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Occupational Therapy In Health Care Volume 5, 1988 - Issue 1
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Original Article

Marketing

A Reasonable Administrative Approach to Decision-Making

Grace E. Gilkeson Professor and Dean, School of Occupational Therapy, Texas Women's University, Denton, TX
,
Judith M. Glenn Director, Department of Occupational Therapy, Presbyterian Healthcare System, Dallas, TX
&
Ruth S. Webb occupational therapist, Wichita Falls, TX
Pages 107-117 | Published online: 03 Aug 2009

References

  • MacStravic RE Marketing health care. Germantown, MD: Aspen Systems Corp, 1977
  • Gilkeson E Occupational therapy leadership potential can be developed through marketing techniques. In Cromwell (Ed), Work-Related Programs in Oc-cupational Therapy. New York: The Haworth Press, 1985

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