Potentials of Internet of Things for effective public relations activities: Are professionals ready?

References

• Adelabu, O. (2008, August 6–8). Crisis management in the Niger Delta: The imperative of public relations. In E. M. Mojaye, E. Arhagba, E. Soola, & L. Oso (Eds.), Media, Dialogue, Peace Building and Reconciliation: Conference Proceedings (pp.618–15). Abraka: ACCE, Delta State University.
   Google Scholar
• Adeyeye, B., Amodu, L., Odiboh, O., Okorie, N., Aesina, E., Yartey, D., & Ekanem, T. (2019). Data on new media use for agricultural training and research at agricultural services and training centre (ASTC). Data in Brief, 22, 181–184. doi:10.1016/j.dib.2018.11.031
   PubMed Web of Science ®Google Scholar
• Amodu, L. (2007). Globalization: The challenges of public relations in a contracting world. International Journal of Communication, 6, 176–183. (May 2007).
   Google Scholar
• Amodu, L., Archibong, B., Aririguzoh, S., & Odiboh, O. (2018, November 15–16). Potentials of social media engagement for influencing purchase decision: A study of Coca Cola’s “Taste the feeling”. In Proceedings of the 32nd International Business Information Management Association Conference IBIMA 2018- Vision 2020: Sustainable Economic Development and Application of Innovation Management for Regional expansion to Global Growth (pp. 7578–7584). Seville, Spain: IBIMA.
   Google Scholar
• Atayero, A. A., Oluwatobi, S. O., & Alege, P. O. (2016). An assessment of the internet of things (IoT) adoption readiness of sub-saharan Africa. Journal of South African Business Research, 2016, 1–13. doi:10.5171/2016.321563
   Google Scholar
• Baran, S. J. (2002). Introduction to mass communication: Media literacy and culture (2nd ed.). New York: McGraw Hill.
   Google Scholar
• Baskin, O., Aronoff, C., & Lattimore, D. (1997). Public relations: The profession and the practice. New York: McGraw-Hill Companies, Inc.
   Google Scholar
• Blankenship, S. E. (1998). Factors related to computer use by teachers in classroom instruction (Doctoral Dissertation). Virginia Polytechnic Institute and State University. ProQuest DigitalDissertations. (UMI No. AAT 9831651).
   Google Scholar
• Bosunia, M., Hasan, K., Nasir, N., Kwon, S., & Jeong, S. (2016). Efficient data delivery based on content-centric networking for internet of things applications. International Journal of Distributed Sensor Networks, 12(8), 1–12. doi:10.1177/1550147716665518
   Web of Science ®Google Scholar
• Castells, M. (2000). Rise of the network society. Malden, MA: Blackwell Publishers.
   Google Scholar
• CISCO. (2016). Harnessing the internet of things for global development. Geneva, Switzerland: International Telecommunication Union.
   Google Scholar
• Cutlip, S. M., Center, A. H., & Broom, G. M. (2000). Effective public relations. Upper Saddle River, New Jersey: Prentice Hall.
   Google Scholar
• Dearing, J., & Cox, J. (2018). Diffusion of innovation theory, principles and practice. Health Affairs, 37(2), 183–190. doi:10.1377/hlthaff.2017.1104
   PubMed Web of Science ®Google Scholar
• Dozier, D., Shen, H., Sweetser, K., & Barker, V. (2016). Demographics and internet behaviors as predictors of active public. Public Relations Review, 42, 82–90. doi:10.1016/j.pubrev.2015.11.006
   Web of Science ®Google Scholar
• Eray, T. E. (2016). Utilization of corporate websites as a dialogic public relations tool in Turkey. Global Media Journal TR Edition, 6(12), 201–214. (Spring 2016).
   Google Scholar
• Evans, D. (2011). Internet of things: How the next evolution of the internet is changing the world. Retrieved from November 27, 2017 https://www.cisco.com/c/dam/en_us/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf
   Google Scholar
• Eyrich, N., Padman, M., & Sweetser, K. (2008). PR practitioners’ use of social media tools and communication technology. Public Relations Review, 34, 412–414. doi:10.1016/j.pubrev.2008.09.010
   Web of Science ®Google Scholar
• Fletcher, D. (2015). Internet of things. In M. Blowers (Ed.), Evolution of cyber technologies and operations to 2035 (pp. 19–32). Switzerland: Springer International Publishing. doi:10.1007/978-3-319-23585-1_2
   Google Scholar
• Gabriel, S., & Koh, C. (2016). Social media use by public relations practitioners in Malaysia: An exploratory study. The Journal of Developing Areas, 50(5), 469–478. (Jan. 2016). doi:10.1353/jda.2016.0037
   Google Scholar
• Gifford, J. (2010). Digital public relations: E-marketing’s big secret. Continuing Higher Education Review, 74, 62–72. (Fall 2010).
   Google Scholar
• Grunig, J.E. (2009). Paradigms of global public relations in an age of digitalisation. Prism, 6(2), 11-45.
   Google Scholar
• Herbst, D. G. (2014). Public relations in the digital world: Global relationship management personal information. Retrieved from November 26, 2017 https://www.researchgate.net/publication/270281374_Public_Relations_in_the_Digital_World_Global_Relationship_Management_Personal_information
   Google Scholar
• Holtz, S. (2002). Public relations on the net. New York, NY: AMACOM.
   Google Scholar
• ITU (2016). Harnessing the internet of things for global development. June 18, 2019 Retrieved from https://www.itu.int/en/action/broadband/…/Harnessing-IoT-Global-Development.pdf
   Google Scholar
• Kunle, O. J., Olubunmi, O. A., & Sani, S. (2017, November 7–10). Internet of things prospects in Nigeria: Challenges and solutions. IEEE 3rd International Conference on Electro-Technology for National Development. Owerri, Nigeria. DOI:10.1109/NIGERCON.2017.8281942
   Google Scholar
• Less, K. H. (2003). Faculty adoption of computer technology for instruction in the North Carolina community college system (Doctoral dissertation). East Tennessee State University. ProQuest DigitalDissertations. (UMI No. AAT 3097072).
   Google Scholar
• Macik, R. (2017). The adoption of the internet of things by young consumers: An empirical investigation. Economic and Environmental Studies, 17(2), 363–388. doi:10.25167/ees.2017.42.13
   Google Scholar
• Michaelson, D., & Stacks, D. (2010). Practitioner’s guide to public relations research, measurement and evaluation (2nd ed.). New York: Business Expert Press, LLC.
   Google Scholar
• Morley, M. (2004). Arrival of the global village. In S. M. Oliver (Ed.), Handbook of corporate communication and public relations: Pure and applied, 410–421. London: Routledge.
   Google Scholar
• Nguyen, T., & Yoo, M. (2017). Analysis of attacks on device manager in software-defined Internet of things. International Journal of Distributed Sensor Networks, 13(8), 1–11. (Aug. 2017). doi:10.1177/1550147717728681
   Web of Science ®Google Scholar
• Nigerian Communications Commission (NCC) (2019a). Internet subscriber data (GSM) May 2018-April 2019. June 27, 2019 Retrieved from https://www.ncc.gov.ng
   Google Scholar
• Nigerian Communications Commission (NCC) (2019b). Subscriber/teledensity data May 2018-April 2019. June 27, 2019 Retrieved from https://www.ncc.gov.ng
   Google Scholar
• O’Neil, J., Hays, B., & Bagwell, V. (2013). An assessment of PR educators’ perceptions of and approaches to teaching entrepreneurship. Public Relations Journal, 7(1), 1–26.
   Google Scholar
• Okorie, N., & Salawu, A. (2017). Can my wife be virtual-adulterous? An experiential study on Facebook, emotional infidelity and self-disclosure. Journal of International Women’s Studies, 18(2), 166–179. (Jan. 2017).
   Google Scholar
• Omojola, O. (2016). Using symbols and shapes for analysis in small focus group research. Qualitative Report, 21(5), 832–847.
   Web of Science ®Google Scholar
• Park, S., Park, S., Byun, J., & Park, S. (2016). Design of a mass-customization-based cost-effective internet of things sensor system in smart building spaces. International Journal of Distributed Sensor Networks, 12(8), 1–16. doi:10.1177/1550147716660895
   Web of Science ®Google Scholar
• Petrovici, M. A. (2014). E-public relations: Impact and efficiency. A case study. Procedia-Social and Behavioral Sciences, 141, 79–84. doi:10.1016/j.sbspro.2014.05.015
   Google Scholar
• Philips, D., & Young, P. (2009). Online public relations: A practical guide to developing an online strategy in the world of social media (2nd ed.). London, UK: Kogan Page Limited.
   Google Scholar
• Ro, J., Kwon, B., Lee, S., & Song, H. (2017). Adaptive encoding scheme providing optimal performance for internet of things industry in the backscatter system. International Journal of Distributed Sensor Networks, 13(2), (Feb. 2017), 1–5. doi:10.1177/1550147717693620
   Web of Science ®Google Scholar
• Rogers, E. M. (1983). Diffusion of innovation (3rd ed.). London: Collier Macmillian Publishers.
   Google Scholar
• Scott, D. M. (2010). The new rules of marketing and PR: How to use social media, blogs, news releases, online video & viral marketing to reach buyers directly (2nd ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.
   Google Scholar
• Tankosic, M., Ivetic, P., & Vucurevic, V. (2016). Features of interactive public relations: Using web 2.0 to establish a two-way communication with the consumers. International Journal of Economic and Management Systems, 1, 290–295.
   Google Scholar
• Usaini, S., Nelson, O., Bamgboye, O., Amodu, L., Afolabi, F., & Evaristus, A. (2018). Internet, social media and computer-mediated relationship among engineering undergraduate students. International Journal of Civil Engineering and Technology, 9(13), 1651–1657.
   Google Scholar
• Vercic, D., Vercic, A., & Sriramesh, K. (2015). Looking for digital in public relations. Public Relations Review, 41(2), 142–152. doi:10.1016/j.pubrev.2014.12.002
   Web of Science ®Google Scholar
• Vermesan, O., & Friess, P. (2013). Internet of things: Converging technologies for smart environments and integrated ecosystem. Aalborg, Denmark: River Publishers.
   Google Scholar
• Wang, Y. (2015). Incorporating social media in public relations: A synthesis of social media-related public relations research. Public Relations Journal, 9(3), 1–14.
   Google Scholar
• Williams, L., Ekanem, T., Sobowale, I., & Amodu, L. (2017, May 03–04). Influence of audience’s disposition towards web adverts on product awareness and patronage. In Proceedings of the 29th International Business Information Management Association Conference on Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth 2017 (pp. 4227–4238). Vienna, Austria: IBIMA.
   Google Scholar