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Cogent Business & Management Volume 10, 2023 - Issue 1
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MARKETING

The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude

Abdul Aziz Nugraha Pratama1 Faculty of Islamic Economics and Business, State Islamic University (UIN) Salatiga, Salatiga, IndonesiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4703-1803View further author information
ORCID Icon,
M. Luthfi Hamidi2 Faculty of Economics and Business, Universitas Islam Internasional Indonesia, IndonesiaORCID Iconhttps://orcid.org/0000-0002-1090-923XView further author information
ORCID Icon &
Edi Cahyono3 Postgraduate Program of State Islamic University (UIN) Salatiga, IndonesiaORCID Iconhttps://orcid.org/0000-0003-3954-3101View further author information
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Article: 2168510 | Received 16 Aug 2022, Accepted 11 Jan 2023, Published online: 02 Feb 2023

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