla, A., & Licker, P. S. (2005). ECommerce adoption in developing countries: A model and instrument. Information and Management, 42(6), 877–899. doi:10.1016/j.im.2004.09.002
  • Morgan, K. (2012). Sample size determination using Krejcie and Morgan. Kenya Projects Organization (KENPRO) (pp. 1).
  • Munz, E. D. (2017a). Psychotherapie in der Psychiatrie. Nervenheilkunde. doi:10.1007/s13398-014-0173-7.2
  • Munz, E. D. (2017b). Psychotherapie in der Psychiatrie. Nervenheilkunde. doi:10.1007/s13398-014-0173-7.2
  • Najam, U., Inam, A., Awan, H., & Abbas, M. (2018). The interactive role of temporal team leadership in the telecom sector of Pakistan: Utilizing temporal diversity for sustainable knowledge sharing. Sustainability Multidisciplinary Digital Publishing Institute, 10(5), 1309. doi:10.3390/su10051309
  • Newbert, S. L. (2008). Value, rareness, competitive advantage, and performance: A conceptual-level empirical investigation of the resource-based view of the firm. Strategic Management Journal, 29(7), 745–768. doi:10.1002/smj.686
  • Nijssen, E. J., Douglas, S. P., Calis, G., & Douglas, S. P. (2017). Gathering and using information for the selection of trading partners. European Journal of Marketing, 33(1), 143–162. doi:10.1108/03090569910249210
  • Oliveira, T., & Martins, M. F. (2004). Literature review of information technology adoption models at firm level. The Electronic Journal Information Systems, 23(1), 311–322.
  • Organization, I. L. (2014) PAKISTANI TEXTILE SECTOR Brief Report on Roundtable.
  • Ortega, M. J. R. (2010). Competitive strategies and firm performance: Technological capabilities’ moderating roles. Journal of Business Research, 63(12), 1273–1281. doi:10.1016/j.jbusres.2009.09.007
  • PACRA. (2011). The Pakistan credit rating agency limited, study of textile sector.
  • Porritt, J. (2013). Locating the Government’s bottom line. The Triple Bottom Line: Does It All Add Up, 59–69. doi:10.4324/9781849773348
  • Porterfield, T. E. (2008). Diversity in business-to-business information exchange: An empirical analysis of manufacturers and their trading partners. Transportation Journal, 47(3), 36–47. Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0-53649107587&partnerID=40&md5=136b7972bc15b7b21193f78cebb91fdb
  • Powell, T. C., & Dent-Micallef, A. (1997). Information technology as competitive advantage: The role of human, business, and technology resources. Strategic Management Journal, 18, 375–405. doi:10.1002/(SICI)1097-0266(199705)18:5<375::AID-SMJ876>3.0.CO;2-7
  • Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, and Computers, 36(4), 717–731. doi:10.3758/BF03206553
  • Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40, 879–891. doi:10.3758/BRM.40.3.879
  • Premalatha, J. J. R. (2014). Influence of demographic profile on acceptance of internet banking in a non metro city in Tamil Nadu, India an empirical study. Journal of Internet Banking and Commerce, 19(3), 1–15. doi:10.1007/978-3-531-92534-9_12
  • Premkumar, G., Ramamurthy, K., & Nilakanta, S. (1994). Implementation of electronic data interchange: An innovation diffusion perspective. Journal of Management Information Systems, 11(2), 157–186. doi:10.1080/07421222.1994.11518044
  • Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing country: Evidence from Indonesia. Procedia - Social and Behavioral Sciences. 195(2015), 142–150. Elsevier B.V. doi:10.1016/j.sbspro.2015.06.423
  • Rao, P., & Holt, D. (2005). Do green supply chains lead to competitiveness and economic performance? International Journal of Operations & Production Management, 25(9), 898–916. doi:10.1108/01443570510613956
  • Raymond, L., Bergeron, F., & Blili, S. (2005). The assimilation of e‐business in manufacturing SMEs: Determinants and effects on growth and internationalization. Electronic Markets, 15(2), 106–118. doi:10.1080/10196780500083761
  • Roa, J., & Weintraub, J. (2013). How innovative is your company’s culture? MIT Sloan Management Review, 54(3), 29–37.
  • Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.
  • Saeed, S. (2014a). A Pakistani’s perspective: Why Bangladesh is doing better than Pakistan, the express Tribune Retrieved fromhttp://tribune.com.pk/story/716177/a-pakistanis-perspective-why-bangladesh-is-doing-better-than-pakistan/.
  • Saeed, S. (2014b, June 2). A Pakistani’s perspective: Why Bangladesh is doing better than Pakistan. The Express Tribune. Retrieved from http://tribune.com.pk/story/716177/a-pakistanis-perspective-why-bangladesh-is-doing-better-than-pakistan/.
  • Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68(2), 341–350. doi:10.1016/j.jbusres.2014.06.024
  • Sam, T., & Leng, A. (2006). Adoption of electronic commerce amongst small and medium enterprise. In Knowledge Management International Conference and Exhibition (pp. 295–301). Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.402.7198&rep=rep1&type=pdf.
  • Sarkees, M. (2011). Understanding the links between technological opportunism, marketing emphasis and firm performance: Implications for B2B, Industrial Marketing Management, 40(5), 785–795. Elsevier Inc. doi:10.1016/j.indmarman.2010.09.001
  • Ščeulovs, D. (2011). E-marketing for a company. Economics Management,947–953.
  • Sekaran, U., & Bougie, R. (1993). Research methods for business: A skill building approach. Long Range Planning. doi:10.1016/0024-6301(93)90168-F
  • Seyal, A., Awais, M. M., Shamail, S., & Abbas, A. (2004). Determinants of electronic commerce in Pakistan: Preliminary evidence from small and medium enterprises. Electronic Markets, 14(4), 372–387. doi:10.1080/10196780412331311801
  • Shah, W., Ali Warraich, U., & Kabeer, K. (2012). Challenges faced by textile industry of Pakistan: Suggested solutions Walayat Shah 1, Usman Ali Warraich 2 and Kazi Kabeer 3. Journal, Kasbit Business, 39(2012), 33–39.
  • Sheikh, A. A., Shahzad, A., & Ishak, A. B. K. (2016). The mediating impact of e-marketing adoption on export performance of firms: A conceptual study. Journal of Technology and Operations Management, 11(1), 48–58.
  • Sheikh, A. A., Shahzad, A., & Ishak, A. K. (2016). The effects of e-marketing uses, market orientation, relative advantage and trading partners pressure on the performance of textile business in Pakistan: A mediated-moderation analysis. International Journal of Economic Perspectives, 10(4), 562–580.
  • Sheikh, A. A., Shahzad, A., & ku Ishak, A. (2017). The impact of market orientation, top management support, use of e-marketing and technological opportunism on the firm performance: A mediated-moderation and moderated-mediation analysis. Abasyn University Journal of Social Sciences, 10(2), 212–234.
  • Sheikh, A. A., Shahzad, A., & Ishak, A. B. K. (2017). The role of e-marketing uses among TOE factors and textile sector performance in Pakistan: An empirical study. NUML International Journal of Business & Management, 12(2), 117–135.
  • Sheikh, A. A., Shahzad, A., & Ku Ishaq, A. (2017). The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success. International and Multidisciplinary Journal of Social Sciences, 6(2), 178. https://doi.org/10.17583/rimcis.2017.2704
  • Snyder, K., & Hilal, P. (2015). The changing face of B2B marketing. Think with Google. Think with Google. Retrieved from https://tinyurl.com/ycuj7wkf.
  • Son, J.-Y., & Benbasat, I. (2007). Organizational Buyers’ adoption and use of B2B electronic marketplaces: Efficiency- and legitimacy-oriented perspectives. Journal of Management Information Systems, 24(1), 55–99. doi:10.2753/MIS0742-1222240102
  • Srinivasan, R., Lilien, G. L., & Rangaswamy, A. (2002). Technological opportunism and radical technology adoption: An application to e-business. Journal of Marketing, 66(3), 47–60. doi:10.1509/jmkg.66.3.47.18508
  • Srivastava, S. C. (2010). E-government, e-business, and national economic performance e-government, e-business, and national economic performance e-government, and national economic performance. Communications of the Association for Information Systems, 26(March), 267–286.
  • Syed, A. A. S. G., Shah, N., Shaikh, K. H., Ahmadani, M. M., & Shaikh, F. M. (2012). Impact of SMEs on employment in textile industry of Pakistan. Asian Social Science, 8(4), 131–142. doi:10.5539/ass.v8n4p131
  • Tandon, N., & Reddy, E. E. (2013). A study on emerging trends in textile industry in India. International Journal of Advancements in Research & Technology, Volume 2, Issue 7, July-2013 ISSN 2278-7763, 2(7), 267–276.
  • Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (Sustainabile) enterprise performance. Strategic Management Journal, 298(13), 1097-0266 1319–1350. doi:10.1002/smj.640
  • Teo, T. S. H. (2007). Organizational characteristics, modes of internet adoption and their impact. Journal of Global Information Management, 15(2), 91–117. doi:10.4018/jgim.2007040104
  • Teo, T. S. H., & Pian, Y. (2003). A contingency perspective on Internet adoption and competitive advantage. European Journal of Information Systems, 12(2), 78–92. doi:10.1057/palgrave.ejis.3000448
  • Thatcher, S. M. B., Foster, W., & Zhu, L. (2006). B2B e-commerce adoption decisions in Taiwan: The interaction of cultural and other institutional factors. Electronic Commerce Research and Applications, 5(2), 92–104. doi:10.1016/j.elerap.2005.10.005
  • Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708. doi:10.1016/j.bushor.2014.07.002
  • Tsekouropoulos, G., Andreopoulou, Z., Koliouska, C., Lefa, S., Koutroumanidis, T., & Batzios, C. (2011). E-marketing and internet functions of agricultural products in SME in greece. CEUR Workshop Proceedings (pp. 213–224).
  • Ueasangkomsate, P. (2015). Adoption e-commerce for export market of small and medium enterprises in Thailand. Procedia - Social and Behavioral Sciences (Vol 207, pp. 111–120). Vienna-Austria. Elsevier B.V. doi: 10.1016/j.sbspro.2015.10.158.
  • Vachon, S., & Klassen, R. D. (2006). Extending green practices across the supply chain. International Journal of Operations & Production Management, 26(7), 795–821. doi:10.1108/01443570610672248
  • Vachon, S., & Klassen, R. D. (2008). Environmental management and manufacturing performance: The role of collaboration in the supply chain. International Journal of Production Economics, 111(2), 299–315. doi:10.1016/j.ijpe.2006.11.030
  • Van Ryssen, F. J. (2004). SMS marketing: It’s place in mobile commerce and opportunity in the South African market. Acta Commercii, 4(1), 48–59. Retrieved from http://www.actacommercii.co.za/index.php/acta/article/view/51
  • Venkatesh, M., Davis, & Davis. (2003). User acceptance of information technology: Toward a Unified View. MIS quarterly (pp. 425). Management Information Systems Research Center, University of Minnesota. doi:10.2307/30036540
  • Voola, R., Casimir, G., Carlson, J., & Anushree Agnihotri, M. (2012). The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis. Australasian Marketing Journal, 20(2), 136–146. doi:10.1016/j.ausmj.2011.10.001
  • Wu, F., Mahajan, V., & Balasubramanian, S. (2003). An analysis of e-business adoption and its impact on business performance. Journal of the Academy of Marketing Science, 31(4), 425–447. doi:10.1177/0092070303255379
  • Yigitcanlar, T., & Dur, F. (2010). Developing a sustainability assessment model: The sustainable infrastructure, Land-use, environment and transport model. Sustainability, 2(1), 321–340. doi:10.3390/su2010321
  • Zain, M., Rose, R. C., Abdullah, I., & Masrom, M. (2005). The relationship between information technology acceptance and organizational agility in Malaysia. Information and Management, 42(6), 829–839. doi:10.1016/j.im.2004.09.001