References
- American Occupational Therapy Association. (1979). Occupational therapy product output and uniform terminology for reporting occupational therapy services. Rockville, MD: Author.
- Holmes, C. (1987, August). Wisconsin OT marketing packet proves successful. Occupational Therapy News, pp. 9, 13.
- Kotler, P. (1986). Principles of marketing (3rd ed.). Englewood Cliffs, NJ: Pren-tice-Hall.
- Kotler, P., & Clarke, R. N. (1987). Marketing for health care organizations. Englewood Cliffs, NJ: Prentice-Hall.
- McCarthy, E. J., & Perreault, W. D. (1987). Basic Marketing (9th ed.). Home-wood, IL: Irwin.
- Navarro, F. H. (1987). Profile of attitudes toward healthcare: Psychographic segmentation. Unpublished manuscript.
- Psychographics help health marketers find and serve new market segments. (1987, April 24). Marketing News, pp. 4–5.