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Editorials

Editorial

Pages 167-169 | Published online: 10 Jan 2011

REFERENCES

  • Berry, L.L (1983) Relationship marketing. In L.L Berry, G. Lynn Shostack and G.D. Upah (eds) Emerging Perspectives on Services Marketing. Chicago: American Marketing Association, pp. 25-8.
  • Brady, J. and Davies, I. (1993) Marketing in transition. The McKinsey Quarterly (2), 17-28.
  • Christopher, M.G. (1997) Marketing Logistics. Butterworth Heinemann, Oxford,
  • de Ferrer, R.J. (1986) A case for European management. International Management Development Review 2, 275-81.
  • Gronroos, C. (1981) Internal marketing - an integral part of marketing theory. In J.H. Donnelly and W.R. George (eds) Marketing of Services. Chicago: American Marketing Association, pp. 236-8.
  • Gronroos, C. (1982) An applied service marketing theory. European Journal of Marketing, 16, 30-41.
  • Gronroos, C. (1996) The rise and fall of modern marketing - and its rebirth. In SA. Shaw and N. Hood (eds) Marketing in Evolution: Essays in Honour of Michael J. Baker. London: Macmillan Press, pp. 14-35.
  • Hakansson, H. (1982) International Marketing and Purchasing of Industrial Goods. Chichesten Wiley.
  • Jackson, B.B. (1985) Build customer relationships that last. Harvard Business Review. November/ December, 120-8.
  • Reichheld, F.F. (1996) The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Harvard Business School Press, Boston, Massachusetts.
  • The Economist (1994) Death of the Brand Manager. The Economist 9 April, 79-80.

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