REFERENCES
- Anderson, J. A. The theoretical lineage of critical viewing curricula. Journal of Communication, 1980a, 30, 64–70.
- Anderson, J. A. Setting the agenda for social science research. Paper presented to a meeting of the Speech Communication Association, New York City, 1980b.
- Banks, S. Children's television viewing behavior. Journal of Marketing, 1980, 44, 48–55.
- Barry, T. E. A framework for ascertaining deception in children's advertising. Journal of Advertising, 1980, 9, 11–18.
- Brody, G H., Stoneman, Z. & Sanders, A.K. Effects of television viewing on family interactions: An observational study. Family Relations, 1980, 29, 216–220.
- Brown, M.H., Skeen, P. & Osbom, D.K. Young children's perception of the reality of television. Contemporary Education, 1979, 50, 129–133.
- Corder-Bolz, C.R. Mediation: The role of significant others. Journal of Communication, 1980, 30, 106–118.
- Dorr, A., Graves, S.B., & Phelps, E. Television literacy for young children. Journal of Communication, 1980, 30, 71–83.
- Drew, D.G., & Reeves, B.B. Children and television news. Journalism Quarterly, 1980, 57, 45–54 & 114.
- Eastman, H.A., & Liss, M.B. Ethnicity and children's TV preferences. Journalism Quarterly, 1980a, 57, 277–280.
- Eastman, H.A., & Liss, M.B. TV preferences of children from four parts of the U.S. Journalism Quarterly, 1980b, 57, 488–491.
- Feldman, S. Active children and the animated cartoon cinema. Children and Culture, 1979, 6, 120–136.
- Galst, J.P. Television food commercials and pro-nutritional public service announcements as determinants of young children's snack choices. Child Development, 1980, 51, 935–938.
- Gom, G.J. & Goldberg, M.E. Children's responses to repetitive television commercials. Journal of Consumer Research, 1980, 6, 421–424.
- Gross, L.S., & Walsh, P. Factors affecting parental control over children's television viewing: A pilot study. Journal of Broadcasting, 1980, 24, 411–419.
- Heald, G.R. Television viewing guides and parental recommendations. Journalism Quarterly, 1980, 57, 141–144.
- Hearold, S.L. Television and social behavior. Evaluation in Education, 1980, 4, 94–95.
- Heslop, L.A. & Ryans, A.B. A second look at children and the advertising of premiums. Journal of Consumer Research, 1980, 6, 414–420.
- Jeffrey D.B., McLellam, R.W., Hickey, J.S., Lemnitzer, N.B., Hess, M.J., & Stroud, J.M. Television food commercials and children's eating behavior: Some empirical evidence. Journal of the University Film Association, 1980, 32, 41–43.
- Kemp, B.M., & Perry, D.G. Children's coding strategies in observational learning. Child Study Journal, 1979, 9, 181–191.
- Krull, R., & Husson, W. Children's anticipatory attention to the TV screen. Journal of Broadcasting, 1980, 24, 35–47.
- Loughlin, M., Donohue, T.R., & Gudykunst, W.B. Puerto Rican children's perceptions of favorite television characters as behavioral models. Journal of Broadcasting, 1980, 24, 159–171.
- Meringoff, L.K. Influence of the medium on children's story apprehension. Journal of Educational Psychology, 1980, 72, 240–249.
- Meyer, T.P., Traudt, P.J., & Anderson, J.A. Non-traditional mass communication effects research methods: Observational case studies of media use in natural environments. In D. Nimmo (ed.), Communication Yearbook 4, New Brunswick, N.J.: Transaction-ICA, 1980.
- Morgan, M. Television viewing and reading: Does more equal better? Journal of Communication, 1980, 30, 159–165.
- Morgan, M., & Gross, L. Television viewing, IQ and academic achievement. Journal of Broadcasting, 1980, 24, 117–133.
- Reid, L.N., Bearden, W.O., & Teel, J.E. Family income, TV viewing and children's cereal ratings. Journalism Quarterly, 1980, 57, 327–330.
- Reid, L.N., & Frazer, C.F. Children's use of television commercials to initiate social interaction in family viewing situations. Journal of Broadcasting, 1980a, 24, 149–157.
- Reid, L.N., & Frazer, C.F. Television at play. Journal of Communication, 1980b, 30, 66–73.
- Roberts, D.F., Christenson, P., Gibson, W. Am, Mooser, L., & Goldberg, M.E. Developing discriminating consumers. Journal of Communication, 1980, 30, 94–105.
- Rossiter, J.R., & Robertson, T.S. Children's dispositions toward proprietary drugs and the role of television drug advertising. Public Opinion Quarterly, 1980, 44, 316–329.
- Silverman, L T., & Sprafkin, J.N. The effects of Sesame Street's prosocial spots on cooperative play between young children. Journal of Broadcasting, 1980, 24, 135–147.
- Singer, D.G., Zuckerman, D.M., & Singer, J.L. Helping elementary school children learn about TV. Journal of Communication, 1980, 30, 84–93.
- Tan, A., Raudy, J., Huff, C., & Miles, J. Children's reactions to male and female newscasters: Effectiveness and believability. The Quarterly Journal of Speech, 1980, 66, 201–205.
- Tierney, J.D. The evolution of televised reading instruction. Journal of Communication, 1980, 30, 181–185.
- Van Maanen, J. Qualitative methodology. Administrative Science Quarterly, 24, 520–526.
- Wartella, E., Alexander, A., & Lemish, D. The mass media environment of children. American Behavioral Scientist, 1979, 23, 33–52.
- Webster, J.G., & Coscarelli, W.C. The relative appeal to children of adult versus children's television programming. Journal of Broadcasting, 1979, 23, 437–451.
- Williams, P.A., Haertel, G.D., & Walberg, H.J. Media. Evaluation in Education, 1980, 4, 109–110.
- Zillmann, D., Williams, B.R., Bryant, J., Boynton, K.R., & Wolf, M.A. Acquisition of information from educational television programs as a function of differently paced humorous inserts. Journal of Educational Psychology, 1980, 72, 170–180.