9,501
Views
4
CrossRef citations to date
0
Altmetric
INFORMATION & TECHNOLOGY MANAGEMENT

The influence of augmented reality on E-commerce: A case study on fashion and beauty products

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Article: 2208716 | Received 08 Jan 2023, Accepted 26 Apr 2023, Published online: 17 May 2023

References

  • Akdim, K., Casaló, L. V., & Flavián, C. (2022). The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps. Journal of Retailing and Consumer Services, 66(3), 102888. https://doi.org/10.1016/j.jretconser.2021.102888
  • Alimamy, S., & Gnoth, J. (2022). I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. Computers in Human Behavior, 128(3), 107105. https://doi.org/10.1016/j.chb.2021.107105
  • Arghashi, V. (2022). Shopping with augmented reality: How wow-effect changes the equations! Electronic Commerce Research and Applications, 54(4), 101166. https://doi.org/10.1016/j.elerap.2022.101166
  • Ashfaq, M., Yun, J., Waheed, A., Khan, M. S., & Farrukh, M. (2019). Customers’ expectation, satisfaction, and repurchase intention of used products online: Empirical evidence from China. SAGE Open, 9(2), 215824401984621. https://doi.org/10.1177/2158244019846212
  • Ashfaq, M., Yun, J., Yu, S., & Loureiro, S. M. C. (2020). Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents. Telematics and Informatics, 54(11), 101473. https://doi.org/10.1016/j.tele.2020.101473
  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. The Journal of Consumer Research, 20(4), 644–20. https://doi.org/10.1086/209376
  • Butt, A., Ahmad, H., Muzaffar, A., Ali, F., & Shafique, N. (2021). WOW, the makeup AR app is impressive: A comparative study between China and South Korea. The Journal of Services Marketing, 36(1), 73–88. https://doi.org/10.1108/jsm-12-2020-0508
  • Chang, C. -C. (2013). Examining users′ intention to continue using social network games: A flow experience perspective. Telematics and Informatics, 30(4), 311–321. https://doi.org/10.1016/j.tele.2012.10.006
  • Choi, B., Kwon, O., & Shin, B. (2017). Location-based system: Comparative effects of personalization vs. ease of use. Telematics and Informatics, 34(1), 91–102. https://doi.org/10.1016/j.tele.2016.04.011
  • Errajaa, K., Hombourger-Barès, S., & Audrain-Pontevia, A. -F. (2022). Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction: A SOR approach. Journal of Retailing and Consumer Services, 68(5), 103087. https://doi.org/10.1016/j.jretconser.2022.103087
  • Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/ebr-11-2018-0203
  • Hsu, C. -L., Chang, K. -C., & Chen, M. -C. (2011). The impact of website quality on customer satisfaction and purchase intention: Perceived playfulness and perceived flow as mediators. Information Systems and E-Business Management, 10(4), 549–570. https://doi.org/10.1007/s10257-011-0181-5
  • Hsu, C. -L., & Lin, J. -C. -C. (2016). Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention. Technological Forecasting and Social Change, 108(7), 42–53. https://doi.org/10.1016/j.techfore.2016.04.012
  • Hsu, S.H. -Y., Tsou, H. -T., & Chen, J. -S. (2021). ’’yes, we do. Why not use augmented reality?” Customer responses to experiential presentations of AR-based applications. Journal of Retailing and Consumer Services, 62(5), 102649. https://doi.org/10.1016/j.jretconser.2021.102649
  • Hung, S. -W., Chang, C. -W., & Ma, Y. -C. (2021). A new reality: Exploring continuance intention to use mobile augmented reality for entertainment purposes. Technology in Society, 67(4), 101757. https://doi.org/10.1016/j.techsoc.2021.101757
  • Kim, J., & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22(2), 45–59. https://doi.org/10.1002/dir.20113
  • Kim, K., Hwang, J., Zo, H., & Lee, H. (2014). Understanding users’ continuance intention toward smartphone augmented reality applications. Information Development, 32(2), 161–174. https://doi.org/10.1177/0266666914535119
  • Kowalczuk, P., Siepmann (Née Scheiben), C., & Adler, J. (2020). Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study. Journal of Business Research, 124(1), 357–373. https://doi.org/10.1016/j.jbusres.2020.10.050
  • McLean, G., & Wilson, A. (2019). Shopping in the digital world: Examining customer engagement through augmented reality mobile applications. Computers in Human Behavior, 101(12), 210–224. https://doi.org/10.1016/j.chb.2019.07.002
  • Mehrabian, A., & Russell, J. A. (1974). The basic emotional impact of environments. Perceptual and Motor Skills, 38(1), 283–301. https://doi.org/10.2466/pms.1974.38.1.283
  • Nikhashemi, S. R., Knight, H. H., Nusair, K., & Liat, C. B. (2021). Augmented reality in smart retailing: A (n) (A) symmetric approach to continuous intention to use retail brands’ mobile AR apps. Journal of Retailing and Consumer Services, 60(3), 102464. https://doi.org/10.1016/j.jretconser.2021.102464
  • Plotkina, D., & Saurel, H. (2019). Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing. Journal of Retailing and Consumer Services, 51(6), 362–377. https://doi.org/10.1016/j.jretconser.2019.07.002
  • Poushneh, A. (2018). Augmented reality in retail: A trade-off between user’s control of access to personal information and augmentation quality. Journal of Retailing and Consumer Services, 41(2), 169–176. https://doi.org/10.1016/j.jretconser.2017.12.010
  • Qin, H., Osatuyi, B., & Xu, L. (2021). How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective. Journal of Retailing and Consumer Services, 63(6), 102680. https://doi.org/10.1016/j.jretconser.2021.102680
  • Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019). Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. Journal of Retailing and Consumer Services, 49(4), 43–53. https://doi.org/10.1016/j.jretconser.2019.03.004
  • Scholz, J., & Duffy, K. (2018). We are at home: How augmented reality reshapes mobile marketing and consumer-brand relationships. Journal of Retailing and Consumer Services, 44(5), 11–23. https://doi.org/10.1016/j.jretconser.2018.05.004
  • Sengupta, A., & Cao, L. (2022). Augmented reality’s perceived immersion effect on the customer shopping process: Decision-making quality and privacy concerns. International Journal of Retail & Distribution Management, 50(8/9), 1039–1061. https://doi.org/10.1108/ijrdm-10-2021-0522
  • Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure? Electronic Commerce Research and Applications, 35(3), 100854. https://doi.org/10.1016/j.elerap.2019.100854
  • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474–485. https://doi.org/10.1016/j.jbusres.2020.07.018
  • Sohn, S. (2017). A contextual perspective on consumers’ perceived usefulness: The case of mobile online shopping. Journal of Retailing and Consumer Services, 38(5), 22–33. https://doi.org/10.1016/j.jretconser.2017.05.002
  • Tam, K. Y., & Ho, S. Y. (2006). Understanding the impact of web personalization on user information processing and decision outcomes. MIS Quarterly, 30(4), 865. https://doi.org/10.2307/25148757
  • Vieira, V. A., Rafael, D. N., & Agnihotri, R. (2022). Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values. Journal of Business Research, 151(11), 170–184. https://doi.org/10.1016/j.jbusres.2022.06.030
  • Wang, Y., Ko, E., & Wang, H. (2021). Augmented reality (AR) app use in the beauty product industry and consumer purchase intention. Asia Pacific Journal of Marketing and Logistics, 34(1), 110–131. https://doi.org/10.1108/apjml-11-2019-0684
  • Watson, A., Alexander, B., & Salavati, L. (2018). The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail & Distribution Management, 48(5), 433–451. https://doi.org/10.1108/ijrdm-06-2017-0117
  • Whang, J. B., Song, J. H., Choi, B., & Lee, J. -H. (2021). The effect of augmented reality on purchase intention of beauty products: The roles of consumers’ control. Journal of Business Research, 133(9), 275–284. https://doi.org/10.1016/j.jbusres.2021.04.057
  • Yim, M.Y. -C., Chu, S. -C., & Sauer, P. L. (2017). Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective. Journal of Interactive Marketing, 39(1), 89–103. https://doi.org/10.1016/j.intmar.2017.04.001
  • Yim, M.Y. -C., & Park, S. -Y. (2019). I am not satisfied with my body, so I like augmented reality (AR). Journal of Business Research, 100(7), 581–589. https://doi.org/10.1016/j.jbusres.2018.10.041