Publication Cover
Journal of Media Ethics
Exploring Questions of Media Morality
Volume 36, 2021 - Issue 1
409
Views
2
CrossRef citations to date
0
Altmetric
Research Article

When Public and Business Interests Collide: An Integrated Approach to the Altruism-Instrumentalism Tension and Corporate Social Responsibility Theory

Pages 2-19 | Received 12 Sep 2019, Accepted 24 Nov 2020, Published online: 07 Jan 2021

References

  • Aguilera, R. V., Rupp, D. E., Williams, C. A., & Ganapathi, J. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836–863. doi:10.5465/amr.2007.25275678
  • Banerjee, S. B. (2008). Corporate social responsibility: The good, the bad and the ugly. Critical Sociology, 34(1), 51–79. doi:10.1177/0896920507084623
  • Banerjee, S. B. (2014). A critical perspective on corporate social responsibility: Towards a global governance framework. Critical Perspectives on International Business, 10(1/2), 84–95. doi:10.1108/cpoib-06-2013-0021
  • Bartlett, J. L. (2011). Public relations and corporate social responsibility. In Ø. Ihlen, J. L. Bartlett, & S. May (Eds.), The handbook of communication and corporate social responsibility (pp. pp. 67–86). West Sussex, UK: Wiley-Blackwell.
  • Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122–136. doi:10.5465/amr.2008.27745504
  • Batson, C. D., & Powell, A. A. (2003). Altruism and prosocial behavior. In T. Millon & M. J. Lerner (Eds.), Handbook of psychology (pp. 463–484). New Jersey, NJ: John Wiley & Sons.
  • Beauchamp, T. (2013, Spring). The principle of beneficence in applied ethics. In E. N. Zlata (Ed.), The stanford encyclopedia of philosophy. 2008. Stanford, CA: Stanford University. Retrieved from http://plato.stanford.edu/archives/win2013/entries/principle-beneficence/
  • Berg, M. D. (2013, December). Why advertising is ‘dead last’ priority at outerwear marketer patagonia. AdAge. Retrieved from http://adage.com/article/cmo-strategy/advertising-dead-priority-patagonia/245712/
  • Bivins, T. H. (2006). Responsibility and accountability. In K. Fitzpatrick & C. Bronstein (Eds.), Ethics in public relations: Responsible advocacy (pp. 19–38). Thousand Oaks, CA: Sage.
  • Brundtland, G. H. (1987). Our common future—Call for action. Environmental Conservation, 14(4), 291–294.
  • Carroll, A. B. (2016). Carroll’s pyramid of CSR: Taking another look. International Journal of Corporate Social Responsibility, 1(1), 3. doi:10.1186/s40991-016-0004-6
  • Davis, K. (1973). The case for and against business assumption of social responsibilities. Academy of Management Journal, 16, 312–322.
  • Donaldson, T., & Dunfee, T. W. (1999). Ties that bind: A social contracts approach to business ethics. Boston, MA: Harvard Business School Press.
  • Elkington, J. (1998). Partnerships from cannibals with forks: The triple bottom line of 21st-century business. Environmental Quality Management, 8(1), 37–51.
  • Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building corporate associations: Consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34(2), 147–157. doi:10.1177/0092070305284976
  • Feigin, S., Owens, G., & Goodyear-Smith, F. (2014). Theories of human altruism: A systematic review. Annals of Neuroscience and Psychology, 1(1), 1–9.
  • Frankental, P. (2001). Corporate social responsibility–a PR invention? Corporate Communications: An International Journal, 6(1), 18–23. doi:10.1108/13563280110381170
  • Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge, UK: Cambridge University.
  • Friedman, M. (1983). The social responsibility of business is to increase its profits. In T. Donaldson & P. H. Werhane (Eds.), Ethical issues in business: A philosophical approach (2 ed., pp. 239–243). New Jersy, NJ: Prentice Hall.
  • Gao, J., & Bansal, P. (2013). Instrumental and integrative logics in business sustainability. Journal of Business Ethics, 112(2), 241–255. doi:10.1007/s10551-012-1245-2
  • Garriga, E., & Melé, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(1–2), 51–71. doi:10.1023/B:BUSI.0000039399.90587.34
  • Godfrey, P. C. (2005). The relationship between corporate philanthropy and shareholder wealth: A risk management perspective. Academy of Management Review, 30(4), 777–798. doi:10.5465/amr.2005.18378878
  • Golob, U., Verk, N., Ellerup-Nielsen, A., Thomsen, C., Elving, W. J., & Podnar, K. (2017). The communicative stance of CSR: Reflections on the value of CSR communication. Corporate Communications: An International Journal, 22(2), 166–177. doi:10.1108/CCIJ-03-2017-0019
  • Graphic, D. (2013). MTN, tigo punished for poor service. Retrieved from http://graphic.com.gh/archive/Business-News/mtn-tigo-punished-for-poor-service.html
  • Hahn, T., Figge, F., Pinkse, J., & Preuss, L. (2010). Trade‐offs in corporate sustainability: You can’t have your cake and eat it. Business Strategy and the Environment, 19(4), 217–229. doi:10.1002/bse.674
  • Haugh, H. M., & Talwar, A. (2010). How do corporations embed sustainability across the organization? Academy of Management Learning & Education, 9(3), 384–396. doi:10.5465/amle.9.3.zqr384
  • Hay, B. L., Stavins, R. N., & Vietor, R. H. (2005). Environmental protection and the social responsibility of firms: Perspectives from law, economics, and business. Washington, DC: Resources for the Future.
  • Ihlen, Ø., & Levenshus, A. (2017). Panacea, placebo or prudence: Perspectives and constraints for corporate dialogue. Public Relations Inquiry, 6(3), 219–232.
  • Johnson, R. (2008, Spring). Kant’s moral philosophy. In E. N. Zalta (Ed.), The stanford encyclopedia of philosophy. 2008 ed. Stanford, CA: Stanford University. Retrieved from http://plato.stanford.edu/archives/sum2010/entries/kant-moral/
  • Kant, I. (2002). Grounding for the metaphysics of morals. In L. P. Hartman (Ed.), Perspectives in business ethics (2 ed., pp. 16–21). New Delhi, India: Tata McGraw-Hill.
  • Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28(1), 21–37. doi:10.1016/S0363-8111(02)00108-X
  • Kent, M. L., & Theunissen, P. (2016). Discussion, dialogue, discourse| Elegy for mediated dialogue: Shiva the destroyer and reclaiming our first principles. International Journal of Communication, 10(15), 4040–4054.
  • L’Etang, J. (1994). Public relations and corporate social responsibility: Some issues arising. Journal of Business Ethics, 13(2), 111–123. doi:10.1007/BF00881580
  • L’Etang, J. (1996). Corporate responsibility and public relations ethics. In J. L’Etang & M. Pieczka (Eds.), Critical perspectives in public relations (pp. 82–105). London, UK: International Thomson Business Press.
  • Lane, A. B., & Bartlett, J. L. (2016). Why dialogic principles don’t make it in practice-and what we can do about it. International Journal of Communication, 10, 4074–4094.
  • Maignan, I., & Ralston, D. A. (2002). Corporate social responsibility in Europe and the US: Insights from businesses’ self-presentations. Journal of International Business Studies, 33(3), 497–514. doi:10.1057/palgrave.jibs.8491028
  • Margolis, J. D., & Walsh, J. P. (2003). Misery loves companies: Rethinking social initiatives by business. Administrative Science Quarterly, 48(2), 268–305. doi:10.2307/3556659
  • Marsh, C. (2018). Indirect reciprocity and reputation management: Interdisciplinary findings from evolutionary biology and economics. Public Relations Review, 44(4), 463–470. doi:10.1016/j.pubrev.2018.04.002
  • Masaka, D. (2008). Why enforcing corporate social responsibility (CSR) is morally questionable. Electronic Journal of Business Ethics and Organization Studies, 13(1), 13–21.
  • Meyers, C. (2003). Appreciating WD Ross: On duties and consequences. Journal of Mass Media Ethics, 18(2), 81–97.
  • Meznar, M. B., Nigh, D., & Kwok, C. C. (1994). Effect of announcements of withdrawal from South Africa on stockholder wealth. Academy of Management Journal, 37(6), 1633–1648.
  • Murphy, L. B. (2003). Moral demands in nonideal theory. Oxford, UK: Oxford University Press.
  • Nelson, W. (2008). Kant’s formula of humanity. Mind, 117(465), 85–106. doi:10.1093/mind/fzn004
  • Ofori-Parku, S. ( 20XX). Title. (Vol. Volume, p. page). Publication.
  • Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24(3), 403–441. doi:10.1177/0170840603024003910
  • Pallikkathayil, J., & Pallikkathayil, J. (2010). Deriving morality from politics: Rethinking the formula of humanity. Ethics, 121(1), 116–147. doi:10.1086/656041
  • Patagonia. (2013a). Our reason for being. Retrieved from http://www.patagonia.com/us/patagonia.go?assetid=2047&ln=140
  • Patagonia (2013b). Becoming a responsible company. Retrieved from ttp://www.patagonia.com/us/patagonia.go?assetid=2329
  • Patagonia. (2013c). Environmental and social responsibility. Retrieved from http://www.patagonia.com/us/environmentalism
  • Post, J., & Preston, L. (2012). Private management and public policy: The principle of public responsibility. Stanford, CA: Stanford University Press.
  • Renouard, C. (2011). Corporate social responsibility, utilitarianism, and the capabilities approach. Journal of Business Ethics, 98(1), 85–97. doi:10.1007/s10551-010-0536-8
  • Ross, W. D. (1988). The right and the good. Indianapolis, IN: Hackett.
  • Russo, M. (2010). Companies on a mission: Entrepreneurial strategies for growing sustainably, responsibly, and profitably. LA: Stanford University Press.
  • Schwartz, M. S. (2011). Corporate social responsibility: An ethical approach. Broadview Press.
  • Shim, K., Chung, M., & Kim, Y. (2017). Does ethical orientation matter? Determinants of public reaction to CSR communication. Public Relations Review, 43(4), 817–828. doi:10.1016/j.pubrev.2017.05.001
  • Stratton-Lake, P. (2011). Eliminativism about derivative prima facie duties. In T. Hurka (Ed.), Underivative duty: British moral philosophers from sidgwick to ewing (pp. 146–165). Oxford: Oxford University Press.
  • Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610. doi:10.5465/amr.1995.9508080331
  • The Cleanest Line. (2013). Patagonia: Don’t buy this jacket, black friday and the New York Times. Retrieved from http://www.thecleanestline.com/2011/11/dont-buy-this-jacket-black-friday-and-the-new-york-times.html
  • Uniliver. (2013). Our vision. Retrieved from http://www.unilever.com/aboutus/introductiontounilever/ourmission/
  • Van Marrewijk, M. (2003). Concepts and definitions of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44(2), 95–105. doi:10.1023/A:1023331212247
  • Vidaver‐Cohen, D., & Altman, B. W. (2000). Corporate citizenship in the new millennium: Foundation for an architecture of excellence. Business and Society Review, 105(1), 145–168. doi:10.1111/0045-3609.00069
  • Windsor, D. (2006). Corporate social responsibility: Three key approaches. Journal of Management Studies, 43(1), 93–114. doi:10.1111/j.1467-6486.2006.00584.x

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.