1,074
Views
0
CrossRef citations to date
0
Altmetric
MARKETING

Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

&
Article: 2287786 | Received 07 Dec 2022, Accepted 21 Nov 2023, Published online: 04 Dec 2023

References

  • Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press.
  • Achabou, M. A., & Dekhili, S. (2013). Luxury and sustainable development: Is there a match? Journal of Business Research, 66(10), 1896–49. https://doi.org/10.1016/j.jbusres.2013.02.011
  • Agrawal, G., Rathi, R., Garg, R., & Chhikara, R. (2021). Abundantly rare: Changing consumer trends in the luxury market. In A. M. Somani & A. Kumar (Eds.), New paradigms in management science (pp. 54–68). Bloomsbury Publishing.
  • Aguinis, H., Villamor, I., & Ramani, R. S. (2021). Mturk research: Review and recommendations. Journal of Management, 47(4), 823–837. https://doi.org/10.1177/0149206320969787
  • Ajour El Zein, S., Consolacion-Segura, C., & Huertas-Garcia, R. (2020). The role of sustainability in brand equity value in the financial sector. Sustainability, 12(1), 254. 12(1 https://doi.org/10.3390/su12010254
  • Altuna, O. K., & Müge Arslan, F. (2016). Impact of the number of scale points on data characteristics and respondents’ evaluations: An experimental design approach using 5-point and 7-point likert-type scales. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, (55), 1–20. https://doi.org/10.17124/iusiyasal.320009
  • Amatulli, C., Angelis, M. D., & Donato, C. (2021). The atypicality of sustainable luxury products. Psychology & Marketing Published, 38(11), 1990–2005. https://doi.org/10.1002/mar.21559
  • Amatulli, C., Angelis, M. D., Korschun, D., & Romani, S. (2018). Consumers’ perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption. Journal of Cleaner Production, 194, 277–287. https://doi.org/10.1016/j.jclepro.2018.05.111
  • Amatulli, C., De Angelis, M., Pino, G., & Guido, G. (2020). An investigation of unsustainable luxury: How guilt drives negative word-of-mouth. International Journal of Research in Marketing, 37(4), 821–836. https://doi.org/10.1016/j.ijresmar.2020.03.005
  • Angelis, M. D., Adıgüzel, F., & Amatulli, C. (2017). The role of design similarity in consumers’ evaluation of new green products: An investigation of luxury fashion brands. Journal of Cleaner Production, 141, 1515–1527. https://doi.org/10.1016/j.jclepro.2016.09.230
  • Atkinson, S. D., & Kang, J. (2021). New luxury: Defining and evaluating emerging luxury trends through the lenses of consumption and personal values. Journal of Product & Brand Management, 31(3), 377–393. https://doi.org/10.1108/JPBM-09-2020-3121
  • Baalbaki, S., & Guzmán, F. (2016). A consumer-perceived consumer based brand equity scale. Journal of Brand Management, 23(3), 229–251. https://doi.org/10.1057/bm.2016.11
  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
  • Barnham, C. (2015). Quantitative and qualitative research: Perceptual foundations. International Journal of Market Research, 57(6), 837–854. https://doi.org/10.2501/IJMR-2015-070
  • BCG. (2020). 2020 Luxury First Look. https://cache.luxurydaily.com/wp-content/uploads/2020/01/2020-Luxury-FirstLook.pdf
  • Becker, J.-M., Klein, K., & Wetzels, M. (2012). Hierarchical latent variable models in PLS-SEM: Guidelines for using reflective-formative type models. Long Range Planning, 45(5–6), 359–394. https://doi.org/10.1016/j.lrp.2012.10.001
  • Becker, K., Lee, J. W., & Nobre, H. M. (2018). The concept of luxury brands and the relationship between consumer and luxury brands. The Journal of Asian Finance, Economics & Business, 5(3), 51–63. https://doi.org/10.13106/jafeb.2018.vol5.no3.51
  • Bianchi, F., Dupreelle, P., Krueger, F., Seara, J., Watten, D., & Willersdorf, S. (2020). Fashion’s Big Reset. Boston Consulting Group. https://www.bcg.com/en-us/publications/2020/fashion-industry-reset-covid
  • Canziani, B., Watchravesringkan, K., Yurchisin, J., Leonardo, A. N., & Dioko, P. (2016). A model for managing service encounters for neo-luxury consumers. Worldwide Hospitality & Tourism Themes, 8(1), 41–52. https://doi.org/10.1108/WHATT-10-2015-0036
  • Chaisuwan, B.-N. (2021). Sufficiency economy philosophy-based sustainability dimensions impact on customer equity and brand loyalty. ABAC Journal, 41(1), 43–61.
  • Chatzipanagiotou, K., Christodoulides, G., & Veloutsou, C. (2019). Managing the consumer-based brand equity process: A cross-cultural perspective. International Business Review, 28(2), 328–343. https://doi.org/10.1016/j.ibusrev.2018.10.005
  • Chatzipanagiotou, K., Veloutsou, C., & Christodoulides, G. (2016). Decoding the complexity of the consumer-based brand equity process. Journal of Business Research, 60(11), 5479–5486. https://doi.org/10.1016/j.jbusres.2016.04.159
  • Cheah, J.-H., Sarstedt, M., Ringle, C. M., Ramayah, T., & Ting, H. (2018). Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal of Contemporary Hospitality Management, 30(11), 3192–3210. https://doi.org/10.1108/IJCHM-10-2017-0649
  • Cheah, J.-H., Thurasamy, R., Memon, M. A., Chuah, F., & Ting, H. (2020). Multigroup analysis using smartpls: Step-by-step guidelines for business research. Asian Journal of Business Research, 10(3), I–XIX. https://doi.org/10.14707/ajbr.200087
  • Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9
  • Chin, W. W. (2010). How to write up and report PLS analyses. In V. E. Vinzi, W. W. Chin, J. Henseler, & H. E. Wang (Eds.), Handbook of partial least squares: Concepts, methods and applications in marketing and related fields (pp. 655–690). Springer. https://doi.org/10.1007/978-3-540-32827-8
  • Christodoulides, G., & Chernatony, L. D. (2010). Consumer-based brand equity conceptualization and measurement: A literature review. International Journal of Market Research, 52(1), 43–66. https://doi.org/10.2501/S1470785310201053
  • Cowan, K., & Guzmán, F. (2020). How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study. Journal of Business Research, 117, 683–693. https://doi.org/10.1016/j.jbusres.2018.11.017
  • Currid-Halkett, E. (2017). The sum of small things: A theory of the aspirational class. Princeton University Press.
  • D’Arpizio, C., Levato, F., Fenili, S., Colacchio, F., & Prete, F. (2020). Luxury After Covid-19: Changed for (The) Good? Bain & Company. https://www.bain.com/insights/luxury-after-coronavirus/
  • D’Arpizio, C., Levato, F., Prete, F., Gault, C., & Montgolfier, J. D. (2021). The Future of Luxury: Bouncing Back from Covid-19. Bain & Company. https://www.bain.com/insights/the-future-of-luxury-bouncing-back-from-covid-19/
  • De Barnier, V., Falcy, S., & Valette-Florence, P. (2012). Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands. Journal of Brand Management, 19(7), 623–636. https://doi.org/10.1057/bm.2012.11
  • Deloitte. (2019). Global Powers of luxury goods 2019: Bridging the gap between the old and the new. https://www2.deloitte.com/content/dam/Deloitte/pt/Documents/consumer-business/Global-Powers-of-Retailing/GPR2019/Report_GPLG2019.pdf
  • Deloitte. (2020). Global Powers of Luxury Goods 2020: The New Age of Fashion and Luxury. https://www.comitecolbert.com/app/uploads/2020/12/deloitte-global-luxury-goods-v4-2020.pdf
  • Deloitte. (2021). Global Powers of Luxury Goods 2021: Breakthrough Luxury. https://www2.deloitte.com/content/dam/Deloitte/at/Documents/consumer-business/at-global-powers-of-luxury-goods-2021.pdf
  • Dijkstra, T. K., & Henseler, J. (2015). Consistent partial least squares path modeling. MIS Quarterly, 39(2), 297–316. https://doi.org/10.25300/MISQ/2015/39.2.02
  • Dubois, B., Laurent, G., & Czellar, S. (2001). Consumer rapport to luxury: Analyzing complex and ambivalent attitudes. Les Cahiers de Recherche Groupe HEC, 33(1), 1–56.
  • Eastman, J. K., Iyer, R., & Babin, B. (2022). Luxury not for the masses: Measuring inconspicuous luxury motivations. Journal of Business Research, 145, 509–523. https://doi.org/10.1016/j.jbusres.2022.03.022
  • Eckhardt, G. M., & Bardhi, F. (2020). New dynamics of social status and distinction. Marketing Theory, 20(1), 85–102. https://doi.org/10.1177/1470593119856650
  • Eckhardt, G. M., Belk, R. W., & Wilson, J. A. (2015). The rise of inconspicuous consumption. Journal of Marketing Management, 31(7–8), 807–826. https://doi.org/10.1080/0267257X.2014.989890
  • Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24–33.
  • Fornell, C., & Bookstein, F. L. (1982). Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing Research, 19(4), 440–452. https://doi.org/10.1177/002224378201900406
  • Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. M., & Kitchen, P. J. (2018). Perceptional components of brand equity: Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89, 462–474. https://doi.org/10.1016/j.jbusres.2018.01.031
  • Franco, J. C., Hussain, D., & McColl, R. (2020). Luxury fashion and sustainability: Looking good together. Journal of Business Strategy, 41(4), 55–61. https://doi.org/10.1108/JBS-05-2019-0089
  • Gallart-Camahort, V., Oliva-Ramos, E. D. L., & Fernandez-Duran, L. (2021). Luxury brands: Awareness and image and its influence on loyalty and engagement. Contextus – Revista Contemporânea de Economia E Gestão, 19(20), 305–315. https://doi.org/10.19094/contextus.2021.71415
  • Garanti, Z. (2019). Ethical brand perceptions and their impact on brand loyalty and brand choice intentions: Mediating role of emotional brand attachment. Journal of Yasar University, 14(56), 448–459.
  • Giovannini, S., Xu, Y., & Thomas, J. (2015). Luxury fashion consumption and generation Y consumers: Self, brand consciousness, and consumption motivations. Journal of Fashion Marketing & Management, 19(1), 22–40. https://doi.org/10.1108/JFMM-08-2013-0096
  • Grazzini, L., Acuti, D., & Aiello, G. (2021). Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth. Journal of Cleaner Production, 287, 125579. https://doi.org/10.1016/j.jclepro.2020.125579
  • Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Sage publications.
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory & Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
  • Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
  • Henseler, J., Ringle, C. M., Sarstedt, M., Sinkovics, R., Jean, R.-J., & Daekwan Kim, R. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405–431. https://doi.org/10.1108/IMR-09-2014-0304
  • Hepner, J., Chandon, J.-L., & Bakardzhieva, D. (2021). Competitive advantage from marketing the SDGs: A luxury perspective. Marketing Intelligence & Planning, 39(2), 284–299. https://doi.org/10.1108/MIP-07-2018-0298
  • Huang, T.-L. (2019). Psychological mechanisms of brand love and information technology identity in virtual retail environments. Journal of Retailing and Consumer Services, 47, 251–264. https://doi.org/10.1016/j.jretconser.2018.11.016
  • Hyun, H., Park, J., Hawkins, M. A., & Kim, D. (2022). How luxury brands build customer-based brand equity through phygital experience. Journal of Strategic Marketing, 1–25. https://doi.org/10.1080/0965254X.2022.2052937
  • Islam, T., Wang, Y., Ali, A., & Akhtar, N. (2022). Path to sustainable luxury brand consumption: Face consciousness, materialism, pride and risk of embarrasment. Journal of Consumer Marketing, 39(1), 11–28. https://doi.org/10.1108/JCM-09-2020-4099
  • Jebarajakirthy, C., & Das, M. (2021). Uniqueness and luxury: A moderated mediation approach. Journal of Retailing and Consumer Services, 60, 102477. https://doi.org/10.1016/j.jretconser.2021.102477
  • Jeong, D., & Ko, E. (2021). The influence of consumers’ self-concept and perceived value on sustainable fashion. Journal of Global Scholars of Marketing Science, 31(4), 511–525. https://doi.org/10.1080/21639159.2021.1885303
  • Kapferer, J.-N. (2012). Abundant rarity: The key to luxury growth. Business Horizons, 55(5), 453–462. https://doi.org/10.1016/j.bushor.2012.04.002
  • Kapferer, J.-N., & Laurent, G. (2016). Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries. Journal of Business Research, 69(1), 332–340. https://doi.org/10.1016/j.jbusres.2015.08.005
  • Kapferer, J.-N., & Michaut-Denizeau, A. (2014). Is luxury compatible with sustainability? Luxury consumers’ viewpoint. Journal of Brand Management, 21(1), 1–22. https://doi.org/10.1057/bm.2013.19
  • Kapferer, J.-N., & Michaut-Denizeau, A. (2015). Luxury and sustainability: A common future? The match depends on how consumers define luxury. Luxury Research Journal, 1(1), 3–17. https://doi.org/10.1504/LRJ.2015.069828
  • Kapferer, J.-N., & Michaut-Denizeau, A. (2020). Are millennials really more sensitive to sustainable luxury? A cross‑generational international comparison of sustainability consciousness when buying luxury. Journal of Brand Management, 27(1), 35–47. https://doi.org/10.1057/s41262-019-00165-7
  • Kauppinen-Räisänen, H., Björk, P., Lönnström, A., & Jauffret, M.-N. (2018). How consumers’ need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper. Journal of Business Research, 84, 72–81. https://doi.org/10.1016/j.jbusres.2017.11.012
  • Kauppinen-Räisänen, H., Gummerus, J., von Koskull, C., & Cristini, H. (2019). The new wave of luxury: The meaning and value of luxury to the contemporary consumer. Qualitative Market Research: An International Journal, 22(3), 229–249. https://doi.org/10.1108/QMR-03-2016-0025
  • Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101
  • Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. Pearson/Prentice Hall.
  • Kerin, R. A., & Sethuraman, R. (1998). Exploring the brand value-shareholder value nexus for consumer goods companies. Journal of the Academy of Marketing Science, 26(4), 260–273. https://doi.org/10.1177/0092070398264001
  • Ki, C. W., & Kim, Y. K. (2016). Sustainable versus conspicuous luxury fashion purchase: Applying self‐determination theory. Family and Consumer Sciences Research Journal, 44(3), 309–323. https://doi.org/10.1111/fcsr.12147
  • Klesel, M., Schuberth, F., Henseler, J., & Niehaves, B. (2019). A test for multigroup comparison using partial least squares path modeling. Internet Research, 29(3), 464–477. https://doi.org/10.1108/IntR-11-2017-0418
  • Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford Press.
  • Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405–413. https://doi.org/10.1016/j.jbusres.2017.08.023
  • Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’ marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384–398. https://doi.org/10.1016/j.jbusres.2019.09.030
  • Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer‐based brand equity. Journal of Consumer Marketing, 12(4), 11–19. https://doi.org/10.1108/07363769510095270
  • Makkar, M., & Yap, S.-F. (2018a). The anatomy of the inconspicuous luxury fashion experience. Journal of Fashion Marketing and Management: An International Journal, 22(1), 129–156. https://doi.org/10.1108/JFMM-08-2017-0083
  • Makkar, M., & Yap, S.-F. (2018b). Emotional experiences behind the pursuit of inconspicuous luxury. Journal of Retailing and Consumer Services, 44, 222–234. https://doi.org/10.1016/j.jretconser.2018.07.001
  • Muniz, F., & Guzmán, F. (2021). Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity. Journal of Brand Management, 28(3), 347–358. https://doi.org/10.1057/s41262-021-00230-0
  • Oh, T. T., Keller, K. L., Neslin, S. A., Reibstein, D. J., & Lehmann, D. R. (2020). The past, present, and future of brand research. Marketing Letters, 31(2), 151–162. https://doi.org/10.1007/s11002-020-09524-w
  • Olšanova, K., Ríos, A. E., Cook, G., Král, P., & Zlatic, M. (2022). Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands. Social Responsibility Journal, 8(3), 597–618. https://doi.org/10.1108/SRJ-10-2020-0398
  • Osburg, V. S., Davies, I., Yoganathan, V., & McLeay, F. (2021). Perspectives, opportunities and tensions in ethical and sustainable luxury: Introduction to the thematic symposium. Journal of Business Ethics, 169(2), 201–210. https://doi.org/10.1007/s10551-020-04487-4
  • Parker, K., & Igielnik, R. (2020). On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z so Far. Pew Research Center. https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/
  • Pavione, E., & Pezzetti, R. (2015). Responsible and sustainable luxury in the global market: New emerging strategies in the luxury sector. In Strategica. International Academic Conference: Local Versus Global, 73–80.
  • Pencarelli, T., Ali Taha, V., Škerháková, V., Valentiny, T., & Fedorko, R. (2020). Luxury products and sustainability issues from the perspective of young Italian consumers. Sustainability, 12(1), 1–25. https://doi.org/10.3390/su12010245
  • Plażyk, K. (2015). The democratization of luxury – a new form of luxury. Studia University of Economics in Katowice.
  • Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/10.1002/dir.20015
  • Ringle, C. M., Sarstedt, M., & Straub, D. W. (2012). Editor’s comments: A critical look at the use of PLS-SEM in “MIS Quarterly”. MIS Quarterly, 36(1), iii–xiv. https://doi.org/10.2307/41410402
  • Robertson, J. (2018). Can luxury be socially responsible? How luxury brands frame their corporate social responsibility online. Annals in Social Responsibility, 4(1), 10–12. https://doi.org/10.1108/ASR-03-2018-0012
  • Rodrigues, C., & Rodrigues, P. (2019). Brand love matters to millennials: The relevance of mystery, sensuality and intimacy to neo-luxury brands. Journal of Product & Brand Management, 28(7), 830–848. https://doi.org/10.1108/JPBM-04-2018-1842
  • Sarstedt, M., Hair, J. F., Jr., Cheah, J.-H., Becker, J.-M., & Ringle, C. M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal, 27(3), 197–211. https://doi.org/10.1016/j.ausmj.2019.05.003
  • Shamma, H. M., & Hassan, S. S. (2011). Integrating product and corporate brand equity into total brand equity measurement. International Journal of Marketing Studies, 3(1), 3(1. https://doi.org/10.5539/IJMS.V3N1P11
  • Silverstein, M. J., & Fiske, N. (2003). Luxury for the masses. Harvard Business Review, 81(4), 48–59.
  • Sipilä, J., Alavi, S., Edinger-Schons, L. M., Dörfer, S., & Schmitz, C. (2021). Corporate social responsibility in luxury contexts: Potential pitfalls and how to overcome them. Journal of the Academy of Marketing Science, 49(2), 280–303. https://doi.org/10.1007/s11747-020-00755-x
  • Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287–300. https://doi.org/10.1086/208924
  • Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Towards an integrative model. Journal of Travel Research, 38(4), 340–352. https://doi.org/10.1177/004728750003800402
  • Statista. (2021). In-depth report: Luxury goods 2021. https://www.statista.com/study/61582/in-depth-luxury/
  • Sun, G., Wang, W., Cheng, Z., Li, J., & Chen, J. (2017). The intermediate linkage between materialism and luxury consumption: Evidence from the emerging market of China. Social Indicators Research, 132(1), 475–487. https://doi.org/10.1007/s11205-016-1273-x
  • Talukdar, N., & Yu, S. (2020). Do materialists care about sustainable luxury? Marketing Intelligence & Planning, 38(4), 465–478. https://doi.org/10.1108/MIP-05-2019-0277
  • Truong, Y., & McColl, R. (2011). Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services, 18(6), 555–561. https://doi.org/10.1016/j.jretconser.2011.08.004
  • Truong, Y., McColl, R., & Kitchen, P. J. (2009). New luxury brand positioning and the emergence of masstige brands. Journal of Brand Management, 16(5), 375–382. https://doi.org/10.1057/bm.2009.1
  • Tsai, S.-P. (2005). Impact of personal orientation on luxury-brand purchase value: An international investigation. International Journal of Market Research, 47(4), 427–452. https://doi.org/10.1177/147078530504700403
  • Ursachi, G., Horodnic, I. A., & Zait, A. (2015). How reliable are measurement scales? External factors with indirect influence on reliability estimators. Procedia Economics and Finance, 20, 679–686. https://doi.org/10.1016/S2212-5671(15)00123-9
  • Vanhamme, J., Lindgreen, A., & Sarial-Abi, G. (2021). Luxury ethical consumers: Who are they? Journal of Business Ethics, 183(3), 1–34. https://doi.org/10.1007/s10551-021-04981-3
  • Veblen, T. (1899). The theory of the leisure class. Macmillan.
  • Veloutsou, C., Chatzipanagiotou, K., & Christodoulides, G. (2020). The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands. Journal of Business Research, 111, 41–51. https://doi.org/10.1016/j.jbusres.2019.12.029
  • Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, 11(6), 484–506. https://doi.org/10.1057/palgrave.bm.2540194
  • Wang, Y., John, D. R., & Griskevicious, V. (2021). Does the devil wear Prada? Luxury product experiences can affect prosocial behavior. International Journal of Research in Marketing, Elsevier, 38(1), 104–119.
  • Wang, Z., Yuan, R., Liu, M. J., & Luo, J. (2022). Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: A comparison study of China and the US. International Marketing Review, 39(2), 166–206. https://doi.org/10.1108/IMR-02-2021-0090
  • Wang, X., Zhu, H., Li, Y., Cui, Y., & Konstan, J. (2017). A community rather than a union: Understanding self-organization phenomenon on mturk and how it impacts turkers and requesters. Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems, 2210–2216. https://doi.org/10.1145/3027063.3053150
  • Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33(1), 177–195. https://doi.org/10.2307/20650284
  • Wiedmann, K.-P., Hennigs, N., & Siebels, A. (2007). Measuring consumers’ luxury value perception: A cross-cultural framework. Academy of Marketing Science Review, 2007(7).
  • Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1–14. https://doi.org/10.1016/S0148-2963(99)00098-3