Organic food adoption motivations for sustainable consumption: moderating role of knowledge and perceived price

References

• Aertsens, J., Verbeke, W., Mondelaers, K., & Huylenbroeck, G. V. (2009). Personal determinants of organic food consumption: A review. British Food Journal, 111(10), 1140–17. https://doi.org/10.1108/00070700910992961
   Web of Science ®Google Scholar
• Agencies. (2018). Teenagers spend most of their budget on fast food. Retrieved August 2020, from Pakistan Today: https://www.pakistantoday.com.pk/2018/01/13/teenagers-spend-most-of-their-budget-on-fast-food/
   Google Scholar
• Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control. SSSP Springer Series in Social Psychology, Springer.
   Google Scholar
• Akbar, A., Ali, S., Ahmad, M. A., Akbar, M., & Danish, M. (2019). Understanding the antecedents of organic food consumption in Pakistan: moderating role of food Neophobia. International Journal of Environmental Research and Public Health, 16(20), 4043. https://doi.org/10.3390/ijerph16204043
   PubMed Web of Science ®Google Scholar
• Aronson, E., & Stern, P. C. (1984). Energy use: The human dimension. WH Freeman and Company.
   Google Scholar
• Aslam, M. A. (2018). High-level segments COP 24. Katowice climate change conference, Katowice: United Nations Climate Change.
   Google Scholar
• Bagozzi, R. P., & Dabholkar, P. A. (1994). Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis. Psychology and Marketing, 11(4), 313–340. https://doi.org/10.1002/mar.4220110403
   Google Scholar
• Bagozzi, R. P., & Dholakia, U. (1999). Goal setting and goal striving in consumer behavior. Journal of Marketing, 63(4_suppl1), 19–32. https://doi.org/10.1177/00222429990634s104
   Google Scholar
• Botetzagias, I., Dima, A. F., & Malesios, C. (2015). Extending the theory of planned behavior in the context of recycling: The role of moral norms and of demographic predictors. Resources, Conservation and Recycling, 95, 58–67. https://doi.org/10.1016/j.resconrec.2014.12.004
   Web of Science ®Google Scholar
• Carrigan, M., Szmigin, I., & Wright, J. (2004). Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market. Journal of Consumer Marketing, 21(6), 401–417. https://doi.org/10.1108/07363760410558672
   Google Scholar
• Chakraborty, A., Singh, M. P., & Roy, M. (2017). A study of goal frames shaping pro-environmental behaviour in university students. International Journal of Sustainability in Higher Education, 18(7), 1291–1310. https://doi.org/10.1108/IJSHE-10-2016-0185
   Web of Science ®Google Scholar
• Chan, R. Y. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology &Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013
   Web of Science ®Google Scholar
• Chang, M. C., & Wu, C. C. (2015). The effect of message framing on pro-environmental behavior intentions: An information processing view. British Food Journal, 117(1), 339–357. https://doi.org/10.1108/BFJ-09-2013-0247
   Web of Science ®Google Scholar
• Chen, J., & Lobo, A. (2012). Organic food products in China: Determinants of consumers’ purchase intention. The International Review of Retail, Distribution and Consumer Research, 22(3), 293–314. https://doi.org/10.1080/09593969.2012.682596
   Google Scholar
• Cohen, J. (1992). A power primer. Psychological Bulletin, 112(1), 155–159. https://doi.org/10.1037/0033-2909.112.1.155
   PubMed Web of Science ®Google Scholar
• De Groot, J. I., & Steg, L. (2009). Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model. The Journal of Social Psychology, 149(4), 425–449. https://doi.org/10.3200/SOCP.149.4.425-449
   PubMed Web of Science ®Google Scholar
• Diekmann, A., & Preisendörfer, P. (1998). Environmental behavior: Discrepancies between aspirations and reality. Rationality and Society, 10(1), 79–102. https://doi.org/10.1177/104346398010001004
   Web of Science ®Google Scholar
• Drugău-Constantin, A. L. (2018). Emotional and cognitive reactions to marketing stimuli: Mechanisms underlying judgments and decision making in behavioral and consumer neuroscience. Economics, Management, and Financial Markets, 13(4), 46–52.
   Google Scholar
• FIBL. (2018). The world of organic agriculture statistics & emerging trends 2018. IFOM–Organics International. Bonn, Germany: FIBL
   Google Scholar
• FIBL. (2021). The world of organic agriculture statistics & emerging trends 2021. organic world congress 2021. Organic world Congress 2021, France.
   Google Scholar
• Fishbein, M. A., & Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research. Addison-Wesley.
   Google Scholar
• Fornell, C., & Larcker, D. F. (1987). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
   Google Scholar
• Gracia, E., Bakker, A. B., & Grau, R. M. (2011). Positive emotions: The connection between customer quality evaluations and loyalty. Cornell Hospitality Quarterly, 52(4), 458–465. https://doi.org/10.1177/1938965510395379
   Web of Science ®Google Scholar
• Graessley, S., Horak, J., Kovacova, M., Valaskova, K., & Poliak, M. (2019). Consumer attitudes and behaviors in the technology-driven sharing economy: Motivations for participating in collaborative consumption. Journal of Self-Governance and Management Economics, 7(1), 25–30.
   Google Scholar
• Hair, J. F., Jr, Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
   Google Scholar
• Hair, J. F., Jr., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. Sage publications.
   Google Scholar
• Hameed, I., & Khan, K. (2020). An extension of the goal-framing theory to predict consumer’s sustainable behavior for home appliances. Energy Efficiency, 1–15. https://doi.org/10.1007/s12053-020-09890-4
   Web of Science ®Google Scholar
• Hameed, I., & Waris, I. (2018). Eco labels and eco conscious consumer behavior: the mediating effect of green trust and environmental concern. Journal of Management Sciences, 5(2), 86–105. https://doi.org/10.20547/jms.2014.1805205
   Google Scholar
• Hameed, I., Waris, I., & Amin Ul Haq, M. (2019). Predicting eco-conscious consumer behavior using theory of planned behavior in Pakistan. Environmental Science and Pollution Research, 1–13.
   PubMed Web of Science ®Google Scholar
• Han, H., Hwang, J., & Lee, S. (2017). Cognitive, affective, normative, and moral triggers of sustainable intentions among convention-goers. Journal of Environmental Psychology, 51, 1–13. https://doi.org/10.1016/j.jenvp.2017.03.003
   Web of Science ®Google Scholar
• Harland, P., Staats, H., & Wilke, H. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior 1. Journal of Applied Social Psychology, 29(12), 2505–2528. https://doi.org/10.1111/j.1559-1816.1999.tb00123.x
   Web of Science ®Google Scholar
• He, X., & Zhan, W. (2017). How to activate moral norm to adopt electric vehicles in China? An empirical study based on extended norm activation theory. Journal of Cleaner Production, 172, 3546–3556. https://doi.org/10.1016/j.jclepro.2017.05.088
   Web of Science ®Google Scholar
• Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, 5(5), 420–430. https://doi.org/10.1002/cb.190
   Google Scholar
• Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6(2–3), 94–110. https://doi.org/10.1002/cb.210
   Google Scholar
• Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60–69. https://doi.org/10.1016/j.jretconser.2017.11.008
   Web of Science ®Google Scholar
• Jocoby, J. (1977). Consumer response to price: An attitudinal, information processing perspective. Moving Ahead with Attitude Research.
   Google Scholar
• Keaveney, S. M., & Parthasarathy, M. (2001). Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors. Journal of the Academy of Marketing Science, 29(4), 374–390. https://doi.org/10.1177/03079450094225
   Web of Science ®Google Scholar
• Khan, K., & Hameed, I. (2019a). Relationship between consumer motivations and sustainable consumer behavior in a developing market. KASBIT Business Journal, 12, 161–191.
   Google Scholar
• Khan, K., & Hameed, I. (2019b). Determinants of sustainable consumption in high and low involvement product categories. Amazonia Investiga, 8(20), 503–515.
   Web of Science ®Google Scholar
• Khan, K., Hameed, I., Akram, U., & Hussainy, S. K.(2022a). Do normative triggers and motivations influence the intention to purchase organic food? An application of the goal-framing theory. British Food Journal, ahead-of-print. https://doi.org/10.1108/BFJ-11-2021-1194
   Web of Science ®Google Scholar
• Khan, K., Hameed, I., Hussainy, S. K., & Riaz, K. (2022b). Consumers’ sustainable consumption of hybrid cars: an application of goal-framing theory in the Pakistani market. Transportation in Developing Economies, 8(2), 1–14. https://doi.org/10.1007/s40890-022-00169-0
   Web of Science ®Google Scholar
• Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green product consumer choice behavior. Journal of Cleaner Production, 150, 65–74. https://doi.org/10.1016/j.jclepro.2017.02.187
   Web of Science ®Google Scholar
• Khare, A. (2015). Antecedents to green buying behaviour: A study on consumers in an emerging economy. Marketing Intelligence & Planning, 33(3), 309–329. https://doi.org/10.1108/MIP-05-2014-0083
   Web of Science ®Google Scholar
• Kim, Y. J., Njite, D., & Hancer, M. (2013). Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior. International Journal of Hospitality Management, 34, 255–262. https://doi.org/10.1016/j.ijhm.2013.04.004
   Web of Science ®Google Scholar
• Klöckner, C. A. (2015). A comprehensive model of the psychology of environmental behaviour – a meta analysis. Global Environmental Change, 23(5), 1028–1038. https://doi.org/10.1016/j.gloenvcha.2013.05.014
   Web of Science ®Google Scholar
• Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520. https://doi.org/10.1108/EUM0000000006155
   Google Scholar
• Lindenberg, S. (2001). Social rationality versus rational egoism. In In handbook of sociological theory (pp. 635–668). Springer.
   Google Scholar
• Lindenberg, S., & Steg, L. (2007). Normative, gain and hedonic goal frames guiding environmental behavior. Journal of Social Issues, 63(1), 117–137. https://doi.org/10.1111/j.1540-4560.2007.00499.x
   Web of Science ®Google Scholar
• Lindenberg, S., & Steg, L. (2013). Goal-framing theory and norm-guided environmental behavior. In H. C. M. van Trijp (Ed.), Encouraging sustainable behaviour (pp. 37–54). Pscychology Press.
   Google Scholar
• Miao, L., & Wei, W. (2013). Consumers’ pro-environmental behavior and the underlying motivations: A comparison between household and hotel settings. International Journal of Hospitality Management, 32, 102–112. https://doi.org/10.1016/j.ijhm.2012.04.008
   Web of Science ®Google Scholar
• Mirica, C. O. (2018). Judgments and decision making in consumer behavior: The use of psychophysiological measures to investigate emotions and cognitive responses. Economics, Management, and Financial Markets, 13(4), 39–45.
   Google Scholar
• Moser, A. K. (2015). Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of Consumer Marketing, 32(3), 167–175. https://doi.org/10.1108/JCM-10-2014-1179
   Web of Science ®Google Scholar
• NEWS DESK. (2015). Pakistanis spend nearly half of their income on food: Report. Retrieved August 2020, from Pakistan Today: https://www.pakistantoday.com.pk/2014/08/05/pakistanis-spend-nearly-half-of-their-income-on-food-report/#:~:text=Pakistanis%20spend%20almost%20half%20of,the%20world%2C%20a%20survey%20found.&text=An%20average%20Pakistani%20spends%2047.7,on%20food%20consume
   Google Scholar
• Onwezen, M. C., Antonides, G., & Bartels, J. (2013). The norm activation model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour. Journal of Economic Psychology, 39, 141–153. https://doi.org/10.1016/j.joep.2013.07.005
   Web of Science ®Google Scholar
• Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour-understanding why consumers buy or do not buy organic food. British Food Journal, 107(8), 606–625. https://doi.org/10.1108/00070700510611002
   Web of Science ®Google Scholar
• Pakistan Bureau of Statistics. (2019). Agriculture statistics tables.
   Google Scholar
• Popescu, G. H., & Ciurlău, F. C. (2019). Making decisions in collaborative consumption: Digital trust and reputation systems in the sharing economy. Journal of Self-Governance and Management Economics, 7(1), 7–12.
   Google Scholar
• Rahnama, H. (2017). Effect of consumption values on women’s choice behavior toward organic foods: The case of organic yogurt in Iran. Journal of Food Products Marketing, 23(2), 144–166. https://doi.org/10.1080/10454446.2017.1244790
   Web of Science ®Google Scholar
• Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
   Web of Science ®Google Scholar
• Raza, S. A., Shah, N., & Nisar, W. (2019). Consumer buying behavior of organic food with respect to health and safety concerns among adolescents. Munich, Germany: MPRA Paper 93570; University Library of Munich.
   Google Scholar
• Rezvani, Z., & Jansson, J. (2016). Cause I’ll feel good! The influence of anticipated emotions on consumer pro-environmental behavior . In Rediscovering the essentiality of marketing (pp. 117–125). Springer.
   Google Scholar
• Rezvani, Z., Jansson, J., & Bengtsson, M. (2018). Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption. Business Strategy and the Environment, 27(8), 1272–1283. https://doi.org/10.1002/bse.2074
   Web of Science ®Google Scholar
• Schuitema, G., Anable, J., Skippon, S., & Kinnear, N. (2013). The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles. Transportation Research Part A: Policy and Practice, 48, 39–49.
   Web of Science ®Google Scholar
• Schwartz, S. H. (1977). Normative influences on altruism. Advances in Experimental Social Psychology, 10, 221–279.
   Google Scholar
• Schwartz, S. H., & Judith, A. H. (1981). A normative decision-making model of altruism. Altruism and Helping Behavior, 189–211.
   Google Scholar
• Shmueli, G., Ray, S., Estrada, J. M. V., & Chatla, S. B. (2016). The elephant in the room: predictive performance of PLS models. Journal of Business Research, 69(10), 4552–4564. https://doi.org/10.1016/j.jbusres.2016.03.049
   Web of Science ®Google Scholar
• Smith, S. M., Houghtvedt, C. P., & Petty, R. E. (1994). Attitudes and recycling: Does the measurement of affect enhance behavioral prediction? Psychology and Marketing, 11(4), 359–374. https://doi.org/10.1002/mar.4220110405
   Google Scholar
• Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93–104. https://doi.org/10.1016/j.ausmj.2010.01.001
   Google Scholar
• Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164
   Google Scholar
• Steg, E., Bolderdijk, J., Keizer, K., & Perlaviciute, G. (2014). An integrated framework for encouraging pro-environmental behaviour. Journal of Environmental Psychology, 38, 104–115. https://doi.org/10.1016/j.jenvp.2014.01.002
   Web of Science ®Google Scholar
• Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309–317. https://doi.org/10.1016/j.jenvp.2008.10.004
   Web of Science ®Google Scholar
• Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 81–97.
   Google Scholar
• Suki, N. M. (2016). Green product purchase intention: Impact of green brands, attitude, and knowledge. British Food Journal, 118(12), 2893–2910. https://doi.org/10.1108/BFJ-06-2016-0295
   Web of Science ®Google Scholar
• Tanner, C., & Wölfing Kast, S. (2003). Promoting sustainable consumption: Determinants of green purchases by Swiss consumers. Psychology and Marketing, 20(10), 883–902. https://doi.org/10.1002/mar.10101
   Web of Science ®Google Scholar
• Teng, -C.-C., & Wang, Y.-M. (2015). Decisional factors driving organic food consumption. British Food Journal, 117(3), 1066–1081. https://doi.org/10.1108/BFJ-12-2013-0361
   Web of Science ®Google Scholar
• Wang, X., Pacho, F., Liu, J., & Kajungiro, R. (2019). Factors influencing organic food purchase intention in developing countries and the moderating role of knowledge. Sustainability, 11(1), 209. https://doi.org/10.3390/su11010209
   Web of Science ®Google Scholar
• Waris, I., & Hameed, I. (2020a). An empirical study of consumers intention to purchase energy efficient appliances. Social Responsibility Journal. https://doi.org/10.1108/SRJ-11-2019-0378
   Web of Science ®Google Scholar
• Waris, I., & Hameed, I. (2020b). An empirical study of purchase intention of energy-efficient home appliances: The influence of knowledge of eco-labels and psychographic variables. International Journal of Energy Sector Management, 14(6), 1297–1314. https://doi.org/10.1108/IJESM-11-2019-0012
   Web of Science ®Google Scholar
• Waris, I., & Hameed, I. (2020c). Promoting environmentally sustainable consumption behavior: An empirical evaluation of purchase intention of energy-efficient appliances. Energy Efficiency, 1–12. https://doi.org/10.1007/s12053-020-09901-4
   Web of Science ®Google Scholar
• Yadav, R., & Pathak, G. S. (2016). Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732–739. https://doi.org/10.1016/j.jclepro.2016.06.120
   Web of Science ®Google Scholar
• Yahya, F., Zafar, R., & Shafiq, S. (2013). Trend of fast food consumption and its effect on Pakistani society. Food Science and Quality Management, 11, 1–7.
   Google Scholar
• Yuan, Y., Nomura, H., Takahashi, Y., & Yabe, M. (2016). Model of Chinese household kitchen waste separation behavior: A case study in Beijing city. Sustainability, 8(10), 1083. https://doi.org/10.3390/su8101083
   Web of Science ®Google Scholar