Systematic selection of international markets using a hybrid multi-criteria approach: A study in the paper and paperboard industry

References

• Aghajani, H. (2021). Prioritize target markets using a combined method of analytical hierarchy process/Monte carlo simulation and fuzzy AHP. Journal of International Marketing Modeling, 2(1), 93–25.
   Google Scholar
• Aghdaie, M., Zolfani, S., & Zavadskas, E. (2013). Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods. Journal of Business Economics and Management, 14(1), 213–233. https://doi.org/10.3846/16111699.2012.721392
   Web of Science ®Google Scholar
• Ahi, A., Kuivalainen, O., & Bahreinian, M. (2019). A systematic approach to international market selection: Measuring the attractiveness of emerging economies in the case of the timber industry. International Journal of Export Marketing, 3(2), 105–118. https://doi.org/10.1504/IJEXPORTM.2019.104396
   Google Scholar
• Alexander, N., Rhodes, M., & Myers, H. (2011). A gravitational model of international retail market selection. International Marketing Review, 28(2), 183–200. https://doi.org/10.1108/02651331111122669
   Web of Science ®Google Scholar
• Alexander, N., Rhodes, M., Myers, H., & Java, R. G. (2007). International market selection: Measuring actions instead of intentions. Journal of Services Marketing, 21(6), 424–434. https://doi.org/10.1108/08876040710818912
   Google Scholar
• Aliyev, R. (2020, August) Construction of consistent z-preferences in decision making for a foreign market selection. In International Conference on Theory and Applications of Fuzzy Systems and Soft Computing (pp. 30–37) Springer, Cham.
   Google Scholar
• Andersen, O., & Buvik, A. (2002). Firms’ internationalization and alternative approaches to the international customer/market selection. International Business Review, 11(3), 347–363. https://doi.org/10.1016/S0969-5931(01)00064-6
   Google Scholar
• Andersen, P., & Strandskov, J. (1998). International market selection: A cognitive mapping perspective. Journal of Global Marketing, 11(3), 65–84. https://doi.org/10.1300/J042v11n03_05
   Google Scholar
• ANDI. (2018) Sector papelero en Colombia crece y se destaca por su compromiso con el desarrollo sostenible. Retrieved from: http://www.andi.com.co/Home/Noticia/3294-sector-papelero-en-colombia-crece-y-se-d
   Google Scholar
• Aytaç, A., & Korkmaz, M. (2022). An analysis of the World paper industry with a focus on Europe and trade perspective. Studia Universitatis Vasile Goldiș Arad, Seria Științe Economice, 32(2), 24–40. https://doi.org/10.2478/sues-2022-0007
   Google Scholar
• Azab, C., Key, T., & Clark, T. (2017). Country market sequential order-of-entry: A learning effects approach. Journal of Global Marketing, 30(4), 210–227. https://doi.org/10.1080/08911762.2016.1261977
   Google Scholar
• Baena-Rojas, J. J., Vanegas-López, J.G., & López-Cadavid, D.A. (2021). Determining factors in the choice of export markets for chemical products. Latin American Business Review, 22(2), 107–130. https://doi.org/10.1080/10978526.2020.1827414
   Google Scholar
• Banomyong, R., Supatn, N., & Bourlakis, M. (2011). Selecting logistics providers in Thailand: A shippers’ perspective. European Journal of Marketing, 45(3), 419–437. https://doi.org/10.1108/03090561111107258
   Web of Science ®Google Scholar
• Berbel-Pineda, J., Ramón-Jerónimo, M., & Vázquez-Carrasco, R. (2012). La Selección de Mercados Preferentes como Clave en la Internacionalización Empresarial. Tec Empresarial, 1(6), 21–33. https://doi.org/10.18845/te.v6i1.582
   Google Scholar
• Bernard, A. B., Grazzi, M., & Tomasi, C. (2011). Intermediaries in international trade: Direct versus indirect modes of export (no. w17711). National Bureau of Economic Research.
   Google Scholar
• Brewer, P. (2001). International market selection: Developing a model from Australian case studies. International Business Review, 10(2), 155–174. https://doi.org/10.1016/S0969-5931(00)00049-4
   Google Scholar
• Brouthers, L., Mukhopadhyay, S., Wilkinson, T., & Brouthers, K. (2009). International market selection and subsidiary performance: A neural network approach. Journal of World Business, 44(3), 262–273. https://doi.org/10.1016/j.jwb.2008.08.004
   Web of Science ®Google Scholar
• Brouthers, L., & Nakos, G. (2005). The role of systematic international market selection on small firms’ export performance. Journal of Small Business Management, 43(4), 363–381. https://doi.org/10.1111/j.1540-627X.2005.00142.x
   Web of Science ®Google Scholar
• Cano, J., Campo, E., & Gómez-Montoya, R. (2017). International market selection using fuzzy weighing and Monte Carlo simulation. Polish Journal of Management Studies, 16(2), 40–50. https://doi.org/10.17512/pjms.2017.16.2.04
   Web of Science ®Google Scholar
• Cavusgil, S., Kiyak, T., & Yeniyurt, S. (2004). Complementary approaches to preliminary foreign market opportunity assessment: Country clustering and country ranking. Industrial Marketing Management, 33(7), 607–617. https://doi.org/10.1016/j.indmarman.2003.10.005
   Web of Science ®Google Scholar
• Celik, P., & Akmermer, B. . (2022). Target market selection for the Major Aquaculture Products of Turkey - an evaluation on export markets by hybrid multi-criteria decision-making approach. Aquaculture Studies, 22(1). https://doi.org/10.4194/AQUAST691.
   Google Scholar
• Chand, P., Thakkar, J., & Ghosh, K. (2018). Analysis of supply chain complexity drivers for Indian mining equipment manufacturing companies combining SAP-LAP and AHP. Resources Policy, 59, 389–410. https://doi.org/10.1016/j.resourpol.2018.08.011
   Web of Science ®Google Scholar
• Chen, C., Wang, Q., Martek, I., & Li, H. (2016). International market selection model for large Chinese contractors. Journal of Construction Engineering and Management, 142(10), 04016044. https://doi.org/10.1061/(ASCE)CO.1943-7862.0001122
   Web of Science ®Google Scholar
• Chou, Y., Yen, H., Dang, V., & Sun, C. (2019). Assessing the human resource in science and technology for Asian countries: Application of fuzzy AHP and fuzzy TOPSIS. Symmetry, 11(2), 251. https://doi.org/10.3390/sym11020251
   Google Scholar
• Christian, A., Zhang, Y., & Salifou, C. (2016a). Application of PROMETHEE-GAIA method in the entry mode selection process in international market expansion. Open Journal of Business and Management, 4(2), 238–250. https://doi.org/10.4236/ojbm.2016.42025
   Google Scholar
• Christian, A., Zhang, Y., & Salifou, C. (2016b). Country selection for international expansion: TOPSIS method analysis. Modern Economy, 7(4), 470–476. https://doi.org/10.4236/me.2016.74052
   Google Scholar
• Claessens, S., & Yurtoglu, B. B. (2012). Corporate governance in emerging markets: A survey. Available at SSRN 1988880.
   Google Scholar
• Clarke, J., Tamaschke, R., & Liesch, P. (2013). International experience in international business research: A conceptualization and exploration of key themes. International Journal of Management Reviews, 15(3), 265–279. https://doi.org/10.1111/j.1468-2370.2012.00338.x
   Web of Science ®Google Scholar
• Clark, D., Li, D., & Shepherd, D. A. (2018). Country familiarity in the initial stage of foreign market selection. Journal of International Business Studies, 49(4), 442–472. https://doi.org/10.1057/s41267-017-0099-3
   Web of Science ®Google Scholar
• Cleveland, M., Papadopoulos, N., Laroche, M., & Papadopoulos, N. (2011). Identity, demographics, and consumer behaviors: International market segmentation across product categories. International Marketing Review, 28(3), 244–266. https://doi.org/10.1108/02651331111132848
   Web of Science ®Google Scholar
• Deaza, J., Díaz, N., Castiblanco, S., & Barbosa, M. (2020). International market selection models: A literature review. Tendencias, 21(2), 191–217. https://doi.org/10.22267/rtend.202102.147
   Google Scholar
• Departamento Administrativo Nacional de Estadísticas-DANE. (2020) Encuesta Anual Manufacturera (EAM): Información 2020. Retrieved from: https://www.dane.gov.co/index.php/estadisticas-por-tema/industria/encuesta-anual-manufacturera-enam
   Google Scholar
• Departamento Nacional de Planeación-DNP. (2018) Cadena productiva de papel, cartón e industria gráfica: estructura, comercio internacional y protección. Archivos de Economía. Retrieved from: https://colaboracion.dnp.gov.co/CDT/Desarrollo%20Empresarial/Imprenta.pdf
   Google Scholar
• Departamento Nacional de Planeación-DNP. (2020). Obstacles to Export in Colombia. Retrieved from: https://www.dnp.gov.co/DNPN/internationalization-mission/Paginas/policy-notes.aspx
   Google Scholar
• DIAN-Dirección de Impuestos y Aduanas Nacionales (2021). Bases estadísticas de comercio exterior–importaciones y exportaciones. Retrieved from. https://www.dian.gov.co/dian/cifras/Paginas/Bases-Estadisticas-de-Comercio-Exterior-Importaciones-y-Exportaciones.aspx
   Google Scholar
• DiMaria, E., & Ganau, R. (2017). Smes’ growth in international markets: Export intensity, export diversification and distribution strategies. Economia e Politica Industriale, 44(3), 345–369. https://doi.org/10.1007/s40812-016-0061-6
   Google Scholar
• Douglas, S., Craig, C., & Papadopoulos, N. (2011). The role of context in assessing international marketing opportunities. International Marketing Review, 28(2), 150–162. https://doi.org/10.1108/02651331111122641
   Web of Science ®Google Scholar
• Dourado, I. L. (2018). Avaliação de mercados internacionais com o uso de método multicritério de tomada de decisão. [ Master's Thesis]. Universidade Federal Fluminense.
   Google Scholar
• Dow, D. (2000). A note on psychological distance and export market selection. Journal of International Marketing, 8(1), 51–64. https://doi.org/10.1509/jimk.8.1.51.19563
   Web of Science ®Google Scholar
• Dow, D., Håkanson, L., & Ambos, B. (2014). Perceptions versus national-level differences: A mediating model of psychic distance. Markets and Institutional Diversity (Progress in International Business Research), 9, 133–170. https://doi.org/10.1108/S1745-886220140000009005
   Google Scholar
• Dunning, J. (1982). International business in a changing world environment. PSL Quarterly Review, 35(143), 351–375.
   Google Scholar
• Eldrede, K. (2018). Five decades of research on export barriers: Review and future directions. International Business Review, 27(6), 1172–1188. https://doi.org/10.1016/J.IBUSREV.2018.04.008
   Web of Science ®Google Scholar
• Escandón-Barbosa, D. M. E. (2015). Logistics and transport in Colombia: Factors affecting the export performance. DOCUMENTOS DE TRABAJO FCEA, ( Available at SSRN 2670752). https://doi.org/10.2139/ssrn.2670752
   Google Scholar
• Escandón-Barbosa, D., Hurtado-Ayala, A., & Arias-Sandoval, A. (2016). The Colombian pharmaceutical industry: Factors affecting export. European Journal of Management and Business Economics, 25(2), 39–46. https://doi.org/10.1016/j.redee.2015.10.004
   Google Scholar
• Facco, L. (2019). AHP and target markets selection: an application to an italian plastic products company. [ Master's Thesis].
   Google Scholar
• Gaston‐Breton, C., Martín, O., & Papadopoulos, N. (2011). International market selection and segmentation: A two‐stage model. International Marketing Review, 28(3), 267–290. https://doi.org/10.1108/02651331111132857
   Web of Science ®Google Scholar
• Ghemawat, P. (2001). Distance still Matters; the hard reality of global expansion. Harvard Business Review, 79(8), 137–146.
   PubMed Web of Science ®Google Scholar
• Ghorabaee, M., Zavadskas, E. K., Olfat, L., & Turskis, Z. (2015). Multi-criteria inventory classification using a new method of evaluation based on distance from average solution (EDAS). Informatica, 26(3), 435–451. https://doi.org/10.15388/Informatica.2015.57
   Web of Science ®Google Scholar
• Global Trade Alert. (2022) Countries. Retrieved from: https://www.globaltradealert.org/countries
   Google Scholar
• Godley, A., & Fletcher, S. (2000). Foreign entry into British retailing, 1850-1994. International Marketing Review, 17(4/5), 392–400. https://doi.org/10.1108/02651330010339914
   Web of Science ®Google Scholar
• Górecka, D., & Szałucka, M. (2013). Country market selection in international expansion using multicriteria decision aiding methods. Multiple Criteria Decision Making, 8, 32–55.
   Google Scholar
• Grimstad, S., Glavee-Geo, R., Soufiane, A., & Hameed, I. (2021). An expert system for systematic international market selection. International Journal of Export Marketing, 4(4), 410–431. https://doi.org/10.1504/IJEXPORTM.2021.122996
   Google Scholar
• Hadjichristidis, C., Geipel, J., & Surian, L. (2017). How foreign language affects decisions: Rethinking the brain-drain model. Journal of International Business Studies, 48(5), 645–651. https://doi.org/10.1057/s41267-016-0040-1
   Web of Science ®Google Scholar
• Handoyo, S., Suharman, H., Ghani, E. K., & Soedarsono, S. (2023). The determinants of a firm’s strategic orientation and its implication on performance: A study on Indonesia state owned enterprises. Cogent Business & Management, 10(2), 2220209. https://doi.org/10.1080/23311975.2023.2220209
   Web of Science ®Google Scholar
• Hashemkhani, S., Ebadi, A., Ecer, F., Turskis, Z., & Šaparauskas, J. (2021). International market selection: A MABA based EDAS analysis framework. Oeconomia Copernicana, 12(1), 99–124. https://doi.org/10.24136/oc.2021.005
   Web of Science ®Google Scholar
• He, X., Lin, Z., & Wei, Y. (2016). International market selection and export performance: A transaction cost analysis. European Journal of Marketing, 50(5/6), 916–941. https://doi.org/10.1108/EJM-02-2013-0083
   Web of Science ®Google Scholar
• He, X., & Wei, Y. (2011). Linking market orientation to international market selection and international performance. International Business Review, 20(5), 535–546. https://doi.org/10.1016/j.ibusrev.2010.10.003
   Web of Science ®Google Scholar
• Holsapple, C., & Jones, K. (2004). Exploring primary activities of the knowledge chain. Knowledge & Process Management, 11(3), 155–174. https://doi.org/10.1002/kpm.200
   Google Scholar
• Hutchinson, K., Alexander, N., Quinn, B., & Doherty, A. M. (2007). Internationalization motives and facilitating factors: Qualitative evidence from smaller specialist retailers. Journal of International Marketing, 15(3), 96–122. https://doi.org/10.1509/jimk.15.3.96
   Web of Science ®Google Scholar
• İç, Y., & Yurdakul, M. (2021). Development of a new trapezoidal fuzzy AHP-TOPSIS hybrid approach for manufacturing firm performance measurement. Granular Computing, 6(4), 915–929. https://doi.org/10.1007/s41066-020-00238-y
   Google Scholar
• İ̇layda, İ. (2018). The resource-based view within the export context: An integrative Review of empirical studies. Journal of Global Marketing. https://doi.org/10.1080/08911762.2017.1328630
   Google Scholar
• Ioannou, I., & Serafeim, G. (2010). What drives corporate social performance? International evidence from social, environmental and governance scores. Harvard Business School, 11-016, 1–50.
   Google Scholar
• Isa, C., Saman, H., & Nasir, S. (2014). Specific-factors influencing market selection decision by Malaysian construction firms into international market. Procedia-Social and Behavioral Sciences, 129, 4–10. https://doi.org/10.1016/j.sbspro.2014.03.641
   Google Scholar
• Johanson, J., & Vahlne, J. E. (1977). The internationalization process of the firm—a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23–32.
   Web of Science ®Google Scholar
• Jones, M. V., & Casulli, L. (2014). International entrepreneurship: Exploring the logic and utility of individual experience through comparative reasoning approaches. Entrepreneurship Theory and Practice, 38(1), 45–69. https://doi.org/10.1111/etap.12060
   Web of Science ®Google Scholar
• Jouili, T. (2019). Impact of seaport infrastructure, logistics performance, and shipping connectivity on merchandise exports. International Journal of Computer Science & Network Security, 19(5), 259–264.
   Web of Science ®Google Scholar
• Kindleberger, C. (1969). American business abroad. Yale University Press.
   Google Scholar
• Knight, G., & Cavusgil, S. (1996). The born global Firm: A challenge to traditional internationalization theory. Export Internationalising Research–Enrichment and Challenges, 8, 11–26.
   Google Scholar
• Kumar, V., Stam, A., & Joachimsthaler, E. A. (1994). An interactive multicriteria approach to identifying potential foreign markets. Journal of International Marketing, 2(1), 29–52. https://doi.org/10.1177/1069031X9400200103
   Google Scholar
• Liang, Y., Guo, L., Li, J., Zhang, S., & Fei, X. (2021). The impact of trade facilitation on cross-border E-Commerce transactions: Analysis based on the Marine and land cross-border Logistical Practices between China and countries along the “belt and road”. Water, 13(24), 3567. https://doi.org/10.3390/w13243567
   Web of Science ®Google Scholar
• Li, L., Martek, I., & Chen, C. (2022). Institutional factors impacting on international Construction market selection: Evidence from Chinese contractors. Buildings, 12(5), 543. https://doi.org/10.3390/buildings12050543
   Web of Science ®Google Scholar
• Magnani, G., Zucchella, A., & Floriani, D. (2018). The logic behind foreign market selection: Objective distance dimensions vs. strategic objectives and psychic distance. International Business Review, 27(1), 1–20. https://doi.org/10.1016/j.ibusrev.2017.10.009
   Web of Science ®Google Scholar
• Mahtani, U. S., & Garg, C. (2018). An analysis of key factors of financial distress in airline companies in India using fuzzy AHP framework. Transportation Research Part A: Policy and Practice, 117, 87–102. https://doi.org/10.1016/j.tra.2018.08.016
   Web of Science ®Google Scholar
• Malau, L., Ulya, N., Martin, E., Anjani, R., Premono, B., & Yulni, T. (2022). Competitiveness and flow of Indonesian paper trade in the global market. Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan, 23(1), 1–18. https://doi.org/10.23917/jep.v23i1.17648
   Google Scholar
• Malhotra, S., & Papadopoulos, N. (2007). International market selection: An integrative review of empirical studies. Proceedings Administrative Services Association of Canada, International Business Division, June 2 – 5, Ottawa, ON (pp. 7–22). Ottawa: ASAC (Administrative Services of Canada).
   Google Scholar
• Malhotra, S., Sivakumar, K., & Zhu, P. (2009). Distance factors and target market selection: The moderating effect of market potential. International Marketing Review, 14(1), 213–233.
   Google Scholar
• Marchi, G., Vignola, M., Facchinetti, G., & Mastroleo, G. (2014). International market selection for small firms: A fuzzy-based decision process. European Journal of Marketing, 48(11/12), 2198–2212. https://doi.org/10.1108/EJM-09-2012-0512
   Web of Science ®Google Scholar
• Martín, O., Chetty, S., & Bai, W. (2022). Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability. Journal of World Business, 57(2), 101266. https://doi.org/10.1016/j.jwb.2021.101266
   Web of Science ®Google Scholar
• Mersland, R., Nyarko, S., & Sirisena, A. (2020). A hybrid approach to international market selection: The case of impact investing organizations. International Business Review, 29(1), 101624. https://doi.org/10.1016/j.ibusrev.2019.101624
   Web of Science ®Google Scholar
• Mincomercio, Industria y Turismo-MinCIT. (2017). INFORME SOBRE LOS ACUERDOS COMERCIALES VIGENTES DE COLOMBIA. Retrieved from: https://www.tlc.gov.co/TLC/media/media-TLC/Documentos/Informe-sobre-los-Acuerdos-Comerciales-vigentes-de-Colombia.pdf
   Google Scholar
• Mobin, M., Dehghanimohammadabadi, M., & Salmon, C. (2014, May) Food product target market prioritization using MCDM approaches. In Proc. of the 2014 Industrial and Systems Engineering Research Conference (ISERC), Montreal, Canada.
   Google Scholar
• National Planning Department-DNP (2018). Cadena productiva de papel, cartón e industria gráfica: estructura, comercio internacional y protección. Archivos de Economía. Retrieved from: https://colaboracion.dnp.gov.co/CDT/Estudios%20Econmicos/489.pdf
   Google Scholar
• Nguen, K., & Karpus, N. (2020). Paper industry of Vietnam: Export, import and ways of sustainable development. In and D. K. Bataev (Ed.), Social and Cultural Transformations in the Context of Modern Globalism Dedicated to the 80th Anniversary of Turkayev Hassan Vakhitovich, vol 92. European Proceedings of Social and Behavioural Sciences (pp. 2210–2218). European Publisher. https://doi.org/10.15405/epsbs.2020.10.05.292
   Google Scholar
• Oey, E., Noviyanti, N. A., & Sanny, L. (2018). Evaluating international market selection with multi-criteria decision making tools-a case study of a metal company in Indonesia. International Journal of Business Excellence, 16(3), 341–361. https://doi.org/10.1504/IJBEX.2018.095645
   Google Scholar
• Oey, E., Veronica, T., & Muliawan, A. (2020, August) Multi criteria decision making in supplier selection process–A case study in a Palm Oil Processor. Proceedings of the International Conference on Information Management and Technology (ICIMTech), Bandung, Indonesia (pp. 260–265). IEEE.
   Google Scholar
• Ortiz-Barrios, M., & López-Meza, P. (2016). An integrated AHP-VIKOR approach for market selection process. International Journal of Control Theory & Applications, 9(44), 141–150.
   Google Scholar
• Otzen, T., & Manterola, C. (2017). Técnicas de Muestreo sobre una Población a Estudio. International Journal of Morphology, 35(1), 227–232. https://doi.org/10.4067/S0717-95022017000100037
   Web of Science ®Google Scholar
• Ozturk, A., Joiner, E., & Cavusgil, S. (2015). Delineating foreign market potential: A tool for international market selection. Thunderbird International Business Review, 57(2), 119–141. https://doi.org/10.1002/tie.21686
   Web of Science ®Google Scholar
• Papadopoulos, N. (1983). Assessing new product opportunities in international markets. New Product Development, 69–89.
   Google Scholar
• Papadopoulos, N., Chen, H., & Thomas, D. (2002). Toward a tradeoff model for international market selection. International Business Review, 11(2), 165–192. https://doi.org/10.1016/S0969-5931(01)00054-3
   Google Scholar
• Papadopoulos, N., & Denis, J. (1988). Inventory, taxonomy and assessment of methods for international market selection. International Marketing Review, 5(3), 38–51. https://doi.org/10.1108/eb008357
   Google Scholar
• Papadopoulos, N., Martín, O., Cleveland, M., & Laroche, M. (2011). Identity, demographics, and consumer behaviors. International Marketing Review, 28(3), 244–266. https://doi.org/10.1108/02651331111132848
   Web of Science ®Google Scholar
• Papadopoulos, N., Martín, O., & Papadopoulos, N. (2011). International market selection and segmentation: Perspectives and challenges. International Marketing Review, 28(2), 132–149. https://doi.org/10.1108/02651331111122632
   Web of Science ®Google Scholar
• Penrose, E. (1959). The theory of the growth of the Firm. Oxford University Press.
   Google Scholar
• Procolombia. (2021) La empresa irlandesa que protege los alimentos de exportación colombianos. Retrieved from: https://procolombia.co/noticias/en/node/894
   Google Scholar
• Ragland, C., Brouthers, L., & Widmier, S. (2015). Institutional theory and international market selection for direct selling. Marketing Intelligence & Planning, 33(4), 538–555. https://doi.org/10.1108/MIP-02-2014-0033
   Web of Science ®Google Scholar
• Rahman, S. (2000). Towards developing an international market selection decision framework. Proceedings of the Australian & New Zealand marketing educators conference. Gold Coast (pp. 1029–1033).
   Google Scholar
• Rahman, S. (2003). Modelling of international market selection process: A qualitative study of successful Australian international businesses. Qualitative Market Research: An International Journal, 6(2), 119–132. https://doi.org/10.1108/13522750310470127
   Google Scholar
• Rivera-Godoy, J., Lopeda-Quiceno, S., & Oviedo-Álvarez, N. (2018) Financial evaluation of the paper, cardboard and derivative manufacturing industry in Colombia 2010-2015.
   Google Scholar
• Robertson, K., & Wood, V. (2001). The relative importance of types of information in the foreign market selection process. International Business Review, 10(3), 363–379. https://doi.org/10.1016/S0969-5931(01)00021-X
   Google Scholar
• Saaty, T. (1977). A scaling method for priorities in hierarchical structures. Journal of Mathematical Psychology, 15(3), 234–281. https://doi.org/10.1016/0022-2496(77)90033-5
   Web of Science ®Google Scholar
• Saaty, T. (1984). The analytic hierarchy process: Decision making in complex environments. In R. Avenhaus, & R.K. Huber (Eds.), Quantitative assessment in arms control (pp. 285–308). Springer.
   Google Scholar
• Saaty, T. (1988). What is the analytic hierarchy process? Mathematical models for decision support. Springer.
   Google Scholar
• Saaty, T. (2008). Decision making with the analytic hierarchy process. International Journal of Services Sciences, 1(1), 83–98. https://doi.org/10.1504/IJSSCI.2008.017590
   Google Scholar
• Saaty, T. L. (1994). Highlights and critical points in the theory and application of the analytic hierarchy process. European Journal of Operational Research, 74(3), 426–447.
   Web of Science ®Google Scholar
• Saaty, T., & Kearns, K. (1985). Analytical Planning: The Organization of Systems, 7.
   Google Scholar
• Sakarya, S., Eckman, M., & Hyllegard, K. (2007). Market selection for international expansion: Assessing opportunities in emerging markets. International Marketing Review, 24(2), 208–238. https://doi.org/10.1108/02651330710741820
   Web of Science ®Google Scholar
• Schu, M., & Morschett, D. (2017). Foreign market selection of online retailers—A path-dependent perspective on influence factors. International Business Review, 26(4), 710–723. https://doi.org/10.1016/j.ibusrev.2017.01.001
   Web of Science ®Google Scholar
• Sener, H. (2014). Determining new markets using Analytic hierarchy process: Case study in güral porcelain. International Journal of Marketing Studies, 6(5), 149. https://doi.org/10.5539/ijms.v6n5p149
   Google Scholar
• Shabani, A., & Farzipoor Saen, R. (2014). International market ranking using enhanced imprecise dual-role MAJ model. International Journal of Business Excellence, 7(5), 601–625. https://doi.org/10.1504/IJBEX.2014.064558
   Google Scholar
• Shabani, A., Saen, R., & Vazifehdoost, H. (2013). The use of data envelopment analysis for international market selection in the presence of multiple dual-role factors. International Journal of Business Information Systems, 13(4), 471–489. https://doi.org/10.1504/IJBIS.2013.055302
   Google Scholar
• Sukoroto, S., Haryono, S., & Kharisma, B. (2020). Target market selection using MCDM approach: A study of rolling stock Manufacturer. Journal of Distribution Science, 18(7), 63–72.
   Google Scholar
• UNComtrade (2020). Trade statistics by country / region. Retrieved from: https://wits.worldbank.org/countrystats.aspx?lang=en
   Google Scholar
• Vahlne, J. (2020). Development of the Uppsala model of internationalization process: From internationalization to evolution. Global Strategy Journal, 10(2), 239–250. https://doi.org/10.1002/gsj.1375
   Web of Science ®Google Scholar
• Vanegas-López, J., Baena-Rojas, J., López-Cadavid, D., & Mathew, M. (2021). International market selection: An application of hybrid multi-criteria decision-making technique in the textile sector. Review of International Business & Strategy, 31(1), 127–150. https://doi.org/10.1108/RIBS-07-2020-0088
   Web of Science ®Google Scholar
• Vernon, R. (1966). International investment and international trade in the product cycle. Quarterly Journal of Economics, 80(1), 190207.
   Google Scholar
• Wang, C., & Le, A. (2018). Application in international market selection for the export of goods: A case study in Vietnam. Sustainability, 10(12), 4621. https://doi.org/10.3390/su10124621
   Web of Science ®Google Scholar
• Welch, D., & Welch, L. (1996). The internationalization process and networks: A strategic management perspective. Journal of International Marketing, 4(3), 11–28. https://doi.org/10.1177/1069031X9600400303
   Web of Science ®Google Scholar
• Welch, D., Welch, L., & Marschan-Piekkari, R. (2001). The persistent impact of language on global operations. Prometheus, 19(3), 194–209. https://doi.org/10.1080/08109020110072180
   Google Scholar
• Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207
   Web of Science ®Google Scholar
• Whitelock, J. (2002). Theories of internationalisation and their impact on market entry. International Marketing Review, 19(4), 342–347. https://doi.org/10.1108/02651330210435654
   Web of Science ®Google Scholar
• Williamson, O. (1975). Markets and hierarchies: Analysis and antitrust implications. Free Press.
   Google Scholar
• Wind, Y., & Douglas, S. (1972). International market segmentation. European Journal of Marketing, 6(1), 17–25. https://doi.org/10.1108/EUM0000000005120
   Google Scholar
• World Bank. (2021). Cost to import, border compliance. Retrieved from. h t tps://d oi.org/10.data.worldbank.org/indicator/IC.IMP.CSBC.CDend=2019andstart=2018
   Google Scholar
• World Trade Organization-WTO. (2022) Tariff Analysis Online. Retrieved from: https://tao.wto.org/welcome.aspx?ReturnUrl=%2f%3fui%3d1andui=1
   Google Scholar
• Xue, Q., Zheng, Q., & Lund, D. W. (2013). The internationalization of service firms in China: A comparative analysis with manufacturing firms. Thunderbird International Business Review, 55(2), 137–151.
   Google Scholar
• Yildiz, A., & Özbek, A. (2020). Selection of socks export markets for turkey using multi-criteria decision making methods. Sigma Journal of Engineering and Natural Sciences, 38(2), 795–815.
   Google Scholar
• Yu, J. (1990). The experience effect and foreign direct investment. Weltwirtschaftliches Archiv, 126(3), 561–580. https://doi.org/10.1007/BF02709037
   Google Scholar
• Zolfani, S., Torkayesh, A., Ecer, F., Turskis, Z., & Šaparauskas, J. (2021). International market selection: A MABA based EDAS analysis framework. Oeconomia Copernicana, 12(1), 99–124. https://doi.org/10.24136/oc.2021.005
   Web of Science ®Google Scholar