24,995
Views
2
CrossRef citations to date
0
Altmetric
Research Article

Effect of television adverts on children’s purchase behaviour: Evidence from Ghana

ORCID Icon, , & | (Reviewing editor)
Article: 1614740 | Received 21 Jan 2019, Accepted 25 Apr 2019, Published online: 17 May 2019

References

  • Agwu, E. (2012). Generations X and Y’s adoption of internet and internet banking in Nigeria: A qualitative study. International Journal of Online Marketing (IJOM), 2(4), 68–13. doi:10.4018/IJOM
  • Ahamad, S., & Sekhar, N. D. C. (2014). Family Members Rolein Purchase Decision Making. Abhinav International Monthly Refereed Journal of Research in Management & Technology, 3(8), 22-27. ISSN-2320-0073.
  • Akaka, M. A., & Alden, D. L. (2010). Global brand positioning and perceptions: International advertising and global consumer culture. International Journal of Advertising, 29(1), 37–56. doi:10.2501/S0265048709201026
  • Ali, A., & Batra, D. (2011). Children influence on parents buying decisions in Delhi (India). European Journal of Business and Management, 3(11), 27-40. ISSN 2222-1905 (Paper) ISSN 2222-2839.
  • Al-Zu’bi, A., Crowther, G., & Worsdale, G. (2008). Jordanian children’s perception of fathers’ communication structures and patterns: Scales revision and validation. Young Consumers, 9(4), 265–281. doi:10.1108/17473610810920489
  • Bardi, J. N. (2010). Advertising practice in Nigeria: Development, new trends, challenges and prospects. EJOTMAS: Ekpoma Journal of Theatre and Media Arts, 3(1–2), 47-54.
  • Bartholomew, A., & O’Donohoe, S. (2003). Everything under control: A child’s eye view of advertising. Journal of Marketing Management, 19(3–4), 433–457.
  • Bisht, S. (2013). Impact of Tv Advertisement on Youth Purchase Decision – Literature Review. International Monthly Refereed Journal of Research in Management & Technology, 2, 148–153.
  • Brackett, L. K., & Carr, B. N. (2001). Cyberspace advertising vs. other media: Consumer vs. mature student attitudes. Journal of Advertising Research, 41(5), 23–32. doi:10.2501/JAR-41-5-23-32
  • Chan, K. (2003). Parental concern about television viewing and children’s advertising in China. International Journal of Public Opinion Research, 15(2), 151–166. doi:10.1093/ijpor/15.2.151
  • Cho, C.-H., & Cheon, H. J. (2005). Cross-cultural comparisons of interactivity on corporate web sites: The United States, the United Kingdom, Japan, and South Korea. Journal of Advertising, 34(2), 99–115. doi:10.1080/00913367.2005.10639195
  • DeVellis, R. F. (2016). Scale development: Theory and applications (Vol. 26). London: Sage publications.
  • Dubey, J., & Patel, R. P. (2004). Small wonders of the Indian market. Journal of Consumer Behaviour: an International Research Review, 4(2), 145–151. doi:10.1002/(ISSN)1479-1838
  • Dutta-Bergman, M. J. (2006). The demographic and psychographic antecedents of attitude toward advertising. Journal of Advertising Research, 46(1), 102–112. doi:10.2501/S0021849906060119
  • Edwards, S. M., Li, H., & Lee, J.-H. (2002). Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31(3), 83–95. doi:10.1080/00913367.2002.10673678
  • Effah, E. (2016). Examining the perception of Ghanaian online users towards online advertisement and its impact on purchase behaviour: Case of social media users, KNUSTSpace, Kumasi.
  • Gross, G. (2010). Children and the market: An American historical perspective. In D. Marshall (Ed.), Understanding children as consumers (Vol. 2010, pp. 81–95). London: Sage.
  • Gulla, A., & Purohit, H. (2013). Children’s attitude towards television advertisements and influence on the buying behavior of parents. International Journal of Marketing, Financial Services, 2(6), 103–117.
  • Hair, F., Sarstedt, J., Hopkins, M., & Kuppelwieser V, G. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106–121. doi:10.1108/EBR-10-2013-0128
  • Ikpefan, O., Folashade, O., Agwu, E., & Odunaike, D. A. (2014). Working capital management and profitability of the manufacturing sector: An empirical investigation of Nestle Nigeria Plc and Cadbury Nigeria Plc.
  • Jones, C., & Czerniewicz, L. (2010). Describing or debunking? The net generation and digital natives. Journal of Computer Assisted Learning, 26(5), 317–320. 02. Die SMS-verkäufer. Impulse, 1, 76 doi:10.1111/j.1365-2729.2010.00379.x
  • Kavitha, G. (2006). A study on the effectiveness of the advertising techniques used in the personal care segment of women consumers. Indian Journal of Marketing, 36(8), 12-16.
  • Khaniwale, M. (2015). Consumer buying behavior. International Journal of Innovation and Scientific Research, 14(2), 278–286.
  • Kotler, P. (2013). A framework for marketing management. Pearson Education, India.
  • Kotwal, N., Gupta, N., & Devi, A. (2008). Impact of TV advertisements on buying pattern of adolescent girls. Journal of Social Sciences, 16(1), 51–55. doi:10.1080/09718923.2008.11892600
  • Kuester, S., Homburg, C., & Hess, S. C. (2012). Externally directed and internally directed market launch management: The role of organizational factors in influencing new product success. Journal of Product Innovation Management, 29, 38–52. doi:10.1111/jpim.2012.29.issue-s1
  • Lafferty, B. A., Goldsmith, R. E., & Newell, S. J. (2002). The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions. Journal of Marketing Theory and Practice, 10(3), 1–11. doi:10.1080/10696679.2002.11501916
  • Latif, A., & Abideen, Z. U. (2011). Effects of television advertising on children: A Pakistani perspective. European Journal of Economics, Finance and Administrative Sciences, 30, 38–49.
  • Li, H., Edwards, S. M., & Lee, J.-H. (2002). Measuring the intrusiveness of advertisements: Scale development and validation. Journal of Advertising, 31(2), 37–47. doi:10.1080/00913367.2002.10673665
  • Marshall, D. (2010). Understanding Children as Consumers. London: Sage Publication.
  • Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., & Spence-Stone, R. (2014). Advertising: Principles and practice. Pearson Education, Australia.
  • Muk, A. (2007). Cultural influences on adoption of SMS advertising: A study of American and Taiwanese consumers. Journal of Targeting, Measurement and Analysis for Marketing, 16(1), 39–47. doi:10.1057/palgrave.jt.5750062
  • Ogba, I., & Johnson, R. (2010). How packaging affects, the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers, 11(1), 77–89. 2010. ISSN 1747-3616 doi:10.1108/17473611011026037
  • Pallant, J. (2005). SPSS survival manual: A step by step guide to data analysis using SPSS for windows. Crows Nest, Australia: Version: Allen & Unwin Pty.
  • Pavlou, P. A., & Stewart, D. W. (2000). Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive Advertising, 1(1), 61–77. doi:10.1080/15252019.2000.10722044
  • Roland-Lévy, C. (2010). Children and money. In D. Marshall (Ed.), Understanding Children as Consumers (Vol. (2010, pp. 149–164). London: Sage.
  • Scott, P., & Walker, J. (2010). Advertising, promotion, and the competitive advantage of interwar British department stores. The Economic History Review, 63(4), 1105–1128. doi:10.1111/ehr.2010.63.issue-4
  • Siau, K., & Shen, Z. (2003). Building customer trust in mobile commerce. Communications of the ACM, 46(4), 91–94. doi:10.1145/641205
  • Souiden, N., & Diagne, M. (2009). Canadian and French men’s consumption of cosmetics: A comparison of their attitudes and motivations. Journal of Consumer Marketing, 26(2), 97–109. doi:10.1108/07363760910940465
  • Šramová, B. (2014). Media literacy and marketing consumerism focused on children. Procedia—Social and Behavioral Sciences, 141, 1025–1030. doi:10.1016/j.sbspro.2014.05.172
  • Stutely, R. (2003). Numbers guide. London: Bloomberg Press.
  • Taylor, V. A., Halstead, D., & Haynes, P. J. (2010). Consumer responses to Christian religious symbols in advertising. Journal of Advertising, 39(2), 79–92. doi:10.2753/JOA0091-3367390206
  • Udo, M. I., & Stella, C. (2015). A theoretical reflection of celebrity endorsement in Nigeria. International Journal of Business and Economic Development (IJBED), 3, 2.
  • Varshney, U., & Vetter, R. (2002). Mobile commerce: Framework, applications and networking support. Mobile Networks and Applications, 7(3), 185–198. doi:10.1023/A:1014570512129
  • Wanninayake, W. M. C. B., & Chovancová, M. (2012). Store personality and behavioral intentions of customers: A comparative study of retail industry in the Czech Republic and Sri Lanka. Acta Universitatis Agriculturae Et Silviculturae Mendelianae Brunensis, 60(7), 477–484. ISSN 1211-8516 doi:10.11118/actaun201260070477
  • Xiong, G., & Bharadwaj, S. (2013). Asymmetric roles of advertising and marketing capability infinancial returns to news: Turning bad into good and good into great. Journal of MarketingResearch, 50(6), 706–724. doi:10.1509/jmr.12.0278