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Key factors of educational CRM success and institution performance: A SEM analysis

Ade Octavia1 Department of Management Faculty of Economics and Business, Universitas Jambi, Jambi, Indonesia
,
Della Raymena Jovanka2 Department of Early Childhood Teacher Education, Universitas Terbuka, Banten, IndonesiaCorrespondence[email protected]
,
Turki Mesfer Alqahtani3 Department of Instructional Technology, Jazan University, Jazan, Saudi Arabia
,
Tommy Tanu Wijaya4 School of Mathematical Sciences, Beijing Normal University, Beijing, China
&
Akhmad Habibi5 Department of Magister of Educational Technology, Universitas Jambi, Jambi, Indonesia
Article: 2196786 | Received 10 Oct 2022, Accepted 20 Mar 2023, Published online: 01 Apr 2023

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