Determinants of green consumer behavior: A case study from Vietnam

References

• Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2020). Purchase intention toward organic food among young consumers using theory of planned behavior: Role of environmental concerns and environmental awareness. Journal of Environmental Planning and Management, 64(5), 796–24. https://doi.org/10.1080/09640568.2020.1785404
   Google Scholar
• Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Action Control. https://doi.org/10.1007/978-3-642-69746-32
   Google Scholar
• Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
   Google Scholar
• Ajzen, I. (2008). Consumer attitudes and behavior. In C. P. Haugtvedt, P. M. Herr, & F. R. Cardes (Eds.), Handbook of consumer psychology (pp. 525–548). Lawrence Erlbaum Associates.
   Google Scholar
• Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, N.J: Prentice-Hall.
   Google Scholar
• Ajzen, I., & Kruglanski, A. W. (2019). Reasoned action in the service of goal pursuit. Psychological Review, 126(5), 774–786. https://doi.org/10.1037/rev0000155
   Google Scholar
• Akehurst, G., Afonso, C., & Gonçalves, H. M. (2012). Re‐examining green purchase behaviour and the green consumer profile: New evidences. Management Decision, 50(5), 972–988. https://doi.org/10.1108/00251741211227726
   Google Scholar
• Akunyili, M. (2010, May, 21–24). Technology acceptance model and E-learning. In Proceedings of the 12th International Conference on Education. Universiti Brunei Darussalam, Brunei Darussalam. (pp. 1–10).
   Google Scholar
• Alina, B. (2018). Pollution facts and types of pollution. Available from: https://www.livescience.com/22728-pollution-facts.html
   Google Scholar
• Ali, S., Ullah, H., Akbar, M., Akhtar, W., & Zahid, H. (2019). Determinants of consumer intentions to purchase energy-saving household products in Pakistan. Sustainability, 11(5), 1462. https://doi.org/10.3390/su11051462
   Google Scholar
• Allen, S., & Marquart-Pyatt, S. T. (2018). Workplace energy conservation at Michigan state university. International Journal of Sustainability in Higher Education, 19(1), 114–129. https://doi.org/10.1108/IJSHE-07-2016-0124
   Google Scholar
• Amberg, N. (2018). Sustainability backround of producing and selecting cosmetics, with special precautions for product instruments. Zeszyty Naukowe Wyższej Szkoły Ekonomiczno-Społecznej w Ostrołęce, 31(4), 411–423. https://doi.org/10.58246/sjeconomics.v31i4.79
   Google Scholar
• Arti, K., & Akansha, K. (2013). Factors affecting green purchase behaviour: An in-depth study on Indian consumers. Journal of Management Research, 1(2), 15–41.
   Google Scholar
• Azevedo, S. G., Carvalho, H., & Cruz Machado, V. (2011). The influence of green practices on supply chain performance: A case study approach. Transportation Research Part E: Logistics and Transportation Review, 47(6), 850–871. https://doi.org/10.1016/J.TRE.2011.05.017
   Google Scholar
• Babbie, E. R. (2001). The practice of social research (9th ed.). Wadsworth/Thomson Learning.
   Google Scholar
• Babutsidze, Z., & Chai, A. (2018). Look at me saving the planet! The imitation of visible green behaviour and its impact on the climate action value gap. Ecological Economics, 146, 290–303. https://doi.org/10.1016/j.ecolecon.2017.10.017
   Google Scholar
• Bauer, D., Arnold, J., & Kremer, K. (2018). Consumption-intention formation in education for sustainable development: An adapted model based on the theory of planned behavior. Sustainability, 10(10), 3455. https://doi.org/10.3390/su10103455
   Google Scholar
• Baumgartner, H., & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: A review. International Journal of Research in Marketing, 13(2), 139–161. https://doi.org/10.1016/0167-8116(95)00038-0
   Google Scholar
• Borin, N., Cerf, D. C., & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing, 28(1), 76–86. https://doi.org/10.1108/07363761111101976
   Google Scholar
• Chan, R. Y. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389–413. https://doi.org/10.1002/mar.1013
   Google Scholar
• Chekima, B., Wafa, S. A. W. S. K., Igau, O. A., Chekima, S., & Sondoh, S. L., Jr. (2016). Examining green consumerism motivational drivers: Does premium price and demographics matter to green purchasing? Journal of Cleaner Production, 112, 3436–3450. https://doi.org/10.1016/j.jclepro.2015.09.102
   Google Scholar
• Choi, D., & Johnson, K. K. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption, 18, 145–155. https://doi.org/10.1016/j.spc.2019.02.001
   Google Scholar
• Cialdini, R. B., & Trost, M. R. (1998). Social influence: Social norms, conformity and compliance. In The handbook of social psychology (4th ed., Vol. 1-2, pp. 151–192). New York, NY, USA: McGraw-Hill.
   Google Scholar
• Cleveland, M., & Bartikowski, B. (2018). Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad. Journal of Business Research, 82, 354–363. https://doi.org/10.1016/j.jbusres.2017.09.012
   Google Scholar
• Cleveland, M., Kalamas, M., & Laroche, M. (2005). Shades of green: Linking environmental locus of control and pro‐environmental behaviors. Journal of Consumer Marketing, 22(4), 198–212. https://doi.org/10.1108/07363760510605317
   Google Scholar
• Cruz, S. M., & Manata, B. (2020). Measurement of environmental concern: A review and analysis. Frontiers in Psychology, 11, 363. https://doi.org/10.3389/fpsyg.2020.00363
   Google Scholar
• Dangelico, R. M., & Pontrandolfo, P. (2010). From green product definitions and classifications to the green option matrix. Journal of Cleaner Production, 18(16–17), 1608–1628. https://doi.org/10.1016/j.jclepro.2010.07.007
   Google Scholar
• Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8). https://doi.org/10.1287/mnsc.35.8.982
   Google Scholar
• Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A confirmatory factor analysis of the end-user computing satisfaction instrument. MIS Quarterly, 18(4), 357–369. https://doi.org/10.2307/249524
   Google Scholar
• Do Paço, A., Alves, H., Shiel, C., & Filho, W. L. (2013). Development of a green consumer behaviour model. International Journal of Consumer Studies, 37(4), 414–421. https://doi.org/10.1111/ijcs.12009
   Google Scholar
• Echegaray, F., & Hansstein, F. V. (2017). Assessing the intention-behavior gap in electronic waste recycling: The case of Brazil. Journal of Cleaner Production, 142, 180–190. https://doi.org/10.1016/j.jclepro.2016.05.064
   Google Scholar
• Eze, U. C., & Ndubisi, N. O. (2013). Green buyer behavior: Evidence from Asia Consumers. Journal of Asian and African Studies, 48(4), 413–426. https://doi.org/10.1177/0021909613493602
   Google Scholar
• Felix, R., Hinsch, C., Rauschnabel, P. A., & Schlegelmilch, B. B. (2018). Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence. Journal of Business Research, 91, 304–312. https://doi.org/10.1016/j.jbusres.2018.06.017
   Google Scholar
• Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy and Rhetoric, 10(2), 130–132.
   Google Scholar
• Furqan, A., Som, A. P. M., & Hussin, R. (2010). Promoting green tourism for future sustainability. Theoretical and Empirical Researches in Urban Management, 5(17), 64–74.
   Google Scholar
• Gallagher, K. S., & Muehlegger, E. (2011). Giving green to get green? Incentives and consumer adoption of hybrid vehicle technology. Journal of Environmental Economics and Management, 61(1), 1–15. https://doi.org/10.1016/j.jeem.2010.05.004
   Google Scholar
• Geller, E. S. (1981). Evaluating energy conservation programs: Is verbal report enough? The Journal of Consumer Research, 8, 331–335. https://doi.org/10.1086/208872
   Google Scholar
• George, D., & Mallery, P. (2003). Using SPSS for windows step by step: A simple guide and reference (4th ed.). Pearson Education.
   Google Scholar
• Gyberg, P., & Palm, J. (2009). Influencing households’ energy behaviour—how is this done and on what premises? Energy Policy, 37(7), 2807–2813. https://doi.org/10.1016/j.enpol.2009.03.043
   Google Scholar
• Hao, Y., Liu, H., Chen, H., Sha, Y., Ji, H., & Fan, J. (2019). What affect consumers’ willingness to pay for green packaging? Evidence from China. Resources Conservation and Recycling, 141, 21–29. https://doi.org/10.1016/j.resconrec.2018.10.001
   Google Scholar
• Haron, S. A., Paim, L., & Yahaya, N. (2005). Towards sustainable consumption: An examination of environmental knowledge among Malaysians. International Journal of Consumer Studies, 29(5), 426–436. https://doi.org/10.1111/j.1470-6431.2005.00460.x
   Google Scholar
• He, A. Z., Cai, T., Deng, T. X., & Li, X. (2016). Factors affecting non‐green consumer behaviour: An exploratory study among C hinese consumers. International Journal of Consumer Studies, 40(3), 345–356. https://doi.org/10.1111/ijcs.12261
   Google Scholar
• Homburg, C., Wieseke, J., & Kuehnl, C. (2010). Social influence on salespeople’s adoption of sales technology: A multilevel analysis. Journal of the Academy of Marketing Science, 38(2), 159–168. https://doi.org/10.1007/s11747-009-0157-x
   Google Scholar
• Hoyer, W. D., & MacInnis, D. J. (2003). Consumer behavior. Houghton Mifflin.
   Google Scholar
• Huang, H. C., Lin, T. H., Lai, M. C., & Lin, T. L. (2014). Environmental consciousness and green customer behavior: An examination of motivation crowding effect. International Journal of Hospitality Management, 40, 139–149. https://doi.org/10.1016/j.ijhm.2014.04.006
   Google Scholar
• Huttunen, K., & Autio, M. (2010). Consumer ethoses in Finnish consumer life stories–agrarianism, economism and green consumerism. International Journal of Consumer Studies, 34(2), 146–152. https://doi.org/10.1111/j.1470-6431.2009.00835.x
   Google Scholar
• Ibnou Laaroussi, S., Rjoub, H., & Wong, W. K. (2020). Sustainability of green tourism among international tourists and its influence on the achievement of green environment: Evidence from North Cyprus. Sustainability, 12(14), 5698. https://doi.org/10.3390/su12145698
   Google Scholar
• Ibrahim, H., Mariapan, M., Lin, E. L. A., & Bidin, S. (2021). Environmental concern, attitude and intention in understanding student’s anti-littering behavior using structural equation modeling. Sustainability, 13(8), 4301. https://doi.org/10.3390/su13084301
   Google Scholar
• Irawan, R., & Darmayanti, D. (2012, April). The influence factors of green purchasing behavior: A study of university students in Jakarta. In Proc. 6th Asian Business Research Conference, School of Marketing, Bina Nusantara University–International, JI, 40, (pp. 40–52).
   Google Scholar
• Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60–69. https://doi.org/10.1016/j.jretconser.2017.11.008
   Google Scholar
• Jin, B., & Kang, J. H. (2010). Face or subjective norm? Chinese college students’ purchase behaviors toward foreign brand jeans. Clothing and Textiles Research Journal, 28(3), 218–233. https://doi.org/10.1177/0887302X09353083
   Google Scholar
• Joshi, A., Kale, S., Chandel, S., & Pall, D. K. (2015). Scale like. rt. Explored and Explained. British Journal of Applied Science & Technology, 7(4), 396–403. https://doi.org/10.9734/BJAST/2015/14975
   Google Scholar
• Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1–2), 128–143. https://doi.org/10.1016/j.ism.2015.04.001
   Google Scholar
• Joshi, Y., & Rahman, Z. (2017). Investigating the determinants of consumers’ sustainable purchase behaviour. Sustainable Production and Consumption, 10, 110–120. https://doi.org/10.1016/j.spc.2017.02.002
   Google Scholar
• Kamble, V. (2007). Incandescent bulbs; a burnt out case? Dream, 2047(9), 9.
   Google Scholar
• Kardos, M., Gabor, M. R., & Cristache, N. (2019). Green marketing’s roles in sustainability and ecopreneurship. Case study: Green packaging’s impact on Romanian young consumers’ environmental responsibility. Sustainability, 11(3), 873. https://doi.org/10.3390/su11030873
   Google Scholar
• Kautish, P., Paul, J., & Sharma, R. (2019). The moderating influence of environmental consciousness and recycling intentions on green purchase behavior. Journal of Cleaner Production, 228, 1425–1436. https://doi.org/10.1016/j.jclepro.2019.04.389
   Google Scholar
• Khare, A., Sadachar, A., & Manchiraju, S. (2020). Investigating the role of knowledge, materialism, product availability, and involvement in predicting the organic clothing purchase behavior of consumers in the Indian market. Journal of International Consumer Marketing, 32(3), 228–242. https://doi.org/10.1080/08961530.2019.1695239
   Google Scholar
• Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. ACR North American Advances.
   Google Scholar
• Kim, Y. H., Do Jo, G., Oh, J. H., Jung, J. H., Kim, J. H., Yu, C., & Lee, K. (2011, January). An efficient simplified behavioral model for RF power amplifiers. In 2011 IEEE Topical Conference on Power Amplifiers for Wireless and Radio Applications. Phoenix, AZ, USA: IEEE. (pp. 65–68).
   Google Scholar
• Kirakozian, A. (2016). The determinants of household recycling: Social influence, public policies and environmental preferences. Applied Economics, 48(16), 1481–1503. https://doi.org/10.1080/00036846.2015.1102843
   Google Scholar
• Kotchen, M. J., & Reiling, S. D. (2000). Environmental attitudes, motivations, and contingent valuation of nonuse values: A case study involving endangered species. Ecological Economics, 32(1), 93–107. https://doi.org/10.1016/S0921-8009(99)00069-5
   Google Scholar
• Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence & Planning, 33(3), 330–347. https://doi.org/10.1108/MIP-03-2014-0068
   Google Scholar
• Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
   Google Scholar
• Lassner, E., & Schubert, W. D. (2007). Tungsten is still very much an element of lighting. ITIA Newslette.
   Google Scholar
• Lasuin, C. A., & Ng, Y. C. (2014). Factors influencing green purchase intention among university students. Malaysian Journal of Business and Economics (MJBE), 1(2), 1–14.
   Google Scholar
• Lee, K. (2008). Opportunities for green marketing: Young consumers. Marketing Intelligence & Planning, 26(6), 573–586. https://doi.org/10.1108/02634500810902839
   Google Scholar
• Lee, K. (2014). Predictors of sustainable consumption among young educated consumers in Hong Kong. Journal of International Con Sumer Marketing, 26(3), 217–238. https://doi.org/10.1080/08961530.2014.900249
   Google Scholar
• Lee, R., Murphy, J., & Neale, L. (2009). The interactions of consumption characteristics on social norms. Journal of Consumer Marketing, 26(4), 277–285. https://doi.org/10.1108/07363760910965873
   Google Scholar
• Li, Y. Y., & Chen, K. (2017). Factors influencing consumers’ green purchase intention—an exploratory study based on grounded theory. Business Economics, 5, 72–78.
   Google Scholar
• Lin, Y. C., & Chang, C. C. A. (2012). Double standard: The role of environmental consciousness in green product usage. Journal of Marketing, 76(5), 125–134. https://doi.org/10.1509/jm.11.0264
   Google Scholar
• Liobikienė, G., Mandravickaitė, J., & Bernatonienė, J. (2016). Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study. Ecological Economics, 125, 38–46. https://doi.org/10.1016/j.ecolecon.2016.02.008
   Google Scholar
• Luchs, M. G., Naylor, R. W., Irwin, J. R., & Raghunathan, R. (2010). The sustainability liability: Potential negative effects of ethicality on product preference. Journal of Marketing, 74(5), 18–31. https://doi.org/10.1509/jmkg.74.5.018
   Google Scholar
• Mathers, N., Fox, N., & Hunn, A. (2007). Surveys and Questionnaires. The NIHR RDS for the East Midlands/Yorkshire & the Humber. Available from: https://www.academia.edu/22574561/Sampling_and_Sample_Size_Calculation_The_NIHR_Research_Design_Service_for_Yorkshire_and_the_Humber
   Google Scholar
• McDonald, S., Oates, C. J., Thyne, M., Timmis, A. J., & Carlile, C. (2015). Flying in the face of environmental concern: Why green consumers continue to fly. Journal of Marketing Management, 31(13–14), 1503–1528. https://doi.org/10.1080/0267257X.2015.1059352
   Google Scholar
• Meng, B., Chua, B., Ryu, B., & Han, H. (2020). Volunteer tourism (VT) traveler behavior: Merging norm activation model and theory of planned behavior. Journal of Sustainable Tourism, 28(12), 1947–1969. https://doi.org/10.1080/09669582.2020.1778010
   Google Scholar
• Moisander, J. (2007). Motivational complexity of green consumerism. International Journal of Consumer Studies, 31(4), 404–409. https://doi.org/10.1111/j.1470-6431.2007.00586.x
   Google Scholar
• Naalchi Kashi, A. (2020). Green purchase intention: A conceptual model of factors influencing green purchase of Iranian consumers. Journal of Islamic Marketing, 11(6), 1389–1403. https://doi.org/10.1108/JIMA-06-2019-0120
   Google Scholar
• Nath, V., Kumar, R., Agrawal, R., Gautam, A., & Sharma, V. (2013). Consumer adoption of green products: Modeling the enablers. Global Business Review, 14(3), 453–470. https://doi.org/10.1177/0972150913496864
   Google Scholar
• Nation, J. R. (1997). Research methods. Prentice Hall.
   Google Scholar
• Neuman, W. L., & Robson, K. (2014). Basics of social research. Pearson Canada.
   Google Scholar
• Newton, J. D., Tsarenko, Y., Ferraro, C., & Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974–1981. https://doi.org/10.1016/j.jbusres.2015.01.007
   Google Scholar
• Nimse, P., Vijayan, A., Kumar, A., & Varadarajan, C. (2007). A review of green product databases. Environmental Progress, 26(2), 131–137. https://doi.org/10.1002/ep.10210
   Google Scholar
• Nittala, R., & Moturu, V. R. (2021). Role of pro-environmental post-purchase behaviour in green consumer behaviour. Vilakshan - XIMB Journal of Management, 20(1), 82–97. https://doi.org/10.1108/xjm-03-2021-0074
   Google Scholar
• Pagiaslis, A., & Krontalis, A. K. (2014). Green consumption behavior antecedents: Environmental concern, knowledge, and beliefs. Psychology & Marketing, 31(5), 335–348. https://doi.org/10.1002/mar.20698
   Google Scholar
• Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
   Google Scholar
• Peattie, K. (2010). Green consumption: Behavior and norms. Annual Review of Environment and Resources, 35(1), 195–228. https://doi.org/10.1146/annurev-environ-032609-094328
   Google Scholar
• Pliner, P., & Mann, N. (2004). Influence of social norms and palatability on amount consumed and food choice. Appetite, 42(2), 227–237. https://doi.org/10.1016/j.appet.2003.12.001
   Google Scholar
• Ruangkanjanases, A., You, J. J., Chien, S. W., Ma, Y., Chen, S. C., & Chao, L. C. (2020). Elucidating the effect of antecedents on consumers’ green purchase intention: An extension of the theory of planned behavior. Frontiers in Psychology, 11, 1433. https://doi.org/10.3389/fpsyg.2020.01433
   Google Scholar
• Salazar, H. A., Oerlemans, L., & van Stroe Biezen, S. (2013). Social influence on sustainable consumption: Evidence from a behavioural experiment. International Journal of Consumer Studies, 37(2), 172–180. https://doi.org/10.1111/j.1470-6431.2012.01110.x
   Google Scholar
• Scalco, A., Noventa, S., Sartori, R., & Ceschi, A. (2017). Predicting organic food consumption: A meta-analytic structural equation model based on the theory of planned behavior. Appetite, 112, 235–248. https://doi.org/10.1016/j.appet.2017.02.007
   Google Scholar
• Schahn, J., & Holzer, E. (1990). Studies of individual environmental concern: The role of knowledge, gender and background variables. Environment and Behavior, 22(6), 767–786. https://doi.org/10.1177/0013916590226003
   Google Scholar
• Schiffman, L. G., & Lazar, K. L. (2010). Consumer behavior (10th ed.). Consumer Innovativeness.
   Google Scholar
• Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological Science, 18(5), 429–434. https://doi.org/10.1111/j.1467-9280.2007.01917.x
   Google Scholar
• Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2018). The constructive, destructive, and reconstructive power of social norms: Reprise. Perspectives on Psychological Science, 13(2), 249–254. https://doi.org/10.1177/1745691617693325
   Google Scholar
• Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. john wiley & sons.
   Google Scholar
• Shabbir, M. S., Bait Ali Sulaiman, M. A., Hasan Al-Kumaim, N., Mahmood, A., & Abbas, M. (2020). Green marketing approaches and their impact on consumer behavior towards the environment—a study from the UAE. Sustainability, 12(21), 8977. https://doi.org/10.3390/su12218977
   Google Scholar
• Shaikh, A. S., & Ur Rahman, M. (2011). Consumer perceptions of green products: A survey of Karachi. JISR Management and Social Sciences & Economics, 9(2), 15–29. https://doi.org/10.31384/jisrmsse/2011.09.2.2
   Google Scholar
• Sisira Neti, S. (2011). Social media and its role in marketing. [Ebook] International Journal of Enterprise Computing and Business Systems, 1(2), 1–15.
   Google Scholar
• Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41, 177–189. https://doi.org/10.1016/j.jretconser.2017.12.002
   Google Scholar
• Sulaymon, I. D., Mei, X., Yang, S., Chen, S., Zhang, Y., Hopke, P. K., Schauer, J. J., & Zhang, Y. (2020). PM2.5 in Abuja, Nigeria: Chemical characterization, source apportionment, temporal variations, transport pathways and the health risks assessment. Atmospheric Research, 237. https://doi.org/10.1016/j.atmosres.2019.104833
   Google Scholar
• Taherdoost, H. (2016). Validity and reliability of the research instrument; how to test the validation of a questionnaire/survey in a research. How to Test the Validation of a Questionnaire/Survey in a Research. https://doi.org/10.2139/ssrn.3205040
   Google Scholar
• Tan, B. C. (2011). The roles of knowledge, threat, and PCE on green purchase behaviour. International Journal of Business and Management, 6(12), 14–27. https://doi.org/10.5539/ijbm.v6n12p14
   Google Scholar
• Tripathi, A., & Singh, M. P. (2016). Determinants of sustainable/green consumption: A review. International Journal of Environmental Technology and Management, 19(3–4), 316–358. https://doi.org/10.1504/IJETM.2016.082258
   Google Scholar
• Tsarenko, Y., Ferraro, C., Sands, S., & McLeod, C. (2013). Environmentally conscious consumption: The role of retailers and peers as external influences. Journal of Retailing and Consumer Services, 20(3), 302–310. https://doi.org/10.1016/j.jretconser.2013.01.006
   Google Scholar
• Varah, F., Mahongnao, M., Pani, B., & Khamrang, S. (2021). Exploring young consumers’ intention toward green products: Applying an extended theory of planned behavior. Environment, Development and Sustainability, 23(6), 9181–9195. https://doi.org/10.1007/s10668-020-01018-z
   Google Scholar
• Vermeir, I., & Verbeke, W. (2006). Sustainable food consumpti on: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural & Environmental Ethics, 19(2), 169–194. https://doi.org/10.1007/s10806-005-5485-3
   Google Scholar
• Wang, S. T. (2014). Consumer characteristics and social influence factors on green purchasing intentions. Marketing Intelligence & Planning.
   Google Scholar
• Wang, J., Shen, M., & Chu, M. (2021). Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory. Cleaner and Responsible Consumption, 2, 100015. https://doi.org/10.1016/j.clrc.2021.100015
   Google Scholar
• Wei, S., Ang, T., & Jancenelle, V. E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation. Journal of Retailing and Consumer Services, 45, 230–238. https://doi.org/10.1016/j.jretconser.2018.08.015
   Google Scholar
• Welsch, H., & Kühling, J. (2009). Determinants of pro-environmental consumption: The role of reference groups and routine behav ior. Ecological Economics, 69(1), 166–176. https://doi.org/10.1016/j.ecolecon.2009.08.009
   Google Scholar
• Wheale, P., & Hinton, D. (2007). Ethical consumers in search of markets. Business Strategy and the Environment, 16(4), 302–315. https://doi.org/10.1002/bse.484
   Google Scholar
• White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3), 22–49. https://doi.org/10.1177/0022242919825649
   Google Scholar
• Yadav, R., & Pathak, G. S. (2017). Determinants of consumers’ green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological Economics, 134, 114–122. https://doi.org/10.1016/j.ecolecon.2016.12.019
   Google Scholar
• Yang, S., Li, L., & Zhang, J. (2018). Understanding consumers’ sustainable consumption intention at china’s double-11 online shopping festival: An extended theory of planned behavior model. Sustainability, 10(6), 1801. https://doi.org/10.3390/su10061801
   Google Scholar
• Yii, J., Shein, H., & Ming, W. P. (2020). Green products purchase intention: A study of Sibu Sarawak. Journal of Social Sciences and Humanities, 17(1), 62–79.
   Google Scholar
• Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: Green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20–31. https://doi.org/10.1002/sd.394
   Google Scholar
• Yuriev, A., Dahmen, M., Paillé, P., Boiral, O., & Guillaumie, L. (2020). Pro-environmental behaviors through the lens of the theory of planned behavior: A scoping review. Resources Conservation and Recycling, 155, 104660. https://doi.org/10.1016/j.resconrec.2019.104660
   Google Scholar
• Zainudin, A., Asyraf, A., & Mustafa, M. (2016). The Likert scale analysis using parametric-based structural equation modeling (SEM). Computational Methods in Social Sciences, 4(1), 56–73. https://doi.org/10.5281/zenodo.1299429
   Google Scholar
• Zhang, Y., Lee, T. J., & Xiong, Y. (2019). A conflict resolution model for sustainable heritage tourism. International Journal of Tourism Research, 21(4), 478–492. https://doi.org/10.1002/jtr.2276
   Google Scholar
• Zhu, Q., Li, Y., Geng, Y., & Qi, Y. (2013). Green food consumption intention, behaviors and influencing factors among Chinese consumers. Food Quality and Preference, 28(1), 279–286. https://doi.org/10.1016/j.foodqual.2012.10.005
   Google Scholar