11,514
Views
32
CrossRef citations to date
0
Altmetric
Research Article

Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

ORCID Icon & | (Reviewing editor)
Article: 1605703 | Received 25 Jan 2019, Accepted 08 Apr 2019, Published online: 03 May 2019

References

  • Abdi, A. M., & Ali, A. Y. S. (2013). Innovation and business performance in telecommunication industry in Sub-Saharan African context: Case of Somalia. Asian Journal of Management Sciences & Education, 2, 4.
  • Agarwal, S., Krishna Erramilli, M., & Dev, C. S. (2003). Market orientation and performance in service firms: Role of innovation. Journal of Services Marketing, 17(1), 68–16. doi:10.1108/08876040310461282
  • Akande, O. O. (2011). Accounting skill as a performance factor for small businesses in Nigeria. Journal of Emerging Trends in Economics and Management Sciences, 2(5), 372–378.
  • Anning-Dorson, T. (2017). Innovation development in service firms: A three-model perspective. International Journal of Services and Operations Management, 28(1), 64–80.
  • Attia, S. T. M. (2013). Market orientation in an emerging economy–Egypt. Journal of Strategic Marketing, 21(3), 277–291. doi:10.1080/0965254X.2013.768690
  • Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8–34. doi:10.1007/s11747-011-0278-x
  • Baron, R. M., & Kenny, D. A. (1986). The moderator–Mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173. doi:10.1037/0022-3514.51.6.1173
  • Bayer, E., Tuli, K. R., & Skiera, B. (2017). Do disclosures of customer metrics lower investors’ and analysts’ uncertainty, but hurt firm performance? Journal of Marketing Research, 54(2), 239–259. doi:10.1509/jmr.14.0028
  • Becker, S. O., & Egger, P. H. (2013). Endogenous product versus process innovation and a firm’s propensity to export. Empirical Economics, 44(1), 329–354. doi:10.1007/s00181-009-0322-6
  • Blankson, C., Motwani, J. G., & Levenburg, N. M. (2006). Understanding the patterns of market orientation among small businesses. Marketing Intelligence & Planning, 24(6), 572–590. doi:10.1108/02634500610701663
  • Brown, F., & Guzman, A. (2014). Innovation and productivity across Mexican manufacturing firms. Journal of Technology Management and Innovation, 9(4), 36–52. doi:10.4067/S0718-27242014000400003
  • Cacciolatti, L., & Lee, S. H. (2016). Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69(12), 5597–5610. doi:10.1016/j.jbusres.2016.03.067
  • Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31(6), 515–524. doi:10.1016/S0019-8501(01)00203-6
  • Chen, J. S., & Tsou, H.-T. (2012). Performance effects of IT capability, service process innovation, and the mediating role of customer service. Journal of Engineering and Technology Management, 29(1), 71–94. doi:10.1016/j.jengtecman.2011.09.007
  • Chuang, F. M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights, new product development competence, and new product creativity: Differential, integrative, and substitution effects. Journal of Product Innovation Management, 32(2), 175–182. doi:10.1111/jpim.12174
  • Dadfar, H., Brege, S., & Semnani, S. S. E. (2013). Customer involvement in service production, delivery and quality: The challenges and opportunities. International Journal of Quality and Service Sciences, 5(1), 46–65. doi:10.1108/17566691311316248
  • Damanpour, F., Walker, R. M., & Avellaneda, C. N. (2009). Combinative effects of innovation types and organizational performance: A longitudinal study of service organizations. Journal of Management Studies, 46(4), 650–675. doi:10.1111/joms.2009.46.issue-4
  • Doran, J., & Ryan, G. (2014). Eco-Innovation–Does additional engagement lead to additional rewards? International Journal of Social Economics, 41(11), 1110–1130. doi:10.1108/IJSE-07-2013-0169
  • Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18, 382–388. doi:10.1177/002224378101800313
  • Ghouri, A. M., Khan, R., Ur, N., & Malik, M. A. (2011). Marketing practices of textile business and firm‘s performance: A case of Pakistan. Euro Economia, 2(28), 99–107.
  • Gilmore, A., Carson, D., & Grant, K. (2001). SME marketing in practice. Marketing Intelligence & Planning, 19(1), 6–11. doi:10.1108/02634500110363583
  • Gungor, O. D., & Gozlu, S. (2012). Influencing factors of innovation for Turkish companies. International Journal of Quality and Service Sciences, 4(4), 374–386. doi:10.1108/17566691211288359
  • Harris, L. C. (2000). The organizational barriers to developing market orientation. European Journal of Marketing, 34(5/6), 598–624. doi:10.1108/03090560010321956
  • Harris, L. C., & Ogbonna, E. (2001). Strategic human resource management, market orientation, and organizational performance. Journal of Business Research, 51(2), 157–166. doi:10.1016/S0148-2963(99)00057-0
  • Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research, 37(4), 449–462. doi:10.1509/jmkr.37.4.449.18786
  • Hooshmand, V. H., & Dehafarin, E. (2012). The effects of internal marketing and organizational commitment on bank’s success. International Journal of Business and Commerce, 1(9), 1–15.
  • Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. The Journal of Marketing, 57, 53–70. doi:10.1177/002224299305700304
  • Jogaratnam, G. (2017). How organizational culture influences market orientation and business performance in the restaurant industry. Journal of Hospitality and Tourism Management, 31, 211–219. doi:10.1016/j.jhtm.2017.03.002
  • Johnson, G., Scholes, K., & Whittington, R. (2008). Exploring corporate strategy: Text and cases. Essex: Pearson Education Limited.
  • Julian, C. C., Mohamad, O., Ahmed, Z. U., & Sefnedi, S. (2014). The market orientation–Performance relationship: The empirical link in export ventures. Thunderbird International Business Review, 56(1), 97–110. doi:10.1002/tie.21598
  • Kenny, D., Kashy, D., & Bolger, N. (1998). Data analysis in social psychology. In D. Gilbert, S. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (Vol. 1, pp. 233–265). Boston, MA: McGraw-Hill.
  • Keskin, H. (2006). Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model. European Journal of Innovation Management, 9(4), 396–417. doi:10.1108/14601060610707849
  • Kim, Y. (2003). How will market orientation and environment and firm‘s character influence performance? Cross Cultural Management: An International Journal, 10(4), 71–88. doi:10.1108/13527600310797702
  • Kocher, P.-Y., Kaudela-Baum, S., & Wolf, P. (2011). Enhancing organisational innovation capability through systemic action research: A case of a Swiss SME in the food industry. Systemic Practice and Action Research, 24(1), 17–44. doi:10.1007/s11213-010-9174-4
  • Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. The Journal of Marketing, 54, 1–18. doi:10.1177/002224299005400201
  • Kumar, V., Jones, E., Venkatesan, R., & Leone. (2011). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16–30. doi:10.1509/jm.75.1.16
  • Kurtinaitienė, J. (2005). Marketing orientation in the European Union mobile telecommunication market. Marketing Intelligence & Planning, 23(1), 104–113. doi:10.1108/02634500510577500
  • Kyrgidou, L. P., & Spyropoulou, S. (2013). Drivers and performance outcomes of innovativeness: An empirical study. British Journal of Management, 24(3), 281–298. doi:10.1111/bjom.2013.24.issue-3
  • Ladan, M. A., Balarabe, F., Sani, D. K., Musa, H. A., Salihu, A. A., & Salihu, M. A. (2014). Learning approaches as predictors of academic performance of undergraduate students in Ahmadu Bello Universiy, Zaria. IOSR Journal of Nursing and Health Science, 3(3), 45–50. doi:10.9790/1959-03344550
  • Ladipo, P. K. A., Rahim, A. G., Oguntoyibo, C. A., & Okikiola, I. O. (2016). Market orientation and business performance: A study of interrelationships and effects in a small sized hotels within Lagos state metropolis
  • Li, Y., Zhao, Y., Tan, J., & Liu, Y. (2008). Moderating effects of entrepreneurial orientation on market orientation‐performance linkage: Evidence from Chinese small firms. Journal of Small Business Management, 46(1), 113–133. doi:10.1111/jsbm.2008.46.issue-1
  • Likar, B., Kopač, J., & Fatur, P. (2014). Innovation investment and economic performance in transition economies: Evidence from Slovenia. Innovation, 16(1), 53–66. doi:10.5172/impp.2014.16.1.53
  • Liu, S. (2009). Organizational culture and new service development performance: Insights from knowledge intensive business service. International Journal of Innovation Management, 13(03), 371–392. doi:10.1142/S1363919609002340
  • MacKinnon, D. P., Krull, J. L., & Lockwood, C. M. (2000). Equivalence of the mediation, confounding and suppression effect. Prevention Science, 1(4), 173–181.
  • Mahmoud, M. A., Kastner, A., & Yeboah, J. (2010). Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 10(3), 231–244. doi:10.1057/jmm.2010.12
  • McDermott, C. M., & Prajogo, D. I. (2012). Service innovation and performance in SMEs. International Journal of Operations and Production Management, 32(2), 216–237. doi:10.1108/01443571211208632
  • Miettinen, R., Samra-Fredericks, D., & Yanow, D. (2009). Re-turn to practice: An introductory essay. Organization Studies, 30(12), 1309–1327. doi:10.1177/0170840609349860
  • Minai, M. S., & Lucky, E. O.-I. (2011). The moderating effect of location on small firm performance: Empirical evidence. International Journal of Business and Management, 6(10), 178.
  • Mohnen, P., & Hall, B. H. (2013). Innovation and productivity: An update. Eurasian Business Review, 3(1), 47–65.
  • Najafi-Tavani, S., Sharifi, H., & Najafi-Tavani, Z. (2016). Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity. Journal of Business Research, 69(11), 5059–5064. doi:10.1016/j.jbusres.2016.04.080
  • Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 54, 20–35. doi:10.1177/002224299005400403
  • Omri, W. (2015). Innovative behavior and venture performance of SMEs: The moderating effect of environmental dynamism. European Journal of Innovation Management, 18(2), 195–217. doi:10.1108/EJIM-02-2013-0015
  • Ordanini, A., Parasuraman, A., & Rubera, G. (2014). When the recipe is more important than the ingredients: A qualitative comparative analysis (QCA) of service innovation configurations. Journal of Service Research, 17(2), 134–149. doi:10.1177/1094670513513337
  • Pantano, E., & Viassone, M. (2014). Demand pull and technology push perspective in technologybased innovations for the points of sale: The retailers evaluation. Journal of Retailing and Consumer Services, 21(1), 41–47. doi:10.1016/j.jretconser.2013.06.007
  • Saemundsson, R. J., & Candi, M. (2014). Antecedents of innovation strategies in new technologybased firms: Interactions between the environment and founder team composition. Journal of Product Innovation Management, 31(5), 939–955. doi:10.1111/jpim.12133
  • Shehu, A. M., & Mahmood, R. (2014). The mediating effect of organizational culture on the relationship between entrepreneurial orientation and firm performance in Nigeria. Mediterranean Journal of Social Sciences, 5(23), 480.
  • Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business profitability: A balanced replication. Journal of Business Research, 48(1), 69–73. doi:10.1016/S0148-2963(98)00077-0
  • Stokes, P. D. (2014). Crossing disciplines: A constraint-based model of the creative/innovative process. Journal of Product Innovation Management, 31(2), 247–258. doi:10.1111/jpim.2014.31.issue-2
  • Story, V. M., Boso, N., & Cadogan, J. W. (2014). The form of relationship between firm level product innovativeness and new product performance in developed and emerging markets. Journal of Product Innovation Management, 32(1), 45–64. doi:10.1111/jpim.12180
  • Theodosiou, M., Kehagias, J., & Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Industrial Marketing Management, 41(7), 1058–1070. doi:10.1016/j.indmarman.2012.01.001
  • Trkman, P., & McCormack, K. (2009). Supply chain risk in turbulent environments—A conceptual model for managing supply chain network risk. International Journal of Production Economics, 119(2), 247–258. doi:10.1016/j.ijpe.2009.03.002
  • Tuan, N., Nhan, N., Giang, P., & Ngoc, N. (2016). The effects of innovation on firm performance of supporting industries in Hanoi, Vietnam. Journal of Industrial Engineering and Management, 9(2), 413–431. doi:10.3926/jiem.1564
  • Yusif, B. (2012). Adopting a specific innovation type versus composition of different innovation types: Case study of a Ghanaian bank. International Journal of Bank Marketing, 30(3), 218–240. doi:10.1108/02652321211222568
  • Zainudin, M., & Sugiono, S. S. (2016). Effect of environment adaptability on business performance with diferentiation strategy, efficiency strategy as an intervening variable. Indonesia: Diponegoro University.
  • Zhou, K. Z., Yim, C. K., & Tse, D. K. (2005). The effects of strategic orientations on technology-and market-based breakthrough innovations. Journal of Marketing, 69(2), 42–60. doi:10.1509/jmkg.69.2.42.60756