Role of green and multisensory packaging in environmental sustainability: Evidence from FMCG sector of Pakistan

References

• Ahmed, T., & Sipra, H. (2020). Environmental and health implications of plastic pollution. Advances in environmental engineering and green technologies book series (pp. 38–22). https://doi.org/10.4018/978-1-5225-9452-9.ch003
   Google Scholar
• Bhatti, H. Y., Galan-Ladero, M. M., & Casquet, C. G. (2021). “Pakistan without waste”: Improving the quality of life through corporate social Marketing. Applying quality of life research (pp. 239–254). https://doi.org/10.1007/978-3-030-83286-5_14
   Google Scholar
• Braun, Y. A., & Traore, A. S. (2015). Plastic bags, pollution, and identity. Gender & Society, 29(6), 863–887. https://doi.org/10.1177/0891243215602101
   Web of Science ®Google Scholar
• Brizga, J., Hubacek, K., & Feng, K. (2020). The unintended side effects of bioplastics: Carbon, land, and water footprints. One Earth, 3(1), 45–53. https://doi.org/10.1016/j.oneear.2020.06.016
   Google Scholar
• Bryman, A., & Bell, E. (2004). Business research methods. http://ci.nii.ac.jp/ncid/BA65267892
   Google Scholar
• Camilleri, M. A. (2020). Strategic corporate social responsibility in tourism and hospitality. Sustainable Development, 28(3), 504–506. https://doi.org/10.1002/sd.2059
   Google Scholar
• Choi, H., Jang, J., & Kandampully, J. (2015). Application of the extended VBN theory to understand consumers’ decisions about green hotels. International Journal of Hospitality Management, 51, 87–95. https://doi.org/10.1016/j.ijhm.2015.08.004
   Web of Science ®Google Scholar
• Costanza, R., De Groot, R., Sutton, P., Van Der Ploeg, S., Anderson, S., Kubiszewski, I., Farber, S., & Turner, R. K. (2014). Changes in the global value of ecosystem services. Global Environmental Change-Human and Policy Dimensions, 26, 152–158. https://doi.org/10.1016/j.gloenvcha.2014.04.002
   Web of Science ®Google Scholar
• Costanza, R., & Patten, B. C. (1995). Defining and predicting sustainability. Ecological Economics, 15(3), 193–196. https://doi.org/10.1016/0921-8009(95)00048-8
   Web of Science ®Google Scholar
• Dalu, M. T., Cuthbert, R. N., Muhali, H., Chari, L. D., Manyani, A., Masunungure, C., & Dalu, T. (2020). Is awareness of plastic pollution being raised in schools? Understanding perceptions of primary and secondary school educators. Sustainability, 12(17), 6775. https://doi.org/10.3390/su12176775
   Web of Science ®Google Scholar
• Daryl, J. (1967). Self-perception: An alternative interpretation of cognitive dissonance phenomena. Psychological Review, 74(3), 183–200. https://doi.org/10.1037/h0024835
   PubMed Web of Science ®Google Scholar
• Daverey, A., & Dutta, K. (2021). COVID-19: Eco-friendly hand hygiene for human and environmental safety. Journal of Environmental Chemical Engineering, 9(2), 104754. https://doi.org/10.1016/j.jece.2020.104754
   PubMed Web of Science ®Google Scholar
• Drašković, N., Temperley, J., & Pavičić, J. (2009). Comparative perception(s) of consumer goods packaging: Croatian consumers perspective(s). International Journal of Management Cases, 11(2), 154–163. https://doi.org/10.5848/apbj.2009.00028
   Google Scholar
• D’Souza, C., Taghian, M., & Khosla, R. (2007). Examining environmental beliefs and their impact on the influence of price, quality and demographic characteristics concerning green purchase intention. Journal of Targeting Measurement & Analysis for Marketing, 15(2), 69–78. https://doi.org/10.1057/palgrave.jt.5750039
   Google Scholar
• Fakharyan, M., Omidvar, S., Khodadadian, M. R., Jalilvand, M. R., & Vosta, L. N. (2014). RETRACTED ARTICLE: Examining the effect of customer-to-customer interactions on satisfaction, loyalty, and word-of-mouth behaviors in the hospitality industry: The mediating role of personal interaction quality and service atmospherics. Journal of Travel & Tourism Marketing, 31(5), 610–626. https://doi.org/10.1080/10548408.2014.884964
   Web of Science ®Google Scholar
• Farley, S. D., & Stasson, M. F. (2003). Relative influences of affect and cognition on behavior: Are feelings or beliefs more related to blood donation intentions? Experimental Psychology, 50(1), 55–62. https://doi.org/10.1027//1618-3169.50.1.55
   PubMed Web of Science ®Google Scholar
• Fonseca, L., Domingues, P., & Dima, A. M. (2020). Mapping the sustainable development goals relationships. Sustainability, 12(8), 3359. https://doi.org/10.3390/su12083359
   Web of Science ®Google Scholar
• Galafassi, S., Nizzetto, L., & Volta, P. (2019). Plastic sources: A survey across scientific and grey literature for their inventory and relative contribution to microplastics pollution in natural environments, with an emphasis on surface water. Science of the Total Environment, 693, 133499. https://doi.org/10.1016/j.scitotenv.2019.07.305
   PubMed Web of Science ®Google Scholar
• Gill, Y. Q., Khurshid, M., Abid, U., & Ijaz, M. W. (2021). Review of hospital plastic waste management strategies for Pakistan. Environmental Science and Pollution Research, 29(7), 9408–9421. https://doi.org/10.1007/s11356-021-17731-9
   PubMed Web of Science ®Google Scholar
• González, M. R., Thornsbury, S., & Twede, D. (2007). Packaging as a tool for product development: Communicating value to consumers. Journal of Food Distribution Research, 38(1), 61–66. https://doi.org/10.22004/ag.econ.162068
   Google Scholar
• Hao, Y., Liu, H., Chen, H., Sha, Y., Ji, H., & Fan, J. (2019). What affect consumers’ willingness to pay for green packaging? Evidence from China. Resources, Conservation and Recycling, 141, 21–29. https://doi.org/10.1016/j.resconrec.2018.10.001
   Web of Science ®Google Scholar
• Hoornweg, D., Bhada-Tata, P., & Kennedy, C. (2013). Environment: Waste production must peak this century. Nature, 502(7473), 615–617. https://doi.org/10.1038/502615a
   PubMed Web of Science ®Google Scholar
• Khan, M. S., Saengon, P., Alganad, A. M. N., Chongcharoen, D., & Farrukh, M. (2020). Consumer green behaviour: An approach towards environmental sustainability. Sustainable Development, 28(5), 1168–1180. https://doi.org/10.1002/sd.2066
   Web of Science ®Google Scholar
• KhanSarah, & Hassan, Q. (2020). Air quality scenario of the world’s most polluted city Kanpur: A case study. Lecture notes in civil engineering (pp. 693–708). https://doi.org/10.1007/978-981-15-2545-2_57
   Google Scholar
• Klimchuk, M. R., & Krasovec, S. A. I. (2006). Packaging design: Successful product branding from concept to shelf. https://openlibrary.org/books/OL7620577M/Packaging_Design
   Google Scholar
• Kuvykaitė, R., Dovalienė, A., & Navickiene, L. (2009). Impact of package elements on consumer’s purchase decision. Economics & Management, 14, 441–447. https://doi.org/10.5755/j01.em.0.14.9405
   Google Scholar
• Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520. https://doi.org/10.1108/eum0000000006155
   Google Scholar
• Loučanová, E., Parobek, J., Nosáľová, M., & Dopico, A. (2019). The perception of respondents of intelligent packaging in Slovakia as ecological innovations. Studia Universitatis Vasile Goldis Arad. Seria Stiinte Economice, 29(1), 58–67. https://doi.org/10.2478/sues-2019-0004
   Google Scholar
• Luan, N. T., Nguyen, T. H., Nguyen, H. N., Nguyen, D. L., Nguyen, D. T. T., & Le, L. D. (2023). Determinants of green consumer behavior: A case study from Vietnam. Cogent Business & Management, 10(1). https://doi.org/10.1080/23311975.2023.2197673
   Web of Science ®Google Scholar
• Lupton, E. (2010). Thinking with type: A critical Guide for designers. Writers, Editors, & Students. https://ci.nii.ac.jp/ncid/BA74730692
   Google Scholar
• Magnier, L., Schoormans, J., & Mugge, R. (2016). Judging a product by its cover: Packaging sustainability and perceptions of quality in food products. Food Quality and Preference, 53, 132–142. https://doi.org/10.1016/j.foodqual.2016.06.006
   Web of Science ®Google Scholar
• Maziriri, E. T., & Liu, G. (2020). Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa. Cogent Business & Management, 7(1), 1719586. https://doi.org/10.1080/23311975.2020.1719586
   Web of Science ®Google Scholar
• McNicholas, G., & Cotton, M. (2019). Stakeholder perceptions of marine plastic waste management in the United Kingdom. Ecological Economics, 163, 77–87. https://doi.org/10.1016/j.ecolecon.2019.04.022
   Web of Science ®Google Scholar
• Mellita, D., Aliya, S., & Elpanso, E. (2020). Green supply chain management at cullinary small business: Some notes to consider. Dinasti International Journal of Digital Business Management, 1(4), 512–521. https://doi.org/10.31933/dijdbm.v1i4.362
   Google Scholar
• Mutsikiwa, M., & Marumbwa, J. (2013). The impact of aesthetics package design elements on consumer purchase decisions: A case of locally produced dairy products in southern Zimbabwe. IOSR Journal of Business and Management, 8(5), 64–71. https://doi.org/10.9790/487x-0856471
   Google Scholar
• Nancarrow, C., Wright, L. T., & Brace, I. (1998). Gaining competitive advantage from packaging and labelling in marketing communications. British Food Journal, 100(2), 110–118. https://doi.org/10.1108/00070709810204101
   Google Scholar
• Ndesaulwa, A. P., Kikula, J., & Chao, E. (2017). Investigation of barriers to SMEs innovation capacity in Tanzania: Can technology and R&D mitigate their effects? Journal of Business Management, 5(1), 11–17. https://doi.org/10.12691/jbms-5-1-2
   Google Scholar
• Neudecker, N., Hupp, O., Stein, A., & Schuster, H. (2013). Is your brand a one-night stand? Managing consumer-brand relationships. Marketing Review St Gallen, 30(6), 22–33. https://doi.org/10.1365/s11621-013-0297-8
   Google Scholar
• Nielsen, T., Hasselbalch, J., Holmberg, K., & Stripple, J. (2019). Politics and the plastic crisis: A review throughout the plastic life cycle. Wiley Interdisciplinary Reviews: Energy and Environment, 9(1). https://doi.org/10.1002/wene.360
   Web of Science ®Google Scholar
• Nizam, H. A., Zaman, K., Khan, K. B., Batool, R., Khurshid, M. A., Shoukry, A. M., Sharkawy, M. A., Al-Deek, F. F., Khader, J., & Gani, S. (2020). Achieving environmental sustainability through information technology: “digital Pakistan” initiative for green development. Environmental Science and Pollution Research, 27(9), 10011–10026. https://doi.org/10.1007/s11356-020-07683-x
   PubMed Web of Science ®Google Scholar
• Pandey, C. L. (2015). Climate change in South Asia. Palgrave Macmillan eBooks. https://doi.org/10.1057/9781137494122.0007
   Google Scholar
• Park, J., Ko, E., & Kim, S. (2010). Consumer behavior in green Marketing for Luxury brand: A cross-cultural study of US, Japan and Korea. Maketinggwahagyeon-gu, 20(4), 319–333. https://doi.org/10.1080/12297119.2010.9707436
   Google Scholar
• Paul, J., Modi, A., & Patel, J. D. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
   Web of Science ®Google Scholar
• Payne, J., McKeown, P., & Jones, M. D. (2019). A circular economy approach to plastic waste. Polymer Degradation and Stability, 165, 170–181. https://doi.org/10.1016/j.polymdegradstab.2019.05.014
   Web of Science ®Google Scholar
• Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2014). Essentials of Marketing: A Marketing strategy planning approach. http://ci.nii.ac.jp/ncid/BB10114277
   Google Scholar
• Petit, O., Velasco, C., & Spence, C. (2018). Multisensory consumer-packaging interaction (CPI): The role of new technologies. Springer eBooks (pp. 349–374). https://doi.org/10.1007/978-3-319-94977-2_13
   Google Scholar
• Prakash, G., Choudhary, S., Kumar, A., Garza-Reyes, J. A., Khan, S. A. R., & Panda, T. K. (2019). Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation. Journal of Retailing and Consumer Services, 50, 163–169. https://doi.org/10.1016/j.jretconser.2019.05.011
   Web of Science ®Google Scholar
• Razaque, A., Arain, G. S., & Chandio, D. A. (2020). Assessing print media coverage on environmental issues in Pakistan: A study of major newspapers in Pakistan. Progressive Research Journal of Arts & Humanities. https://doi.org/10.51872/prjah.vol2.iss2.40
   Google Scholar
• Rhein, S., & Schmid, M. (2020). Consumers’ awareness of plastic packaging: More than just environmental concerns. Resources, Conservation and Recycling, 162, 105063. https://doi.org/10.1016/j.resconrec.2020.105063
   Web of Science ®Google Scholar
• Rodrigue, J. (2020). The distribution network of Amazon and the footprint of freight digitalization. Journal of Transport Geography, 88, 102825. https://doi.org/10.1016/j.jtrangeo.2020.102825
   PubMed Web of Science ®Google Scholar
• Sabir, I., Ali, I., Majid, M. B., Sabir, N., Mehmood, H., Rehman, A. U., & Nawaz, F. (2021). Impact of perceived organizational support on employee performance in IT firms – a comparison among Pakistan and Saudi Arabia. International Journal of Organizational Analysis, 30(3), 795–815. https://doi.org/10.1108/ijoa-10-2019-1914
   Web of Science ®Google Scholar
• Sabir, R. I., Nazri, M., Majid, M. B., Mahmood, H., Abbas, K., & Bano, S. (2022). Restructuring interlinked with employer and corporate branding amidst COVID-19: Embodying crowdsourcing. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.835017
   Web of Science ®Google Scholar
• Schöggl, J., Stumpf, L., & Baumgartner, R. J. (2020). The narrative of sustainability and circular economy - a longitudinal review of two decades of research. Resources, Conservation and Recycling, 163, 105073. https://doi.org/10.1016/j.resconrec.2020.105073
   Web of Science ®Google Scholar
• Shukla, M., Misra, R., & Singh, D. (2022). Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market. Asia Pacific Journal of Marketing & Logistics, 35(2), 249–265. https://doi.org/10.1108/apjml-10-2021-0718
   Web of Science ®Google Scholar
• Singh, G., & Pandey, N. (2018). The determinants of green packaging that influence buyers’ willingness to pay a price premium. Australasian Marketing Journal (AMJ), 26(3), 221–230. https://doi.org/10.1016/j.ausmj.2018.06.001
   Web of Science ®Google Scholar
• Spence, C. (2021a). The multisensory design of pharmaceuticals and their packaging. Food Quality and Preference, 91, 104200. https://doi.org/10.1016/j.foodqual.2021.104200
   Web of Science ®Google Scholar
• Spence, C. (2021b). The multisensory design of pharmaceuticals and their packaging. Food Quality and Preference, 91, 104200. https://doi.org/10.1016/j.foodqual.2021.104200
   Web of Science ®Google Scholar
• Spence, C., & Velasco, C. (2018). On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories. Food Quality and Preference, 68, 226–237. https://doi.org/10.1016/j.foodqual.2018.03.008
   Web of Science ®Google Scholar
• Spence, C., & Wan, X. (2015). Beverage perception and consumption: The influence of the container on the perception of the contents. Food Quality and Preference, 39, 131–140. https://doi.org/10.1016/j.foodqual.2014.07.007
   Web of Science ®Google Scholar
• Stanton, T. H., Kay, P., Johnson, M. R. W., Chan, F. K. S., Gomes, R. L., Hughes, J. D., Meredith, W., Snape, C. E., Taylor, M. S., Weeks, J. C., Wood, H., & Xu, Y. (2020). It’s the product not the polymer: Rethinking plastic pollution. Wiley Interdisciplinary Reviews: Water, 8(1). https://doi.org/10.1002/wat2.1490
   Web of Science ®Google Scholar
• Steg, L., Dreijerink, L., & Abrahamse, W. (2005). Factors influencing the acceptability of energy policies: A test of VBN theory. Journal of Environmental Psychology, 25(4), 415–425. https://doi.org/10.1016/j.jenvp.2005.08.003
   Web of Science ®Google Scholar
• Stern, P. C., Dietz, T., Abel, T. D., Guagnano, G. A., & Kalof, L. (1999). A value-Belief-Norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81–97. https://www.humanecologyreview.org/pastissues/her62/62sternetal.pdf
   Google Scholar
• Sustainable food packaging technology. (2021). Wiley eBooks. https://doi.org/10.1002/9783527820078
   Google Scholar
• Svanes, E., Vold, M., Møller, H., Pettersen, M. K., Larsen, H., & Hanssen, O. J. (2010). Sustainable packaging design: A holistic methodology for packaging design. Packaging Technology and Science, 23(3), 161–175. https://doi.org/10.1002/pts.887
   Web of Science ®Google Scholar
• Tang, A. K., Lai, K., & Cheng, T. (2016). A multi-research-method approach to studying environmental sustainability in retail operations. International Journal of Production Economics, 171, 394–404. https://doi.org/10.1016/j.ijpe.2015.09.042
   Web of Science ®Google Scholar
• Thompson, R. C., Moore, C. J., Saal, F. S. V., & Swan, S. H. (2009a). Plastics, the environment and human health: Current consensus and future trends. Philosophical Transactions of the Royal Society B, 364(1526), 2153–2166. https://doi.org/10.1098/rstb.2009.0053
   PubMed Web of Science ®Google Scholar
• Thompson, R. C., Moore, C. J., Saal, F. S. V., & Swan, S. H. (2009b). Plastics, the environment and human health: Current consensus and future trends. Philosophical Transactions of the Royal Society B, 364(1526), 2153–2166. https://doi.org/10.1098/rstb.2009.0053
   PubMed Web of Science ®Google Scholar
• Thφgersen, J. (1999). The ethical consumer. moral norms and packaging choice. Journal of Consumer Policy, 22(4), 439–460. https://doi.org/10.1023/a:1006225711603
   Google Scholar
• Tibbetts, J. (2015). Managing marine plastic pollution: Policy initiatives to address wayward waste. Environmental Health Perspectives, 123(4). https://doi.org/10.1289/ehp.123-a90
   Web of Science ®Google Scholar
• Tudu, P. N., & Yadav, R. (2019). EnviGreen Biotech: An eco-friendly alternative to plastic bags. South Asian Journal of Business and Management Cases, 8(2), 207–214. https://doi.org/10.1177/2277977919833770
   Google Scholar
• Van Birgelen, M., Semeijn, J., & Keicher, M. (2008). Packaging and proenvironmental consumption behavior. Environment and Behavior, 41(1), 125–146. https://doi.org/10.1177/0013916507311140
   Web of Science ®Google Scholar
• Wandosell, G., Parra-Meroño, M. C., Alcayde, A., & Montoya, F. G. (2021). Green packaging from consumer and Business perspectives. Sustainability, 13(3), 1356. https://doi.org/10.3390/su13031356
   Web of Science ®Google Scholar
• Warhurst, A. (2005). Future roles of business in society: The expanding boundaries of corporate responsibility and a compelling case for partnership. Futures, 37(2–3), 151–168. https://doi.org/10.1016/j.futures.2004.03.033
   Web of Science ®Google Scholar
• Wensing, J., Caputo, V., Carraresi, L., & Bröring, S. (2020). The effects of green nudges on consumer valuation of bio-based plastic packaging. Ecological Economics, 178, 106783. https://doi.org/10.1016/j.ecolecon.2020.106783
   Web of Science ®Google Scholar
• Wong, V., Turner, W., & Stoneman, P. (1996). Marketing strategies and market prospects for environmentally-friendly consumer products1. British Journal of Management, 7(3), 263–281. https://doi.org/10.1111/j.1467-8551.1996.tb00119.x
   Google Scholar
• Xinzhang, S. (2012). Review and prospect of the UN efforts for sustainable development. China Population, Resources & Environment, 10(2), 31–38. https://doi.org/10.1080/10042857.2012.10685074
   Google Scholar
• Zadek, S. (2007). The path to corporate responsibility. Springer eBooks (pp. 159–172). https://doi.org/10.1007/978-3-540-70818-6_13
   Google Scholar
• Лєонов, С. В., Pimonenko, T., Bilan, Y., Streimikiene, D., & Mentel, G. (2019). Assessment of green Investments’ impact on sustainable development: Linking gross domestic product per capita, greenhouse gas emissions and renewable energy. Energies, 12(20), 3891. https://doi.org/10.3390/en12203891
   Web of Science ®Google Scholar