References
- Aaker, D.A. and E. Joachimsthaler. 2000. Brand leadership. London: Free Press.
- Aaker, D.A. and E. Joachimsthaler. 2002. Brand leadership. New York: Free Press.
- Bell, D.S. 2001. International relations: The dawn of a historiographical turn? British Journal of Politics & International Relations 3(1): 115–126. doi: 10.1111/1467-856X.00053
- Blondel, J. 1974. Voters, parties and leaders: The social fabric of British politics. London: Penguin.
- Campbell, A., P. Converse, W. Miller and D. Stokes. 1960. The American voter. Chicago: University of Chicago Press.
- Converse, P.E. 1964. The nature of belief systems in mass publics. In Ideology and discontent, ed. D.E. Apter. London and New York: Free Press.
- Daymon, C. and I. Holloway, I. 2002. Qualitative research methods in public relations and marketing communications. London: Routledge.
- De Chernatony, L. 1998. Creating powerful brands: The strategic route to success in consumer industrial and service markets. Oxford: Butterworth-Heinemann.
- Gilmore, F., ed. 1997. Brand championship. In Brand warriors: Corporate leaders share their winning strategies, 1–24. London: HarperCollins.
- Goodman, L.A. 1961. Snowball sampling. Annals of Mathematical Statistics 32(1): 148–170. doi: 10.1214/aoms/1177705148
- Hay, C. 1999. The political economy of New Labour: Labouring under false pretenses? Manchester: Manchester University Press.
- Kapferer, B. 2004. Ritual dynamics and virtual practice: Beyond representation and meaning. Social Analysis 48(2): 35–54. doi: 10.3167/015597704782352591
- Laforêt, S. and J. Saunders. 1994. Managing brand portfolios: How the leaders do it. Journal of Advertising Research: 64–76.
- Lees-Marshment, J. 2001. Political marketing and British political parties. Manchester: Manchester University Press.
- Lock, A. and P. Harris. 1996. Political marketing – Vive la différence! European Journal of Marketing 30(10/11): 14–24. doi: 10.1108/03090569610149764
- Luskin, R. 1990. Explaining political sophistication. Political Behaviour 12(4): 331–361. doi: 10.1007/BF00992793
- Mottram, S. 1998. Branding the corporation. In Brands, the new wealth creators, ed. S. Hart and J. Murphy, 63–71. Maidenhead: Palgrave Macmillan.
- Needham, C. 2006. Brands and political loyalty. Journal of Brand Management 13(3): 178–187. doi: 10.1057/palgrave.bm.2540260
- Neuman, W., M. Just and A. Crigler. 1992. Common knowledge: News and the construction of political meaning. London: University of Chicago Press.
- Nilson, H.T. 1998. Competitive branding: Winning the marketplace with value added brands. Chichester: Wiley Corp.
- Norris, P. 2001. Digital divide: Civic engagement, information poverty, and the Internet worldwide. Cambridge: Cambridge University Press.
- Norris, P. and N.T. Gavin. 1997. Britain votes, 1997. New York: Oxford University Press.
- Potter, J. and M. Wetherell. 1988. Accomplishing attitudes: Fact and evaluation in racist discourse. Text-Interdisciplinary Journal for the Study of Discourse 8(1/2): 51–68.
- Reeves, P., L. de Chernatony and M. Carrigan. 2006. Building a political brand: Ideology or voter-driven strategy. Journal of Brand Management 13(6): 418–428. doi: 10.1057/palgrave.bm.2540283
- Riezebos, R. 2003. Brand management. Harlow: Financial Times-Prentice Hall.
- Ryan, E. 1992. Aristotle and the tradition of rhetorical argumentation. Argumentation 6(3): 291–296. doi: 10.1007/BF00154694
- Scammell, M. 1999. Political marketing: Lessons for political science. Political Studies 47: 718–739. doi: 10.1111/1467-9248.00228
- Uggla, H. 2005. The corporate brand association base: A conceptual model for the creation of inclusive brand architecture. European Journal of Marketing 40(7/8): 785–802.
- Van Dijk, T.A. 1995. Opinions and ideologies in editorials, 4th International Symposium of Critical Discourse Analysis, Language, Social Life and Critical Thought, Athens.
- Van Dijk, T.A. 2006. Ideology and discourse analysis. Journal of Political Ideologies 11(2): 115–140. doi: 10.1080/13569310600687908
- Worcester, R.M. and P.R. Baines. 2006. Voter research and market positioning: Triangulation and its implications for policy development. In Winning the election with political marketing, ed. P.J. Davies and B.I. Newman, 11–28. New York: Haworth Press.