427
Views
0
CrossRef citations to date
0
Altmetric
MARKETING

The role of trust in purchase intentions in collaborative consumption in emerging economies: A Colombian perspective

ORCID Icon & ORCID Icon
Article: 2287789 | Received 13 Oct 2022, Accepted 21 Nov 2023, Published online: 03 Dec 2023

References

  • Achmad Hidayanto, N., Alfina, I., Ero, J., Hidayanto, A. N., & Shihab, M. R. (2014). The impact of cognitive trust and e-wom on purchase intention in c2c e-commerce site. Journal of Computer Science, 10(12), 2518–16. https://doi.org/10.3844/JCSSP.2014.2518.2524
  • Alrawad, M., Lutfi, A., Alyatama, S., Al Khattab, A., Alsoboa, S. S., Almaiah, M. A., Ramadan, M. H., Arafa, H. M., Ahmed, N. A., Alsyouf, A., & Al-Khasawneh, A. L. (2023). Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis. Journal of Retailing and Consumer Services, 71, 103188. https://doi.org/10.1016/J.JRETCONSER.2022.103188
  • Alzamora-Ruiz, J., Guerrero-Medina, C., Martínez-Fiestas, M., & Serida-Nishimura, J. (2020). Why people participate in collaborative consumption: An exploratory study of motivating factors in a Latin American economy. Sustainability (Switzerland), 12(5), 1–25. https://doi.org/10.3390/su12051936
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
  • Barnes, S. J., & Mattsson, J. (2016). Understanding current and future issues in collaborative consumption: A four-stage Delphi study. Technological Forecasting and Social Change, 104, 200–211. https://doi.org/10.1016/j.techfore.2016.01.006
  • Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595–1600. https://doi.org/10.1016/j.jbusres.2013.10.001
  • Berg, L., Slettemeås, D., Kjørstad, I., & Rosenberg, T. G. (2020). Trust and the don’t-want-to-complain bias in peer-to-peer platform markets. International Journal of Consumer Studies, 44(3), 220–231. December 2019 https://doi.org/10.1111/ijcs.12561
  • Bhalla, S. (2023). Motivations and constraints of collaborative consumption, testing the Mediating role of attitude and nature of trust. Vision: The Journal of Business Perspective, 27(2), 189–201. https://doi.org/10.1177/0972262921989127
  • Bianchi, C., & Andrews, L. (2012). Risk, trust, and consumer online purchasing behaviour: A Chilean per- spective. International Marketing Review, 29(3), 253–275. https://doi.org/10.1108/02651331211229750
  • Billows, G., & McNeill, L. (2018). Consumer attitude and behavioral intention toward collaborative consumption of shared services. Sustainability, 10(12), 4468. https://doi.org/10.3390/su10124468
  • Cañigueral Bagó, A. (2014). L. 2. Vivir mejor con menos: Descubre las ventajas de la nueva economía colaborativa. Retrieved from https://books.google.com/books?id=KF8bBAAAQBAJ&pgis=1
  • Cao, X., Yu, L., Liu, Z., Gong, M., & Adeel, L. (2018). Understanding mobile payment users’ continuance intention: a trust transfer perspective. Internet Research, 28(2), 456–476. https://doi.org/10.1108/IntR-11-2016-0359
  • Celata, F., Hendrickson, C. Y., & Sanna, V. S. (2017). The sharing economy as community marketplace? Trust, reciprocity and belonging in peer-to-peer accommodation platforms. Cambridge Journal of Regions, Economy & Society, 10(2), 349–363. https://doi.org/10.1093/cjres/rsw044
  • Cha, M. K., & Lee, H. J. (2022). Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers. Journal of Retailing and Consumer Services, 65, 102515. https://doi.org/10.1016/J.JRETCONSER.2021.102515
  • Cheng, X., Su, L., & Yang, B. (2020). An investigation into sharing economy enabled ridesharing drivers’ trust: A qualitative study. Electronic Commerce Research and Applications, 40(February), 100956. https://doi.org/10.1016/j.elerap.2020.100956
  • Chen, Y., & Wang, L. (2019). Commentary: Marketing and the sharing economy: Digital economy and emerging market challenges. Journal of Marketing, 83(5), 28–31. https://doi.org/10.1177/0022242919868470
  • Cho, S., Park, C. W., & Kim, J. (2019). Leveraging consumption intention with identity information on sharing economy platforms. Journal of Computer Information Systems, 59(2), 178–187. https://doi.org/10.1080/08874417.2017.1326295
  • Churchill. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64–73. Retrieved from http://www.jstor.org/stable/3150876
  • Dakduk, S., Ter Horst, E., Santalla, Z., Molina, G., & Malavé, J. (2017). Customer behavior in electronic commerce: A bayesian approach. Journal of Theoretical & Applied Electronic Commerce Research, 12(2), 1–20. https://doi.org/10.4067/S0718-18762017000200002
  • Dreyer, B., Lüdeke-Freund, F., Hamann, R., & Faccer, K. (2016). Upsides and downsides of the sharing economy: Collaborative consumption business models’ stakeholder value impacts and their relationship to context. Technological Forecasting and Social Change, 125, 87–104. https://doi.org/10.1016/j.techfore.2017.03.036
  • Ertz, M., Durif, F., & Arcand, M. (2016). Collaborative consumption: Conceptual snapshot at a buzzword. Journal of Entrepreneurship Education, 19(2), 1–23. https://doi.org/10.2139/ssrn.2799884
  • Etzioni, A. (2019). Cyber Trust. Journal of Business Ethics, 156(1), 1–13. https://doi.org/10.1007/s10551-017-3627-y
  • Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common methods variance detection in business research. Journal of Business Research, 69(8), 3192–3198. https://doi.org/10.1016/j.jbusres.2015.12.008
  • Gaber, H. R., Elsamadicy, A. M., & Liu, G. (2021). What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt. Cogent Business & Management, 8(1), 1–21. https://doi.org/10.1080/23311975.2021.1944009
  • García-Dastugue, S., & Lambert, D. M. (2003). Internet-enabled coordination in the supply chain. Industrial Marketing Management, 32(3), 251–263. https://doi.org/10.1016/S0019-8501(02)00269-9
  • Gefen, D. (2000). E-commerce: The role of familiarity and trust. Omega, 28(6), 725–737. https://doi.org/10.1016/S0305-0483(00)00021-9
  • Giraldo, Y. (2019). La economía colaborativa en Colombia: una nueva vía de informalidad en las relaciones laborales. Revista Brasileira de Políticas Públicas, 9(3), 155–171. https://doi.org/10.5102/RBPP.V9I3.6137
  • Godelnik, R. (2017). Millennials and the sharing economy: Lessons from a ‘buy nothing new, share everything month’project. Environmental Innovation and Societal Transitions, 23, 40–52. https://doi.org/10.1016/j.eist.2017.02.002
  • Gong, X., Zhang, K. Z. K., Chen, C., Cheung, C. M. K., & Lee, M. K. O. (2019). What drives trust transfer from web to mobile payment services? The dual effects of perceived entitativity. Information & Management, 57(7), 103250. June 2017 https://doi.org/10.1016/j.im.2019.103250
  • Gregg, D., & Walczak, S. (2010). The relationship between website quality, trust and price premiums at online auctions. Electronic Commerce Research, 10(1), 1. https://doi.org/10.1007/s10660-010-9044-2
  • Hajli, N., Sims, J., Zadeh, A. H., & Richard, M. O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71(2), 133–141. doi: 10.1016/j.jbusres.2016.10.004 https://doi.org/10.1016/j.jbusres.2016.10.004
  • Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047–2059. Retrieved from https://doi.org/10.03.234/asi.23552
  • Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Research, 62(5), 565–571. https://doi.org/10.1016/j.jbusres.2008.06.016
  • Hawlitschek, F., Notheisen, B., & Teubner, T. (2020). A 2020 perspective on “the limits of trust-free systems: A literature review on blockchain technology and trust in the sharing economy. Electronic Commerce Research and Applications, 40(January), 100935. https://doi.org/10.1016/j.elerap.2020.100935
  • Hawlitschek, F., Teubner, T., & Gimpel, H. (2018). Consumer motives for peer-to-peer sharing. Journal of Cleaner Production, 204, 144–157. https://doi.org/10.1016/j.jclepro.2018.08.326
  • Hong, I. B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs seller trust. International Journal of Information Management, 31(5), 469–479. https://doi.org/10.1016/j.ijinfomgt.2011.02.001
  • Hootsuite. (2023). Digital 2023: Colombia. Available at: https://datareportal.com/reports/digital-2023-colombia
  • Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
  • Jones, G. R., & George, J. M. (1998). The experience and evolution of trust: Implications for cooperation and teamwork. Academy of Management Review, 23(3), 531–546. https://doi.org/10.2307/259293
  • Jordan, P. J., & Troth, A. C. (2020). Common method bias in applied settings: The dilemma of researching in organizations. Australian Journal of Management, 45(1), 3–14. https://doi.org/10.1177/0312896219871976
  • Jose, A., & Senthilkumar, K., (2020). The Attitude of Generation Z towards the Sharing Economy: A comparative study on Indian and Swedish generation Z. Master Thesis. Uppsala University.
  • Kim, D., Ferrin, D., & Rao, H. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544–564. https://doi.org/10.1016/j.dss.2007.07.001
  • Kong, Y., Wang, Y., Hajli, S., & Featherman, M. (2020). In sharing economy we trust: Examining the effect of social and technical enablers on millennials’ trust in sharing commerce. Computers in Human Behavior, 108, 105993. https://doi.org/10.1016/J.CHB.2019.04.017
  • Lee, Z. W. Y., Chan, T. K. H., Balaji, M. S., & Chong, A. Y. L. (2018). Why people participate in the sharing economy: An empirical investigation of Uber. Internet Research, 28(3), 829–850. https://doi.org/10.1108/IntR-01-2017-0037
  • Lee, H., & Lee, S. (2004). Building buyer trust in C2C online auctions: A triangular trust. Proceedings of 9th Asia‐Pacific Decision Sciences Institute Conference 01-Jul-2004 - 04-Jul-2004 Seoul, South Korea, 1–14.
  • Li, C. Y., & Tsai, M. C. (2022). What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy. Journal of Hospitality & Tourism Management, 50, 44–54. https://doi.org/10.1016/J.JHTM.2021.12.001
  • Li, L., & Wang, W. (2020). The effects of online trust-building mechanisms on trust in the sharing economy: The perspective of providers. Sustainability, 12(5), 1717. https://doi.org/10.3390/su12051717
  • Lutz, C., Hoffmann, C. P., Bucher, E., & Fieseler, C. (2018). The role of privacy concerns in the sharing economy. Information Communication and Society, 21(10), 1472–1492. https://doi.org/10.1080/1369118X.2017.1339726
  • Lu, B., & Yi, X. (2023). Institutional trust and repurchase intention in the sharing economy: The moderating roles of information privacy concerns and security concerns. Journal of Retailing and Consumer Services, 73, 103327. https://doi.org/10.1016/J.JRETCONSER.2023.103327
  • Mao, Z., Jones, M. F., Li, M., Wei, W., & Lyu, J. (2020). Sleeping in a stranger’s home: A trust formation model for Airbnb. Journal of Hospitality & Tourism Management, 42(December 2019), 67–76. https://doi.org/10.1016/j.jhtm.2019.11.012
  • Marsh, H. W., Hau, K. T., & Wen, Z. (2004). In search of golden rules: Comment on hypothesis-testing approaches to setting cutoff values for fit indexes and dangers in overgeneralizing Hu and Bentler’s (1999) findings. Structural Equation Modeling, 11(3), 320–341. https://doi.org/10.1207/s15328007sem1103_2
  • McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63(9–10), 1018–1024. https://doi.org/10.1016/j.jbusres.2009.02.025
  • Mcknight, D. H., Cummings, L. L., & Chervany, N. L. (2007). Initial trust formation in new organizational relationships. Academy of Management Review, 23(3), 473–490. https://doi.org/10.5465/amr.1998.926622
  • Mittendorf, C. (2018). Collaborative consumption: The role of familiarity and trust among millennials. Journal of Consumer Marketing, 35(4), 377–391. https://doi.org/10.1108/JCM-12-2016-2040
  • Mittendorf, C., Berente, N., & Holten, R. (2019). Trust in sharing encounters among millennials. Information Systems Journal, 29(5), 1083–1119. https://doi.org/10.1111/isj.12237
  • Möhlmann, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3), 193–207. Retrieved from https://doi.org/10.03.234/cb.1512
  • Nadeem, W., & Al-Imamy, S. (2020). Do ethics drive value co-creation on digital sharing economy platforms? Journal of Retailing and Consumer Services, 55(March), 102095. https://doi.org/10.1016/j.jretconser.2020.102095
  • Nasco, S. A., Toledo, E. G., & Mykytyn, P. P., Jr. (2008). Predicting electronic commerce adoption in Chilean SMEs. Journal of Business Research, 61(6), 697–705. https://doi.org/10.1016/j.jbusres.2007.06.047
  • Netto, C. D. O., & Tello-Gamarra, J. E. (2020). Sharing economy: A Bibliometric analysis, research Trends and research Agenda. Journal of Technology Management & Innovation, 15(2), 41–55. https://doi.org/10.4067/S0718-27242020000200041
  • New Wired Media. (2023). Sharing economy market size 2023, share | growing report [2028]. Available at: https://finance.yahoo.com/news/sharing-economy-market-size-2023-141551534.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADd3lLl7qBYexymcb8yB_yGzVPgHiHBlsRErJ9BLQdaxfshyQmI2pzUzedD-JloQK2DNA0Y-M89aWwsQ2nrWY8y7r8VUWYj644DODAod0JIdafRXQBw3E_NrwfpDGtDR59gied2HhOgSsru0Q8_tlOmF-ytE4l5bwE1Ytrtdo50K#:~:text=The%20global%20Sharing%20Economy%20market,USD%20793680.0%20million%20by%202028.
  • Nyamekye, M. B., Kosiba, J. P., Boateng, H., & Agbemabiese, G. C. (2022). Building trust in the sharing economy by signaling trustworthiness, and satisfaction. Research in Transportation Business & Management, 43, 100727. https://doi.org/10.1016/J.RTBM.2021.100727
  • Parente, R. C., Geleilate, J. M. G., & Rong, K. (2018). The sharing economy globalization phenomenon: A research agenda. Journal of International Management, 24(1), 52–64. https://doi.org/10.1016/j.intman.2017.10.001
  • Pavlou, P. A., & Dimoka, A. (2006). The nature and role of feedback text comments in online marketplaces: Implications for trust building, price premiums, and seller differentiation. Information Systems Research, 17(4), 392–414. https://doi.org/10.1287/isre.1060.0106
  • Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution-based trust. Information Systems Research, 15(1), 37–59. https://doi.org/10.1287/isre.1040.0015
  • Pizzol, H. D., de Almeida, S. O., & Soares, M. D. C. (2017). Collaborative consumption: A proposed scale for measuring the construct applied to a carsharing setting. Sustainability, 9(5), 703. https://doi.org/10.3390/su9050703
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
  • Quintero-Ramírez, M. I. (2018). Economías colaborativas, nuevas tendencias de consumo y retos para Latinoamérica y Colombia. Revista Campos en Ciencias Sociales, 6(2), 95–118. Bogotá D.C., Colombia: Universidad Santo Tomás https://doi.org/10.15332/s2339-3688.2018.0002.03.
  • Rabinovich, E., & Knemeyer, A. M. (2012). Logistics service providers in internet supply chains. California Management Review, 48(4), 84–108. https://doi.org/10.2307/41166362
  • Räisänen, J., Ojala, A., & Tuovinen, T. (2021). Building trust in the sharing economy: Current approaches and future considerations. Journal of Cleaner Production, 279, 123724. https://doi.org/10.1016/j.jclepro.2020.123724
  • Ratilla, M., Dey, S. K., Chovancová, M., & Gomez Corona, C. (2021). The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country. Cogent Business & Management, 8(1), 1997245. https://doi.org/10.1080/23311975.2021.1997245
  • Rifkin, J. (2012). The Third Industrial revolution: How the internet, green electricity, and 3-D printing are ushering in a sustainable era of distributed capitalism. World Financial Review, 1–8. Retrieved from http://wermutham.com/pdf/TheThirdIndustrialRevolution.pdf
  • Roos, D., & Hahn, R. (2017). Understanding collaborative consumption: An extension of the theory of planned behavior with value-based personal norms. Journal of Business Ethics, 158(3), 679–697. https://doi.org/10.1007/s10551-017-3675-3
  • Salancik, G. R., & Pfeffer, J. (1977). An examination of need-satisfaction theories of job attitudes. Administrative Science Quarterly, 23(2), 224–540. https://doi.org/10.2307/2392563
  • Sánchez-Torres, J. A., Varon-Sandobal, A., & Sánchez-Alzate, J. A. (2017). Differences between e-commerce buyers and non-buyers in Colombia: The moderating effect of educational level and socioeconomic status on electronic purchase intention. Dyna, 84(202), 175–189.
  • Statista. (2023a). Cuota de mercado del comercio electrónico en América Latina en 2022, por país. Available at: https://es.statista.com/previsiones/1087147/cuota-mercado-comercio-electronico-america-latina
  • Statista. (2023b). Value of the sharing economy worldwide in 2021 with a forecast for 2027. https://www.statista.com/statistics/830986/value-of-the-global-sharing-economy/
  • Ter Huurne, M., Ronteltap, A., Corten, R., & Buskens, V. (2017). Antecedents of trust in the sharing economy: A systematic review. Journal of Consumer Behaviour, 16(6), 485–498. https://doi.org/10.1002/cb.1667
  • Tran, T. T. H., Robinson, K., & Paparoidamis, N. G. (2022). Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy. Journal of Business Research, 144, 1–16. https://doi.org/10.1016/J.JBUSRES.2022.01.081
  • Tumaku, J., Ren, J., Boakye, K. G., Ofori, K. S., & Abubakari, A. (2023). Interplay between perceived value, trust and continuance intention: Evidence in the sharing economy. International Journal of Quality & Service Sciences, 15(1), 74–96. https://doi.org/10.1108/IJQSS-05-2022-0048
  • Tussyadiah, I. P., & Park, S. (2018). When guests trust hosts for their words: Host description and trust in sharing economy. Tourism Management, 67, 261–272. https://doi.org/10.1016/j.tourman.2018.02.002
  • Ventre, I., & Kolbe, D. (2020). The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets: A Mexican perspective. Journal of International Consumer Marketing, 32(4), 287–299. https://doi.org/10.1080/08961530.2020.1712293
  • Verhagen, T., Meents, S., & Tan, Y. H. (2006). Perceived risk and trust associated with purchasing at electronic marketplaces. European Journal of Information Systems, 15(6), 542–555. https://doi.org/10.1057/palgrave.ejis.3000644
  • Wagner-Mainardes, E., de Almeida, C. M., & de Oliveira, M. (2019). E-commerce: An analysis of the factors that antecede purchase intentions in an emerging market. Journal of International Consumer Marketing, 31(5), 447–468. https://doi.org/10.1080/08961530.2019.1605643
  • Wang, P., Zheng, H., & Chen, D. (2015). Exploring the critical factors influencing online lending intentions. Financial Innovation, 1(1), 1–11. https://doi.org/10.1186/s40854-015-0010-9
  • Wei, K., Zha, Y., & Sun, H. (2014). A comparative study of buyers’ and sellers’ transaction intentions in Consumer-to-Consumer E-Marketplaces. Proceedings of the Pacific Asia Conference on Information Systems (PACIS), 24-28 June, Chengdu, China (p. 103).
  • Wentrup, R., Nakamura, H. R., & Ström, P. (2019). Uberization in Paris – the issue of trust between a digital platform and digital workers. Critical Perspectives on International Business, 15(1), 20–41. https://doi.org/10.1108/cpoib-03-2018-0033
  • Wu, G., Hu, X., & Wu, Y. (2010). Effects of perceived interactivity, perceived web assurance and disposition to trust on initial online trust. Journal of Computer-Mediated Communication, 16(1), 1–26. https://doi.org/10.1111/j.1083-6101.2010.01528.x
  • Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244–249. https://doi.org/10.1016/j.jretconser.2014.08.005
  • Yang, X., Hao, W., Lu, Y., & Ma, X. (2018). Inventory slack routing application in emergency logistics and relief distributions. PLoS ONE, 13(6), 1–19. https://doi.org/10.1371/journal.pone.0198443
  • Yang, S. B., Lee, K., Lee, H., & Koo, C. (2019). In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economy. International Journal of Hospitality Management, 83, 198–209. https://doi.org/10.1016/j.ijhm.2018.10.016
  • Zarifis, A., Ingham, R., & Kroenung, J. (2019). Exploring the language of the sharing economy: Building trust and reducing privacy concern on Airbnb in German and English. Cogent Business & Management, 6(1), 1666641.
  • Zhang, T., Tang, M., Lu, Y., & Dong, D. (2014). Trust building in online peer-to-peer lending. Journal of Global Information Technology Management, 17(4), 250–266. https://doi.org/10.1080/1097198X.2014.978624
  • Zloteanu, M., Harvey, N., Tuckett, D., Livan, G., & Aimone, J. A. (2018). Digital identity: The effect of trust and reputation information on user judgement in the sharing economy. PLoS ONE, 13(12), 1–19. https://doi.org/10.1371/journal.pone.0209071
  • Zuboff, S. (2015). Big other: Surveillance capitalism and the prospects of an information civilization. Journal of Information Technology, 30(1), 75–89. https://doi.org/10.1057/jit.2015.5