11,458
Views
8
CrossRef citations to date
0
Altmetric
OPERATIONS, INFORMATION & TECHNOLOGY

Toward customer hyper-personalization experience — A data-driven approach

ORCID Icon & ORCID Icon
Article: 2041384 | Received 01 Oct 2021, Accepted 04 Feb 2022, Published online: 23 Feb 2022

References

  • ActionIQ. (2021). What is a customer data platform (CDP)? Retrieved November 29, 2021 from https://www.actioniq.com/what-is-cdp/
  • The age of personalization crafting a finer edge. (2018). H. b. review. https://hbr.org/resources/pdfs/comm/mastercard/TheAgeOfPersonalization.pdf
  • Anderson, E. R. (2009). Next-generation campaign management: How campaign management will evolve to enable interactive marketing. Journal of Direct, Data and Digital Marketing Practice, 10(3), 272–16. https://doi.org/10.1057/dddmp.2008.46
  • Andreassen, T. W., Lervik-Olsen, L., Snyder, H., Van Riel, A. C. R., Sweeney, J. C., & Van Vaerenbergh, Y. (2018). Business model innovation and value-creation: The triadic way. Journal of Service Management, 29(5), 883–906. https://doi.org/10.1108/JOSM-05-2018-0125
  • Bleier, A., & Eisenbeiss, M. (2015). Personalized online advertising effectiveness: The interplay of what, when, and where. Marketing Science, 34(5), 669–688. https://doi.org/10.1287/mksc.2015.0930
  • Bolton, R. N., Lemon, K. N., & Verhoef, P. C. (2008). Expanding business-to-business customer relationships: Modeling the customer’s upgrade decision. Journal of Marketing, 72(1), 46–64. https://doi.org/10.1509/jmkg.72.1.046
  • Boudet, J., Gregg, B., Heller, J., & Tufft, C. (2017). The heartbeat of modern marketing: Data activation and personalization. McKinsey & Company 201711–2. Retrieved June 15,2021 from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-heartbeat-of-modern-marketing
  • Chuang, S.-H., & Lin, H.-N. (2013). The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan. International Journal of Information Management, 33(2), 271–281. https://doi.org/10.1016/j.ijinfomgt.2012.12.003
  • Ducange, P., Pecori, R., & Mezzina, P. (2018). A glimpse on big data analytics in the framework of marketing strategies. Soft Computing, 22(1), 325–342. https://doi.org/10.1007/s00500-017-2536-4
  • Erevelles, S., Fukawa, N., & Swayne, L. (2016). Big data consumer analytics and the transformation of marketing. Journal of Business Research, 69(2), 897–904. https://doi.org/10.1016/j.jbusres.2015.07.001
  • Fabrizi, A., & Banoub, T. (2014). Next Best Offer: how to re-think your marketingHewlett-Packard Development Compay. Hewlett-Packard. http://andreafabrizi.org/wp-content/uploads/2018/09/4AA4-TBDA-ENN-Next-Best-Offer-LONG.pdf
  • Gilibert, M., & Ribas, I. (2019). Synergies between app-based car-related shared mobility services for the development of more profitable business models [Shared transport services, car sharing, ride hailing, ride sharing, business model]. Journal of Industrial Engineering and Management, 12(3), 16. https://doi.org/10.3926/jiem.2930
  • Goersch, D. (2002). Multi-channel integration and its implications for retail web sites. ECIS 2002 Proceedings, Poland: AIS eLibrary.
  • Haneem, F., Ali, R., Kama, N., & Basri, S. (2017, 16-17 July 2017). Resolving data duplication, inaccuracy and inconsistency issues using master data management. 2017 International Conference on Research and Innovation in Information Systems (ICRIIS), Malaysia: IEEE.
  • Hess, N. J., Kelley, C. M., Scott, M. L., Mende, M., & Schumann, J. H. (2020). Getting personal in public!? How consumers respond to public personalized advertising in retail stores. Journal of Retailing, 96(3), 344–361. https://doi.org/10.1016/j.jretai.2019.11.005
  • Imhoff, C., Loftis, L., & Geiger, J. G. (2001). Building the customer-centric enterprise: data warehousing techniques for supporting customer relationship management. Wiley. https://books.google.com.mx/books?id=b8UBFbBDAq0C
  • Jain, G., Paul, J., & Shrivastava, A. (2021). Hyper-personalization, co-creation, digital clienteling and transformation. Journal of Business Research, 124(1), 12–23. https://doi.org/10.1016/j.jbusres.2020.11.034
  • Jain, G., Rakesh, S., Kamalun Nabi, M., & Chaturvedi, K. R. (2018). Hyper-personalization – Fashion sustainability through digital clienteling. Research Journal of Textile and Apparel, 22(4), 320–334. https://doi.org/10.1108/RJTA-02-2018-0017
  • Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115(1), 106608. https://doi.org/10.1016/j.chb.2020.106608
  • Karanam, S. D., Kamath, R. S., Kulkarni, R. V. R., & Pai, B. H. S. K. (2021). Big data integration solutions in organizations: A domain-specific analysis. In Santhosh Kumar, B. (Ed.), Data Integrity and Quality (pp. 1–31). IntechOpen.
  • Kurniawan, F., Umayah, B., Hammad, J., Nugroho, S. M. S., & Hariadi, M. (2017). Market basket analysis to identify customer behaviours by way of transaction data. Knowledge Engineering and Data Science, 1(1), 6. https://doi.org/10.17977/um018v1i12018p20-25
  • Liermann, V., & Stegmann, C. (2019). The impact of digital transformation and fintech on the finance professional. Springer International Publishing. https://books.google.com.mx/books?id=rZGzDwAAQBAJ
  • López García, J. J., Lizcano, D., Ramos, C. M., & Matos, N. (2019). Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6), 130. https://doi.org/10.3390/fi11060130
  • Low, G. S. (2000). Correlates of integrated marketing communications. Journal of Advertising Research, 40(3), 27–39. https://doi.org/10.2501/JAR-40-3-27-39
  • Mallya, H., & Nair, A. (2016). The future of Indian e-commerce lies on the app route. YourStory Media. Retrieved June 26, 2021, from https://yourstory.com/2016/03/indian-e_commerce-future-apps/amp
  • Micu, A., Capatina, A., Cristea, D. S., Munteanu, D., Micu, A.-E., & Sarpe, D. A. (2022). Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach. Technological Forecasting and Social Change, 174(1), 121289. https://doi.org/10.1016/j.techfore.2021.121289
  • Narayanan, A., & Shmatikov, V. (2010). Myths and fallacies of “Personally identifiable information”. Commun. ACM, 53(6), 24–26. https://doi.org/10.1145/1743546.1743558
  • Ng, S. T., Xu, F. J., Yang, Y., & Lu, M. (2017). A master data management solution to unlock the value of big infrastructure data for smart, sustainable and resilient city planning. Procedia Engineering, 196(1), 939–947. https://doi.org/10.1016/j.proeng.2017.08.034
  • Ngoc Thang, N., Anh Tuan, P., & Moses, Y. (2020). Knowledge acquisition, knowledge management strategy and innovation: An empirical study of Vietnamese firms. Cogent Business & Management, 7(1), 1786314. https://doi.org/10.1080/23311975.2020.1786314
  • Nobile, T. H., & Kalbaska, N. (2020). An Exploration of Personalization in Digital Communication. Insights in Fashion. In F. F.-H. Nah, & K. Siau (Ed.), HCI in Business. Government and Organizations Cham. https://doi.org/10.1007/978-3-030-50341-3_35
  • Oracle, C. (2015). Customer Data Services Pack Guide for Enterprise Data Quality. Oracle Corporation. Retrieved June 15, 2021 ,from https://docs.oracle.com/middleware/1221/edq/instsis/matching.htm#CDSIS212
  • Oracle, C. (2021). What is data management? Retrieved November 29, 2021 from https://www.oracle.com/database/what-is-data-management/
  • Paulina. (2017). 1st, 2nd and 3rd party data – what it all means? Adsquare, 2017(1), 01. https://www.adsquare.com/1st-2nd-and-3rd-party-data-what-it-all-means/
  • Rekettye, G., & Rekettye, J. G. (2019). The effects of digitalization on customer experience. Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, 5(1), 340–346. https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/13774
  • Richter, A., & Wood, J. (2015). Practical Deployment of Cisco Identity Services Engine (ISE): Real-World Examples of AAA Deployments. Elsevier Science. https://books.google.com.mx/books?id=IfQqCgAAQBAJ
  • Rigby, D., Reichheld, F., & Dawson, C. (2003). Winning customer loyalty is the key to a winning CRM strategy. IVEY Business Journal, 2003(1) , 5. https://iveybusinessjournal.com/publication/winning-customer-loyalty-is-the-key-to-a-winning-crm-strategy/
  • Shaheen, S., & Cohen, A. (2019). Shared ride services in North America: Definitions, impacts, and the future of pooling. Transport Reviews, 39(4), 427–442. https://doi.org/10.1080/01441647.2018.1497728
  • Straker, K., & Wrigley, C. (2018). Engaging passengers across digital channels: An international study of 100 airports. Journal of Hospitality and Tourism Management, 34(1), 82–92. https://doi.org/10.1016/j.jhtm.2018.01.001
  • Valtonen, A. (2020). Applying machine learning to marketing: Implementation and management of a next best offer recommendation model in the financial industry. Jyväskylä University. https://jyx.jyu.fi/handle/123456789/68608
  • Wang, H.-F., & Hong, W.-K. (2006). Managing customer profitability in a competitive market by continuous data mining. Industrial Marketing Management, 35(6), 715–723. https://doi.org/10.1016/j.indmarman.2005.06.005
  • White, A., Newman, D., Logan, D., & Radcliffe, J. (2006). Mastering master data management. G. Inc.
  • Wirtz, B. W. (2019). Digital business models: Concepts, models, and the alphabet case study. Springer International Publishing. https://books.google.com.mx/books?id=5wKQDwAAQBAJ
  • Wolny, J., & Charoensuksai, N. (2014). Mapping customer journeys in multichannel decision-making. Journal of Direct, Data and Digital Marketing Practice, 15(4), 317–326. https://doi.org/10.1057/dddmp.2014.24
  • Won, K. (2002). Personalization: Definition, status, and challenges ahead. Journal of Object Technology, 1(1), 29–40. https://doi.org/10.5381/jot.2002.1.1.c3