Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction: Evidence from Vietnam

References

• Aaker, D. (1991). Managing brand equity. Free Press.
   Google Scholar
• Aaker, J. L. (1997). Dimension of brand personality. Journal of Marketing Research, 34(3), 347–20. https://doi.org/10.1177/002224379703400304
   Web of Science ®Google Scholar
• Aaker J L. (1999). The Malleable Self: The Role of Self-Expression in Persuasion. Journal of Marketing Research, 36(1), 45–57. https://doi.org/10.1177/002224379903600104
   Web of Science ®Google Scholar
• Akbar, M. M., & Wymer, W. (2017). Refining the conceptualization of brand authenticity. Journal of BrandManagement, 24(1), 14–32 https://doi.org/10.1057/s41262-016-0023-3.
   Google Scholar
• Anderberg, J., & Morris, J. (2006). Authenticity and transparency in the advertising industry. Journal of Management Development, 25(10), 1021–1023. https://doi.org/10.1108/02621710610708667
   Google Scholar
• Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer satisfaction, market share and profitability: Findings from Sweden. Journal of Marketing, 58(2), 112–122. https://doi.org/10.1177/002224299405800304
   Google Scholar
• Arnould T. (2002). CREB activation induced by mitochondrial dysfunction is a new signaling pathway that impairs cell proliferation. The EMBO Journal, 21(1), 53–63. http://doi.org/10.1093/emboj/21.1.53
   PubMed Web of Science ®Google Scholar
• Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
   Google Scholar
• Bagozzi, R., & Foxall, G. (1996). Construct validation of a measure of adaptive-innovative cognitive styles in consumption. International Journal of Research in Marketing, 13(3), 201–213. https://doi.org/10.1016/0167-8116(96)00010-9
   Google Scholar
• Beattie, Geoff, and Louise , Fernley 2014 The Age of Authenticity Cohn & Wolfe Authentic Brand 2022 https://communicateonline.me/wp-content/uploads/2015/03/Authentic-Brands-2014-The-Age-of-Authenticity_FINAL.pdf
   Google Scholar
• Belk, R. W., & Costa, J. A. (1998). The mountain man myth: A contemporary consuming fantasy. Journal of Consumer Research, 25(12), 218–240. https://doi.org/10.1086/209536
   Google Scholar
• Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588–606. https://doi.org/10.1037/0033-2909.88.3.588
   Web of Science ®Google Scholar
• Bergner, D. (2014, April). Is Stop-and-frisk worth it? The Atlantic
   Google Scholar
• Beverland, M. B., & Luxton, S. (2005). Managing integrated marketing communication (IMC) through strategic decoupling: How luxury wine firms retain brand leadership while appearing to be wedded to the past. Journal of Advertising, 34(4), 103–116. https://doi.org/10.1080/00913367.2005.10639207
   Web of Science ®Google Scholar
• Beverland, M. (2006). The ‘real thing’: Branding authenticity in the luxury wine trade. Journal of Business Research, 59(2), 251–258. https://doi.org/10.1016/j.jbusres.2005.04.007
   Web of Science ®Google Scholar
• Beverland, M. B., Lindgreen, A., & Vink, M. W. (2008). Projecting authenticity through advertising: Consumer judgments of advertisers’ claims. Journal of Advertising, 37(1), 5–15. https://doi.org/10.2753/JOA0091-3367370101
   Web of Science ®Google Scholar
• Bland, J. M., & Altman, D. G. (1997). Statistics notes: Cronbach’s alpha. British Medical Journal 314 7080 , 314–572 https://doi.org/10.1136/bmj.314.7080.572
   Google Scholar
• Brakus, J. J., Schmitt, B. H., & Zhang, S. (2008). Experiential attributes and consumer judgments. In B. H. Schmitt & D. Rogers (Eds.), Handbook onBrand and Experience Management. Edward Elgar, 174 .
   Google Scholar
• Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty?. Journal of Marketing, 73(3), 52–68. https://doi.org/10.1509/jmkg.73.3.052
   Web of Science ®Google Scholar
• Brown, S., Kozinets, R. V., & Sherry, J., Jr. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19–33. https://doi.org/10.1509/jmkg.67.3.19.18657
   Web of Science ®Google Scholar
• Carmines, E. G., & McIver, J. P. (1981). Analyzing models with unobserved variables. In G. W. Bohrnstedt & E. F. Borgatta (Eds.), Social measurement: Current issues. Sage, 65–115.
   Google Scholar
• Carroll, B. A., & Ahuvia, A. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79–89. https://doi.org/10.1007/s11002-006-4219-2
   Web of Science ®Google Scholar
• Chang, H. H., & Liu, Y. M. (2009). The impact of brand equity on brand preference and purchase intention in the service industries. The Service Industries Journal, 29(12), 1687–1706. https://doi.org/10.1080/02642060902793557
   Web of Science ®Google Scholar
• Che-Ha, Norbani Hashim, Shahrizal Brand equity, customer satisfaction and loyalty: Malaysian banking sector International review of business research papers, 3(5), 123–133.
   Google Scholar
• Chi, W. H. (2007). The research of service quality in the news website, customer satisfaction and loyalty relation. Quality College Journal, 14(3), 285–299.
   Google Scholar
• Chinomona, R. (2013). The influences of brand experience on brand satisfaction, trust and attachment in South Africa. International Business & Economics Research Journal, 12(10), 1303–1316 https://doi.org/10.19030/iber.v12i10.8138.
   Google Scholar
• Cooil B, Keiningham T L, Aksoy L and Hsu M. (2007). A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics. Journal of Marketing, 71(1), 67–83. https://doi.org/10.1509/jmkg.71.1.067
   Web of Science ®Google Scholar
• De Chernatony, L., & McDonald, M. (1998). Creating Powerful Brands in Consumer, Services and IndustrialMarkets (2nd ed.). Butterworth-Heinemann.
   Google Scholar
• Delgado-Ballester, E., Munuera-Aleman, L., & Yague-Guillen, M. (2003). Development and validation of a brand trust scale. International Journal of Market Research, 45(1), 35–53.
   Web of Science ®Google Scholar
• Derbaix M and Derbaix C. (2010). Generational Concerts: In Quest of Authenticity?. Recherche et Applications en Marketing (English Edition), 25(3), 57-84. https://doi.org/10.1177/205157071002500303
   Google Scholar
• Dimitriades Z S. (2006). Customer satisfaction, loyalty and commitment in service organizations. Management Research News, 29(12), 782–800. https://doi.org/10.1108/01409170610717817
   Google Scholar
• Fornell C and Larcker D F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. 10.1177/002224378101800104
   Web of Science ®Google Scholar
• Gapper, J. (2004). The Challenge of turning a brand in to an object of love. Financial Times, 23(3), 23.
   Google Scholar
• George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. 11.0 update (4th ed.). Allyn & Bacon.
   Google Scholar
• Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research, 25(2), 186–192. https://doi.org/10.1177/002224378802500207
   Web of Science ®Google Scholar
• Gilmore, J. H., & Pine, B. J. II. (2007). Authenticity. Harvard Business School Press.
   Google Scholar
• Goldman, Brian, and Kernis, Michael. (2002). Role of Authenticity in Healthy Psychological Functioning and Subjective Well-being. Annals of the American Psychotherapy Association, 5(6), 18–20.
   Google Scholar
• Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296–312. https://doi.org/10.1086/422109
   Web of Science ®Google Scholar
• Hair, J. F., Jr., Anderson, E. R., Tatham, L. R., & Black, C. W. (1998). Multivariate data analysis (5th international ed.). Prentice-Hall.
   Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., and Anderson, R. E. 2010 Confirmatory factor analysis. Multivariate data analysis. Pearson Education, Inc.: Upper Saddle River, NJ, USA
   Google Scholar
• Holbrook, M. B. (2000). The millennial consumer in the texts of our times: Experience and entertainment. Journal of Macromarketing, 20(2), 178–192. https://doi.org/10.1177/0276146700202008
   Google Scholar
• Holt, D. B. (1997). Poststructuralist lifestyle analysis: Conceptualizing the social patterning of consumption in postmodernity?. Journal of Consumer Research, 23(4), 326–350. https://doi.org/10.1086/209487
   Web of Science ®Google Scholar
• Holt, D. B. (2002). Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research, 29(1), 70–90. https://doi.org/10.1086/339922
   Web of Science ®Google Scholar
• Joewono T Basuki and Kubota H. (2007). User satisfaction with paratransit in competition with motorization in indonesia: anticipation of future implications. Transportation, 34(3), 337–354. https://doi.org/10.1007/s11116-007-9119-7
   Web of Science ®Google Scholar
• Keller, K. L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing 57(1) , 1–22. https://doi.org/10.1177/002224299305700101.
   Web of Science ®Google Scholar
• Keller, K. L. (2002). Strategic brand management: Building, measuring, and management brand equity (2nd ed.). Pearson Education.
   Google Scholar
• Keller K Lane. (2003). Understanding brands, branding and brand equity. J Direct Data Digit Mark Pract, 57(1), 1–22. 10.1057/palgrave.im.4340213
   Google Scholar
• Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of Business Research, 61(1), 75–82. https://doi.org/10.1016/j.jbusres.2006.05.010
   Web of Science ®Google Scholar
• Kotler, Philip, and Keller, Kevin Lane 2006 New Jersey: Prentice Hall
   Google Scholar
• Kozinets, R. V. (2002). Can consumers escape the market? Emancipatory illuminations from burning man. Journal of Consumer Research, 29(1), 20–38. https://doi.org/10.1086/339919
   Web of Science ®Google Scholar
• Likert, Rensis 1932 A technique for the measurement of attitudes Archives of psychology
   Google Scholar
• Lin J Chris and Hsieh P. (2007). The influence of technology readiness on satisfaction and behavioral intentions toward self-service technologies. Computers in Human Behavior, 23(3), 1597–1615. 10.1016/j.chb.2005.07.006
   Web of Science ®Google Scholar
• Malhotra, N. K., & Dash, S. (2011). Marketing research: An applied orientation (6th ed.). New Delhi: Dorling Kindersley Pvt. Ltd.
   Google Scholar
• Mason, J. (2011). Aesthetic authenticity: Consummatory experience in the marketplace. Oklahoma State University. Pub No:3474685.
   Google Scholar
• Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1), 39–56. https://doi.org/10.1016/S0022-4359(00)00045-2
   Web of Science ®Google Scholar
• Mevhibe, A., & Erdogan, G. (2009). Implementations of geographical indications at brand management of traditional foods in the European Union. African Journal of Business Management, 4(6), 1059–1068 http://www.academicjournals.org/AJBM.
   Google Scholar
• Mittal, V., & Wagner, A. K. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38(1), 131–142. https://doi.org/10.1509/jmkr.38.1.131.18832
   Web of Science ®Google Scholar
• Oh, H., Prado, P., Korelo, J., & Frizzo, F. (2019). The effect of brand authenticity on consumer–brand relationships. Journal of Product & Brand Management, 28(2), 231–241. https://doi.org/10.1108/JPBM-09-2017-1567
   Web of Science ®Google Scholar
• Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. McGraw-Hill/Richard D. Irwin.
   Google Scholar
• Park, C. S., & Srinivasan, V. (1994). A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research, 31(2), 271–288. https://doi.org/10.1177/002224379403100210
   Web of Science ®Google Scholar
• Penaloza, L. (2000). The commodification of the American west: Marketers’ production of cultural meanings at the trade show. Journal of Marketing, 64(4), 82–109. https://doi.org/10.1509/jmkg.64.4.82.18073
   Web of Science ®Google Scholar
• Reed, A. II. (2004). Activating the self-importance of consumer selves: Exploring identity salience effects on judgments. Journal of Consumer Research, 2(31), 286–295. https://doi.org/10.1086/422108
   Google Scholar
• Reichheld, Frederick, and Teal, Thomas Smith, Douglas 1996 Boston, MA: Harvard business school press 1 3
   Google Scholar
• Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology, 20(4), 431–441. https://doi.org/10.1016/j.jcps.2010.06.009
   Web of Science ®Google Scholar
• Sahin, A., Zehir, C., & Kitapc, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty. An empirical research on global brands. Procedia Social and Behavioral Sciences, 24(2011), 1288–1301. https://doi.org/10.1016/j.sbspro.2011.09.143
   Google Scholar
• Saravudh, Anantachart University of Florida A theoretical study of brand equity: Reconceptualizing and measuring the construct from an individual consumer perspective 1998
   Google Scholar
• Saxena, M., & Mittal, S. (2014). Literature Review on role of Brand equity in consumer buying behavior process in Indian white goods industry. International Journal of Business and Management, 5(1), 75–84.
   Google Scholar
• Schmitt, B. H. (1999). Experiential marketing: how to get customers to sense, feel, think, act, relate to your company and brands. The Free Press.
   Google Scholar
• Spreng, R. A., & Mackoy, R. D. (1996). An empirical examination of a model of perceived service quality and satisfaction. Journal of Retailing, 72(2), 201–214. https://doi.org/10.1016/S0022-4359(96)90014-7
   Web of Science ®Google Scholar
• Steiger, J. H. (1990). Structural model evaluation and modification. Multivariate Behavioral Research, 25(2), 214. https://doi.org/10.1207/s15327906mbr2502_4
   Web of Science ®Google Scholar
• Thompson, C. J., & Tambyah, K. (1999). Trying to Be Cosmopolitan. Journal of Consumer Research, 26(12), 214–241. https://doi.org/10.1086/209560
   Google Scholar
• Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand equity: Empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262–271. https://doi.org/10.1108/10610420910972783
   Google Scholar
• Tran, V. D. (2018). The brand authenticity scale: Development and validation. Contemporary Management Research, 14(4), 277–291. https://doi.org/10.7903/cmr.18581
   Google Scholar
• Tran, V. D., Vo, T. N. L., & Dinh, T. Q. (2020). The Relationship between Brand Authenticity. Brand Equity and Customer Satisfaction.
   Google Scholar
• Tülin E and Joffre S. (2015). The Information-Economics Perspective on Brand Equity. FNT in Marketing, 10(1), 1–59. https://doi.org/10.1561/1700000041
   Google Scholar
• Walter, N., Cleff, T., & Lin, C. (2014). Can you feel it? – The effect of brand experience on brand equity. The IUP Journal of Brand Management, 11(2), 7–27.
   Google Scholar
• Yoo, B., & Donthu, N. (2001). Developing and validation a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1–14. https://doi.org/10.1016/S0148-2963(99)00098-3.
   Web of Science ®Google Scholar
• Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2nd ed.). McGraw-Hill Companies.
   Google Scholar